A Randomized, Controlled, Study to Evaluate Changes in Exposure to Harmful and Potentially Harmful Constituents in Adult Smokers Who Partially or Completely Switch to Oral Tobacco-derived Nicotine Products in a Clinical Setting.
Phase: NA
Conditions: Tobacco Use
Sponsor: Altria Client Services LLC

A RANDOMIZED, CONTROLLED, OPEN-LABEL SHORT-TERM STUDY TO EVALUATE CHANGES IN 
EXPOSURE TO HARMFUL AND POTENTIALLY HARMFUL CONSTITUENTS IN ADULT SMOKERS 
WHO PARTIALLY OR COMPLETELY SWITCH TO VERVE®  PRODUCTS (DISCS OR CHEWS) IN A 
CLINICAL SETTING 
NCT03692078 
30MAR2018 

 
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A RANDOMIZED, CONTROLLED, OPEN-LABEL SHORT-TERM STUDY TO EVALUATE 
CHANGES IN EXPOSURE TO HARMFUL AND POTENTIALLY HARMFUL 
CONSTITUENTS IN ADULT SMOKERS WHO PARTIALLY OR COMPLETELY SWITCH 
TO VERVE® PRODUCTS (DISCS OR CHEWS) IN A CLINICAL SETTING 
 
 
 
Altria Client Services LLC Study No. ALCS-RDS-18-04-VRV 
 
 
 
Sponsor Contact: 
 
 
 
 
 
 
 
 
 
Celerion Project Manager: 
 
 
 
 
 
 
 
 
 

 
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PROTOCOL SIGNATURE PAGE 
Altria Client Services LLC Study No. ALCS-RDS-18-04-VRV 
 
 
A RANDOMIZED, CONTROLLED, OPEN-LABEL SHORT-TERM STUDY TO EVALUATE 
CHANGES IN EXPOSURE TO HARMFUL AND POTENTIALLY HARMFUL 
CONSTITUENTS IN ADULT SMOKERS WHO PARTIALLY OR COMPLETELY SWITCH 
TO VERVE® PRODUCTS (DISCS OR CHEWS) IN A CLINICAL SETTING 
 
 
 
 
By signing below, the Investigator agrees to adhere to the protocol as outlined and agrees that any 
changes to the protocol must be approved by Altria Client Services LLC prior to seeking approval from 
the Institutional Review Board (IRB). 
 
This study will be conducted in accordance with Good Clinical Practice (GCP) based on the current 
International Conference on Harmonization (ICH) guidelines for GCP and the corresponding sections of 
the United States (US) Code of Federal Regulations (CFR) governing Protection of Human Subjects 
(Title 21 CFR Part 50), IRBs (Title 21 CFR Part 56), the Basic Principles of the Declaration of Helsinki, 
and applicable legal and regulatory requirements. 
 
Principal Investigator: 
Printed Name: 
 
Site Name: 
Address: 
 
Phone: 
Fax:  
E-mail: 
 
 
 
 
 
 
(Signature) 
(Date) 
 
 
 
 
 

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TABLE OF CONTENTS 
 
PROTOCOL SIGNATURE PAGE ........................................................................................................... 3 
TABLE OF CONTENTS ........................................................................................................................... 4 
STUDY OUTLINE ...................................................................................................................................... 7 
SUMMARY OF EVENTS ........................................................................................................................ 14 
ABBREVIATIONS AND DEFINITIONS .............................................................................................. 17 
1 
INTRODUCTION AND STUDY RATIONALE ...................................................................... 19 
1.1 
Background ................................................................................................................................... 19 
1.2 
Purpose of This Study ................................................................................................................... 23 
1.3 
Hypothesis ...................................................................................................................................... 23 
2 
STUDY OBJECTIVES ................................................................................................................ 23 
3 
SUMMARY OF STUDY DESIGN ............................................................................................. 24 
3.1 
Design and Clinical Procedures ................................................................................................... 24 
3.2 
Clinical Safety Evaluations........................................................................................................... 28 
4 
SUBJECT SELECTION ............................................................................................................. 28 
4.1 
Inclusion Criteria .......................................................................................................................... 28 
4.2 
Exclusion Criteria ......................................................................................................................... 29 
4.3 
Restrictions .................................................................................................................................... 31 
4.4 
Medications .................................................................................................................................... 32 
5 
SCREENING ................................................................................................................................ 32 
5.1 
Informed Consent ......................................................................................................................... 32 
5.2 
Medical History/Demographic Data/Record of Concomitant Medication ............................... 33 
5.3 
Review Inclusion/Exclusion Criteria ........................................................................................... 33 
5.4 
Tobacco/Nicotine Product Use History ....................................................................................... 33 
5.5 
Physical Examination ................................................................................................................... 33 
5.6 
Clinical Laboratory Tests ............................................................................................................. 34 
5.7 
Product Trial ................................................................................................................................. 34 
5.8 
Fagerström Test for Cigarette Dependence (FTCD) ................................................................. 35 
6 
MATERIALS ............................................................................................................................... 35 
6.1 
Study Products .............................................................................................................................. 35 
6.2 
Study Materials Accountability, Storage, and Preparation ...................................................... 35 
7 
STUDY CONDUCT ..................................................................................................................... 36 
7.1 
Check-in Procedures (Day -3) ...................................................................................................... 36 
7.2 
Subject Confinement ..................................................................................................................... 37 

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7.3 
Meal Schedule/Dietary Considerations ....................................................................................... 37 
7.4 
Blinding .......................................................................................................................................... 37 
7.5 
Subject Randomization ................................................................................................................. 37 
7.6 
Study Product Use ......................................................................................................................... 38 
7.7 
Urine Collection and Processing .................................................................................................. 39 
7.8 
Blood Sample Collection and Processing .................................................................................... 40 
7.9 
Subjective Effects Measurements ................................................................................................ 40 
7.10 
Safety Assessments ........................................................................................................................ 41 
7.11 
Tobacco Cessation Information ................................................................................................... 41 
8 
ADVERSE EVENTS ................................................................................................................... 42 
8.1 
Adverse Events .............................................................................................................................. 42 
8.2 
Serious Adverse Events ................................................................................................................ 44 
8.3 
Adverse Event/Serious Adverse Event Follow-Up ..................................................................... 44 
8.4 
Pregnancy ...................................................................................................................................... 45 
9 
REMOVAL OF SUBJECTS FROM STUDY, EARLY TERMINATION ............................. 45 
10 
ANALYTICAL METHODOLOGY ........................................................................................... 45 
10.1 
Clinical Laboratory....................................................................................................................... 45 
10.2 
Analytical Laboratories ................................................................................................................ 46 
11 
STATISTICAL METHODS ....................................................................................................... 46 
11.1 
General ........................................................................................................................................... 46 
11.2 
Sample Size Estimation ................................................................................................................ 46 
11.3 
Analysis Populations ..................................................................................................................... 46 
11.4 
Data Summarization ..................................................................................................................... 47 
11.5 
Urine Biomarkers .......................................................................................................................... 47 
11.6 
Blood COHb .................................................................................................................................. 48 
11.7 
Subjective Effects .......................................................................................................................... 48 
11.8 
Product Use Behavior ................................................................................................................... 49 
11.9 
Statistical Analysis ........................................................................................................................ 49 
11.10 
Safety Analysis .............................................................................................................................. 49 
12 
DATA MANAGEMENT ............................................................................................................. 50 
12.1 
Database Design and Creation ..................................................................................................... 50 
12.2 
Data Coding ................................................................................................................................... 50 
12.3 
Data Entry and Verification ......................................................................................................... 50 
12.4 
Study Results Data Transfer ........................................................................................................ 51 
12.5 
Data Validation ............................................................................................................................. 51 
12.6 
Database Lock ............................................................................................................................... 51 

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13 
MONITORING THE STUDY .................................................................................................... 51 
14 
REPORTING FOR THE STUDY .............................................................................................. 52 
14.1 
Case Report Forms ....................................................................................................................... 52 
14.2 
Study Report .................................................................................................................................. 52 
15 
GENERAL .................................................................................................................................... 52 
15.1 
Confidentiality ............................................................................................................................... 52 
15.2 
Responsibility of the Investigator ................................................................................................ 53 
15.3 
Procedure for Amendments to Protocol ...................................................................................... 53 
15.4 
Institutional Review Board........................................................................................................... 53 
15.5 
Termination of Study .................................................................................................................... 54 
15.6 
Study Record Retention ................................................................................................................ 54 
16 
REFERENCES ............................................................................................................................. 55 
17 
APPENDICES .............................................................................................................................. 56 
 

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STUDY OUTLINE 
 
A RANDOMIZED, CONTROLLED, OPEN-LABEL SHORT-TERM STUDY TO EVALUATE 
CHANGES IN EXPOSURE TO HARMFUL AND POTENTIALLY HARMFUL 
CONSTITUENTS IN ADULT SMOKERS WHO PARTIALLY OR COMPLETELY SWITCH 
TO VERVE® PRODUCTS (DISCS OR CHEWS) IN A CLINICAL SETTING 
 
Study Purpose 
The purpose of this study is to evaluate changes in exposure to selected harmful and potentially 
harmful constituents (HPHC) by measuring biomarkers in adult smokers who partially or 
completely switch from smoking to oral tobacco-derived nicotine (OTDN) products VERVE® 
Chews or VERVE® Discs use compared to those who continue exclusive smoking cigarettes or 
stop using all tobacco products.  
Hypothesis: 
Reducing daily cigarette consumption by at least 50% and using VERVE® products will result in 
a statistically significant reduction in 24-hour urinary total 4-(methylnitrosamino)-1-(3-pyridyl)-
1-butanol (NNAL) on Day 7 compared to continued cigarette smoking.  
Objectives 
The objectives of the study are:  
Primary Objective: 
To compare 24-hour urinary total NNAL in adult smokers who reduce cigarette consumption by 
at least 50% with supplementary (dual) usage of VERVE® Chews or VERVE® Discs to those 
who continue to smoke cigarettes for 7 days. 
Secondary Objectives: 
1. To compare biomarkers of exposure (total N-nitrosonornicotine [NNN], nicotine 
equivalents [NE], 2-aminonaphthalene [2-AN], 4-aminobiphenyl [4-ABP], 
2-hydroxyethyl mercapturic acid [HEMA], 2-cyanoethylmercapturic acid [CEMA], 
S-phenyl mercapturic acid [S-PMA], 3-hydroxy-1-methylpropylmercapturic acid 
[3-HMPMA], 3-hydroxypropylmercapturic acid [3-HPMA], 2-hydroxypropylmercapturic 
acid [2-HPMA], N-acetyl-S-[2-carbamoylethyl] cysteine [AAMA], N-acetyl-S-[2-
hydroxy-2-carbamoylethyl]cysteine [GAMA], 2-hydroxybutenylmercapturic acid 
[2-MHBMA], 2-OH-Fluorene [2-OHFle], 2-Naphthol,1-OH-Phenanthrene [1-OHPhe], 
urine mutagenicity, 1-hydroxypyrene [1-OHP], and carboxyhemoglobin [COHb]) in adult 
smokers who reduce cigarette consumption by at least 50% with supplementary (dual) 
usage of VERVE® Chews or VERVE® Discs to those who continue to smoke cigarettes 
for 5 and 7 days. 
2. To compare 24-hour urinary total NNAL in adult smokers who reduce cigarette 
consumption by at least 50% with supplementary (dual) usage of VERVE® Chews or 
VERVE® Discs to those who continue to smoke cigarettes for 5 days. 

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3. To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 
2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) in 
adult smokers who reduce cigarette consumption by at least 50% with supplementary 
(dual) usage of VERVE® Chews or VERVE® Discs to those who cease from all tobacco 
use for 5 and 7 days. 
4. To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 
2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) in 
adult smokers who completely switch to VERVE® Chews or VERVE® Discs to those 
who continue to smoke cigarettes for 5 and 7 days. 
5. To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 
2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) in 
adult smokers who completely switch to VERVE® usage to those who cease from all 
tobacco use for 5 and 7 days. 
6. To compare subjective effects (Questionnaire of Smoking Urges – Brief [QSU-Brief] 
total score, responses to modified cigarette evaluation questionnaire [mCEQ] and the Use 
the Product Again questionnaire) among subjects who continue to smoke cigarettes, 
subjects with dual usage of VERVE® Chews or VERVE® Discs and cigarettes, subjects 
with complete switch to VERVE® Chews or VERVE® Discs, and subjects who cease 
from all tobacco use for 1, 5 and 7 days. 
7. To characterize product use behaviors (such as: number of cigarettes per day, number of 
VERVE® use per day, average duration of each VERVE® use). 
Design 
This is an open label, randomized, 6 parallel-group clinical study evaluating changes in exposure 
to selected HPHC, subjective effects, and product use behavior in adult smokers who are 
randomly assigned to continue smoking, partially or completely switch to VERVE® Chews or 
VERVE® Discs products, or stop using any tobacco products for 7 days.  
Subjects, who meet all inclusion criteria and none of the exclusion criteria, will check-in to the 
clinic on Day -3 at a time determined by the clinic. After check-in, subjects will engage in a brief 
product trial with each flavor of VERVE® Chews (two flavors: blue mint and green mint) and 
VERVE® Discs (two flavors: blue mint and green mint).This trial period will involve ad libitum 
use for 10 minutes each to allow subjects to become accustomed to using the products. The trial 
of each flavor of VERVE® Chews or VERVE® Discs product will be separated by approximately 
30 minutes (from the start of each product trial). Subjects who are unwilling to use and/or cannot 
tolerate all four VERVE® products will not continue in the study. 
Following completion of the VERVE® product trial on Day -3, subjects will continue to smoke 
their own brand (OB) cigarettes through 23:00 on Day -3 and from 7:00 to 23:00 on Days -2 
and -1. Baseline cigarette consumption for each subject will be determined by the average 

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number of cigarettes smoked (cigarettes per day [CPD]) on Day -2 and Day -1 and will be used 
to calculate the CPD allowed for each subject, according to their assigned randomization group, 
for the remainder of the study. Other baseline study events will include 24-hour urine collections 
for biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, 
S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 2-OHFle, 2-Naphthol, 
1-OHPhe, mutagenicity, and 1-OHP), blood sampling for COHb, and administration of the 
QSU-Brief and appropriate mCEQ questionnaire on Day -1. 
On Day 1, subjects will be randomized into one of the following Groups: 
• GROUP 1 (n = 32): Continue Smoking 
Subjects will be asked to continue smoking their OB cigarettes ad libitum for 7 days. 
• GROUP 2 (n = 32): VERVE® Discs Dual Use  
Subjects will reduce their normal daily cigarette consumption by at least 50% of their 
baseline CPD and use at least 3 VERVE® Discs per day for 7 days. 
• GROUP 3 (n = 32): VERVE® Chews Dual Use  
Subjects will reduce their normal daily cigarette consumption by at least 50% of their 
baseline CPD and use at least 3 VERVE® Chews per day for 7 days. 
• GROUP 4 (n = 24): VERVE® Discs Exclusive Use  
Subjects will completely switch to exclusive use of VERVE® Discs, using at least 3 discs 
per day for 7 days. 
• GROUP 5 (n = 24): VERVE® Chews Exclusive Use  
Subjects will completely switch to exclusive use of VERVE® Chews, using at least 
3 chews per day for 7 days. 
• GROUP 6 (n = 24): Tobacco Cessation 
Subjects will completely stop all tobacco product usage for 7 days. 
Subjects will be randomized into each Group on Day 1 based on gender and CPD.  
Subjects will begin using the assigned study products or completely stop using tobacco products 
on the morning of Day 1 and continue through discharge according to the randomization.  
On each study day (Days 1 - 7), subjects in Group 1 will be allowed to smoke their OB cigarettes 
ad libitum (i.e., no restriction on the duration of use or the number of cigarettes per day) from 
07:00 through 23:00. Subjects will be allowed to smoke upon request to the clinic staff but will 
only be allowed 1 cigarette at a time and will be instructed to return each cigarette butt upon 
completion.  
On each study day (Days 1 - 7), subjects in Group 2 and Group 3 will smoke no more than 50% 
of their baseline CPD and will use the assigned VERVE® product ad libitum (i.e., no restrictions 
on the number of VERVE® products used at once, the number of VERVE® products used per 
day, or the duration of use) except for 3 specific VERVE® products use opportunities at 
approximately 11:00, 15:00, and 19:00 each day during which subjects will be asked to keep the 
assigned VERVE® product in their mouth for at least 10 minutes. Subjects will be allowed to 

