text: Curiously, Simpson's recent introduction of this new "mirror man" seemed to generate little attention. This could be a product of our hashtag attention span; a side effect of a world concentrating its seriousness on solving (with hashtag activism?) the grave political and economic difficulties currently in play. Or it could have something to do with the fact that, this time around, Simpson's announcement was perhaps a little bit aprs le fait, and that the habits and attitudes he attributes to this dubiously-named person (softened a little, to be sure) sound remarkably like those of our cubicle mate, our next-door (apartment) neighbor, perhaps even ourselves. Surely, this exaggerated clich is not Us.