For performance reviews, start from specific cases, look for patterns, and get in sync with the person being reviewed by looking at the evidence together. While feedback should be constant, reviews are typically periodic; their purpose is to bring together the accumulated evidence of what a person is like as it pertains to their job performance. If the constant feedback is done well, it will become like a constant review as the bits and pieces will add up to the whole. A review should contain few surprises, because you should continuously be striving to make sense of how the person is doing their job. If you think their job is being done badly, you should have been probing to identify and address the root causes of their underperformance on a case-by-case basis. It’s difficult for people to identify their own weaknesses; they need the appropriate probing (not nit-picking) of specific cases by others to get at the truth of what they are like and how they are fitting into their jobs. In some cases it won’t take long to see what a person is like; in other cases it’s a lot harder. But over time and with a large enough sample of cases, their track records (the level and the steepness up or down in the trajectories that they are responsible for, rather than the occasional wiggles) should paint a clear picture of what you can expect from them. If there are performance issues, it is either because of design problems (perhaps the person has too many responsibilities) or fit/abilities problems. If the problems are due to the person’s inabilities, these inabilities are either because of the person’s innate weaknesses in doing that job (e.g., someone who’s five foot two probably shouldn’t be a center on the basketball team) or because of inadequate training. A good review, and getting in sync throughout the year, should get at these things. Make sure to make your assessment relative to the absolute bar, not just the progress over time. What matters most is not just outcomes but how responsibilities were handled. The goal of a review is to be clear about what the person can and can’t be trusted to do based on what they are like. From there, you can determine what to do about it.
Remember that when it comes to assessing people, the two biggest mistakes you can make are being overconfident in your assessment and failing to get in sync on it. If you believe that something is true about someone, it’s your responsibility to make sure that it is true and that the person you’re assessing agrees. Of course, in some cases it may be impossible to get in sync (if you believe that someone was dishonest and they insist that they weren’t, for example), but in a culture of truth and transparency it is an obligation to share your view and let others express theirs.
Get in sync on assessments in a nonhierarchical way. In most organizations, evaluations run in only one direction, with the manager assessing the managee. The managee typically disagrees with the assessment, especially if it is worse than his or her self-assessment, because most people believe themselves to be better than they really are. Managees also have opinions about managers that they wouldn’t dare bring up in most companies, so misunderstandings and resentments fester. This perverse behavior undermines the effectiveness of the environment and the relationships between people. It can be avoided by getting in sync in a high-quality way. Your reports have to believe that you’re not their enemy, that your sole goal is to move toward the truth; that you are trying to help them and so will not enable their self-deception, perpetuate a lie, or let them off the hook. This has to be done in an honest and transparent way, because if someone believes they are being pigeonholed unfairly the process won’t work. As equal partners, it is up to both of you to get to the truth. When each party is an equal participant, no one can feel cornered.
Learn about your people and have them learn about you through frank conversations about mistakes and their root causes. You need to be clear in conveying your assessments to your reports and open-minded in listening to their replies so you can work on setting their training and career paths together. Recognizing and communicating people’s weaknesses is one of the most difficult things managers have to do. It’s important for the party receiving feedback to be sympathetic to the person trying to give it, because it’s not easy, it takes character on the part of both participants to get to the truth.