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smoke upon request to the clinic staff but will only be allowed 1 cigarette at a time and will be 
instructed to return each cigarette butt upon completion. Subjects will be allowed to use the 
VERVE® product upon request and they will be instructed to return each used VERVE® product 
upon completion.  
On each study day (Days 1 - 7), subjects in Group 4 and Group 5 will use the assigned VERVE® 
product ad libitum (i.e., no restrictions on the number of VERVE® products used at once, the 
number of VERVE® products used per day, or the duration of use) except for 3 specific 
VERVE® products use opportunities at approximately 11:00, 15:00, and 19:00 each day during 
which subjects will be asked to keep the assigned VERVE® product in their mouth for at least 
10 minutes. Subjects will be allowed to use the VERVE® product upon request and they will be 
instructed to return each used VERVE® product upon completion.  
On each study day (Days 1 - 7), subjects in Group 6 will completely stop tobacco usage and they 
will not be allowed to smoke or use VERVE® products.  
All product use (CPD, VERVE® product per day (VPD), number of VERVE® products per use, 
and VERVE® product use duration, [i.e., time of VERVE® product placement in the subjects’ 
mouth, and time it was removed from the subjects’ mouth], as appropriate) will be determined to 
assess product use behavior. 
Study events will include 24-hour urine collections for biomarkers of exposure (total NNAL, 
total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, 
AAMA, GAMA, 2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, mutagenicity, and 1-OHP) and 
blood sample collection for COHb assessment. Urine creatinine will be measured in each 
24-hour collection and may be used to adjust the concentration values of urine biomarkers 
(further details will be included in the Statistical Analysis Plan [SAP]). Each 24-hour urine 
collection (Day-1, Day 5 and Day 7) will be from approximately (± 30 minutes) 07:00 on the 
scheduled day to approximately 07:00 the following day. The 24-hour urine collection begins on 
each scheduled day after the first morning void and any void prior to 07:00, and finishes the 
following morning with the last void collected at approximately 07:00 (including first morning 
void). Subjects will be specifically instructed to collect all urine voided, and any missed 
collection during the 24-hour interval will be documented as a deviation. 
Subjects will also complete in the moment subjective effects questionnaires, which include: 
• QSU-Brief (Appendix 2) – All subjects will complete the QSU-Brief on Days -1, 1, 5, 
and 7 in the morning at 07:00 (± 30 minutes) before product use, as appropriate, and at 
21:30 (± 30 minutes). 
• Modified Cigarette Evaluation Questionnaire (mCEQ-C or mCEQ-V; Appendix 3) – the 
appropriate mCEQ will be administered at 21:30 (± 30 minutes). All subjects will 
complete the mCEQ-C on Day -1. Subjects in Group 1 will also complete the mCEQ-C 
on Days 1, 5, and 7. Subjects in Groups 2 and 3 will complete both mCEQ-C and 
mCEQ-V on Days 1, 5, and 7.Subjects in Groups 4 and 5 will complete mCEQ-V on 
Days 1, 5, and 7. 

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• Use the Product Again questionnaire (Appendix 4) – Subjects in Groups 1 - 5 will 
complete the Use the Product Again questionnaire at 21:30 (± 30 minutes) on Day 7. 
Subjects in Group 1 will complete Use the Product Again questionnaire for cigarettes. 
Subjects in Groups 2 and 3 will complete both Use the Product Again questionnaire for 
cigarettes and VERVE® products. Subjects in Groups 4 and 5 will complete Use the 
Product Again questionnaire for VERVE® products. 
Smoking will be limited to a designated area of the clinic. Subjects permitted to smoke 
(Groups 1, 2 and 3) will be housed separately from the subjects that exclusively use VERVE® 
products (Groups 4 and 5) and subjects who stop tobacco product use (Group 6). Study product 
use will not be permitted from 23:00 to 07:00 each day during the study. For study integrity, all 
smoked butts and all used VERVE® products will be collected throughout the study. Any illicit 
use of any tobacco- or nicotine-containing products or sharing of study products will be strictly 
prohibited and will be grounds for immediate termination from the study at the discretion of the 
Investigator. 
Study Visits 
• Screening within 28 days prior to Check-in (Day -3) 
• Check-in and clinic confinement (Day -3 through Study Day 8) 
Study Population and Sample Size 
This study will enroll healthy adult male and female (no more than 60% of either gender) 
self-affirmed combustible cigarette smokers, 21 - 65 years of age, inclusive (determined at 
Screening), willing to abstain from smoking and use all four VERVE® products, and who fulfill 
all inclusion criteria and none of the exclusion criteria. Approximately 168 subjects will be 
enrolled to the study. All subjects must have an average daily consumption of at least 10 but no 
more than 30 factory manufactured combustible cigarettes for at least 12 months prior to 
Screening. Use of other types of tobacco- or nicotine-containing products will not be permitted 
within 1 week prior to Check-in.  
Subjects will not be forced to smoke or use any tobacco product at any time during the study. 
Subjects withdrawn from the study may be replaced at the discretion of the Sponsor. 
Study Products 
Product A:  Subject’s OB Cigarette (Reference Product) 
Product B:  Oral tobacco-derived nicotine chews marketed as VERVE® Discs Blue Mint 
(~1.5 mg nicotine/piece) (Test Product) 
Product C:  Oral tobacco-derived nicotine chews marketed as VERVE® Discs Green Mint 
(~1.5 mg nicotine/piece) (Test Product) 
Product D:  Oral tobacco-derived nicotine chews marketed as VERVE® Chews Blue Mint 
(~1.5 mg nicotine/piece) (Test Product) 
Product E:  Oral tobacco-derived nicotine chews marketed as VERVE® Chews Green Mint 
(~1.5 mg nicotine/piece) (Test Product) 

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Outcome Variables 
Primary 
The primary outcome variable is: 
• 24-hour total urinary NNAL (mg/24 hours) excreted on Day 7.  
Secondary 
The secondary outcome variables are: 
• 24-hour urinary total total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, S-PMA, 
3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 2-OHFle, 2-Naphthol, 
1-OHPhe, mutagenicity, and 1-OHP excreted on Day 5 and Day 7. 
• 24-hour urinary total NNAL excreted on Day 5. 
• COHb on Day 5 and Day 7. 
• QSU-Brief responses and factor scores on Day 1, Day 5, and Day 7. 
• Responses to the appropriate mCEQ on Day 1, Day 5, and Day 7. 
• Responses to the Use the Product Again questionaire on Day 7. 
• Product use behavior daily from Day 1 to Day 7 (i.e., CPD, VPD, number of VERVE® 
products per use, and the mean duration of each VERVE® product use).  
Statistical Methods 
SAS software (version 9.3 or higher, Cary, North Carolina) will be used for all data presentation 
and summarization including summary tables, graphs, and data listings. Statistical methods will 
be discussed in detail in the SAP. 
Statistical Analysis and Data Summarization 
All data will be listed by subject number, group, and study day (and time point as necessary), and 
summarized by group (total and by product flavor for VERVE® groups) and study day (and time 
point as necessary). 24-hour urinary and COHb biomarker data will be listed and summarized. 
Absolute and percent change from baseline values will be listed and summarized as appropriate. 
Descriptive statistics (number of observations [n], arithmetic mean [mean], median, standard 
deviation [SD], minimum, and maximum) will be used for continuous data variables and 
frequency counts (n and percentage) for categorical data variables as described in the SAP. 
Figures will be used to display the data graphically. 
Demographics, smoking history, baseline daily cigarette use (Day -2 and Day -1), and baseline 
Fagerström Test for Cigarette Dependence (FTCD) scores will be summarized overall, and by 
group with descriptive statistics for continuous variables and frequency counts and percentage 
for categorical variables. 

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Urinary Biomarkers and Subjective Effects Questionnaire 
Linear mixed models for analysis of covariance (ANCOVA) will be used to compare the Day 5 
and Day 7 biomarker values and subjective effects questionnaire scores between groups as 
described in the study objectives. In the statistical models, the outcome variable will be included 
as a dependent variable; group, and gender will be included as fixed effects; and baseline 
values/scores will be included as covariates. The SAS procedure Proc Mixed will be used. The 
least-squares means (LSM) difference and 95% confidence interval for the LSM difference 
between the Test and Reference Groups will be provided. 
Product Use Behavior 
The number of each product used per day and the duration of each VERVE® product used during 
each product use period will be listed and summarized by study product using descriptive 
statistics, as appropriate. 
Safety Data 
Clinical safety evaluations will be performed to ensure that the subjects meet the requirements of 
the study and to monitor subject safety. Screening safety evaluations will include a physical 
examination, a 12-lead electrocardiogram (ECG), a clinical laboratory assessment (clinical 
chemistry, hematology, urinalysis, and serology), vital signs measurements, a urine drug screen, 
an alcohol breath test, a serum pregnancy test (females only), and follicle-stimulating hormone 
(FSH; postmenopausal females only) tests. On-study safety evaluations will include a 
symptom-driven physical examination, vital signs measurements, urine drug screen, alcohol 
breath test, and urine pregnancy test (females only). End-of-Study (or early termination) safety 
evaluations will include a symptom-driven physical examination, and vital signs measurements. 
Adverse events (AEs) spontaneously reported by the subjects in all groups or observed by the 
site staff will be monitored from the time of the first product use (VERVE® product trial on 
Day -3) until the End-of-Study (or early termination). Events captured between Screening and 
the first study product use (VERVE® product trial on Day -3) will be documented as baseline 
signs and symptoms (in medical history) and not AEs. Any concomitant medications taken from 
30 days prior to Screening through the End-of-Study (or early termination) will also be recorded. 
AE data will be coded (to the lowest level term) with the Medical Dictionary for Regulatory 
Activities (MedDRA®). AEs will be listed in by-subject data listings. Frequency counts of AEs 
will be provided by body system, preferred term, and study product. Frequency counts of AEs 
will also be summarized by severity and relationship to study product. 
 

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SUMMARY OF EVENTS 
 
STUDY EVENT                   
Day 
Screening 
Check-in 
Baseline 
Study Days 
End-of- 
Study or 
Early 
Termination 
Within 28 days 
prior to Check-in 
-3 
-2 
-1 
1 
2 
3 
4 
5 
6 
7 
8 
 
Informed Consent 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Verified Clinical Trials Check 
X 
 
 
 
 
 
 
 
 
 
 
 
 
VERVE® Product Trial 
 
X 1 
 
 
 
 
 
 
 
 
 
 
 
Check-in Procedures 
 
X 
 
 
 
 
 
 
 
 
 
 
 
Confinement 
 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
 
Discharge from clinic 
 
 
 
 
 
 
 
 
 
 
 
 
X 
Medical History and 
Demographics 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Review of Inclusion/Exclusion 
Criteria 
X 
X 
 
 
X 2 
 
 
 
 
 
 
 
 
Tobacco/Nicotine Product Use 
History 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Pregnancy/FSH Test (females) 
X 3 
X 4 
 
 
 
 
 
 
 
 
 
 
 
Physical Examination 
X 
X 5 
 
 
 
 
 
 
 
 
 
 
X 5 
Vital Signs 
X 
X 
 
 
 
 
 
 
 
 
 
 
X 
Body Weight, Height, and BMI 
X 
 
 
 
 
 
 
 
 
 
 
 
 
12-Lead ECG 
X 
 
 
 
 
 
 
 
 
 
 
 
 
HIV, HbsAg, and HCV 
Serology 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Clinical Chemistry, 
Hematology, and Urinalysis 
X 
 
 
 
 
 
 
 
 
 
 
 
X 
Urine Cotinine Screen 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Urine Drug Screen and Breath 
Alcohol Test 
X 
X 
 
 
 
 
 
 
 
 
 
 
 
Review of Concomitant 
Medications 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
FTCD 
X 
 
 
 
 
 
 
 
 
 
 
 
 
Ad Libitum Use of OB 
Cigarettes  
X 
X 
X 6 
X 6 
 
 
 
 
 
 
 
 
 

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STUDY EVENT                   
Day 
Screening 
Check-in 
Baseline 
Study Days 
End-of- 
Study or 
Early 
Termination 
Within 28 days 
prior to Check-in 
-3 
-2 
-1 
1 
2 
3 
4 
5 
6 
7 
8 
 
Randomization 
 
 
 
 
X 7 
 
 
 
 
 
 
 
 
Product Use or Abstinence 
 
 
 
 
X 8 
X 8 
X 8 
X 8 
X 8 
X 8 
X 8 
 
 
CPD and/or VPD 
Documentation  
 
X 
X 
X 
X 9 
X 9 
X 9 
X 9 
X 9 
X 9 
X 9 
 
 
Blood for COHb Assessment 
 
 
 
X 10 
 
 
 
 
X 10 
 
X 10 
 
 
24-hour Urine Collection 11 
 
 
 
X 
 
 
 
X 
X 
 
QSU-Brief Questionnaire 
 
 
 
X 12 
X 12 
 
 
 
X 12 
 
X 12 
 
 
mCEQ Questionnaire  
 
 
 
X 13 
X 13 
 
 
 
X 13 
 
X 13 
 
 
Use Product Again 
Questionnaire 
 
 
 
 
 
 
 
 
 
 
X 14 
 
 
Meals 15 
 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
 
Review of AEs 
 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
Tobacco Cessation Information 
X 
 
 
 
 
 
 
 
 
 
 
 
