competitive targeted advertising with price discrimination this paper investigates the eects of price discrimination by means of targeted advertis ing in a duopolistic market where the distribution of consumers preferences is discrete and where advertising plays two major roles it is used by rms as a way to transmit relevant information to otherwise uninformed consumers and it is used as a price discrimination device we compare the rms optimal marketing mix advertising and pricing when they adopt mass advertising non discrimination strategies and targeted advertising price discrim ination strategies if rms are able to adopt targeted advertising strategies we nd that the symmetric price equilibrium is in mixed strategies while the advertising is chosen deter ministically our results also unveil that as long as we allow for imperfect substitutability between the goods rms do not necessarily target more ads to their own market in par ticular rms optimal marketing mix leads to higher advertising reach in the rival s market than in the rms own market provided that advertising costs are su ciently low in relation to the consumer s reservation value the comparison of the optimal marketing mix under mass advertising strategies and targeted advertising strategies reveals that targeted adver tising might constitute a tool to dampen price competition in particular if advertising costs are su ciently low in relation to the value of the goods we obtain that average prices with non discrimination mass advertising are below those with price discrimination and targeted advertising regardless of the market segment accordingly when i goods are imperfect substitutes ii advertising is not too expensive and iii targeted advertising constitutes an eective price discrimination tool price discrimination through targeted advertising may be detrimental to social welfare since it boosts industry pro ts at the expense of consumer surplus

structural changes in volatility and stock market development evidence for spain abstract in this paper we review the factors that lead to changes in stock market volatility and use alternative methodologies of endogenous breakpoint detection in order to analyze whether the volatility of the spanish stock market has changed significantly over the period 1941 2001 this period corresponds to years of profound development of both the financial and the productive sides of the economy in this country the analysis of the spanish stock market suggests that volatility has behaved in a different manner over the period 1941 2001 after three decades of low volatility a structural break in volatility is detected in 1972 coinciding with the opening of the spanish economy from 1972 to 2001 the years of more intense financial development the stock market presents a higher level of volatility and lower persistence this effect is partly attributable to the increased growth of trading volume brought about by the economic development process

does inequality matter for the consumption wealth channel empirical evidence abstract this paper studies the heterogeneity of the marginal propensity to consume out of wealth based on french household surveys this heterogeneity is driven by differences in both wealth composition and wealth levels we find a decreasing marginal propensity to consume out of wealth across the wealth distribution for all net wealth components the marginal propensity to consume out of financial assets tends to be higher compared with the effect of housing assets except at the top of the wealth distribution the marginal propensity to consume out of housing wealth increases with debt pressure and depends on debt composition based on a simulation exercise we find a limited effect of wealth shocks on consumption inequality an increase in stock prices tends however to slightly increase consumption inequality especially at the top of the distribution

competition for advertisers and for viewers in media markets standard models of advertising financed media assume consumers patronise a single media platform precluding effective competition for advertisers such competition ensues if consumers multi home the principle of incremental pricing implies that multi homing consumers are less valuable to platforms then entry of new platforms decreases advertisement prices while a merger increases them and advertisement financed platforms may suffer if a public broadcaster carries advertisements platforms may bias content against multi homing consumers especially if consumers highly value overlapping content and or second impressions have low value

on the relationships between real consumption income and wealth many studies relate real nondurables and services consumption to real income and wealth with the latter measures obtained by deflating with a price index for total consumption expenditures this procedure is appropriate only if real nondurables and services consumption is a constant multiple of aggregate real consumption outlays which is not the case in u s data we develop an alternative approach that exploits the fact that the ratio of these series has historically been stable in nominal terms and demonstrate that the choice of deflation methodology has important implications for wealth effect estimation and tests of the permanent income hypothesis

