Reviewer’s report
Title: 
The HER Salt Lake Media Campaign: Comparing Characteristics and
Outcomes of Clients Who Make Appointments Online Versus Standard
Scheduling
Version: 
1 
Date: 
28 Jan 2021
Reviewer's report:
PEER REVIEWER ASSESSMENTS: 
OBJECTIVE - Full research articles: is there a clear objective that addresses a
testable research question(s) (brief or other article types: is there a clear
objective)?
Yes - there is a clear objective
DESIGN - Is the current approach (including controls and analysis protocols)
appropriate for the objective?
N/A - no methodology
EXECUTION - Are the experiments and analyses performed with technical rigor
to allow confidence in the results?
Yes - experiments and analyses were performed appropriately
STATISTICS - Is the use of statistics in the manuscript appropriate?
Yes - appropriate statistical analyses have been used in the study
INTERPRETATION - Is the current interpretation/discussion of the results
reasonable and not overstated?
Yes - the author's interpretation is reasonable
OVERALL MANUSCRIPT POTENTIAL - Is the current version of this work
technically sound? If not, can revisions be made to make the work technically
sound?
Maybe - with major revisions
PEER REVIEWER COMMENTS: 
GENERAL COMMENTS: 
This was a study on the effects of an online media campaign in terms of clients
making appointments and attending contraceptive services. The trial ran
alongside the media campaign, and the paper was only about the differences
between people who attended services via the 'usual pathway' versus those
attending because of the media campaign. It's hard to judge the paper, since it
'feels' like an evaluation of the campaign as opposed to a piece of research. As it
stands, its a neat/tidy descriptive summary, but in terms of research, I'm not sure
it really extends knowledge in any meaningful way.
REQUESTED REVISIONS: 
As an evaluation of the media campaign, its absolutely fine (clear, appropriate,
well performed, etc.) - but it feels too descriptive as a piece of research. 
There
are no clear research questions and even though they have some data and
analysis, this is not really discussed/interpreted in terms of what it means and
why there are differences between the 'regular' and 'media campaign' clients.
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