Context: Think about a social network like Myspace . Let 's imagine a band you like sends out an email every day talking about how great they are . It would probably make you think a little less of the band , would n't it ? Nobody likes being talked at .
Question: What would they do if they got an email from a band they liked ?
Option 0: They 'd share the email on MySpace .
Option 1: They 'd act on the email .
Option 2: They 'd like the band less .
Option 3: They 'd talk about the email
Answer: 2