Context: Seems to me they need to go after the folks who still need to make up their minds . Either way , they do give the impression that they care what I think . More brands need to follow their lead .
Question: What may be the reason for companies caring for their customers ?
Option 0: None of the above choices .
Option 1: It 's the human thing to do .
Option 2: It 's good for the environment .
Option 3: It 's good for business .
Answer: 3