Term: direct marketing: marketing via a promotion delivered directly to the individual prospective customer
Candidate hypernym: group action: action taken by a group of people → 1
Candidate hypernym: focus: maximum clarity or distinctness of an idea → 0
Candidate hypernym: snowdrift: a mass of snow heaped up by the wind → 0
Candidate hypernym: subtilin: a polypeptide antibiotic (similar to bacitracin) obtained from a soil bacterium → 0
Candidate hypernym: light bulb: electric lamp consisting of a transparent or translucent glass housing containing a wire filament (usually tungsten) that emits light when heated by electricity → 0
Candidate hypernym: clethra: type and sole genus of the Clethraceae; deciduous shrubs or small trees: white alder, summer-sweet → 0
Candidate hypernym: makeready: final preparation and adjustments → 0
Candidate hypernym: yellow avens: hairy yellow-flowered plant of eastern Asia and North America → 0
Candidate hypernym: lordship: a title used to address any British peer except a duke and extended to a bishop or a judge → 0
Candidate hypernym: polyvalence: (toxicology) the state of being capable of counteracting more than one toxin or antigen or kind of microorganism → 0
Candidate hypernym: nondriver: a person who is not a driver → 0