I want to know the answer to the following question:
What was the BBC's main competitor?
All the background I'm provided with is that "The BBC Television Service (renamed "BBC tv" in 1960) showed popular programming, including drama, comedies, documentaries, game shows, and soap operas, covering a wide range of genres and regularly competed with ITV to become the channel with the highest ratings for that week.". Is that enough to answer the question?
Answer: yes