Question: what are the major limitations of marketing research?
Answer: Effect of Extraneous Factors: ...  Time Gap Makes Research Irrelevant: ...  Cost Consideration: ...  Problem of Rapid Change: ...  Problem of Trust and Accuracy: ...  It is not Problem Solving Technique but an Aid to Solve the Problem: ...  Subjective or Biased Result: ...  It cannot Eliminate Risks Inherent in Decision-making: