Take the following as truth: Sure the big companies are more coy in their pitches--the Hall's Zinc Defense box says zinc may relieve cold symptoms and, in small print, denies making any claim to treating a health condition--but that only makes the sham more effective.
Then the following statement: "The reason consumers believe the marketing claims is because most don't bother reading the small print." is true, false, or inconclusive?
Answer: Inconclusive