Inclusion Criteria:  between 21-55 years of age identify as Black/African American (single or multi-race) have used ≥5 cigarettes per day for ≥1 year biochemically confirmed cigarette smoking status regular cigarette brand is flavored to taste like menthol or mint ENDS use in the past 30 days report no intent to quit smoking in the next 6 months previous quit attempt using evidence-based method have a working mobile phone with a texting/data plan are willing receive phone calls/text messages and complete internet-based/online surveys related to the study. read and write in English  Exclusion Criteria:  are unwilling to use ENDS as part of the trial report other tobacco use >10 days in past 30 other than cigarettes unstable or significant medical condition in the past 12 months report >15 days of marijuana use in the past 30 days report any other illegal drug use in past 30 days report intent to become pregnant or current pregnancy/breastfeeding report any other condition that may affect participant safety or not allow them to fully participate in the study