Instruction: Analyze the query and each product title. Sort the products in descending order based on their relevance to the query. The most relevant product should be at the top of the list, and output the ranked list.

Input:
Query: failure is not an option dvd
Product list:
A: Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond
B: The Substitute 4: Failure Is Not an Option
C: 7 Rules of Life Motivational Poster - Printed on Premium Cardstock Paper - Sized 11 x 14 Inch - Perfect Print For Bedroom or Home Office
Answer: A,B,C