Inclusion Criteria:  Newborn-mother pairs visited by the study staff (Enrolled women and newborns)  The following inclusion criteria will be used during recruitment:  Newborns should be those delivered at least one month after the start of the intervention period Newborn-mother pairs will include only biological mothers Newborn-mother pairs should be EOC parishioners Newborn's family should have a soul father (a spiritual advisor assigned to the family in the Ethiopian Orthodox tradition) Mother must have lived in the study area for at least 6 months Mothers must give verbal written informed consent for themselves and their newborn  Formative focus group discussion and key informant interview participants (FGD and KII participants)  The following inclusion criteria will be used during recruitment:  Mothers of newborns <6 months old Fathers of newborn children <6 months Ethiopian Orthodox priests from the North Gondar region Healthcare workers from government Health Centers (unit of primary care) All participants must have established residency in the region for >6 months All participant must give verbal informed consent  Exclusion Criteria:  Newborn-mother pairs visited by the study staff (Enrolled women and newborns)  The following exclusion criteria will be used during recruitment:  Newborns with gross developmental abnormalities that would make anthropometric measurements and interpretations difficult Newborn whose mother is not a member of an EOC parish Newborns whose mothers have died by the time of recruitment Newborn whose family plans to re-locate away from the study site in less than 6 months  Formative focus group discussion and key informant interview participants (FGD and KII participants)  The following exclusion criteria will be used during recruitment:  - Newly established residence in the Woreda (<6 months)