Inclusion Criteria:  South Asian individuals (India, Pakistan, Srilanka, Bangladesh, Nepal and Bhutan) over the age of 18 years Stage one HTN, systolic BP of 140-159 mmHg or diastolic BP of 90-99 mmHg at baseline and not on anti-hypertensive medications Consuming a daily sodium intake of >2000 mg/24 hours as determined at baseline by an online Salt Calculator, Able to read, understand and write English Access to computer with internet capabilities and a telephone  Exclusion Criteria:  Use of anti-hypertensive medications Use of herbal or over-the counter medications to control BP Use of insulin or oral hypoglycemic agents Have an active cancer diagnosis or on treatment during the past three months due to interference between diet and cancer treatment Have special dietary requirements and unable to consume a self-selected diet Are pregnant, breastfeeding or anticipate pregnancy prior to the end of the study Individuals who plan to leave the area prior to the anticipated end of study