I want to know the answer to the following question:
What did the "multiple exclusive" event marketing concept create around a product?
All the background I'm provided with is that "The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.". Is that enough to answer the question?
Answer: yes