Inclusion Criteria:  Residing in Saskatchewan, Canada Between the ages of 35 and 64 years Deemed eligible to increase physical activity levels by the Physical Activity Readiness Questionnaire for Everyone (Par-Q+; Canadian Society for Exercise Physiology, 2019)  Exclusion Criteria:  Residing outside of Saskatchewan, Canada Under the age of 35 years or over the age of 64 years Deemed ineligible to increase physical activity levels by the Physical Activity Readiness Questionnaire for Everyone (Par-Q+; Canadian Society for Exercise Physiology, 2019)