saving puzzles and saving policies in the united states in the past two decades the widely reported personal saving rate in the united states has dropped from double digits to below zero first we attempt to account for the decline in the national income and product accounts nipa saving rate the macroeconomic literature suggests that 40 50 per cent of the drop since 1988 can be attributed to households spending stock market capital gains another 30 per cent is accounting transfers from personal saving into government and corporate saving because of the way pensions and capital gains taxes are treated in the nipa second while nipa saving measures are well suited to measuring the supply of new funds for investment and capital accumulation it is not clear that they should be the target of government saving policies finally we emphasize that the nipa saving rate is not useful in judging whether households are preparing for retirement or other contingencies many households have accumulated significant wealth primarily through retirement saving vehicles and capital gains even as the saving rate slid there remains a segment of the population who save little and whose behaviour appears untouched either by the stock market boom or the slide in personal saving we explore reasons and policy options for their puzzling low saving rate copyright 2001 oxford university press

how important is precautionary saving we estimate how much of the wealth of a sample of psid respondents is held because some households face more income uncertainty than others we begin by solving a theoretical model of saving which we use to develop appropriate measures of uncertainty we then regress measures of wealth on our measures of uncertainty and find evidence that households engage in precautionary saving finally we simulate the wealth distribution that our empirical results imply would prevail if all households had the same uncertainty as the lowest uncertainty group we find that between 39 and 46 percent of wealth in our sample is attributable to the extra uncertainty that some consumers face compared to the lowest uncertainty group

innovation and growth supply and demand factors in the recent us expansion it is widely held that the social economic context of the us characterised by labour market flexibility and deregulation of product and capital markets lies at the basis of the innovative capacity displayed by the country s productive system in the 1990s thus accounting for the growth differential with europe starting from a different interpre tative model of innovation and growth the paper focuses on both supply institutional and technological and demand factors it is argued that when their interaction is taken into account there is no strong evidence that more deregulated labour and product markets are among the factors allowing for us growth in accordance with the view that there is no single road to innovation and growth this leaves room for the exploration and implementation of policies that might reconcile innovation and growth with safeguards such as those provided by europe s social institutions

the carnegie conjecture some empirical evidence this paper examines tax return generated data on the labor force behavior of people before and after they receive inheritances the results are consistent with andrew carnegie s century old assertion that large inheritances decrease a person s labor force participation for example a single person who receives an inheritance of about 150 000 is roughly four times more likely to leave the labor force than a person with an inheritance below 25 000 additional albeit weaker evidence suggests that large inheritances depress labor supply even when participation is unaltered warren kendall heir to an insurance company fortune says he s worth about 5 million and has an income of about oh 300 and some thousand a year h e has never held a job or wanted to going down to sea in cruise ships is his full time pursuit he estimates that he has taken about 250 cruises over the past couple of decades spending at least 50 percent to 70 percent of the year afloat morgenthaler 1991 p al

consumer response to the timing of income evidence from a change in tax withholding in 1992 the income tax withholding tables were adjusted so that withholding was reduced a typical worker received an extra 28 80 in take home pay per month in march through december 1992 to be offset by a lower tax refund in 1993 the change in withholding amounted to 0 5 percent of gdp president bush who proposed this change in his state of the union address intended that it provide a temporary stimulus to demand but the policy change involved only the timing of income so under the life cycle permanent income model it would be predicted to have a negligible effect on consumption and aggregate demand this paper reports consumers responses to the change in withholding the results are based on a survey taken shortly after it went into effect forty three percent of consumers report spending the extra take home pay substantially more than the zero percent predicted by the standard models but substantially less than the one hundred percent upon which the policy was predicated the decision to save the income is not explained by expected income growth therefore while behavior of many households is not fully consistent with the life cycle permanent income model liquidity constraints do not appear to account for this behavior this abstract was borrowed from another version of this item

the stock market and consumer confidence european evidence this paper studies the short run relationship between stock market developments and consumer confidence in eleven european countries over the years 1986 2001 we find that stock returns and changes in sentiment are positively correlated for nine countries with germany as the main exception moreover stock returns generally granger cause consumer confidence at very short horizons two weeks to one month but not vice versa the stock market confidence relationship is driven by expectations about economy wide conditions rather than personal finances this suggests that the confidence channel is not part of the conventional wealth effect but a separate transmission channel

