Term: consumer research: marketing research that yields information about the motives and needs of different classes of consumers
Candidate hypernym: psychological feature: a feature of the mental life of a living organism → 1
Candidate hypernym: bullhorn: a portable loudspeaker with built-in microphone and amplifier → 0
Candidate hypernym: radar echo: an electronic signal that has been reflected back to the radar antenna; contains information about the location and distance of the reflecting object → 0
Candidate hypernym: contestant: a person who participates in competitions → 0
Candidate hypernym: brick trowel: a trowel used in masonry → 0
Candidate hypernym: chanar: thorny shrub or small tree common in central Argentina having small orange or yellow flowers followed by edible berries → 0
Candidate hypernym: quantity: the concept that something has a magnitude and can be represented in mathematical expressions by a constant or a variable → 0
Candidate hypernym: cassia bark: aromatic bark of the cassia-bark tree; less desirable as a spice than Ceylon cinnamon bark → 0
Candidate hypernym: morphine: an alkaloid narcotic drug extracted from opium; a powerful, habit-forming narcotic used to relieve pain → 0
Candidate hypernym: buphthalmum: oxeye → 0
Candidate hypernym: leucadendron: large genus of evergreen trees and shrubs having silvery white leaves and solitary terminal flowers with conspicuous silvery bracts → 0