Inclusion Criteria:  21+ years of age Current daily cigarette smokers (at least 5 cigarettes per day) for the past 12 months Plans to quit smoking in the next 30 days Resident of the United States Able to read and comprehend English Owns and uses a smart phone compatible with the study app (iPhone 5 and above with operating system (iOS) 12 and above, or, Android 7.0 and above with operating system Android 7.0 and above) Has daily internet access on smart phone Comfortable downloading and using smart phone apps Willing to sign the Informed Consent Form  Exclusion Criteria:  Pregnancy (self-reported) Health contraindications to NRT use (irregular heartbeat, high blood pressure not controlled with medication, heart attack or stroke in last 2 months, pregnant or breast feeding, skin allergies to adhesive tape or serious skin problems, stomach ulcers, history of seizures) Using other smoking cessation support, including apps and/or actively taking medication to quit smoking Daily marijuana use Residence with another person who is a participant in this study Immediate family member is a participant in this study Failure to provide contact or collateral information, failure to verify email address, and/or failure to demonstrate videoconference capability Participation in a previous study sponsored by Carrot Inc.