Term: direct marketing: marketing via a promotion delivered directly to the individual prospective customer
Candidate hypernym: marketing: the commercial processes involved in promoting and selling and distributing a product or service → 1
Candidate hypernym: spot: a business establishment for entertainment → 0
Candidate hypernym: church key: can opener that has a triangular pointed end that pierces the tops of cans → 0
Candidate hypernym: tax base: collective value of taxable assets → 0
Candidate hypernym: smoke tree: greyish-green shrub of desert regions of southwestern United States and Mexico having sparse foliage and terminal spikes of bluish violet flowers; locally important as source of a light-colored honey of excellent flavor → 0
Candidate hypernym: defroster: heater that removes ice or frost (as from a windshield or a refrigerator or the wings of an airplane) → 0
Candidate hypernym: eurotium: a genus of fungi belonging to the order Eurotiales → 0
Candidate hypernym: cyclopes: only the silky anteater → 0
Candidate hypernym: peasantry: the class of peasants → 0
Candidate hypernym: secretary general: a person who is a chief administrator (as of the United Nations) → 0
Candidate hypernym: hypovolemia: a blood disorder consisting of a decrease in the volume of circulating blood → 0