Inclusion Criteria:  All Medicare-certified ESRD facilities and Medicare-enrolled managing clinicians located in HRRs in the United States are required to participate. Patient is receiving dialysis or other services for ESRD Patient is new to dialysis, defined as not having received dialysis for at least 12 months prior to their first observed dialysis claim Patient is enrolled in Medicare Part B  Exclusion Criteria:  HRRs in US territories HRRs with 20% or more zip codes in Maryland (excluded from randomization) Facilities and clinicians with fewer than 11 attributed beneficiaries Patient is receiving dialysis only for an acute kidney injury Patient is younger than 66 years of age before initiating dialysis Patient received a kidney transplant within 12 months prior to the start of dialysis and does not have a kidney transplant failure code Patient is enrolled in Medicare Advantage, a cost plan, or other Medicare managed care plan Patient resides outside of the US or in one of the US territories Patient has elected hospice Patient has a diagnosis of dementia at any point in the first 90 days or the preceding 12 months before initiating dialysis as identified using CMS-HCC Patient is residing in or receiving dialysis in a skilled nursing facility (SNF)