market provision of broadcasting a welfare analysis this paper presents a theory of the market provision of broadcasting and uses it to address the nature of market failure in the industry advertising levels may be too low or too high depending on the nuisance cost to viewers the substitutability of programs and the expected benefits to advertisers from contacting viewers market provision may allocate too few or too many resources to programming and these resources may be used to produce programs of the wrong type monopoly ownership may produce higher social surplus than competitive ownership and the ability to price programming may reduce social surplus

international business cycle co movement the role of fdi this article investigates the relationship between fdi and business cycle synchronization in the period 1982 to 2011 for eight industrialized countries we find that more synchronized business cycles are associated with stronger fdi relations in the period 1995 to 2011 but not before 1995 more intensive fdi links are also associated with a greater vulnerability to lagged output spillovers from abroad our findings suggest that fdi has become a separate channel through which economies may affect each other and that fdi stocks are now an essential aspect of economic interdependence

customized advertising via a common media distributor we show that when a single media content distributor such as a television cable company or an internet provider delivers advertising messages on behalf of multiple competing brands it can sometimes utilize customized advertising to implement monopoly pricing even though such monopolistic pricing can be implemented with varying degrees of customization of commercials product revenues and consumer surplus are highest when the distributor chooses the highest level of customization feasible consumers would obviously prefer aggressive price competition in product markets however given that collusion on prices is facilitated anyway when the distributor acts as a common agent the welfare of consumers is enhanced when commercials are better aligned with their preferences

estimation with censored regressors basic issues we study issues that arise for estimation of a linear model when a regressor is censored we discuss the efficiency losses from dropping censored observations and illustrate the losses for bound censoring we show that the common practice of introducing a dummy variable to correct for censoring does not correct bias or improve estimation we show how censored observations generally have zero semiparametric information and we discuss implications for estimation we derive the likelihood function for a parametric model of mixed bound independent censoring and apply that model to the estimation of wealth effects on consumption

informative advertising with differentiated products in this paper we study the role of promotional expenditures by sellers in a model of product differentiation advertising conveys full and accurate information about the characteristics of products heterogeneous consumers who have no source of information other than advertisements seek to purchase the products that best fit their needs despite the roles played by advertising in improving the matching of products and consumers and in increasing the elasticity of demand faced by each firm we find that the market determined levels of advertising are excessive given the extent of diversity in the market we derive a promotional equilibrium based on a specific information transmission technology paying explicit attention to the structure of consumer information and its impact on firms demand curves this allows us to study the effects of changes in the advertising technology including an increased ability to target messages to specific groups of consumers on the equilibrium in the product market we find that decreased advertising costs may reduce profits by increasing the severity of price competition

quantity restrictions on advertising commercial media bias and welfare abstract we study the welfare effect of a quantity restriction on advertising in free to air television and other advertising financed media in the presence of commercial media bias broadcasters face a trade off between increasing the number of viewers by sending content that is highly valued by viewers and increasing the price of advertising by choosing advertiser friendly content a cap on advertising drives the per viewer price of ads up thus content improves for viewers therefore the cap can be welfare enhancing even when viewers are not ad averse competition among broadcasters makes it more likely that a cap on advertising improves welfare thus there is a complementarity between regulation and competition on this market we also show that a tax on advertising revenues has quite different effects than a cap on advertising quantity

media market concentration advertising levels and ad prices standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per viewer ad prices the empirical evidence however is mixed we attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and that viewers single home allowing for crowding in viewer attention spans for ads may reverse standard results as does allowing viewers to multi home jel classification d11 d43 l13

