Term: soft sell: suggestive or persuasive advertising
Candidate hypernym: advertising: the business of drawing public attention to goods and services → 1
Candidate hypernym: hook wrench: a wrench with a hook that fits over a nut or bolt head → 0
Candidate hypernym: bottle: a vessel fitted with a flexible teat and filled with milk or formula; used as a substitute for breast feeding infants and very young children → 0
Candidate hypernym: deoxyguanosine monophosphate: one of the four nucleotides used in building DNA; all four nucleotides have a common phosphate group and a sugar (ribose) → 0
Candidate hypernym: puff batter: batter for making light hollow cases to hold various fillings → 0
Candidate hypernym: affinity: (immunology) the attraction between an antigen and an antibody → 0
Candidate hypernym: federal reserve bank: one of 12 regional banks that monitor and act as depositories for banks in their region → 0
Candidate hypernym: beta cell: a cell that produces insulin in the isles of Langerhans in the pancreas → 0
Candidate hypernym: parking: the act of maneuvering a vehicle into a location where it can be left temporarily → 0
Candidate hypernym: bantamweight: an amateur boxer who weighs no more than 119 pounds → 0
Candidate hypernym: commercial art: art used for commercial purposes (as in advertising) → 0