How to Write a Business Plan for a Tech Startup | Insureon

How to write a business plan for a tech startup
A thorough business plan is a critical element of a tech startup's path to success and can help you secure funding. Here's what to include when writing out the launch plans for your startup.
Even the greatest new business ideas could fail to get off the ground without the right launch plan. Any potential investors, venture capitalists, lenders, and potential customers want to know what your new tech business is about and what your goals are.
Do startups need a business plan? Generally, no they aren't required, but it can make it easier for investors, lenders, and customers to understand your ideas. It serves as a roadmap to how you’ll succeed, with an in-depth look at your business needs, business opportunities, and how you’ll proceed each step of the way.
A good business plan also gives you a chance to focus on all aspects of your business, spot potential problems before they arise, and make sure you’ve thought through your strategy. The right business plan can save you time and money later on.
What are the most important elements of a tech startup business plan?
The key elements of a business plan identify what products or services you’ll offer, why customers would choose your company, and who your competitors are. It highlights your goals and your strategy for accomplishing them.
Of course, there’s more to a successful business plan than the above basic elements. So what should a tech startup business plan include? Here are eight topics to include:
1. Executive summary
Think of this as your “elevator pitch.” It’s something that anyone who reads your business plan will focus on, to get an idea of what your business is about.
The executive summary should include:
A description of your business operations, including its products and services
Your target market and potential customers
Your top competitors and what sets you apart from them
Your company’s goals, both short-term and long-term
The background and business history of yourself and your team
Financial information, such as your investors and any customers you may have lined up
You might also include a mission statement, an identification of key stakeholders, and a SWOT analysis of your strengths, weaknesses, opportunities, and threats.
2. Company description
This should offer a more detailed explanation than what’s included in the executive summary. It outlines your business model, your day-to-day operations, your business's location, how you’ll provide value to your customers, and your business’s strengths and weaknesses.
You might also include potential obstacles and how you’ll overcome them, which new products or services you’ll offer, and your plan for product development or software development.
3. Products and services
Every product or service you intend to offer should have a detailed description of its purpose and why a customer would choose to buy it.
Think of this as the “why” your tech company will succeed and how your customers will benefit from doing business with your company. What problems do your potential customers have and how will you solve them?
4. Market analysis
Potential investors will want to see that you’ve done your homework and can demonstrate a demand for what your business will offer with a market and competitive analysis. This explores what you have to offer, how you compare to the competition, and your target customers.
Your startup’s market research should include:
Demographic information for your target market, such as their age, income, and location
The needs of your potential customers and how your company will meet them
Your main competitors and an analysis of their products or services
How your products or services compare to your competitors
How your company will set itself apart from the competition
5. Marketing plan and sales strategy
Once you’ve identified your competitors and potential customers, you’ll need to figure out how you’ll reach those customers, spread the word about your company, and gain a competitive advantage over other businesses.
Your marketing strategy should define your marketing and sales objectives, a method for meeting those objectives, and by what metrics you’ll measure success. You might base this on sales revenue, customer acquisition, profitability, or your market share compared to your competitors after your first year.
It’s important to think realistically when setting your sales and revenue objectives. A potential investor will want to see that you’re ambitious, yet rational about your business plans. You might be better off if you under promise and over deliver in your sales objectives.
There are many items you might address in your strategy:
How will you meet your marketing goals?
Will you market your business internally, externally, or a combination of the two?
When do you need to hire your marketing and sales teams?
What marketing channels will you use? Traditional advertising? Social media (LinkedIn and Facebook)?
Your target audience
Your sales plan and marketing and sales budgets, from startup to product launch
6. Operational structure
This should include detailed information about your co-founders, your management team, and their qualifications and experience. It should also highlight what their roles will be within the company.
You might include an organizational (org) chart that gives an idea of how your company will be organized, with the names and duties of each team and team member. Even if you don’t have all of these positions filled, an org chart can help you plan for future hiring and outline how your business will grow.
Your operational plan could also include a hiring strategy that gives an idea of when you expect to fill each position, job descriptions for each role, and the qualifications needed for each of them. Your hiring plan could also give a salary range for each position and how you’ll recruit new employees.
7. Financial plan
Your financial plan should go beyond a simple balance sheet to explain how your business is funded, what your monetary needs will be in the future, and how you’ll meet them. It should include estimates and forecasts for the next five years.
This could be based on financial trends within your industry and projections on future revenue growth and expenses. Any investor or lender will want to see this information before they’ll do business with you.
Financial plans typically include:
Financial statements and financial projections
Cash-flow statements
Capital expenditure budgets
Pricing information
Profit margins
Net profit
You might also include an estimate on when your startup will start to break even and turn a profit.
8. Key milestones
This section should include key target dates for your business and how you’ll measure success, such as:
When you expect to become fully funded.
Development milestones for your products and services.
Target dates for product launches.
Whether you expect to go public and when it could happen.
When you expect to become profitable.
Your number of employees and projected staffing levels.
Any customers or contracts you have or expect to have in the near future.
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Protect your investment
It takes time, money, and a lot of work to launch a tech startup. Your business plan can’t foresee every contingency, so you’ll need to make sure you’re financially protected against the unexpected.
Insurance companies look at a variety of information in setting premium rates, including your history of claims. With a new company, an insurance organization may want to see your business plan. It gives insurers an idea of what your business is about and what kind of risks you face.
Commercial property insurance. If you rent space for your startup, your landlord will probably require you to have coverage. This policy insures against stolen or damaged business property in the workplace.
Commercial auto insurance. Additionally, if your business owns or leases a vehicle, you’ll be required to have a commercial auto policy, since a personal auto policy won’t cover any work-related accidents.
Business owner’s policy (BOP). This bundle includes both general liability coverage and commercial property insurance. It's usually less expensive than buying these policies separately.
Cyber liability insurance. Also known as cybersecurity insurance, this policy insures you against the cost of a data breach or malicious software attack.
Fidelity bonds. Fidelity bonds provide reimbursement for your client if one of your employees steals from them, including theft by electronic funds transfer. They're also called employee dishonesty bonds.
Having the right insurance partner can help
We can help you find the right insurance for your tech startup. Complete Insureon’s easy online application today to compare insurance quotes from top-rated U.S. carriers. You can also consult with an insurance agent on your business insurance needs. Once you find the right policy for your small business, you can begin coverage and get your certificate of insurance in less than 24 hours.
Mike Mosser, Content Specialist
Mike spent several years as a reporter and editor covering politics, crime, and the world financial markets. He’s worked for several newspapers, a financial newswire, and a monthly magazine. As a copywriter, Mike has produced SEO-based content, marketing, public relations, and advertising work for a variety of companies.
The information provided on this website does not constitute insurance advice. All content and materials are for general informational purposes only. Complete Insureon's online application and contact one of our licensed insurance professionals to obtain advice for your specific business insurance needs.