I want to know the answer to the following question:
PepsiCo fell to what place by 2010, which is in part credited with refusing to sponsor American Idol?
All the background I'm provided with is that "What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States.". Is that enough to answer the question?
Answer: yes