Inclusion Criteria:  a primary caregiver of a child 6-to-11 years old; >=18 years old; can read and speak English; primary grocery shopper for their household; have regular Internet access; and report that the oldest of their children between 6 and 11 years old is consuming sugar sweetened beverages at least twelve times per month or approximately three times a week  Exclusion Criteria:  not a primary caregiver of a child 6-to-11 years old; <18 years old; cannot read and/or speak English; not the primary grocery shopper for their household; does not have regular Internet access; and does not report that the oldest of their children between 6 and 11 years old is consuming sugar sweetened beverages at least twelve times per month or approximately three times a week