Question: who said everyone will be famous for 15 minutes?
Answer: Andy Warhol

15 minutes of fame is short - lived media publicity or celebrity of an individual or phenomenon . The expression was inspired by Andy Warhol 's words '' In the future , everyone will be world - famous for 15 minutes '' , which appeared in the program for a 1968 exhibition of his work at the Moderna Museet in Stockholm , Sweden . Photographer Nat Finkelstein claims credit for the expression , stating that he was photographing Warhol in 1966 for a proposed book . A crowd gathered trying to get into the pictures and Warhol supposedly remarked that everyone wants to be famous , to which Finkelstein replied , '' Yeah , for about fifteen minutes , Andy . '' The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture , such as reality television and YouTube .