Question: how to name a business?
Answer: The name needs to sound good when it's said aloud. ...  Use a name that has meaning to it and conveys a benefit. ...  Avoid Web 2.0-ish syndrome. ...  Beware initials. ...  Use specifics. ...  Make sure you can trademark the name. ...  Test it out on Google AdWords. ...  Related: Five Tools for Naming a Startup.