Inclusion Criteria:  Age 18 and over Current cigarette smoker (has smoked at least 100 cigarettes in their lifetime and currently smokes) Ability to read and speak English Resident of Virginia Owns a cell phone  Exclusion Criteria:  Not a current smoker (e.g., started a quit attempt between providing interest information and starting the study) Identity not able to be verified from information provided on interest form Does not own a cell phone Pregnant smoker or may become pregnant in the next 6 months Lives in an area that has met recruitment criteria (after recruitment has begun)