X 
 
EXPLANATION OF SUPERSCRIPTS 
1 Brief product trial of each flavor of VERVE® Chews (two flavors [blue mint and green mint]) and VERVE® Discs (two flavors [blue mint and green mint]) (i.e., ad libitum use 
for 10 minutes each). Trial of each flavor of VERVE® Chews or VERVE® Discs product will be separated by approximately 30 minutes (from the start of each product trial).  
2 Prior to randomization 
3   Serum pregnancy (all females) and FSH (to confirm postmenopausal females). 
4 Urine pregnancy test only. 
5  Symptom-driven physical examination. 
6  Following completion of the VERVE® product trial on Day -3, subjects will continue to smoke their own brand (OB) cigarettes through 23:00 on Day -3 and from 07:00 to 
23:00 on Days -2 and -1. Baseline cigarette consumption for each subject will be determined by the average number of cigarettes smoked (CPD) on Day -2 and Day -1 and will 
be used to calculate the CPD allowed for each subject. 
7  After completion of 24-hour urine collection and prior to product use. 
8   Subjects will use the assigned products or be abstinent, as per randomization. All subjects (except Group 6) will use the assigned study product ad libitum (except during meals 
and study procedures, as appropriate) from 07:00 through 23:00. Subjects in Group 2 and Group 3 will smoke no more than 50% of their baseline CPD and will use assigned 
VERVE® product ad libitum except for 3 specific VERVE® product use opportunities at 11:00, 15:00, and 19:00 each day during which subjects will be asked to keep 
VERVE® product in their mouth for at least 10 minutes. Subjects in Group 4 and Group 5 will only use the assigned VERVE® product ad libitum except for 3 specific 
VERVE® product use opportunities at 11:00, 15:00, and 19:00 each day during which subjects will be asked to keep assigned VERVE® product in their mouth for at least 

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10 minutes. Subjects will abstain from any product use from the start of the subjective effects questionnaires administration scheduled for 21:30 until the COHb sample has been 
collected on Days -1, 5, and 7. 
9 Product use will be documented for Groups 1, 2, 3, 4, and 5 only. All product use (CPD, VPD, number of VERVE® product per use, and VERVE® products use duration, [i.e., 
time of VERVE® product placement in the subjects’ mouth, and time it was removed from the subjects’ mouth], as appropriate) will be determined to assess product use 
behavior. 
10  The blood sample for COHb will be collected 15 minutes to 45 minutes following the start of subject’s in the moment subjective questionnaires (QSU-Brief, mCEQ, and Use 
Product Again, as appropriate) at 21:30 (±30 minutes). Subjects will abstain from product use, as appropriate, for at least 15 minutes prior to blood draw for COHb. 
11  Each 24-hour urine collection will be from approximately (± 30 minutes) 07:00 to approximately 07:00 on the following day (e.g., from 07:00 on Day -1 to 07:00 on Day 1). 
Aliquots for analysis of biomarkers of exposure and bio-banking will be taken from each complete pooled 24-hour urine collection. 
12 All subjects will complete the QSU-Brief on Days -1, 1, 5, and 7 in the morning at 07:00 (± 30 minutes) before product use, as appropriate, and at 21:30 (± 30 minutes). 
13  Subjects in Groups 1-5 will complete the appropriate mCEQ at 21:30 (±30 minutes). All subjects will complete mCEQ-C on Day-1. Subjects in Group 1 will also complete the 
mCEQ-C on Days 1, 5, and 7. Subjects in Group 1 will also complete the mCEQ-C on Days 1, 5, and 7. Subjects in Groups 2 and 3 will complete both mCEQ-C and mCEQ-V 
on Days 1, 5, and 7.Subjects in Groups 4 and 5 will complete mCEQ-V on Days 1, 5, and 7.  
14  Subjects in Groups 1-5 will complete the Use the Product Again questionnaire at 21:30 (±30 minutes). Subjects in Group 1 will complete Use the Product Again questionnaire 
for cigarettes. Subjects in Groups 2 and 3 will complete both Use the Product Again questionnaire for cigarettes and VERVE® products. Subjects in Groups 4 and 5 will 
complete Use the Product Again questionnaire for VERVE® products. 
15 Standard meals and snacks will be served at appropriate times as determined by the clinic during confinement. The meal menu for Days -2, 4 and 6 will be the same and the 
meal menu for Days -1, 5 and 7 will be the same. 
 
 

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ABBREVIATIONS AND DEFINITIONS 
1-OHP 
1-Hydroxypyrene 
AE 
Adverse event 
ALCS 
Altria Client Services, LLC 
ALT 
Alanine aminotransferase 
AST 
Aspartate aminotransferase 
BLQ 
Below the limit of quantitation 
BMI 
Body mass index 
°C 
Degrees Celsius 
CDMS 
Clinical Data Management System 
CFR 
Code of Federal Regulations 
cm 
Centimeter 
COHb 
Carboxyhemoglobin 
CPD 
Cigarette(s) per day 
CV 
Coefficient of variation 
DMP 
Data Management Plan 
ECG 
Electrocardiogram 
eCRF 
Electronic case report form 
eSPO 
Electronic subject reported outcomes 
°F 
Degrees Fahrenheit 
FDA 
Food and Drug Administration 
FSH 
Follicle-stimulating hormone 
FSPTCA 
Family Smoking Prevention and Tobacco Control Act 
FTCD 
Fagerström Test for Cigarette Dependence 
g 
Gram  
GCP 
Good Clinical Practice 
HBsAg 
Hepatitis B surface antigen 
HCV 
Hepatitis C virus 
HDPE 
High-density polyethylene 
HIV 
Human immunodeficiency virus 
ICF 
Informed consent form 
ICH 
International Council for Harmonisation 
ID 
Identification 
IRB 
Institutional Review Board 
IWRS 
Interactive Web Response System 
kg 
Kilogram(s) 
LC 
Liquid chromatography 
LOQ 
Limit of quantitation 
LSM 
Least-squares means 
μg 
Microgram  
m2 
Square meter(s) 
MedDRA 
Medical Dictionary for Regulatory Activities 
mg  
Milligram(s)  
MITT 
Modified intent to treat 
mL  
Milliliter(s)  
MS 
Mass spectrometry 
n 
Number, sample size, number of observations 
NE 
Nicotine equivalent(s) 
NNAL 
4-(methylnitrosamino)-1-(3-pyridyl)-1-butanol 
NNN 
N-nitrosonornicotine 
OB 
Own Brand 
OTDN 
Oral Tobacco-Derived Nicotine 
PP 
Per-protocol 

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QA 
Quality Assurance 
QSU-Brief 
Questionnaire of Smoking Urges – Brief 
RBC 
Red blood cell  
SAE 
Serious adverse event 
SAP 
Statistical analysis plan 
SD 
Standard deviation 
SEM 
Standard error of the mean 
SHM 
Sample Handling Manual 
US 
United States 
VPD 
VERVE® product(s) per day 
WBC 
White blood cell  
WHO 
World Health Organization 
 

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Version: {Final} Protocol 
1 
INTRODUCTION AND STUDY RATIONALE 
1.1 
Background 
Innovative and novel tobacco-derived nicotine oral products offer reduced risk 
alternatives to adult consumers of combustible tobacco products. There is 
overwhelming scientific evidence regarding a risk continuum in the range of 
tobacco products available currently in the market. According to this body of 
evidence, combustible tobacco products such as combustible cigarettes are the 
most risky and non-combustible tobacco products present relatively lower risks. 1 
1.1.1 Background for VERVE® Discs 
VERVE® Discs are chewable OTDN nicotine products which are currently 
available in the commercial market. VERVE® Discs are packaged in tubes. Each 
tube contains 16 pieces of the product. VERVE® Discs are non-dissolvable 
OTDN products with two flavors, Blue Mint and Green Mint, with each piece of 
the product containing approximately 1.5 mg of tobacco-derived nicotine that 
meets specifications recognized by the US Pharmacopeia. 
1.1.1.1 Product Safety Information for VERVE® Discs 
Pharmacokinetic Studies  
Two clinical studies have been conducted with a prototype form of the OTDN 
product and two have been conducted with a marketed version of the product.  
The first study (CEL-SOL-01-11) included two prototype OTDN products 
(11-Solid-OOE-45 [1 mg nicotine] and 11-Solid- OOE-46 [2 mg nicotine]). This 
randomized, single-blind, 2-period crossover study included 9 female and 9 male 
healthy adult cigarette smokers with a mean age of 37.1 years. The purpose of this 
study was to characterize the nicotine plasma PK profile from single, 30-minute 
uses of the products separated by a 24 hour washout. Subjects were instructed to 
chew the product as desired during the 30-minute product use period. Four 
(4) subjects (22%) experienced 4 mild AEs with use of the 1 mg product and five 
subjects (28%) reported 7 mild AEs with use of the 2 mg product. The most 
common AEs were throat irritation (4 subjects) and dyspepsia (2 subjects). 
The second study (COV-VER-01-13) was a randomized, controlled, open-label, 
parallel group, multicenter, 5-week pilot study to determine changes in 
biomarkers of exposure in adult smokers allowed ad libitum use of VBM-FG2 (a 
prototype VERVE® Discs product) relative to adult smokers who were not 
allowed use of VBM-FG2. This study was conducted in 154 adult smokers who 
were considered to be in overall good health. Subjects were randomized (based on 
gender, daily cigarette consumption [≤ 20 and > 20 CPD], and quit attempts [any 
quit attempts/no quit attempts]) to Test (allowed VBM-FG2 use) or Control (not 
allowed VBM-FG2 use) treatment in a 3:2 ratio (92 subjects randomized to Test: 
62 subjects randomized to Control). Twenty-five (25) subjects (27.2%) in the Test 
group experienced 39 mild AEs and 2 moderate AEs compared to 7 subjects 

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HIGHLY CONFIDENTIAL 
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Version: {Final} Protocol 
(11.3%) in the Control group who experienced 17 mild AEs. The most common 
AEs in the Test group were mild cough (6 subjects) and mild oropharyngeal pain 
(4 subjects). 
Two studies (ALCS-RA-16-19-VRV and ALCS-RA-16-26-VRV) were 
completed using the same marketed versions of the VERVE® Discs as will be 
used in the current study. The purpose of these studies was to characterize the 
nicotine plasma PK profile and subjective measures associated with use of 
VERVE® Discs Blue Mint and Green Mint compared to OB cigarettes and 
Nicorette® Fresh Mint™ nicotine polacrilex gum (2 mg). Both were randomized, 
single-blind, 4-period crossover studies, and prior to Check-in for clinical 
conduct, subjects participated in a 5-day at-home product trial period with 
16 pieces of each VERVE® Disc product. On each in-clinic study day, subjects 
used the assigned product under controlled conditions (smoked a single cigarette 
with 10 inhalations taken at approximately 30-second intervals, used one piece of 
the VERVE® product for 30 minutes, or “chewed and parked” one piece of 
nicotine gum for 30 minutes according to the product’s instructions for use). 
ALCS-RA-16-19-VRV included 14 female and 16 male healthy adult cigarette 
smokers in the product trial period and 11 females and 14 males in the in-clinic 
period. During the product trial period, 5 of 30 subjects experienced a total of 
seven mild AEs (two episodes of headache and one episode each of salivary 
hypersecretion, back pain, anxiety, irritability, and rash). The PI considered only 
the salivary hypersecretion to be possibly related to the VERVE® products. 
During in-clinic period, four subjects experienced five mild AEs (two episodes of 
headache and one episode each of tinnitus, dizziness, and hot flush) with use of 
the Blue Mint product and two subjects experienced two mild AEs 
(musculoskeletal discomfort and pruritis) with use of the Green Mint product. 
None of the AEs experienced during the in-clinic period were considered to be 
related to the VERVE® products by the PI. 
ALCS-RA-16-26-VRV included 10 female and 29 male healthy adult cigarette 
smokers in the product trial period and 9 females and 19 males were included in 
the in-clinic period. During the product trial period, 4 of 39 subjects experienced 
four mild AEs (two episodes of dyspepsia and one episode each of dizziness and 
sinus congestion) and two moderate AEs (gingival swelling and toothache). The 
PI considered one episode of dyspepsia and dizziness to be possibly related to the 
VERVE® products. During in-clinic period, three subjects experienced four mild 
AEs (constipation, chills, back pain, and rhinorrhea) with use of the Blue Mint 
product and two subjects experienced four mild AEs (two episodes of vessel 
puncture site haemorrhage and one episode each of, vessel puncture site 
haematoma and vessel puncture site pain) with use of the Green Mint product. 
None of the AEs experienced during the in-clinic period were considered to be 
related to the VERVE® products by the PI. 
 

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Version: {Final} Protocol 
Consumer Response Center Data 
Altria Client Services LLC (ALCS) has continuously monitored consumer calls to 
the Consumer Response Center (CRC) regarding VERVE® Discs products. As of 
December 31, 2017, consumers reported via the Consumer Response Center three 
adverse events related to the use of the Blue Mint VERVE® Discs product 
(“choking” [1] and “tooth damage” [2]) and one related to the use of the Harvest 
Blend VERVE® Discs product for “headache” (over 145,000 tubes distributed for 
sale with 16 pieces per tube). 
ALCS has also conducted an assessment of the ingredients and components of the 
specific test products. Based on these assessments, the test products are 
considered toxicologically acceptable and deemed suitable for human 
consumption, and it is anticipated that the products in this study will be 
well-tolerated. 
1.1.2 Background for VERVE® Chews 
VERVE® Chews are OTDN products which are currently available in the 
commercial market. The non-dissolvable OTDN chewable products are packaged 
in tubes. Each tube contains 12 pieces of the product. The non-dissolvable OTDN 
products are available in two flavors, Blue Mint and Green Mint, with each piece 
of the product containing approximately 1.5 mg of tobacco-derived nicotine that 
meets specifications recognized by the US Pharmacopeia. 
1.1.3 Product Safety Information for VERVE® Chews 
Pharmacokinetic Studies  
One study (ALCS-RA-16-23-VRV) has been completed using the same marketed 
versions of the VERVE® Chews as will be used in the current study. The purpose 
of the previous study was to characterize the nicotine plasma PK profile and 
subjective measures associated with use of VERVE® Chews Blue Mint and Green 
Mint compared to a single OB cigarettes and 30 minutes of use of Nicorette® 
Fresh Mint™ nicotine polacrilex gum (2 mg). This was a randomized, 
single-blind, 4-period crossover study, and prior to Check-in for clinical conduct, 
subjects participated in a 5-day at-home product trial period with 12 pieces of 
each VERVE® Chews product.  On each study day, subjects used the assigned 
product under controlled conditions (smoked a single cigarette with 10 inhalations 
taken at approximately 30-second intervals, used one piece of VERVE® product 
for 30 minutes, or “chewed and parked” one piece of nicotine gum for 30 minutes 
according to the product’s instructions for use). Ten female and 20 male healthy 
adult cigarette smokers participated in the product trial period and 10 females and 
18 males participated in the in-clinic period. During the product trial period, 2 of 
30 subjects experienced a total of three mild AEs (constipation, headache, and 
vessel puncture site pain). None were considered to be related to the VERVE® 
products by the PI. During the in-clinic period, two subjects experienced two mild 
AEs (vessel puncture site pain and epistaxis) with use of the Blue Mint product 
and two subjects reported four mild AEs (two episodes of headache and two 

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HIGHLY CONFIDENTIAL 
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Version: {Final} Protocol 
episodes of rash) with use of the Green Mint product. Only one episode of 
headache was considered to be possibly related to use of the VERVE® products. 
Consumer Response Center Data 
ALCS has continuously monitored consumer calls to the CRC regarding the 
non-dissolvable OTDN products since the market launch in May 2015. As of 
December 31, 2017, there have been no Adverse Events reported in the CRC 
Datamart for the non-dissolvable OTDN products (over 19,000 tubes distributed 
for sale). 
ALCS has also conducted an assessment of the ingredients and components of the 
specific test products. Based on these assessments, the test products are 
considered toxicologically acceptable and deemed suitable for human 
consumption, and it is anticipated that the products in this study will be 
well-tolerated. 
1.1.4 Product Safety Information 
The study products are subject’s OB cigarettes, VERVE® Discs, and VERVE® 
Chews products. Subjects will be informed of the four US Surgeon General’s 
warnings required for cigarettes and FDA warning required for VERVE® Discs 
and VERVE® Chews. 
Cigarettes have the following warnings: 
SURGEON GENERAL'S WARNING:  Smoking Causes Lung Cancer, Heart 
Disease, Emphysema, and May Complicate Pregnancy.  
SURGEON GENERAL'S WARNING:  Quitting Smoking Now Greatly 
Reduces Serious Risks to Your Health.  
SURGEON GENERAL'S WARNING:  Smoking By Pregnant Women May 
Result in Fetal Injury, Premature Birth, and Low Birth Weight.  
SURGEON GENERAL'S WARNING:  Cigarette Smoke Contains Carbon 
Monoxide. 
VERVE® Discs and Chews have the following warning: 
“WARNING:  This product contains nicotine.  Nicotine is an addictive 
chemical.” 
Additional health information for VERVE® Discs and Chews found on the U.S. 
Smokeless Tobacco Company website:  “This Product contains nicotine, which is 
addictive. Nicotine can harm your baby if you are pregnant or nursing. Nicotine 
can increase your heart rate, blood pressure and aggravate diabetes. Nicotine can 
cause dizziness, nausea and stomach pain.” 
VERVE® Chews has the following additional allergen health information: 
 “PHENYLKETONURICS: CONTAINS PHENYLALANINE.” 

