Question: what are the characteristics of effective kpis?
Answer: Simple. A KPI should be simple, straightforward and easy to measure. ...  Relevant. As important as it is for a KPI to be simple, it must also be relevant to a specific team or strategy within an organization. ...  Aligned. KPIs should always trickle down from the overall strategic goals of an organization. ...  Actionable. ...  Measurable.