Question: what are the advantages and disadvantages of using online tools to gather data?
Answer: Increased Response Rate. The low cost and overall convenience of online surveys bring in a high response. ...  Low Cost. Collecting data doesn't have to break the bank anymore. ...  Real-time Access. ...  Convenience. ...  Design Flexibility. ...  No Interviewer. ...  Survey Fraud. ...  Limited Sampling and Respondent Availability.