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Version: {Final} Protocol 
1.2 
Purpose of This Study 
The purpose of this study is to evaluate changes in exposure to selected HPHC by 
measuring biomarkers in adult smokers who partially or completely switch to 
OTDN VERVE® Chews or VERVE® Discs compared to those who continue 
smoking cigarettes or stop using all tobacco products.  
1.3 
Hypothesis  
Reducing daily cigarette consumption by at least 50% and using VERVE® 
products for 7 days will result in a statistically significant reduction in 24-hour 
urinary total NNAL on Day 7 compared to continued cigarette smoking.  
2 
STUDY OBJECTIVES 
The objectives of the study are:  
Primary Objective: 
To compare 24-hour urinary total NNAL in adult smokers who reduce cigarette 
consumption by at least 50% with supplementary (dual) usage of VERVE® Chews or 
VERVE® Discs to those who continue to smoke cigarettes for 7 days. 
Secondary Objectives: 
1.To compare biomarkers of exposure (total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, 
S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 2-OHFle, 
2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) in adult smokers who 
reduce cigarette consumption by at least 50% with supplementary (dual) usage of 
VERVE® Chews or VERVE® Discs to those who continue to smoke cigarettes for 
5 and 7 days 
2.To compare 24-hour urinary total NNAL in adult smokers who reduce cigarette 
consumption by at least 50% with supplementary (dual) usage of VERVE® Chews or 
VERVE® Discs to those who continue to smoke cigarettes for 5 days 
3.To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 
2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) 
in adult smokers who reduce cigarette consumption by at least 50% with 
supplementary (dual) usage of VERVE® Chews or VERVE® Discs to those who cease 
from all tobacco use for 5 and 7 days. 
4.To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 
2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) 
in adult smokers who completely switch to VERVE® Chews or VERVE® Discs to 
those who continue to smoke cigarettes for 5 and 7 days. 
5.To compare biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, 
HEMA, CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 

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2-MHBMA, 2-OHFle, 2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP and COHb) 
in adult smokers who completely switch to VERVE® usage to those who cease from 
all tobacco use for 5 and 7 days. 
6.To compare subjective effects (Questionnaire of Smoking Urges – Brief [QSU-Brief] 
total score, responses to modified cigarette evaluation questionnaire [mCEQ] and the 
Use the Product Again questionnaire) among subjects who continue to smoke 
cigarettes, subjects with dual usage of VERVE® Chews or VERVE® Discs and 
cigarettes, subjects with complete switch to VERVE® Chews or VERVE® Discs, and 
subjects who cease from all tobacco use for 1, 5 and 7 days. 
7.To characterize product use behaviors (such as: number of cigarettes per day, number 
of VERVE® use per day, average duration of each VERVE® use). 
3 
SUMMARY OF STUDY DESIGN 
3.1 
Design and Clinical Procedures 
This is an open label, randomized, 6 parallel-group clinical study evaluating 
changes in exposure to selected HPHC, subjective effects, and product use 
behavior in adult smokers who are randomly assigned to continue smoking, 
partially or completely switch to VERVE® Chews or VERVE® Discs products, or 
stop using any tobacco products for 7 days. 
The overall design of the study is shown in Figure 1. 
Figure 1: Overall Study Design 
 
Study Products: 
Product A:  
Subject’s OB Cigarette (Reference Product) 
Product B:  
Oral tobacco-derived nicotine chews marketed as VERVE® Discs 
Blue Mint (~1.5 mg nicotine/piece) (Test Product) 
Product C:  
Oral tobacco-derived nicotine chews marketed as VERVE® Discs 
Green Mint (~1.5 mg nicotine/piece) (Test Product) 
Product D:  
Oral tobacco-derived nicotine chews marketed as VERVE® Chews 
Blue Mint (~1.5 mg nicotine/piece) (Test Product) 
Product E:  
Oral tobacco-derived nicotine chews marketed as VERVE® Chews 
Green Mint (~1.5 mg nicotine/piece) (Test Product) 

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This study will enroll healthy adult male and female (no more than 60% of either 
gender) self-affirmed combustible cigarette smokers, 21 - 65 years of age, 
inclusive (determined at Screening), willing to abstain from smoking and use all 
four VERVE® products, and who fulfill all inclusion criteria and none of the 
exclusion criteria. Approximately 168 subjects will be enrolled to the study. All 
subjects must have an average daily consumption of at least 10 but no more than 
30 factory manufactured combustible cigarettes for at least 12 months prior to 
Screening. Use of other types of tobacco- or nicotine-containing products will not 
be permitted within 1 week prior to Check-in. 
Subjects will not be forced to smoke or use any tobacco product at any time 
during the study. 
Subjects, who meet all inclusion criteria and none of the exclusion criteria, will 
check-in to the clinic on Day -3 at a time determined by the clinic. After check-in, 
subjects will engage in a brief product trial with each flavor of VERVE® Chews 
(two flavors: blue mint and green mint) and VERVE® Discs (two flavors: blue 
mint and green mint). This trial period will involve ad libitum use for 10 minutes 
each to allow subjects to become accustomed to using the products. The trial of 
each flavor of VERVE® Chews or VERVE® Discs product will be separated by 
approximately 30 minutes (from the start of each product trial). Subjects who are 
unwilling to use and/or cannot tolerate all four VERVE® products will not 
continue in the study. 
Following completion of the VERVE® product trial on Day -3, subjects will 
continue to smoke their OB cigarettes through 23:00 on Day -3 and from 07:00 to 
23:00 on Days -2 and -1. Baseline cigarette consumption for each subject will be 
determined by the average number of cigarettes smoked (CPD) on Day -2 and 
Day -1 and will be used to calculate the CPD allowed for each subject in Group 2 
or Group 3, according to their assigned randomization group, for the remainder of 
the study. Other baseline study events will include 24-hour urine collections for 
biomarkers of exposure (total NNAL, total NNN, NE, 2-AN, 4-ABP, HEMA, 
CEMA, S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 
2-OHFle, 2-Naphthol, 1-OHPhe, mutagenicity, and 1-OHP), blood sampling for 
COHb, and administration of the QSU-Brief and the appropriate mCEQ 
questionnaire on Day -1. 
On Day 1, subjects will be randomized into one of the following Groups: 
• GROUP 1 (n = 32): Continue Smoking 
Subjects will be asked to continue smoking their OB cigarettes ad libitum 
for 7 days. 
• GROUP 2 (n = 32): VERVE® Discs Dual Use 
Subjects will reduce their normal daily cigarette consumption by at least 
50% of their baseline CPD and use at least 3 VERVE® Discs per day for 
7 days. 

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• GROUP 3 (n = 32): VERVE® Chews Dual Use 
Subjects will reduce their normal daily cigarette consumption by at least 
50% of their baseline CPD and use at least 3 VERVE® Chews per day for 
7 days. 
• GROUP 4 (n = 24): VERVE® Discs Exclusive Use  
Subjects will completely switch to exclusive use of VERVE® Discs, using at 
least 3 discs per day for 7 days. 
• GROUP 5 (n = 24): VERVE® Chews Exclusive Use  
Subjects will completely switch to exclusive use of VERVE® Discs, using at 
least 3 chews per day for 7 days. 
• GROUP 6 (n = 24): Tobacco Cessation 
Subjects will completely stop all tobacco product usage for 7 days. 
Subjects will be randomized into each Group on Day 1 based on gender and CPD. 
Subjects will begin using the assigned study products or completely stop using 
tobacco products on the morning of Day 1 and continue through discharge 
according to the randomization.  
On each study day (Days 1 - 7), subjects in Group 1 will be allowed to smoke 
their OB cigarettes ad libitum (i.e., no restriction on the duration of use or the 
number of cigarettes per day) from 07:00 through 23:00. Subjects will be allowed 
to smoke upon request to the clinic staff but will only be allowed 1 cigarette at a 
time and will be instructed to return each cigarette butt upon completion.  
On each study day (Days 1 - 7), subjects in Group 2 and Group 3 will smoke no 
more than 50% of their baseline CPD and will use the assigned VERVE® product 
ad libitum (i.e., no restrictions on the number of VERVE® products used at once, 
the number of VERVE® products used per day, or the duration of use) except for 
3 specific VERVE® products use opportunities at approximately 11:00, 15:00, and 
19:00 each day during which subjects will be asked to keep the assigned 
VERVE® product in their mouth for at least 10 minutes. Subjects will be allowed 
to smoke upon request to the clinic staff but will only be allowed 1 cigarette at a 
time and will be instructed to return each cigarette butt upon completion. Subjects 
will be allowed to use the VERVE® product upon request and they will be 
instructed to return each used VERVE® product upon completion.  
On each study day (Days 1 - 7), subjects in Group 4 and Group 5 will use the 
assigned VERVE® product ad libitum (i.e., no restrictions on the number of 
VERVE® products used at once, the number of VERVE® products used per day, 
or the duration of use) except for 3 specific VERVE® products use opportunities 
at approximately 11:00, 15:00, and 19:00 each day during which subjects will be 
asked to keep the assigned VERVE® product in their mouth for at least 
10 minutes. Subjects will be allowed to use the VERVE® product upon request 
and they will be instructed to return each used VERVE® product upon 
completion.  

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On each study day (Days 1 - 7), subjects in Group 6 will completely stop cigarette 
use and they will not be allowed to smoke or use VERVE® products.  
All product use (CPD, VPD, number of VERVE® product per use, and VERVE® 
product use duration, [i.e., time of VERVE® product placement in the subjects’ 
mouth, and time it was removed from the subjects’ mouth], as appropriate) will be 
determined to assess product use behavior. 
Study events will include 24-hour urine collections for biomarkers of exposure 
(total NNAL, total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, S-PMA, 
3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 2-OHFle, 
2-Naphthol, 1-OHPhe, mutagenicity, and 1-OHP) and blood sample collection for 
COHb assessment. Urine creatinine will be measured in each 24-hour collection 
and may be used to adjust the concentration values of urine biomarkers (further 
details will be included in the SAP). Each 24-hour urine collection (Day -1. Day 5 
and Day 7) will be from approximately (± 30 minutes) 07:00 on the scheduled day 
to approximately 07:00 the following day. The 24-hour urine collection begins on 
each scheduled day after the first morning void and any void prior to 07:00, and 
finishes the following morning with the last void collected at approximately 07:00 
(including first morning void). Subjects will be specifically instructed to collect 
all urine voided, and any missed collection during the 24-hour interval will be 
documented as a deviation. 
Subjects will also complete in the moment subjective effects questionnaires, 
which include: 
• QSU-Brief (Appendix 2) - All subjects will complete the QSU-Brief on 
Days -1, 1, 5, and 7 in the morning at 07:00 (± 30 minutes) before product 
use, as appropriate, and at 21:30 (± 30 minutes). 
• Modified Cigarette Evaluation Questionnaire (mCEQ; Appendix 3) – the 
appropriate mCEQ will be administered at 21:30 (± 30 minutes). All 
subjects will complete the mCEQ-C on Day -1. Subjects in Group 1 will 
also complete the mCEQ-C on Days 1, 5, and 7. Subjects in Groups 2 and 
3 will complete both mCEQ-C and mCEQ-V on Days 1, 5, and 7.Subjects 
in Groups 4 and 5 will complete mCEQ-V on Days 1, 5, and 7. 
• Use the Product Again questionnaire (Appendix 4) – Subjects in 
Groups 1 - 5 will complete the Use the Product Again questionnaire at 
21:30 (± 30 minutes) on Day 7. Subjects in Group 1 will complete Use the 
Product Again questionnaire for cigarettes. Subjects in Groups 2 and 3 
will complete both Use the Product Again questionnaire for cigarettes and 
VERVE® products. Subjects in Groups 4 and 5 will complete Use the 
Product Again questionnaire for VERVE® products. 
Smoking will be limited to a designated area of the clinic. Subjects permitted to 
smoke (Groups 1, 2 and 3) will be housed separately from the subjects that 
exclusively use VERVE® products (Groups 4 and 5) and subjects who stop 
tobacco product use (Group 6). Study product use will not be permitted from 

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23:00 to 07:00 each day during the study. For study integrity, all smoked butts 
and all used VERVE® products will be collected throughout the study. Any illicit 
use of any tobacco- or nicotine-containing products or sharing of study products 
will be strictly prohibited and will be grounds for immediate termination from the 
study at the discretion of the Investigator. 
3.2 
Clinical Safety Evaluations 
Clinical safety evaluations will be performed to ensure that the subjects meet the 
requirements of the study and to monitor subject safety. These will include 
physical examinations, vital signs, ECG, clinical laboratory tests (clinical 
chemistry, hematology, urinalysis, and serology), urine drug screens, breath 
alcohol tests, and pregnancy tests (females only) at designated time points during 
the study. AEs will be monitored and recorded from the time of the first product 
use (VERVE® product trial at Check-in) through the End-of-Study (or Early 
Termination). 
For all scheduled clinical laboratory tests, approximately 30 mL of blood will be 
collected from each subject. 
4 
SUBJECT SELECTION 
The following inclusion and exclusion criteria must be satisfied. 
4.1 
Inclusion Criteria 
4.1.1. Voluntary consent to participate in this study documented on the signed 
informed consent form (ICF). 
4.1.2. Healthy adult males and females 21 to 65 years of age, inclusive, at 
Screening. 
4.1.3. Smoking history of an average of at least 10 but no more than 30 factory 
manufactured combustible cigarettes daily for at least 1 year prior to 
Check-in. Brief periods (i.e., up to 7 consecutive days) of non-smoking 
during the 3 months prior to Screening (e.g., due to illness or participation 
in a study where smoking was prohibited) will be permitted. 
4.1.4. Positive urine cotinine (≥ 500 ng/mL) at Screening. 
4.1.5. Female subjects who are heterosexually active and of childbearing 
potential (e.g., neither surgically sterile at least 6 months prior to Check-in 
nor postmenopausal with amenorrhea for at least 1 year prior to Check-in 
with FSH levels consistent with postmenopausal status) must have been 
using one of the following forms of contraception for the time period 
indicated and agree to continue using it through completion of the study:  
• hormonal (e.g., oral, vaginal ring, transdermal patch, implant, 
injection) consistently for at least 3 months prior to Check-in, 

