Term: direct mail: advertising sent directly to prospective customers via the mail
Candidate hypernym: ad: a public promotion of some product or service → 1
Candidate hypernym: cicadidae: cicadas → 0
Candidate hypernym: polemicist: a writer who argues in opposition to others (especially in theology) → 0
Candidate hypernym: schlockmeister: (slang) a merchant who deals in shoddy or inferior merchandise → 0
Candidate hypernym: mombin: purplish tropical fruit → 0
Candidate hypernym: jeffrey pine: tall symmetrical pine of western North America having long blue-green needles in bunches of 3 and elongated cones on spreading somewhat pendulous branches; sometimes classified as a variety of ponderosa pine → 0
Candidate hypernym: polyp: one of two forms that coelenterates take (e.g. a hydra or coral): usually sedentary with a hollow cylindrical body usually with a ring of tentacles around the mouth → 0
Candidate hypernym: truss: a framework of beams (rafters, posts, struts) forming a rigid structure that supports a roof or bridge or other structure → 0
Candidate hypernym: rune: any character from an ancient Germanic alphabet used in Scandinavia from the 3rd century to the Middle Ages → 0
Candidate hypernym: orange yellow: a shade of yellow tinged with orange → 0
Candidate hypernym: sand rat: southern European gerbil → 0