estimating the effect of unearned income on labor supply earnings savings and consumption evidence from a survey of lottery players this paper provides empirical evidence about the effect of unearned income on earnings consumption and savings using an original survey of people playing the lottery in massachusetts in the mid 1980 s the effects of the magnitude of lottery prizes on economic behavior are analyzed the critical assumption is that among lottery winners the magnitude of the prize is randomly assigned it is found that unearned income reduces labor earnings with a marginal propensity to consume leisure of approximately 11 percent with larger effects for individuals between 55 and 65 years old after receiving about half their prize individuals saved about 16 percent

consumption asymmetry and the stock market empirical evidence abstract this paper examines whether u s stock market value affects consumption asymmetrically using cointegration and error correction methodology the results confirm that stock market value asymmetrically affects real per capita consumption negative news affects consumption more than positive news

new evidence on pensions social security and the timing of retirement using a unique dataset that links the economic and demographic information of households with the details of their pension formulas i estimate the combined effect of social security and pension benefits on the probability of retirement in a cross section of the population near retirement age the accrual rate of retirement wealth is shown to be a significant determinant of the probability of retirement simulations of extensions in pension coverage comparable to those that occurred in the early postwar period can account for one fourth of the contemporaneous decline in labor force participation rates 1998 elsevier science s a all rights reserved

research note consumer addressability and customized pricing the increasing availability of customer information is giving many firms the ability to reach and customize price and other marketing efforts to the tastes of the individual consumer this ability is labeled as consumer addressability consumer addressability through sophisticated databases is particularly important for direct marketing firms catalog retailers such as l l bean and land s end credit card issuing banks and firms in the long distance telephone market we examine the strategic implications of consumer addressability on competition between database direct marketing firms we address questions such as in a competitive environment how should firms invest in addressability will future improvements in the degree of addressability increase or mitigate the intensity of competition between the firms will greater addressability always be beneficial for firms we model competition between two firms in a market where consumers differ on a horizontal attribute of product differentiation the market comprises consumers located on a linear attribute space and firms located at the ends of the line we represent the degree of addressability or the reach of a firm s database as the proportion of consumers at each point in the market who are in the firm s database consequently the firm can offer these consumers customized prices consumer addressability creates two effects that govern the competition between firms a surplus extraction effect because a firm might address a consumer who is not reached by its competitor and a competitive effect that is created by the set of consumers who can be addressed by both firms the key results of the paper pertain to when the addressability decision is endogenous when the extent of market differentiation or consumer heterogeneity in preferences for a product brand attribute as well as the incremental cost of addressability are sufficiently large firms make symmetric investments in equilibrium given high costs firms choose sufficiently low levels of addressability low addressability and high levels of market differentiation both help reduce price competition which facilitates symmetric choice of addressability by the firms in equilibrium however when market differentiation and the cost of incremental addressability become small firms face the prospect of destructive competition as a result they strategically differentiate in their choice of addressability to mitigate this competition interestingly even in the extreme case when incremental addressability is costless not every firm chooses full addressability in equilibrium this has useful implications for direct marketing given that the advances in information technology should improve the ability of firms to address their consumers it might indeed not be desirable for all direct marketing firms to indefinitely pursue greater addressability as costs of doing so decline the analysis also shows an interesting effect of market differentiation in addressable markets equilibrium profits can decrease with an increase in market differentiation when the marginal cost of addressability is sufficiently high finally we discuss the competitive outcome that would result when firms compete with addressable as well as uniform posted prices

the stock market housing and consumer spending a survey of the evidence on wealth effects abstract this paper examines the time series and micro econometric evidence on the relationship between stock and house prices and consumer spending the time series studies distinguish between short run and long run links between consumption income and wealth they allow us to identify which variables adjust to restore the long run equilibrium in the case of a shock and to determine the time taken by the adjustment process the micro econometric literature improves our understanding of the link between wealth and expenditure and distinguishes among the alternative hypotheses of direct wealth effect common causality and collateral channel that have been proposed to explain this relationship the relationship between wealth and consumer spending appears to be strong but there is some disagreement as to its size and nature furthermore there appear to be some important differences across countries which should be allowed for by policy makers when appraising the policy implications of a change in asset prices