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• double barrier (i.e., condom with spermicide or diaphragm with 
spermicide) consistently for at least 4 weeks prior to Check-in,  
• intrauterine device for at least 4 months prior to Check-in, 
• exclusive partner who has been vasectomized for at least 6 months 
(inclusive) prior to Check-in.  
Female subjects of childbearing potential who are not currently engaging 
in heterosexual intercourse must agree to use one of the above methods of 
birth control through completion of study, in the event that they have 
heterosexual intercourse during the course of the study. 
4.1.6. Female subjects who are of non-childbearing potential must have 
undergone one of the following sterilization procedures at least 6 months 
prior to Check-in: 
• hysteroscopic sterilization (including Essure® or similar 
nonsurgical sterilization procedures); 
• bilateral tubal ligation or bilateral salpingectomy; 
• hysterectomy; 
• bilateral oophorectomy; 
Or be postmenopausal with amenorrhea for at least 1 year prior to 
Check-in and have FSH levels consistent with postmenopausal status. 
4.1.7. Willing to comply with the requirements of the study. 
4.1.8. Willing to use all four VERVE® test products after products trial at 
Check-in. 
4.1.9. Willing and able to abstain from cigarettes from Day 1 through the End of 
the study. 
4.2 
Exclusion Criteria 
Subjects will be excluded from the study if there is evidence of any of the 
following criteria at Screening, Check-in, or prior to randomization, as 
appropriate. 
4.2.1. Use of any type of tobacco- or nicotine-containing products other than 
manufactured cigarettes (e.g., e-vapor products, roll-your-own cigarettes, 
bidis, snuff, nicotine inhaler, pipe, cigar, chewing tobacco, nicotine patch, 
nicotine spray, nicotine lozenge, or nicotine gum) in the 7 days prior to 
Check-in  
4.2.2. Self-reported puffers (i.e., adult smokers who draw smoke from the 
cigarette into the mouth and throat but do not inhale). 
4.2.3. Planning to quit smoking in the next 30 days (from Screening visit). 

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4.2.4. History or presence of clinically significant gastrointestinal, renal, hepatic, 
neurologic, hematologic, endocrine, oncologic, urologic, existing 
respiratory diseases, immunologic, psychiatric, lymphatic, or 
cardiovascular disease, or any other condition that, in the opinion of the 
Investigator, would jeopardize the safety of the subject or impact the 
validity of the study results. 
4.2.5. Clinically significant abnormal findings on the vital signs, physical 
examination, medical history, ECG, or clinical laboratory results, in the 
opinion of the Investigator. 
4.2.6. Positive test for human immunodeficiency virus (HIV), hepatitis B surface 
antigen (HBsAg), or hepatitis C virus (HCV) at Screening. 
4.2.7. History or presence of any type of malignant tumors. 
4.2.8. Current evidence or any history of congestive heart failure. 
4.2.9. Diabetes mellitus (fasting glucose ≥ 126 mg/L [7 mmol/L]) that is not 
controlled by diet/exercise alone, in the opinion of the Investigator. 
4.2.10. An acute illness (e.g., upper respiratory infection, viral infection) requiring 
treatment with prescribed medicines within 2 weeks prior to Check-in.  
4.2.11. Dentition that prevents subjects from chewing VERVE® products. 
4.2.12. Allergic to or cannot tolerate mint flavoring agents or phenylalanine. 
4.2.13. Any planned surgery from the time of Screening through the 
End-of-Study. 
4.2.14. History of drug or alcohol abuse within 24 months prior to Check-in. 
4.2.15. Fever (i.e., body temperature > 100.5°F) at Screening or Check-in. One 
recheck may be performed at the Investigator’s discretion. 
4.2.16. Body mass index (BMI) greater than 40.0 kg/m2 or less than 18.0 kg/m2 at 
Screening. 
4.2.17. Systolic blood pressure > 150 mmHg and/or diastolic blood pressure 
> 90 mmHg at Screening or Check-in, measured after being seated for at 
least 10 minutes. One recheck may be performed at the Investigator’s 
discretion. 
4.2.18. Clinically significant ECG abnormalities, in the opinion of the 
Investigator. 
4.2.19. Estimated creatinine clearance (by Cockcroft-Gault equation) 
< 80 mL/minute at Screening. 
4.2.20. Serum alanine aminotransferase (ALT) ≥ 1.5 times the upper limit of 
normal and/or aspartate aminotransferase (AST) ≥ 1.5 times the upper 
limit of normal at Screening.  
4.2.21. Positive screen for alcohol (breath) or any of the following drugs of abuse 
(urine), regardless of the reason of use: amphetamines, 

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methamphetamines, opiates, cannabinoids, or cocaine at Screening or 
Check-in. 
4.2.22. Female subjects who are pregnant (positive serum pregnancy test at 
Screening or urine pregnancy test at Check-in), lactating, or intend to 
become pregnant from Screening through the End-of-Study. 
4.2.23. Use of prescription or over-the-counter bronchodilator medication (e.g., 
inhaled or oral ß-agonists) within 12 months prior to Check-in. 
4.2.24. Use of medications or foods known or are suspected to interact with 
cytochrome P450 2A6 (including, but not limited to, amiodarone, 
amlodipine, amobarbital, buprenorphine, clofibrate, clotrimazole, 
desipramine, disulfiram, entacapone, fenofibrate, isoniazid, grapefruit, 
ketoconazole, letrozole, methimazole, methoxsalen, metyrapone, 
miconazole, modafinil, orphenadrine, pentobarbital, phenobarbital, 
pilocarpine, primidone, propoxyphene, quinidine, rifampicin, rifampin, 
secobarbital, selegiline, sulconazole, tioconazole, tranylcypromine) within 
14 days or 5 half-lives of the drug, whichever is longer, prior to Check-in 
or during the study. 
4.2.25. Use of antibiotic treatment within 2 weeks prior to Check-in.  
4.2.26. Plasma donation within 7 days prior to Check-in.  
4.2.27. Donation of blood or blood products (with the exception of plasma as 
noted above), had significant blood loss, or received whole blood or a 
blood product transfusion within 56 days prior to Check-in. 
4.2.28. Participation in a previous clinical study for an investigational drug, 
device, biologic, or for a tobacco product within 30 days prior to 
Check-in. 
4.2.29. Participation in two or more ALCS studies within the past 12-month 
period prior to Check-in. 
4.2.30. Subject or a first-degree relative (i.e., parent, sibling, child, 
spouse/partner) is a current or former employee of the tobacco industry or 
a named party or class representative in litigation with any tobacco 
company. 
4.2.31. Subject or a first-degree relative (i.e., parent, sibling, child, 
spouse/partner) is a current employee of the study site. 
4.3 
Restrictions 
4.3.1. No tobacco- or nicotine-containing product use from Day 1 until the 
End-of-Study except per protocol except at the designated time when only 
the study products or subjects’ OB cigarettes are allowed. 
4.3.2. No foods or beverages containing alcohol for 48 hours prior to Screening, 
Check-in or during confinement. 

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4.3.3. No broiled or pan-fried meat, pre-cooked meats (e.g., tuna, ham, corned 
beef, smoked lunchmeats), bacon, or sausage for 48 hours prior to 
Check-in or during confinement. 
4.3.4. Caffeinated beverages (up to 1 cup per meal) may be served during 
confinement. 
4.3.5. No strenuous exercise for 48 hours prior to Check-in or during 
confinement. 
4.4 
Medications 
Any concomitant medications taken from 30 days prior to Screening through the 
End-of-Study (or upon early termination) will be recorded. 
Prohibited medications are included in the exclusion criteria.  
Stable doses (i.e., no dosage adjustments within 30 days prior to Screening) of 
prescription or over-the-counter medications required to treat an 
Investigator-approved disease or condition are permitted at the discretion of the 
Investigator. Hormonal contraceptives (e.g., oral, vaginal ring, transdermal patch, 
implant, injection) and hormonal replacement therapy are permitted. Occasional 
use of over-the-counter analgesics (e.g., acetaminophen, ibuprofen), 
antihistamines, and nasal decongestants are permitted as needed to treat AEs 
experienced by subjects at the discretion of the Investigator. Exceptions may be 
permitted at the discretion of the Investigator in consultation with the Sponsor, 
providing the medication in question would have no impact on the study. Any 
exceptions will be documented. Note that some decongestants might cause a 
positive urine drug screen result and therefore their use should be discouraged 
within 5 - 7 days of those tests. 
5 
SCREENING 
The Investigator or his/her designee must perform the following procedures within 
28 days prior to Day -3 (Check-in). Tobacco cessation information (details in 
Section 7.11) will also be provided during this time. 
5.1 
Informed Consent 
All prospective subjects will have the study explained by the Investigator or 
his/her designee. 
All prospective subjects will be required to read, sign, and date the study ICF 
prior to any Screening/study procedures being performed. Written 
acknowledgment of the receipt of the full informed consent and the subject’s 
freely tendered offer to participate will be obtained from each subject in the study 
and documented in the source documents. Each subject will receive a signed and 
dated copy of the ICF. 

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5.2 
Medical History/Demographic Data/Record of Concomitant Medication 
Medical history and demographic data, including name, sex, age (each subject 
must show proof of age with government-issued identification (ID) [e.g., driver’s 
license]), race, ethnicity, address, social security number or tax identification 
number, phone number, will be recorded for each subject. 
Any concomitant medications taken from 30 days prior to Screening through the 
End-of-Study (or upon Early Termination) will be recorded. 
5.3 
Review Inclusion/Exclusion Criteria 
Site staff will confirm that the inclusion and exclusion criteria have been met 
prior to randomization. Subjects who do not meet the inclusion/exclusion criteria 
will be considered screen failures; data to be captured will include subject 
demographics and the reason(s) for screen failure. 
5.4 
Tobacco/Nicotine Product Use History 
Subjects will be required to report previous tobacco-product and nicotine-product 
use histories to satisfy the study inclusion and exclusion criteria. Smoking history 
must include usual number of cigarettes smoked per day and the number of years 
the subject has smoked. 
The following characteristics of the OB cigarettes used will be documented: 
brand, brand style, flavor, and cigarette size. The average number of CPD (single 
number, not a range) will also be documented. 
5.5 
Physical Examination 
5.5.1. Height (cm) and weight (kg) in indoor clothing without shoes. BMI will 
be calculated as weight (kg)/height (m2). 
5.5.2. Vital signs (respiratory rate, pulse rate, blood pressure, and body 
temperature) in the sitting position after at least 10 minutes of rest (with 
the exception of body temperature) and at least 15 minutes after the last 
cigarette smoked or VERVE® product used. One recheck of vital sign(s) 
may be performed at the Investigator’s discretion. 
5.5.3. General physical examination with observations and questioning by the 
Investigator or his/her designee. 
5.5.4. 12-lead ECG in the supine position after at least 10 minutes of rest and at 
least 15 minutes after the last nicotine-containing product used. The QT 
interval corrected using the Bazett’s formula will be recorded. 

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5.6 
Clinical Laboratory Tests 
All clinical laboratory tests will be conducted by a laboratory accredited by 
Centers for Medicare and Medicaid Services (Clinical Laboratory Improvement 
Amendments of 1988 [CLIA-88]) or at the clinic study site using CLIA-waived 
kits or procedures. Values for the laboratory parameters are to be within the 
laboratory normal ranges or deemed not clinically significant in the opinion of the 
Investigator or his/her designee. One recheck may be performed at the 
Investigator’s discretion for all clinical laboratory tests except for the urine drug 
screen, breath alcohol test, and urine cotinine. 
5.6.1. Hematology, consisting of hemoglobin, hematocrit, red blood cell (RBC), 
white blood cell (WBC) with differential, and platelet count. 
5.6.2. Clinical chemistry (after fasting for at least 8 hours; fasting requirements 
may be waived in the case of rechecks, as appropriate), consisting of 
sodium, potassium, chloride, bicarbonate, ALT, AST, blood urea nitrogen, 
alkaline phosphatase, total bilirubin, glucose, creatinine (at Screening, 
creatinine clearance will be calculated using Cockcroft-Gault formula), 
total protein, uric acid, and albumin. 
5.6.3. Routine clinical urinalysis consisting of bilirubin, blood, glucose, ketones, 
leukocyte esterase, nitrite, pH, protein, specific gravity, and urobilinogen 
will be evaluated. Microscopic examination will be conducted if protein, 
leukocyte esterase, nitrite and/or blood are detected. Microscopic analysis 
will include RBC, WBC, casts, and bacteria.  
5.6.4. Serology test for HIV, HBsAg, and HCV. 
5.6.5. Urine cotinine; a positive qualitative test (≥ 500 ng/mL) will be required 
for participation in the study. 
5.6.6. Urine screen for amphetamines, methamphetamines, opiates, 
cannabinoids, and cocaine and breath test for alcohol. Subjects who test 
positive for alcohol and/or any of the drugs listed will be considered 
screen failures and will not complete the remaining screening assessments 
at this visit (with the exception of the Demographics and 
Tobacco/Nicotine Product Use History questionnaire). 
5.6.7. Serum (at Screening) and Urine (at Check-in) pregnancy test for all 
females and serum FSH test for females reporting to be postmenopausal to 
confirm postmenopausal status. 
5.7 
Product Trial 
Subjects will have the opportunity to try both VERVE® Discs and VERVE® 
Chews following completion of check-in procedures on Day -3. Subjects will 
engage in a brief product trial with each flavor of VERVE® Chews (two flavors 

