Instruction: Evaluate the relevance of each product title in the input to the given query, and then sort the products in descending order of relevance, placing the most relevant product at the top of the ranked list.

Input:
Query: failure is not an option dvd
Product list:
A: 7 Rules of Life Motivational Poster - Printed on Premium Cardstock Paper - Sized 11 x 14 Inch - Perfect Print For Bedroom or Home Office
B: Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond
Answer: B,A