impact evaluation of triggerise's tiko platform

Conditions: Contraception; Iron Deficiency Anemia of Pregnancy; Antenatal Care; Postnatal Care

Summary: triggerise designed web and phone based tiko platform to connect young girls and women to the health products, services and information. the platform uses principles of behaviour economics to motivate positive choices-including rewards, promotions, discounts, coupons, reminders, alerts etc. the platform was implemented in several cities from seven states of india to provide sexual reproductive health (srh) and maternal and child health (mch) products and services. the consumers (called rafikis) use tiko card to get discounts and to earn 'tiko miles' rewards at tiko franchised healthcare providers and pharmacies. tiko miles are redeemable towards lifestyle products or services (e.g., beauty salons). the local tiko health promoter (celled pro agent) can also buy health and hygiene products at bulk discounts and sell them at profit. triggerise appointed network for engineering, economics research and management (neerman) to conduct an independent impact assessment of the tiko platform with multiple research objectives include health impact evaluation at the rafiki level. neerman used an ex-post observational design to compare usage of srh and mch services and family planning (fp), antenatal care (anc) and postnatal care (pnc) practices by comparing users and non-users of tiko platform, and accounting for the selection bias statistically. the structured questionnaire collected data on knowledge, practices, barriers, enablers for srh and mch services, exposure o tiko platform, and how it helped or did not help. the survey participants were approx. 1200 users and 600 non-users being served by approx. 350 pro-agents in their respective operations area. the association between use of tiko platform and various outcomes were identified using a generalized linear model with fixed effects at pro-agent level and including a set of covariates. to evaluate the effect modification by type of pro agent - government community health worker (chw) versus others - an interaction model was used. the standard errors were automatically clustered at pro-agent level due to fixed effects. primary outcomes are proportion of married rafikis currently using any contraceptives, currently using modern short-term contraceptives, proportion of rafikis who delivered a child post jan 2019 and received at least 4 anc check-ups, consumed at least 100 iron folic acid (ifa( during pregnancy, and received a pnc check-up within 6 weeks of birth.

see subsequent sections

Eligibility criteria:
inclusion criteria: * women who are registered on tiko platform with pro-agents active in 2020-21 * age 18-50 * address and contacts details are found with help of pro-agent exclusion criteria: * does not consent to participation * does not agree or confirm registering on tiko platform * if a woman is never married, she is excluded from survey on family planning but surveyed for use of tiko platform * if a married woman does not have a child born on/after 1 january 2019, then she is excluded from the survey on antenatal care, delivery and postnatal care but surveyed for use of tiko platform

Keywords: mhealth social franchising social marketing impact evaluation market-driven family planning antenatal care community health workers