Inclusion Criteria:  ≥18 years of age Self-reported smoker with either daily or weekly cigarette use, as well as expressed desire to reduce or quit smoking Proof of residence at Douglass or Brooklyn Homes through verbal acknowledgement by the Service Coordinators at each of the public housing sites. Working cell phone with texting ability for the duration of the study Active health insurance (for pharmacotherapy billing)  Exclusion Criteria:  Pregnant - women will verbally acknowledge that they are not pregnant Breastfeeding - women who are verbally acknowledge they are breastfeeding will be excluded from the study. Ongoing participation in a tobacco cessation program or related tobacco intervention study Unable to verbally state that they are willing to reduce or quit smoking upon recruitment and screening Adults lacking capacity to consent Non-English speakers Self-reported usage of only non-combustible tobacco products, such as smokeless tobacco or Electronic Nicotine Delivery Devices (ENDS). Anticipated relocation outside of Douglass or Brooklyn Homes prior to the final study visit