Inclusion Criteria:  currently residing in Canada age 18+ enrolled in undergraduate studies at the University of British Columbia underactive (i.e., currently participating in less than the Canadian physical activity guidelines of 150 minutes of physical activity per week) not experience any health contraindication which might prevent that person from participating in moderate-to-vigorous intensity exercise. able to speak and read English own a smart phone have home access to the internet and a device with camera functionality  Exclusion Criteria:  If a potential participant has a medical contraindication (flagged through the PAR-Q+ and ePARmedX) and have NOT been cleared to participate in physical activity by their physician they are then ineligible to participate in the study Participants are asked to record their running and walking behaviour on the fitness application Strava, and participate in Zoom coffee chats with their running group. If an individual is unwilling to download the Strava application and/or do not want to use Zoom they will be excluded from the study.