learning monetary policy and asset prices this working paper should not be reported as representing the view s of the imf the views expressed in this working paper are those of the author s and do not necessarily represent those of the imf or imf policy working papers describe research in progress by the author s and are published to elicit comments and to further debate

a synthetic stock flow consistent macroeconomic model of financialisation this article is centred around the notions of shareholder value orientation and financialisation shareholder value orientation is reflected by a high dividend payout ratio applied by firms and the reluctance of firms to finance physical investment via new equity issues financialisation is the more general development towards an increased importance of the financial sector of the economy relative to the non financial sector in this article a synthetic stock flow consistent model is developed that attempts to encompass some important recent works on the effects of financialisation this includes contributions from the fields of mainstream information economics and post keynesian economics we conduct simulations reflecting increased shareholder value orientation and show that the results are consistent with important stylised facts copyright the author 2008 published by oxford university press on behalf of the cambridge political economy society all rights reserved oxford university press

hotelling s spatial competition as a model of sales abstract hotelling s spatial competition model is used to explain the existence of sales it is shown that 1 an equilibrium in randomized strategies exists when a pure strategy equilibrium fails to exist 2 with more dissimilarity among brands prices are chosen from a wider interval

inheritance and labor supply using data from the michigan panel study of income dynamics and from federal estate tax returns this paper investigates the labor disincentive caused by inheritance the results are of interest for several reasons whether or not inheritances are a strong labor disincentive figures prominently in the controversy surrounding the relative importance of inheritances and life cycle savings as sources of u s wealth also the size of the disincentive is important in determining the relationship between inheritance and inequality our results indicate that inheritances do not lead to large reductions in the labor supply of men and married women family consumption increases after an inheritance but again the effect is small

bundling strategies when products are vertically differentiated and capacities are limited we consider a seller who owns two capacity constrained resources and markets two products components corresponding to these resources as well as a bundle comprising the two components in an environment where all customers agree that one of the two components is of higher quality than the other and that the bundle is of the highest quality we derive the seller s optimal bundling strategy we demonstrate that the optimal solution depends on the absolute and relative availabilities of the two resources as well as upon the extent of subadditivity of the quality of the products the possible strategies that can arise as equilibrium behavior include a pure components strategy a partial or full spectrum mixed bundling strategy and a pure bundling strategy where the latter strategy is optimal when capacities are unconstrained these conclusions are contrary to findings in the prior literature on bundling that demonstrated the unambiguous dominance of the full spectrum mixed bundling strategy thus our work expands the frontier of bundling to an environment with vertically differentiated components and limited resources we also explore how the bundling strategies change as we introduce an element of horizontal differentiation wherein different types of customers value the available components differently

housing wealth effect on consumption evidence from household level data abstract this paper investigates the effect of house price changes on household consumption regression results indicate a positive and significant housing wealth effect for the high income households being offset by a negative wealth effect of the low income household group

rational and behavioral motives to trade evidence from reinvestment of dividends and tender offer proceeds abstract we provide evidence of households stock market trading in response to clearly identifiable positive cash flow shocks dividend payments and tender offer proceeds transaction cost motives appear important and there is some support for rational portfolio rebalancing and life cycle considerations as well households tendency to reinvest is low even for large and unexpected dividend payments this is consistent with a default choice bias and is not due to dividend clientele effects reinvestment of tender offer proceeds is significantly higher controlling for other important factors this is consistent with mental accounting i e cash flows from different sources are treated differently

