I want to know the answer to the following question:
What show did PepsiCo begin sponsoring in hopes of not missing another opportunity like American Idol?
All the background I'm provided with is that "What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States.". Is that enough to answer the question?
Answer: no