Patient-level inclusion criteria:  Consider the GP they are seeing in consultation to be their primary care doctor Use tobacco daily (cigarettes, cigars, smokeless tobacco) ≥18 years of age at the time of inclusion  Patient-level exclusion criteria:  Consulting for an urgent complaint that precludes even a brief discussion of smoking cessation Inability to follow the procedures of the study, e.g. unable to read French-language consent materials, severe psychiatric disorders, dementia, etc. Previous enrolment in a smoking cessation trial <1 year prior Current daily user of a pharmacologic smoking cessation aid  GP-level inclusion criteria:  GP in private practice in the Cantons of Vaud, Geneva, Jura, Neuchâtel, Fribourg or Valais Primarily French-speaking patients with >80 individual patients seen in a typical month  GP-level exclusion criteria:  Completed the full Vivre sans tabac curriculum <2 years prior (ie. at least half-day of training) Have plans to retire or relocate outside of Switzerland in <12 months