Instruction: Given a question and the related document, and generate the answer to the question based on the information provided in the document.

Input:
Question: why is it cheaper on here, when it retails for close to 400$ ? just curious.
Document: You need to hook up the antenna's to pickup some of your favorite stations, & even with the antenna, you still have to fiddle with the antenna's positioning to pickup weaker station signals.So bottom line you would think for $400 TDK could've "easily" addressed the 3 CON's above to make this a 5 Star Stereo purchase during their R&D. ; If you can live with the above - Go for it, splurge on this purchase & enjoy.
Upfront - if you are not the slightest bit of an audio snob, this thing will probably satisfy you. It's 85% of the way to being a really cool product, however, for me and at $400 I want 99%.All of the other reviews are relatively on point, it is heavy, it will play loud, it does look sexy as a supermodel.From an audio snob's point of view here are my complaints:1. The AC adapter, iPod cable and antennas are all external.
For $400 I want an internal antenna, internal cable routing, all of that. There's no reason a product designed to be this stylish should have a mass of cables hanging off.The AC adapter, AM and FM antennas all plug via various mini plugs into the back of the unit, meaning they stick out, so you cannot lay it down, which is just stupid. They are all removable, and you KNOW you're gonna lose 1 or all of them.2.
As I write this review, I'm enjoying the tunes playing from my new Stereo boombox. I'm pleased with the purchase, but not completely satisfied with the $400 dished out nor did it exceed my expectations. Don't let the 20 watts feature fool you, this stereo can BRING it with clear - crisp audio quality. In my opinion it exceeds the sound quality of my Bose Lifestyle, but this unit is also larger than the Bose.
* Clear - Crisp - Rich Sound Quality. * Brings to life any iPod & charges the iPod when playing while many docking stations do not. (Recommendation: when playing your iPod, turn off the iPod EQ and turn the down the iPod volume  completely as i found audio interference from the stereo EQ. )CONS:- $400 - NO remote control!!! - OK this might sound minor but when's the last time you purchased an electronic home entertainment unit with no remote?
This was the perfect gift for my husband. The sound quality is terrific and the retro leather band is durable and very cool. We saw this at a major music and video store and didn't purchase because it was too expensive. I found it on Amazon for several hundred dollars cheaper - that's exciting!
At a glace it is a beautiful to look at, but up close, the build quality just isn't there. the finish is not as good as it should be. seams are not flush as it appears to be. the shoulder strap is attached awkwardly with clunky hardware and made of man made material that simulates leather (I am allergic to materials that pretend).the sound is less than memorable (we are used to small devices with big sounds, but this one does the opposite.
the only things that would have made this better are more presets, rechargeable battery with indicator, more EQ settings than just treble and base, and some sort of UV dust protective cover. But for what I paid ($100 with an Amazon gift card to cover the other $80) I feel you would be extreemly hard pressed to beat this with any other portable radio, or just BT speaker, this sounds just so dang good!
my husband enjoys his boombox it takes him back to the olden days where you had to carry around your music
You get to look really cool with this thing. I rolled around the Coachella campsite with it and made tons of friends. I brought it to the pool at my complex and it impressed everyone.6. It sounds very good, even when playing loud. I'm using it as a temporary stereo while I'm waiting on a new receiver and it is doing a fantastic job. My only complaint here is the lack of a remote but that's just me being lazy.Overall I highly recommend this product.
Answer: it's because amazon is awesome, not sure if you've realized. But its an old stereo four years or so. items decrease in value after a while, smaller retailers have less product and thus they need to sell if for more in order to make a profit. Also amazon buys directly from companies and companies sell directly through amazon so they are usually trying to more product especially when its an older product like this. retailers might have to buy through a 2nd or 3rd supplier and thus again they need to sell at a higher price to make the same profit. There is also shipping prices where online you pay for from the manufacture or amazon's warehouse.