Question: who is the most followed user on instagram 2017?
Answer: Instagram 's own account

This list contains the top 10 accounts with the most followers on the social photo - sharing platform Instagram . As of December 2017 , the most followed user is Instagram 's own account , with over 230 million followers . Selena Gomez is the most followed individual , with over 132 million followers . Eight accounts have exceeded 100 million followers on the site .