The investigators will exclude from the analysis:  Participants who had more than or less than 12 items in their final shopping cart. Participants who had four or more items from the same food subcategory in the final shopping basket. Participants who spent more than 120% of the budget assigned to them. Aged < 18 years Do not have access to a personal computer, laptop, tablet, or mobile phone. Participants who were not in the US when participating in the study.  Inclusion criteria:  Participants who had 12 items in their final shopping cart. Participants who had less than four items from the same food subcategory in their final shopping basket. Participants who spent 120% or less of the budget assigned to them. Aged 18 or older Have access to a personal computer, laptop, tablet, or mobile phone. Participants who were in the US when participating in the study.