Question: what questions to ask a potential customer?
Answer: What Do and Don't You Need? ...  What Problems Are You Facing? ...  Who Are the Decision-Makers, and What is the Approval Process? ...  What Are Your Expectations? ...  What is Your Budget, and When Do You Want to Start? ...  What Would You View as a Success? ...  What's the Next Step and by When? ...  Is There a Need, and Is it a Match?