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[blue mint and green mint]) and VERVE® Discs (two flavors [blue mint and green 
mint]) (i.e., ad libitum use for 10 minutes each) to get accustomed to using the 
products. Trial of each flavor of VERVE® Chews or VERVE® Discs product will 
be separated by approximately 30 minutes (from the start of each product trial). 
Subjects who are unwilling to use and/or cannot tolerate all four VERVE® 
products will not continue in the study. 
5.8 
Fagerström Test for Cigarette Dependence (FTCD) 
Subjects will complete the FTCD questionnaire (Appendix 1). 
6 
MATERIALS 
6.1 
Study Products 
Product A:  Subject’s OB Cigarette (Reference Product) 
Product B:  Oral tobacco-derived nicotine chews marketed as VERVE® Discs 
Blue Mint (~1.5 mg nicotine/piece) (Test Product) 
Product C:  Oral tobacco-derived nicotine chews marketed as VERVE® Discs 
Green Mint (~1.5 mg nicotine/piece) (Test Product) 
Product D:  Oral tobacco-derived nicotine chews marketed as VERVE® Chews 
Blue Mint (~1.5 mg nicotine/piece) (Test Product) 
Product E:  Oral tobacco-derived nicotine chews marketed as VERVE® Chews 
Green Mint (~1.5 mg nicotine/piece) (Test Product) 
6.2 
Study Materials Accountability, Storage, and Preparation 
All study products will be provided by the Sponsor. The site staff will coordinate 
shipping of all study products from the Sponsor. The study staff will document 
the date each shipment was received and recorded in the inventory records. The 
study staff will document and reconcile the total number of study products 
shipped to the site, the total number of study products used during the study, and 
the total number of unused study products remaining at the end of clinical 
conduct.  
The site pharmacy will retain and store 2 packages (16 discs per package) of each 
flavor VERVE® Discs product and 3 packs (12 pieces per pack) of each flavor 
VERVE® Chews products at the site until finalization of the final study report. 
All study products will be stored in a locked, limited-access area in the clinic and 
kept at controlled room temperature (defined as 20˚ - 25˚C [68˚ - 77˚F], with 
excursions permitted to 15˚ - 30˚C [59˚ - 86˚F]). 
All subjects will be required to provide a sufficient supply of their OB 
combustible cigarettes to the study site for use from Check-in through Day 7 
(10 days) in case they are randomized to continue smoking their OB cigarettes. 
This supply will be calculated from the number of CPD reported at Screening plus 

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an additional 20% rounded up to the next pack.  For example, a subject reporting 
to smoke 15 cigarettes per day would bring nine packs (15 cigarettes per day x 
10 days = 150 cigarettes + an additional 30 cigarettes = 180 cigarettes total 
[9 packs]). The clinical site will purchase additional cigarettes if subjects run out 
of cigarettes during the study. 
Study products for dispensing to subjects will be prepared each day. Individual 
study product dispensing records will be maintained by the site pharmacy for each 
subject.  
Individual study product dispensing records will be maintained by the site for 
each subject and must include the date and time that each cigarette and VERVE® 
product was dispensed and each cigarette butt and VERVE® product was returned 
by each subject (subjects will be requested to return cigarette butts and used 
VERVE® products as soon as product use is completed). Site staff will reconcile 
the logs against the returned cigarette butts and VERVE® products prior to 
discarding.  
Unused VERVE® products will be destroyed by the site or returned to Sponsor at 
the direction of the Sponsor after a full accounting has been performed by the 
monitor. Unused OB cigarettes will be returned to the subjects at discharge or 
upon early withdrawal according to the site’s standard practices. All returns or 
destruction of study products will be documented. 
7 
STUDY CONDUCT 
Subjects meeting all inclusion criteria and none of the exclusion criteria will check-in to 
the study site on Day -3 to undergo the procedures described below. 
7.1 
Check-in Procedures (Day -3) 
7.1.1. Brief written assessment (medical/medication questionnaire) to affirm that 
the inclusion and exclusion criteria/restrictions have not been violated 
since the Screening visit. 
7.1.2. Symptom-driven physical examination.  
7.1.3. Vital signs (respiratory rate, pulse rate, blood pressure, and body 
temperature) to be performed in the sitting position after at least 
10 minutes of rest (with the exception of body temperature) and at least 
15 minutes after the last cigarette smoked. One recheck of vital sign(s) 
may be performed at the Investigator’s discretion. 
7.1.4. Product trial of VERVE® Discs and Chews products  
7.1.5. Documentation of subject’s willingness to use the VERVE® products in 
the study and flavor preference. 
7.1.6. Ad libitum use of OB cigarette and documentation of CPD. 

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7.1.7. Urine pregnancy test for females. 
7.1.8. Urine sample for drugs of abuse (amphetamines, methamphetamines, 
opiates, cannabinoids, and cocaine) screen. 
7.1.9. Breath alcohol test. 
7.1.10. Review of concomitant medications. 
7.1.11. Review of AEs 
7.2 
Subject Confinement 
The subjects will be admitted to the study unit on Day -3 at a time designated by 
the clinic site and will remain in the clinic until completion of all study events on 
Study Day 8 or upon early termination. 
7.3 
Meal Schedule/Dietary Considerations 
Standard meals and snacks will be served at appropriate times as determined by 
the clinic during confinement. Meals each day should be similar in caloric 
content. Meal times will be documented. 
A standardized diet (i.e., low mutagenicity) designed by a dietitian to minimize 
possible confounding influences for biomarkers assessed will be used. The 
following will not be permitted: broiled or pan-fried meat, pre-cooked meats (e.g., 
tuna, ham, corned beef, smoked lunchmeats), bacon, and sausage. 2 These 
specially-designed meals will be served throughout the study according to a meal 
plan at the same approximate time throughout the study:  
The same menu and approximate meal schedule will be administered uniformly to 
all subjects in all groups. The meal menu for Days -2, 4 and 6 will be the same 
and the meal menu for Days -1, 5 and 7 will be the same. 
Consumption of alcoholic beverages will not be permitted during the study. 
Water will be provided as desired during the study, and subjects will be 
encouraged to maintain their usual hydration habits. 
7.4 
Blinding 
This will be an open-label study.  
7.5 
Subject Randomization 
Subjects will be randomized into 6 groups (Groups 1 to 6) using an (Interactive 
Web Response System (IWRS). The randomization process may be completed on 
Day -1 as necessary to allow enough time to prepare the randomized products for 
use on Day 1. 

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Each subject will be assigned to a study group by the IWRS. Groups will be 
stratified by gender (male or female, no more than 60% of either gender) and 
CPD. 
7.6 
Study Product Use  
No other use of tobacco- or nicotine-containing products will be allowed from 
Check-in through Discharge except as required by this protocol.  
With certain exceptions (e.g., meals and other study events, specific VERVE® 
product use opportunities), all product use will be ad libitum upon request to the 
clinic staff from 07:00 to 23:00 each day. Only one cigarette will be dispensed for 
use at a time and subjects will be instructed to return all cigarette butts before 
being allowed to take OB cigarette. Subjects can receive one or more of the 
assigned VERVE® product for a single use episode at their request. Subjects will 
be instructed to return all used VERVE® product previously dispensed before 
being allowed to take additional VERVE® products. A partially smoked cigarette 
returned to the clinic staff will not be re-dispensed. Each VERVE® product may 
be used for as long as the subject desires, though during the specific VERVE® 
product use opportunities (product trial on Day -3 and 3 daily specific VERVE® 
products use opportunities at approximately 11:00, 15:00, and 19:00), subjects 
will be asked to use the product for at least 10 minutes. 
On the evening of Days -1, 5, and 7, subjects will abstain from product use from 
the start of the subjective effects questionnaires administration until the COHb 
sample has been collected. 
If a subject accidently disposes of a cigarette butt or used VERVE® product, a 
reasonable attempt should be made by the study staff to retrieve the cigarette butt 
or used VERVE® product, and the subject will be reminded that further such 
disposal may result in dismissal from the study. 
All product use will take place in designated sections of the clinic. Subjects 
randomized to exclusive use of VERVE® products or cessation should not have 
access to any smoking area. 
Day -3 to Day -1 
All subjects will continue to smoke their OB cigarettes through 23:00 on Day -3 
and from 7:00 to 23:00 on Days -2 and -1 according to their usual smoking 
behaviors. 
Day 1 through Day 7 
Subjects will begin using the assigned study products (OB cigarettes, dual use of 
OB cigarettes [≥50% CPD] and VERVE® Chews/ VERVE® Discs, and VERVE® 
Chews/ VERVE® Discs only) or completely stop using tobacco products from 
07:00 on the morning of Day 1 according to the randomization.  
Subjects randomized to continue smoking (Group 1) will continue to use their OB 
cigarettes for the duration of the study according to their usual smoking 
behaviors.  

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Subjects randomized to a dual use group (Groups 2 and 3) will reduce their daily 
cigarette consumption by at least 50% (rounded to the nearest whole number) of 
that smoked during the baseline period. For example, subjects who smoked 
20 CPD at baseline will be allowed to smoke up to 10 CPD during Days 1 through 
7 and subjects who smoked 17 CPD at baseline will be allowed to smoke up to 
8 CPD during Days 1 through 7. Subjects will use the assigned VERVE® product 
ad libitum except for 3 specific VERVE® product use opportunities at 11:00, 
15:00, and 19:00 each day during which subjects will be asked to use the assigned 
VERVE® product for at least 10 minutes. 
Subjects randomized to exclusive use of a VERVE® product only (Groups 4 and 
5) will completely switch to use of the assigned VERVE® product during Days 1 
through 7, using product ad libitum except for 3 specific VERVE® product use 
opportunities at 11:00, 15:00, and 19:00 each day during which subjects will be 
asked to use the assigned VERVE® product for at least 10 minutes. 
7.7 
Urine Collection and Processing 
Prior to the first urine sample collection, each subject will be instructed as to urine 
collection methods. 
All urine voided by each subject will be collected in 24-hour intervals from 
approximately 07:00 on Days -1, 5 and 7 through approximately 07:00 on Days 1, 
6 and 8, respectively. The collection window start/finish time may be 
± 30 minutes of 07:00, but subjects must void prior to being allowed to begin 
product use on Days -1, 5 and 7. Confirmation that subjects voided at some point 
in the morning prior to beginning product use will be documented. The actual 
start and stop times of each 24-hour interval will be documented. 
Subjects will be instructed to make every attempt to void prior to the beginning 
and at the end of collection interval. The first morning void and all urine voided 
prior to the start of the collection interval at 07:00 will be discarded. The 24-hour 
collection may not start until the subject has passed at least his/her first morning 
void. All urine collected up to the stop time of the sample collection will be 
retained, including at least the first morning void on Days 1, 6 and 8. 
Urine will be refrigerated at 2 - 8°C during the collection interval. Collections for 
each subject will be pooled periodically into one labeled container throughout the 
24-hour interval and the total weight (g) will be measured and recorded at the end 
of the 24-hour interval. Any missed voids will be documented, including the 
reason for missing. 
A detailed Sample Handling Manual (SHM) will be prepared providing specific 
instructions for preparation, storage, and shipment of urine samples. Brief 
descriptions are provided here. 

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Aliquots will be prepared according to the Sample Handling Manual (SHM) for 
the following analytes: total NNAL, total NNN, NE, 2-AN, 4-ABP, HEMA, CEMA, 
S-PMA, 3-HMPMA, 3-HPMA, 2-HPMA, AAMA, GAMA, 2-MHBMA, 2-OHFle, 
2-Naphthol, 1-OHPhe, urine mutagenicity, 1-OHP, creatinine, and bio-banking.  
All aliquots will be prepared within 60 minutes from removal of the pooled 
collection from the refrigerator and then stored at -20 ± 10°C until shipped for 
analysis or bio-banking. 
Aliquots for bio-banking will be stored at a biorepository until they are shipped to 
a long-term storage facility chosen by the Sponsor. The samples for future 
evaluation will be stored indefinitely and may be used to measure various 
biomarkers associated with tobacco use. No genetic testing will be performed. All 
samples will be appropriately labeled. 
7.8 
Blood Sample Collection and Processing  
A blood sample for COHb will be collected on Days -1, 5 and 7 between 
15 minutes to 45 minutes following the start of subject’s in the moment subjective 
questionnaires scheduled for at 21:30.  
Samples for COHb will be collected into two 4 mL sodium heparin vacutainers. 
Immediately following collection, the blood samples will be gently inverted to 
mix. The whole blood samples will be stored at 5°C (± 3°C) until shipped to 
Celerion Bioanalytical Services (Lincoln, Nebraska) for analysis. Additional 
instructions for blood sample collection, processing, and shipping will be 
provided separately.  
For all schedules samples for COHb, approximately 8 mL of blood will be 
collected from each subject.  
7.9 
Subjective Effects Measurements 
Subjects will also complete in the moment subjective effects questionnaires, 
which include: 
• QSU-Brief (Appendix 2) – All subjects will complete the QSU-Brief 
onDays -1, 1, 5, and 7 in the morning at 07:00 (± 30 minutes) before 
product use, as appropriate, and at 21:30 (± 30 minutes). 
• Modified Cigarette Evaluation Questionnaire (mCEQ-C or mCEQ-V; 
Appendix 3) – the appropriate mCEQ will be administered at 21:30 
(± 30 minutes). All subjects will complete the mCEQ-C on Day -1. 
Subjects in Group 1 will also complete the mCEQ-C on Days 1, 5, and 
7. Subjects in Groups 2 and 3 will complete both mCEQ-C and 
mCEQ-V on Days 1, 5, and 7.Subjects in Groups 4 and 5 will complete 
mCEQ-V on Days 1, 5, and 7. 

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• Use the Product Again questionnaire (Appendix 4) – Subjects in 
Groups 1 - 5 will complete the Use the Product Again questionnaire at 
21:30 (± 30 minutes) on Day 7. Subjects in Group 1 will complete Use 
the Product Again questionnaire for cigarettes. Subjects in Groups 2 
and 3 will complete both Use the Product Again questionnaire for 
cigarettes and VERVE® products. Subjects in Groups 4 and 5 will 
complete Use the Product Again questionnaire for VERVE® products. 
7.10 
Safety Assessments 
7.10.1. A symptom-driven physical examination will be conducted at Check-in 
and at the End-of-Study (or upon early termination) if any symptoms are 
present.  
7.10.2. A brief written assessment (medical/medication history) of the subject to 
affirm that the eligibility criteria/restrictions have not been violated since 
Screening will be performed at Check-in. 
7.10.3. Vital signs (respiratory rate, pulse rate, blood pressure, and body 
temperature) will be measured with subjects in the sitting position after at 
least 10 minutes of rest (with the exception of body temperature) and at 
least 15 minutes after the last cigarette smoked. 
7.10.4. Review of concomitant medications. 
7.10.5. The subjects will be instructed to inform the study physician and/or study 
staff of any AEs that may occur after the first study product use. 
7.11 
Tobacco Cessation Information 
The Investigator or his/her designee, at Screening and at the End-of-Study or 
upon early termination, will advise all adult tobacco product users that to reduce 
the health effects of tobacco, the best thing to do is to quit. The Investigator or 
his/her designee will also refer all adult tobacco product users to the Quit Assist® 
website, which contains references to a number of third-party information 
sources, including websites, telephone resources, and other organizations with 
additional information. 