designing social security a portfolio choice approach public social security systems may provide diversification of risks to individuals life time income capturing that a pay as you go program paygo may be considered as a quasiasset we study the optimal size of the social security program as well as the optimal split between a funded part and a paygo part by means of a theoretical portfolio choice approach a low yielding paygo system can benefit individuals if it contributes to hedge other risks to their lifetime resources moreover a funded part of the social security system can be justified by potential imperfections to the individuals free access to the stock market numerical calculations for sweden norway the us and the uk demonstrate that the optimal size of paygo part of the pension program varies considerably in response to differences in projected growth rates and the correlation between stock returns and growth our calculations suggest that a paygo program has an important role in the three former countries but not in the u k

how does the spirit of capitalism affect stock market prices bakshi and chen 1996 suggest that the spirit of capitalism affects stock prices by increasing society s aversion to risk in this article i show that the way in which the spirit of capitalism impinges upon asset prices depends on the interaction of impatience willingness to substitute over time and ordinal preferences between consumption and status in addition to risk aversion i develop a general model that charts the channels through which the spirit of capitalism affects asset prices an increase in the capitalist spirit may increase or decrease risk aversion and may actually decrease the prices of risky assets article published by oxford university press on behalf of the society for financial studies in its journal the review of financial studies

psychology and savings policies many observers of the current economic scene are concerned about the low rate of personal saving in the united states one well known researcher laurence kotlikoff 1992 calls the situation a crisis he proposes that each american worker receive an annual statement from the social security administration with projected benefits upon retirement arguing that if each of us got this statement our attention would be caught and perhaps our psychology of saving which is in such urgent need of redress would really change p 107 i agree with the thrust of kotlikoff s recommendations and join him in applauding steps that will alter the general public s psychology of saving however as economists we need to recognize that the economic theory of saving is similarly in urgent need of redress if we are to understand why people are saving so little and are to make helpful recommendations as to how to get people to save more we have to incorporate more of the psychology of saving into our economic theories kotlikoff s policy proposal while a sensible one highlights the growing gap between theory and policy prescription in this domain if households are acting in accordance with the life cycle theory of saving then undersaving is impossible so why do they need to have their psychology redressed and how does this psychology fit into the model this example reflects an increasing frustration in the economics community about personal saving many observers have come to the conclusion that the low saving rate represents an important problem on two fronts macroeconomists worry that the low saving rate will produce too little investment and microeconomists worry that individuals particularly the baby boomers are not putting enough away to finance a satisfactory lifestyle in retirement these are serious concerns however the frustration comes from the realization that even if there was agreement that the saving rate needs to go up economic theory offers little help in constructing a solution in the standard life cycle framework the only policy variable is the after tax rate of return to saving yet it is well known that the theory does not specify the sign of the relationship between the saving rate and the interest rate raising the interest rate increases the returns to saving but decreases the amount of saving necessary to yield any given future consumption level furthermore empirical estimates offer little help most studies are unable to reject the hypothesis that the elasticity of personal saving with respect to the interest rate is zero clearly this is frustrating the theory only gives us one lever to use and we don t know whether to push or pull with this background i wish to supply what should be considered good news the theory is misspecified life cycle models of saving fail to describe actual household saving in three important ways this failure of the theory is good news because by incorporating some basic psychology we can enrich the theory and generate specific policy recommendations in this paper i will begin by characterizing the problems with the theory and then go on to discussing the implications of modifying the theory

bequest behavior and the effect of heirs earnings testing the altruistic model of bequests that parents transfer resources to children because of altruistic concern is a reasonable a priori assumption however economic theories of altruistic transfers have produced many counterintuitive conclusions and consequently much debate when applied to bequests these theories predict that inheritances will compensate for earnings differences between siblings as well as between parents and children this paper tests these implications using a new data set centered on federal estate tax returns little support can be found for an altruistic theory of bequests this finding has implications for macroeconomic policy government transfer programs and inequality copyright 1996 by american economic association

housing wealth and labor supply evidence from a regression discontinuity design abstract this paper uses the discontinuity in house size generated by chinese housing policies to identify the effect of housing wealth on labor supply the analysis finds a substantial deterrent effect of housing wealth on labor supply much of the housing wealth effect comes from the labor participation decision with the effect on employed workers being ambiguous females young generation and households with high repayment capacity are more responsive to gains in housing wealth

