UH3 IMPLEMENTATION PHASE (Years 4 - 7): INTERVENTION  Inclusion Criteria:  Patients are eligible if he/she:  identifies as Black (through EHR code or self-report) is 18-85 years of age has uncontrolled HTN documented in the EHR on at least two visits in the past year (defined as an average BP ≥ 130/80 mmHg) has had an appointment with a physician in the practice for routine non-emergent primary care in the last 12 months  Exclusion Criteria:  Patients will be ineligible for the study if they:  are deemed unable to comply with the study protocol (either self-selected or by indicating during screening that s/he could not complete all requested tasks) participate in other hypertension-related clinical trials have significant psychiatric comorbidity or reports of substance abuse (as documented in the EHR) plan to discontinue care at the site within the next 12 months; or are pregnant or planning to become pregnant in the next 12 months  IMPLEMENTATION EVALUATION  Inclusion Criteria:  NYULH Primary care provider (MD/DO, NP), Clinical Director, Site Administrator, Medical Assistant, or administrative staff employed at the participating PCFs; or NYULH Nurse case manager within centralized service; or Staff and leadership of community- and faith-based organizations serving the Black community; or NYULH Organizational leadership; or NYULH Project Staff: Community Health Workers/CHW Supervisor/Practice Facilitators; and Able and willing to provide consent  Exclusion Criteria:  1. Refusal to participate