Reviewer’s report
Title: 
The HER Salt Lake Media Campaign: Comparing Characteristics and
Outcomes of Clients Who Make Appointments Online Versus Standard
Scheduling
Version: 
1 
Date: 
28 Dec 2020
Reviewer's report:
Thank you for the opportunity to review "The HER Salt Lake Media Campaign:
Comparing Characteristics and Outcomes of Clients who Make Appointments
Online Versus Standard Scheduling." This manuscript takes a novel approach
and adds value to the literature, investigating an online media campaign of a
contraceptive initiative. Overall, the paper is well-written and clearly organized. I
encourage the authors to engage more deeply with the literature on health
communication campaigns related to contraception (see articles in Journal of
Health Communication, Maternal and Child Health Journal, Journal of
Communication in Healthcare, etc.). There is a rich and robust literature that can
help the authors establish the importance and value of this study (both in the
introduction and in the discussion). I think that the authors should also describe
how Whoops Proof and Bedsider have been used in other campaigns and other
states. The research method and design selected match the study's stated goals.
The research method and design are appropriate for this study. The data analysis
and findings adequately answer the research question. The conclusion
appropriately suggests that online media campaigns can connect clients with
contraceptive methods. I encourage the authors to engage with the extant
literature in the discussion, to further validate the importance of this study and
its contribution to the field of public health and health communication. In
addition, I would like to see more discussion of the practical implications of the
findings - How can health communicators apply the lessons learned in future
campaigns?
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Is the study design appropriate to answer the research question (including the use
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