Inclusion Criteria:  Adults 45-75 years of age not up to date with CRC screening, and without precancerous polyp history (i.e. not in post-polypectomy surveillance; ascertained based on problem list or colonoscopy results letter). The assessment of screening status will happen monthly, on a rolling basis.  Definition of being up to date with CRC screening includes any one of the following:  i) FIT or guaiac-FOBT within 1 year, OR  ii) Colonoscopy within 10 years, OR  iii) Sigmoidoscopy within 5 years, OR  iv) CT colonography within 5 years, OR  v) Cologuard within 3 years  Exclusion Criteria:  Age outside the 45-75 range. History of precancerous polyps requiring colonoscopy surveillance. Already being up to date with CRC screening, as defined above. Evidence of total removal of the colon which would eliminate the need for screening.