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8 
ADVERSE EVENTS 
8.1 
Adverse Events 
The following is the definition for an AE: 
Any unfavorable and unintended sign (including an abnormal laboratory 
findinga), symptom, or diseaseb temporally associated with the use of a 
study product, whether or not related to the study product. 3, 4  
a For this study, a laboratory AE is defined as an abnormal laboratory 
finding that is determined by the Investigator to be clinically significant 
for that subject. 
b This includes a newly developed, worsened preexisting, recurring 
intermittent or intercurrent illness, injury, or condition. 
All AEs occurring during this clinical trial (from the subject’s first study product 
use [VERVE® product trial] through discharge on Day 8 or Early Termination) 
must be recorded in the case report form, including the date and time of onset and 
outcome of each event. Events occurring between signing of the ICF and prior to 
the use of a study product will be documented as baseline signs and symptoms in 
the medical history and not AEs. 
Surgical procedures themselves are not AEs; they are therapeutic measures for 
conditions that require surgery. The condition for which the surgery is required 
may be an AE.  
No causal relationship with the study products or with the clinical study itself is 
implied by the use of the term “adverse event.” 
The Investigator will review each event and rate each reported sign or symptom 
on a 3-point severity scale. The following definitions for rating severity 3 will be 
used: 
Mild: 
The AE is easily tolerated and does not interfere with daily 
activity. 
Moderate: 
The AE interferes with daily activity, but the subject is still 
able to function. 
Severe: 
The AE is incapacitating and requires medical intervention. 
Note: This is not the same as “serious,” which is based on 
the outcome or action criteria usually associated with 
events that pose a threat to life or functioning.  
Each AE will also be assessed by the Investigator for relationship to study 
product (causality) using the following grades of certainty 5, 6 (the strength of a 
causal association may be revised as more information becomes available): 

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Not related:  Clearly and definitely due to extraneous cause (e.g., 
disease, environment) 
Unlikely:  
a. Does not follow a probable temporal (i.e., time) 
sequence from use of study product. 
b. Does not follow a known pattern of response to the 
study product. 
c. Could plausibly have been produced by the subject’s 
clinical state/underlying disease or other drugs or 
chemicals the subject received. 
d. Does not reappear or worsen when the study product is 
re-administered. 
Possible: 
a. Follows a reasonable temporal (i.e., time) sequence 
from use of study product 
b. Follows a known pattern of response to the study 
product. 
c. Could also have been produced by the subject’s clinical 
state/concurrent disease or other drugs or chemicals the 
subject received. 
Likely:  
a. Follows a reasonable temporal (i.e., time) sequence 
from use of study product. 
b. Follows a known pattern of response to the study 
product. 
c. Could not readily have been produced by the subject’s 
clinical state/concurrent disease or other drugs or 
chemicals. 
d. Follows a clinically reasonable response on withdrawal 
(dechallenge), i.e., disappears or decreases when the 
study product is stopped or reduced. 
e. Rechallenge information is not required to fulfill this 
definition. 
Definitely: 
a. Follows a reasonable temporal (i.e., time) sequence 
from use of study product. 
b. Follows a known pattern of response to the study 
product. 
c. Cannot be explained by the subject’s clinical 
state/concurrent disease or other drugs or chemicals. 
d. Follows a clinically reasonable response on withdrawal 
(dechallenge), i.e., disappears or decreases when the 
study product is stopped or reduced. 
e. Recurs with re-exposure to study product (rechallenge). 
NOTE: Re-exposure of the subject is NOT required, but 
the “definitely related” category may only be used 
when recurrence is observed. 

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8.2 
Serious Adverse Events 
The following is the definition for a serious adverse event (SAE): 
An SAE is any adverse study experience that results in any of the following 
outcomes:  
• death 
• a life-threatening adverse study experiencea 
• in-patient hospitalization or prolongation of existing hospitalization 
• a persistent or significant disability/incapacityb  
• a congenital anomaly/birth defect. 3 
a “Life-threatening” means that the subject was at immediate risk of death 
at the time of the SAE; it does not refer to a SAE that hypothetically 
might have caused death if it were more severe. 
b “Persistent or significant disability/incapacity” means that there is a 
substantial disruption of a person’s ability to carry out normal life 
functions. 
Important medical events that may or may not result in death, be life-threatening, 
or require hospitalization may be considered a serious adverse study experience 
when, based upon appropriate medical judgment, it may jeopardize the subject 
and may require medical or surgical intervention to prevent one of the outcomes 
listed in this definition. An example is allergic bronchospasm requiring intensive 
treatment in an emergency room or at home. 
All SAEs, whether or not considered study-related, must be reported by 
telephone and by fax or e-mail to the Sponsor and the medical monitor within 
24 hours of the site’s learning of the SAE or, at the latest, on the following 
workday.  
The Investigator must also inform the IRB, in compliance with GCP reporting 
guidelines, and the site monitor of an SAE, whether or not considered 
study-related. The initial report must be as complete as possible, including an 
assessment of the causal relationship between the event and the study product. 
Information not available at the time of the initial report (e.g., end date, laboratory 
values) must be documented on a follow-up SAE form. 
8.3 
Adverse Event/Serious Adverse Event Follow-Up 
Each AE including clinically significant laboratory abnormalities, whether serious 
or non-serious, will be followed until resolved, determined that follow-up is no 
longer required at the discretion of the Investigator, or lost to follow-up, 
regardless of whether the subject is still participating in the study. Final outcome 
may be classified as resolved, improved, unchanged, worse, fatal, or unknown 
(lost to follow-up). Where appropriate, medical tests and examinations will be 
performed to document the outcome of the AE. 

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8.4 
Pregnancy 
A positive pregnancy test prior to enrollment will be documented as a screen 
failure. Pregnancy occurring in a female study subject after randomization will be 
documented in a pregnancy form (provided separately) and as a protocol 
deviation to the IRB. Pregnancy itself is not an AE. The Investigator or designee 
will immediately discontinue the pregnant subject from the study and will advise 
her to seek prenatal care and counseling from her primary care provider. The 
Investigator will refer her to the Quit Assist® website, which contains references 
to a number of third-party information sources, including websites, telephone 
resources and other organizations with additional information. Advice given will 
be documented in the subject’s source document. 
All pregnancies must be reported by telephone and by fax or e-mail to the 
Sponsor and the medical monitor within 24 hours of the site’s learning of the 
pregnancy or, at the latest, on the following workday.  
The study site staff will request the pregnant subject to notify the site of the 
outcome of the pregnancy (i.e., birth, loss, or termination). To help ensure this, 
the study site staff will follow up with the subject until the end of pregnancy, if in 
compliance with the site’s standard operating procedures and with the subject’s 
consent. This request and the subject’s response will be documented in the 
subject’s source document. A final report of pregnancy outcome will be sent to 
the medical monitor. 
9 
REMOVAL OF SUBJECTS FROM STUDY, EARLY TERMINATION 
Subjects will be advised that they are free to withdraw from the study at any time. The 
Investigator may remove a subject if he/she feels this action is in the best interest of the 
subject. At the discretion of the Investigator, and in consultation with the Sponsor, a 
subject may be removed for failure to adhere to the requirements of the protocol. 
If a randomized subject terminates early from the study and has used any study product 
provided by the Sponsor, all of the safety data normally required at the End-of-Study 
should be obtained, if possible. Subjects with AEs will be followed to a final outcome. 
Final outcome may be classified as resolved, improved, unchanged, worse, fatal, or 
unknown (lost to follow-up). 
Subjects withdrawing from the study may be replaced at the discretion of the Sponsor. 
Subjects completing, withdrawing, or removed from this study cannot re-enter. 
10 
ANALYTICAL METHODOLOGY 
10.1 
Clinical Laboratory 
Values for the clinical laboratory parameters will be determined by a laboratory 
facility accredited by the Centers for Medicare and Medicaid Services (CLIA-88) 
or at the clinic study site using CLIA-waived kits or procedures. Hematology, 
clinical chemistry, urinalysis, serology, urine drug screen, breath alcohol, 

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pregnancy, and FSH will be analyzed using standard clinical laboratory 
procedures.  
10.2 
Analytical Laboratories 
Biomarkers (including urine creatinine) will be analyzed by a laboratory facility 
accredited by the Centers for Medicare and Medicaid Services (CLIA-88) or at 
the clinic study site using CLIA-waived kits or procedures using validated 
analytical methods with appropriate quality controls according to the Food and 
Drug Administration (FDA) Guidance for Industry: Bioanalytical Method 
Validation (May, 2001) 7 and in accordance with FDA Good Laboratory Practice 
regulations (Title 21 Code of Federal Regulations [CFR] Part 58). 
11 
STATISTICAL METHODS 
11.1 
General 
Details of the statistical analysis will be provided in the SAP. 
SAS software (version 9.3 or higher, Cary, North Carolina) will be used for all 
data presentation and summarization including statistical analyses, summary 
tables, graphs, and data listings. Statistical methods will be discussed in detail in 
the SAP. 
11.2 
Sample Size Estimation 
This study is designed to evaluate changes in exposure to selected HPHC when 
adult smokers partially or completely switch to oral tobacco-derived nicotine 
VERVE® Chews or VERVE® Discs compared to those who continue smoking 
cigarettes or stop using all tobacco products. Assuming the same effect size for 
the new study as for the previous ALCS study (ToPP4ST_1011_07) between the 
continued cigarette smoking group and each of the two dual usage groups (≥50% 
CPD reduction with VERVE® DISCS or VERVE® CHEWS), a two-sided t test, 
85% power and a 5% Type I error rate, 30 subjects are needed to complete for the 
continue cigarette smoking group and the dual usage groups.  
11.3 
Analysis Populations 
Safety Analysis Dataset: 
All subjects who used any study products (including subjects randomized to 
Group 6). 
Modified Intent-to-Treat (MITT) Dataset: 
All randomized subjects who have a valid baseline and post-baseline endpoint 
value (total NNAL). This population will be used for primary endpoints analysis. 

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Per-Protocol (PP) Dataset: 
A subset of the MITT dataset and includes subjects who completed the study 
without major protocol deviations that are considered to impact data integrity 
(e.g., non-adherence to study group assignment). 
If it is determined that a subject was pregnant during the study, all of the pregnant 
subject’s data will be reported, but will be excluded from summarization and 
statistical analyses. 
11.4 
Data Summarization 
All data will be listed by subject number, group, and study day (and time point as 
necessary), and summarized by group (total and by product type for VERVE® 
groups) and study day (and time point as necessary). 24-hour urine and COHb 
biomarker data will be listed and summarized. Absolute and percent change from 
baseline values will be listed and summarized as appropriate. Descriptive 
statistics (n, mean, median, SD, minimum, and maximum) will be used for 
continuous data variables and frequency counts (n and percentage) for categorical 
data variables as described in the SAP. Figures will be used to display the data 
graphically. 
Demographics, smoking history, baseline daily cigarette use (Day -2 and Day -1), 
and baseline FTCD scores will be summarized overall, and by group with 
descriptive statistics for continuous variables and frequency counts and 
percentage for categorical variables. 
Missing data will not be imputed. 
11.5 
Urine Biomarkers 
The following variables will be determined for each urine biomarker. 
• Measured concentration  
• Total biomarker mass excreted per 24 hours (primary analysis variable) 
• Total mass excreted per 24 hours absolute change from Baseline  
• Total mass excreted per 24 hours percent change from Baseline  
Urine biomarker concentration values reported as below the limit of quantitation 
(BLQ) will be set to one-half of the limit of quantitation prior to calculating the 
24-hour mass excreted. 
Calculation of Urine Nicotine Equivalents 
NE will be calculated as the molar sum of nicotine and 5 major nicotine metabolites 
excreted in urine over 24 hours. Values of individual components reported as below 
the limit of quantitation will be set to one-half of the limit of quantitation prior use 
in the calculation below. 
The concentration of each metabolite will first be adjusted by the 24-hour urine 
volume to obtain the total amount excreted in 24 hours, then divided by the 

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molecular weight of the metabolite to obtain the total amount of each in moles. The 
sum in moles will then be converted to mass of NE by multiplying by the molecular 
weight of nicotine. 
Nicotine equivalents = 
(nicotine [mg]/162.23 [mg/mmol] + nicotine-gluc 
(mg/24 hours) [mg]/338.36 [mg/mmol] + cotinine 
[mg]/176.22 [mg/mmol] + cotinine-gluc [mg]/352.34 
[mg/mmol] + trans-3'-hydroxycotinine [mg]/192.22 
[mg/mmol] + trans-3'-hydroxycotinine-gluc 
[mg]/368.34 [mg/mmol]) x 162.23 [mg/mmol] 
Creatinine Adjustments 
Urine creatinine will be measured and, if needed, used to adjust the urine 
biomarker values as follows (further details will be included in the SAP): 
         Biomarker            = Biomarker (mass/mL) x 100 
(mass/g creatinine) 
creatinine (mg/dL) 
11.6 
Blood COHb 
The following variables will be determined for blood COHb. 
• Measured saturation (%) (primary analysis variable) 
• Measured saturation (%) absolute change from Baseline  
• Measured saturation (%) percent change from Baseline  
Values reported as below the limit of quantitation (BLQ) will be set to one-half of 
the limit of quantitation for summarization and statistical analysis. 
11.7 
Subjective Effects 
QSU-Brief 
Descriptive statistics (n, mean, SD, CV%, minimum, median, and maximum) of 
the response. 
The factor scores for the QSU-Brief will be calculated as follows. 
• Factor 1 (anticipation of pleasure from smoking): average of items 1, 3, 6, 7, 
and 10. 
• Factor 2 (relief of nicotine withdrawal): average of items 2, 4, 5, 8, and 9. 
The following variables will be determined for each factor score. 
• Actual score (primary analysis variable) 
• Absolute change from Baseline  
• Percent change from Baseline  
Modified Cigarette Evaluation Questionnaires 
Responses on the 7-point scales for each mCEQ (mCEQ-V for days in which 
VERVE® products are used and mCEQ-C for days in which subject’s OB 

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cigarettes are used) will be treated as continuous variables. Descriptive statistics 
(n, mean, SD, CV%, minimum, median, and maximum) of the response score will 
be provided by study product for the ad libitum product use episodes only. 
Use Product Again Questionnaires 
The maximum response score to the Use the Product Again questionnaire 
(Emax-upa) for each product will be summarized study product and group. A 
linear mixed model for analysis of variance will be performed on the Emax 
scores. The model will include group, study product, and day as fixed effects and 
subject nested as a random effect. The comparisons of interest will include the 
VERVE® products compared to subject’s OB cigarette. Geometric LSM, 95% 
confidence intervals, and p-values will be provided for the study products in each 
response by group. 
11.8 
Product Use Behavior 
The number of each product used per day (CPD and VPD, as appropriate) and the 
duration of each VERVE® product used during each product use period will be 
listed and summarized by study product using descriptive statistics, as 
appropriate. 
11.9 
Statistical Analysis  
Linear mixed models for ANCOVA will be used to compare the Day 5 and Day 7 
biomarker values and subjective effects questionnaire scores between groups as 
described in the study objectives. In the statistical models, the outcome variable 
will be included as a dependent variable; group, and gender will be included as 
fixed effects; and baseline values/scores will be included as covariates. The SAS 
Proc Mixed procedure will be used. The LSM difference and 95% confidence 
interval for the LSM difference between the Test and Reference Groups will be 
provided.  
Normality and equal variance assumptions will be tested for biomarker variables.  
An appropriate data transformation will be used if parametric assumptions for the 
distribution of above-mentioned data are markedly violated. 
The statistical significance level will be 5% for two-sided testing. Adjustments for 
multiple comparisons will not be made. 
11.10 Safety Analysis 
A by-subject AE data listing, including verbatim term, preferred term, study 
product, severity, and relationship to study product, will be provided. 
The number of subjects experiencing AEs and the number of AEs will be 
summarized by study product using frequency counts. 
Safety data, including laboratory evaluations and vital signs assessments will be 
summarized by time point of collection as appropriate.  

