Inclusion Criteria:  Female between 30-50 years old Must be in good general health Must experience early-stage wrinkles that are not treated by topical or oral prescription drugs/medication May experience hyperpigmentation, dark spots and dark circles Must maintain the following skincare routine containing: cleansing, allowed moisturizer and study specific sunscreen Must use study provided sunscreen daily Must discontinue the use of other retinoids 4 weeks before the study start date Must have some general knowledge of retinoid use Must be willing to comply with the requirements of the protocol Must be able to communicate in English Must be able to tell left from right Must willing to add the retinoid cream to their skincare routine Must provide written informed consent form (ICF) Is willing and able to share feedback and take skin pictures via the used technology portal Must be willing to refrain from using products with chemical exfoliants glycolic acid and lactic acid during the duration of the study  Exclusion Criteria:  Unwilling to provide consent Unwilling to add the retinoid cream to their normal skincare routine Unwilling to follow the routine of the protocol Uses moisturizers that include chemical exfoliating ingredients such as glycolic acid, lactic acid or salicylic acid Use of other oral retinoids Use of prescription medication relevant to the skin Undergoing any cosmetic procedures during the study including Botox, laser or chemical peel treatments Deep-set of wrinkles Use of prescription drug (topical or oral) that is targeted at any sort of skin condition (for example retinoids) Is pregnant or nursing, or attempting a pregnancy Used retinoids before with an adverse reaction Has a self-identified sensitive skin type Has any learning and/or cognitive difficulties that prevent him/her reading and understanding questionnaires and surveys (e.g. dementia)