Inclusion Criteria:  To be eligible for Trial 1 (no medication de-prescribing), participants will have to satisfy the following criteria:  Age 18 years or older Have one or more insomnia symptoms at least 3 times per week for at least 3 months Not currently prescribed medications for insomnia.  To be eligible for Trial 2 (includes medication de-prescribing), participants will have to satisfy the following criteria:  Age 18 years or older Have one or more insomnia symptoms at least 3 times per week for at least 3 months Currently prescribed 1 or 2 BZRA or benzodiazepine medications for insomnia  Exclusion Criteria:  If the participant's responses suggest any of the following, they will not be eligible for either trial:  Do not have a device with internet access (e.g., smartphone, tablet, or computer). Regularly working shifts overnight Parent of an infant (less than 1 year old) Currently pregnant or trying to become pregnant Participant is taking benzodiazepines or non-benzodiazepine Z-drugs for conditions other than insomnia. [assessed during physician referral] Participant is taking more than 2 BZRA medications. [assessed during physician referral] Women who are pregnant will be excluded. Pregnant women tend to experience sleep disruption due to symptoms of pregnancy (e.g., heartburn, nausea or vomiting, frequent awakenings for urination, back pain). This program is not designed to help this sub-group of people. Parents of infant children will also be excluded due to the possibility of frequent sleep disturbances related to caregiving responsibilities.