house prices borrowing constraints and monetary policy in the business cycle i develop a general equilibrium model with sticky prices credit constraints nominal loans and asset prices changes in asset prices modify agents borrowing capacity through collateral value changes in nominal prices affect real repayments through debt deflation monetary policy shocks move asset and nominal prices in the same direction and are amplified and propagated over time the financial accelerator is not constant across shocks nominal debt stabilises supply shocks making the economy less volatile when the central bank controls the interest rate i discuss the role of equity debt indexation and household and firm leverage in the propagation mechanism finally i find that monetary policy should not target asset prices as a means of reducing output and inflation volatility

term structure forecasts of long term consumption growth relying on a simple general equilibrium model of the term structure both nominal yields and real consumption growth rates can be shown to be affine in the unobservable state variables we can then express real consumption growth rates in terms of nominal yields rather than the unobservable state variables with the coefficients of the resultant forecasting relation being endogenously determined by the term structure model using term structure data over the 1985 to 2000 sample period the empirical evidence is consistent with our model more accurately predicting real consumption growth rates than a regression model based on the term spread

competition between networks a study of the market for yellow pages this paper estimates the importance of network effects in the market for yellow pages i estimate three simultaneous equations consumer demand for usage of a directory advertiser demand for advertising and a publisher s first order condition derived from profit maximizing behaviour estimation shows that advertisers value consumer usage and that consumers value advertising implying a network effect i find that internalizing network effects would significantly increase surplus as an application i consider whether the market benefits from monopoly which takes advantage of network effects or oligopoly which reduces market power i find that a more competitive market is preferable copyright 2004 wiley blackwell

do expectations of future wealth increase outbound tourism evidence from korea abstract as international tourism is generally considered a luxury good models to date have shared an understanding that demand is dependent on discretionary income however consumption theories predict that a shift in demand can be induced without changes in actual earnings when expectations for future income are adjusted this presumes demand for international tourism can be influenced by wealth effects from real estate and financial assets this study tested for the wealth effect on korean outbound travelers during the 20 years between 1989 and 2009 korea is a unique place to examine in that korean households possess housing assets and financial assets that are traded actively in markets the results of this study favored the possibility of a significant wealth effect from housing on outbound travel demand but not from financial assets this may be explained by data sensitivity and the relative importance of financial assets in the korean people s wealth portfolios implications and suggestions for future research are provided along with the findings of the study

recent trends in the size distribution of household wealth based on the survey of consumer finances the distribution of wealth in the united states became much more unequal in the 1980s and that trend continued albeit at a slower pace in the 1990s the only households that saw their mean net worth rise in absolute terms between 1983 and 1995 were those in the top 20 percent and the gains were particularly strong for the top one percent all other groups were particularly strong for the top one percent all other groups suffered real wealth losses including the median household and declines were particularly precipitous at the bottom racial disparities widened and young households also lost out over this period

wealth effects and macroeconomic dynamics the effect of wealth on consumption is an issue of long standing interest to economists conventional wisdom suggests that fluctuations in household wealth have driven major swings in economic activity both in the united states and abroad this paper considers the so called consumption wealth effects there is an extensive existing literature on wealth effects that has yielded some insights for example research has documented the relationship between aggregate household wealth and aggregate consumption over time and a large number of household level studies suggest that wealth effects are larger for households facing credit constraints however there are also many unresolved issues regarding the influence of household wealth on consumption we review the most important of these issues and argue that there is a need for much more research in these areas as well as better data sources for conducting such analysis

the behavioral life cycle hypothesis self control mental accounting and framing are incorporated in a behavioral enrichment of the life cycle theory of saving called the behavioral life cycle blc hypothesis the key assumption of the blc theory is that households treat components of their wealth as nonfungible even in the absence of credit rationing specifically wealth is assumed to be divided into three mental accounts current income current assets and future income the temptation to spend is assumed to be greatest for current income and least for future income considerable empirical support for the blc theory is presented primarily drawn from published econometric studies

