Inclusion Criteria:  Live in one of the target Michigan counties of Genesee, Kent, Washtenaw, or Wayne Persons who have had received the COVID-19 vaccine may be a Champion/Champion+ in the intervention Persons who have not received the COVID-19 vaccine can receive the full intervention  Exclusion Criteria:  Persons who have received the COVID-19 vaccine cannot participate in the tailored content intervention Persons who have not received the COVID-19 vaccine cannot be a Champion/Champion+ in the intervention Live outside Genesee, Kent, Washtenaw, or Wayne Counties in Michigan Persons under the age of 18