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Descriptive statistics will be calculated for quantitative safety data and frequency 
counts will be compiled for classification of qualitative safety data.  
Changes in physical examinations (if any) will be described in the text of the final 
report. 
Concomitant medications will be coded using the World Health Organization 
(WHO) Drug Dictionary. 
12 
DATA MANAGEMENT 
Data management activities will be detailed in the Data Management Plan (DMP). 
Each vendor involved with this study will adhere to Good Documentation 
Practices and their standard operating procedures covering their respective 
activities relevant to participation in this study. The Investigator will ensure that 
all data related to the conduct of this study at his/her site is attributable, legible, 
contemporaneous, original, accurate, enduring, and readily accessible. 
12.1 
Database Design and Creation 
An appropriate database will be designed and created within a validated Clinical 
Data Management System (CDMS) which is compliant with 21 CFR Part 11. 
Electronic data capture will be used for this study and electronic case report form 
(eCRFs) will be developed according to the study protocol specifications. Clinical 
and analytical laboratory data will be collected external to the CDMS as external 
data files. 
12.2 
Data Coding 
AEs and medical history coding will be undertaken using most current version of 
MedDRA®. Concomitant medications coding will be undertaken using the WHO 
Drug Dictionary. Each dictionary version will remain the same throughout the 
trial. Coding will be completed by qualified members of the Celerion staff. 
12.3 
Data Entry and Verification 
Data will be entered directly or transcribed from original sources into the eCRF 
by the Investigator or Investigator’s staff. External data received from clinical and 
analytical laboratories (clinical laboratory results) will be integrated into the 
Clinical Data Interchange Standards Consortium study data tabulation model 
datasets.  External data received from the IWRS and electronic Subject Reported 
Outcomes (eSRO) vendors (subject screening and randomization, study product 
and cigarette dispensing, and questionnaire data) will be integrated into the 
Clinical Data Interchange Standards Consortium study data tabulation model 
datasets. 

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12.4 
Study Results Data Transfer 
Study data transfers will be sent to ALCS or their designee, electronically on a 
schedule and in a format mutually agreed upon by ALCS or their designee, and 
Celerion for the analysis of these study data. No personally identifiable 
information will be transferred to ALCS at any point in the study. 
12.5 
Data Validation 
After the data have been entered and source data verified by the monitor, various 
edit checks (including manual review of listings) will be performed to ensure the 
accuracy, integrity and validation of the database against the eCRF as described in 
the DMP. 
Inconsistencies that arise from these edit checks will be resolved with the 
Investigator or designee. 
12.6 
Database Lock 
On study completion, after data entry is complete, the data has been pronounced 
clean, and the Investigators have reviewed and provided approval via signature, 
the database will be locked and final write access will be removed. 
The Sponsor will be required to provide database lock approval. 
Any changes to the data following database lock will be documented and 
approved by the Sponsor prior to unlocking the database to make changes to the 
data. 
The final transfer of all study data (without subject personally identifying 
information) to the Sponsor will be in SAS format with supporting SAS 
documentation according to the specifications of the Sponsor. Subject initials, 
serology results, date of birth (except year), and other personal identifiers will be 
removed from this data transfer file; any such information removed will be 
documented at the time of transfer. 
13 
MONITORING THE STUDY 
The responsible study monitor will contact and visit the Investigator as necessary, and 
he/she will be allowed, upon request, to inspect and verify all records of the study (e.g., 
source document, ICFs, eCRFs, regulatory documents) in a manner consistent with GCP 
and all other applicable state and federal law. 
It will be the study monitor’s responsibility to inspect the source documents to verify the 
adherence to the protocol and the completeness, consistency, and accuracy of the data 
being entered in the eCRF. The monitor will verify that each subject has consented in 
writing prior to any study procedures being performed. Where the terms of the Informed 
Consent, GCP, and all other applicable state and federal law permit, the monitor should 
have access to laboratory test reports and other subject records needed to verify the 
entries on the eCRF. The Investigator (or his/her designee) agrees to cooperate with the 

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monitor to ensure that any issues detected in the course of these monitoring visits are 
resolved. 
In addition, the Sponsor’s internal auditors (or designee) and government inspectors may 
evaluate the study and must be allowed access to eCRFs, source documents, and other 
study files. 
The Investigator must notify the Sponsor (or designee) promptly of any inspections of the 
study or activities related to the study scheduled by regulatory authorities, allow the 
Sponsor (or designee) to be present, and promptly forward copies of inspection reports to 
the Sponsor (or designee). 
14 
REPORTING FOR THE STUDY 
14.1 
Case Report Forms 
Electronic CRFs will be completed for each screened subject whether or not 
he/she has completed the study. The Investigator will assure complete and 
accurate entries on the forms. All eCRFs will be reviewed and signed by the 
Investigator. 
14.2 
Study Report 
A study report written consistent with ICH guidelines will be provided by 
Celerion to the Sponsor. The report will include a description of the clinical 
conduct of the study, safety evaluation, analytical methods and results, and the 
statistical analysis described in the statistical methodology section of the protocol 
and the SAP.  
At the time the draft study report is completed, Celerion’s Quality Assurance 
(QA) unit will audit the report against the SAS data and the raw data. At the 
completion of the audit, a QA report will be issued internally allowing any 
findings to be addressed before report finalization. 
15 GENERAL 
15.1 
Confidentiality 
All study sites and vendors will have signed confidentiality agreements with 
Celerion. Celerion will regard all information provided to the Investigator dealing 
with the study and information obtained during the course of the study as 
confidential. 
Neither the study site nor Celerion will supply to the Sponsor any subject names, 
initials, date of birth (except year), or other personal identifiers. 7 All such 
information appearing on any study document must be redacted before a copy of 
the document is supplied to the Sponsor. Study findings stored on a computer will 
be stored in accordance with applicable data protection laws. The subjects will be 
informed during the consenting process that representatives of the Sponsor, IRB, 

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or regulatory authorities may inspect their medical records to verify the 
information collected, and that all personal information made available for 
inspection will be handled in the strictest confidence and in accordance with 
applicable data protection laws. 
15.2 
Responsibility of the Investigator 
The Investigator is responsible for ensuring that the clinical study is performed in 
accordance with GCP based on the current ICH Guideline for GCP, the 
corresponding sections of the US CFR governing Protection of Human Subjects 
(Title 21 CFR Part 50), Institutional Review Boards (Title 21 CFR Part 56), the 
Basic Principles of the Declaration of Helsinki, and other applicable legal and 
regulatory requirements. 
The Investigator should ensure that all persons assisting with the study are 
qualified for the duties assigned, adequately informed and trained on the protocol 
and amendments to the protocol, the study products, and their study-related duties 
and functions. 
The Investigator will maintain a list, including signatures, of sub-investigators and 
other appropriately qualified persons to whom significant study-related duties are 
delegated. Any personnel change in this list during the course of the study will be 
documented. All study related training will be documented. 
15.3 
Procedure for Amendments to Protocol 
No deviations from this protocol will be permitted, except in a medical 
emergency. The Investigator and the Sponsor will discuss any amendment to this 
study. If agreement is reached concerning the need for modification, this 
agreement will be made in a formal amendment to the protocol. 
All revisions and/or amendments to the protocol must be approved, if applicable, 
in writing by Advarra IRB d/b/a Chesapeake IRB. 
All persons who are affected by the amendment to the protocol will be retrained if 
deemed necessary. 
15.4 
Institutional Review Board 
This protocol and ICFs will be reviewed and approved in writing by Chesapeake 
IRB prior to commencement of the study. The study will not be initiated without 
the approval from the IRB. Any amendments after protocol approval, if 
applicable, will be reviewed and approved by Advarra IRB d/b/a Chesapeake IRB 
prior to implementation. The IRB operations are in compliance with Title 21 CFR 
Part 56. Notice that the IRB approved protocol, ICF and any amendments to the 
protocol and ICF will be in the final study report. 

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15.5 
Termination of Study 
The Sponsor reserves the right to discontinue this study at any time. The 
Investigator, in collaboration with the Sponsor, reserves the right to discontinue 
the study for safety reasons at any time. 
15.6 
Study Record Retention 
Investigator-specific essential documents and all primary data and copies thereof 
(e.g., eCRFs, laboratory records, data sheets, correspondence, photographs, 
computer records), which are a result of the original observations and activities of 
the study and are necessary for the reconstruction and evaluation of any study 
report will be retained in the investigative site’s archives for a minimum of 
20 years after the completion or termination of the study. It is the responsibility of 
the Sponsor to inform the Investigator as to when these documents no longer need 
to be retained. The study report and final database will be retained in Celerion’s 
archives for a minimum of 20 years after the completion or termination of the 
study and will be available for inspection at any time by the Sponsor. At 
completion of the study (i.e., at issuance of final study report), the final data will 
be transferred to the Sponsor. Subject initials, serology results, date of birth 
(except year), and other personal identifiers 8 will be redacted from this data 
transfer file; any such information removed will be documented at the time of 
transfer.  

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16 
REFERENCES 
1. Hatsukami DK, Joseph AM, Lesage M, et al. Developing the Science Base for 
Reducing Tobacco Harm. Nicotine Tob Res 2007; Suppl 4:S537-53. 
2. Smith CJ, McKarns SC, Davis RA, Livingston SD, Bombic BR, Avalos JT, Morgan 
WT, Doolittle DJ. Human urine mutagenicity study comparing cigarettes which burn 
or primarily heat tobacco.  Mutation Res 1996; 361:1-9 
3. ICH Guideline for Clinical Safety Data Management: Definitions and Standards for 
Expedited Reporting (E2A). Federal Register. Vol. 60, March 1, 1995, p. 11284. 
4. ICH Guideline for Good Clinical Practice: Consolidated Guidance (E6). Federal 
Register. Vol. 62, May 9, 1997, p. 25692. 
5. Nebeker JR, Barach P, Samore MH. Clarifying Adverse Drug Events: A Clinician’s 
Guide to Terminology, Documentation, and Reporting. Ann Intern Med 2004; 
140:795-801. 
6. Edwards IR, Aronson JK. Adverse drug reactions: definitions, diagnosis, and 
management. Lancet 2000; 356:1255-1259. 
7. FDA Guidance for Industry. Bioanalytical Method Validation. 2001 May. 
http://www.fda.gov/downloads/Drugs/Guidances/ucm070107.pdf. Last accessed 
April 24, 2017. 
8. U.S. Department of Health and Human Services. HIPAA Privacy Rule. Information 
for Researchers. De-identifying Protected Health Information Under the Privacy 
Rule. http://privacyruleandresearch.nih.gov/pr_08.asp#8a. Last accessed April 24, 
2017. 
 
 
 

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17 
APPENDICES 
Appendix 1: Fagerström Test for Cigarette Dependence (FTCD) 
Please answer each question below by checking () your answer in the box (□). 
1. How soon after you wake up do you smoke your first cigarette? 
□ Within 5 minutes 
  
□ 6 - 30 minutes 
  
□ 31 - 60 minutes 
  
□ After 60 minutes 
  
 
2. Do you find it difficult to refrain from smoking in places where it is forbidden 
(e.g., in church, at the library, in the cinema, etc.)? 
□ Yes 
  
□ No 
  
 
3. Which cigarette would you hate most to give up? 
□ The first one in the morning 
  
□ Any other 
  
 
4. How many cigarettes per day do you smoke? 
□ 31 or more 
  
□ 21 - 30 
  
□ 11 - 20 
  
□ 10 or less 
  
 
5. Do you smoke more frequently during the first hours after waking than during 
the rest of the day? 
□ Yes 
  
□ No 
  
 
6. Do you smoke if you are so ill that you are in bed most of the day? 
□ Yes 
  
□ No 
  
 
_______________________________ 
___________________ 
_______________ 
Participant Signature 
Date   
Time 
For Clinic Use Only: 
 
 
Reviewed by (Initials): _______________ Date (dd-mmm-yyyy): ________________ 
 
 

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Appendix 2: Questionnaire of Smoking Urges – Brief (QSU-Brief) 
Please check the box that best describes your urge to smoke right now. 
Strongly Disagree 
Strongly Agree
I have a desire for a  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cigarette right now. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
Nothing would be better 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
than smoking a cigarette right 
now. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
If it were possible, I would 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
probably smoke right now. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
I could control things  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
better right now if I could 
smoke. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
All I want right now is a  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cigarette. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
I have an urge for a  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cigarette. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
A cigarette would taste  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
good right now. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
I would do almost anything  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
for a cigarette right now. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
Smoking would make me  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
less depressed. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Strongly Disagree 
 
 
 
 
 
 
 
 
Strongly Agree
I am going to smoke as soon  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
as possible. 
 
1 
 
2 
 
3 
 
4 
 
5 
 
6 
 
7 
 
Cox LS, Tiffany ST, Christen AG. Evaluation of the brief questionnaire of smoking urges (QSU-Brief)in laboratory 
and clinical settings .Nicotine & Tobacco Research. 2001;3:7-16 
 
 

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Appendix 3: Modified Cigarette Evaluation Questionnaires  
Cigarettes: 
Please mark the number that best represents how smoking cigarettes made you feel (1- not at all, 
2- very little, 3-a little, 4-moderately, 5-a lot, 6-quite a lot, 7-extremely) 
Modified Cigarette Evaluation Questionnaire (mCEQ-C) 
1. Was smoking cigarettes satisfying? 
2. Did the cigarettes taste good? 
3. Did you enjoy the sensations in your throat and chest? 
4. Did smoking cigarettes calm you down? 
5. Did smoking cigarettes make you feel more awake? 
6. Did smoking cigarettes make you feel less irritable? 
7. Did smoking cigarettes help you concentrate? 
8. Did smoking cigarettes reduce your hunger for food? 
9. Did smoking cigarettes make you dizzy? 
10. Did smoking cigarettes make you nauseous? 
11. Did smoking cigarettes immediately relieve your craving for a cigarette? 
12. Did you enjoy smoking cigarettes? 
 

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VERVE® Products: 
Please mark the number that best represents how using the VERVE® products made you feel 
(1- not at all, 2- very little, 3-a little, 4-moderately, 5-a lot, 6-quite a lot, 7-extremely) 
Modified Cigarette Evaluation Questionnaire further modified for VERVE® products (mCEQ-V) 
1. Was using the VERVE® product satisfying? 
2. Did the VERVE® product taste good? 
3. Did you enjoy the sensations in your throat and chest? 
4. Did using the VERVE® product calm you down? 
5. Did using the VERVE® product make you feel more awake? 
6. Did using the VERVE® product make you feel less irritable? 
7. Did using the VERVE® product help you concentrate? 
8. Did using the VERVE® product reduce your hunger for food? 
9. Did using the VERVE® product make you dizzy? 
10. Did using the VERVE® product make you nauseous? 
11. Did using the VERVE® product immediately relieve your craving for a cigarette? 
12. Did you enjoy using the VERVE® product? 
 
 
 

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Appendix 4: Use the Product Again Questionnaire (Bipolar VAS) 
 
 
(Item adapted from abuse-deterrent formulation drug trials “I would want to take this 
drug again”) 
 
Please respond to the following statement based on your experience with the 
<cigarette/VERVE®> product.  
 
If given the opportunity, I would want to use the <cigarette/VERVE®> product again. 
 
Definitely Would Not                                Don’t Care                                    Definitely Would 
 
 
 
 
 
 
 
 
 
 
 
100 mm