Question: what are the principles of effective speech writing?
Answer: Perception: Stop trying to be a great “public” speaker. ...  Perfection: When you make a mistake, no one cares but you. ...  Visualization: If you can see it, you can speak it. ...  Discipline: Practice makes perfectly good. ...  Description: Make it personal. ...  Inspiration: Speak to serve. ...  Anticipation: Always leave 'em wanting more.