decomposing the wealth effect on consumption we decompose the wealth effect on consumption into two components first we distinguish between exogenous and endogenous wealth changes second we distinguish between anticipated and unanticipated exogenous changes we estimate the impact of exogenous components using data from the 2008 2010 panel of the italian survey of household income and wealth the wealth effect is about 3 cents per unexpected euro increase in wealth and driven by house price changes the consumption response to anticipated changes in wealth is of similar magnitude and also driven by housing we show that these findings are consistent with binding borrowing constraints

targeted advertising strategies on television the personal video recorder pvr facilitates the use of targeted advertising by allowing companies to monitor television viewing behavior and to build demographic profiles of viewers from the data that are collected our research explores the extent to which an advertiser should allocate resources to increase the quality of its targeting we present a game theoretic model that extends the conventional measurement of targeting quality by exploring the trade off between two measures accuracy and recognition accuracy measures the likelihood that any target segment prediction is correct while recognition conversely measures the likelihood that any member of the target segment is identified we find that the relative resources allocated to improving accuracy and recognition depend upon the size of the population of viewers the propensity of viewers to skip commercials the overall cost of airing commercials and the competitive environment furthermore the incentives to improve accuracy are markedly different from those to improve recognition although improving accuracy does not affect the extent of price competition improving recognition leads to intensified price competition and reduced profitability in the product market thus when facing a competitor that pursues a strategy to improve its recognition of potential customers an advertiser should choose to reduce its investment in recognition and increase its investment in accuracy

the impact of monetary policy shocks on stock prices evidence from canada and the united states abstract using structural var models with short run restrictions appropriate for canada and the united states we empirically examine whether trade and financial market openness matter for the impact on and transmission to stock prices of monetary policy shocks we find that in canada the immediate response of stock prices to a domestic contractionary monetary policy shock is small and the dynamic response is brief whereas in the united states the immediate response of stock prices to a similar shock is relatively large and the dynamic response is relatively prolonged we find that these differences are largely driven by differences in financial market openness and hence different dynamic responses of monetary policy shocks between the two countries that we model in this paper

stock market wealth and consumer spending martha starr mccluer this article investigates the effects of stock market wealth on consumer spending traditional macroeconometric models estimate that a dollar s increase in stock wealth boosts consumption by three to seven cents with the substantial 1990s rise in stock prices the nature and magnitude of this wealth effect have been much debated after describing the issues and previous research i present new evidence from a well known consumer survey the results are broadly consistent with life cycle saving and a modest wealth effect most stockholders reported no appreciable effect of stock prices on their saving or spending but many mentioned retirement saving in explaining their behavior jel e21 e30 d12 i introduction the relationship between stock market wealth and consumer spending has been a subject of long standing interest traditional macroeconometric models estimate that a dollar s increase in household wealth boosts consumer spending by three to seven cents per year such an effect is consistent with predictions from a simple life cycle model in which consumers spend more over their lifetimes in response to higher wealth however the stock market is known to play a role as a passive predictor of information thus it is also possible that stock prices simply lead aggregate economic activity without any short run change in spending induced by changes in wealth understanding the response of spending to changes in wealth is important for determining how stock market fluctuations affect the macroeconomy the question also bears directly on theories of saving behavior and on the issue of retirement preparedness by today s workers the experience of the past few years provides an interesting opportunity to revisit this issue stock prices increased substantially in the 1990s with the standard poor s 500 more than doubling from 1994 to 1997 and rising another 44 through 1999 at the same time stock ownership broadened considerably mostly through mutual funds and retirement accounts so that a large number of households likely experienced wealth gains the increase in wealth might be expected to boost consumer spending and lower the saving rate and indeed these trends occurred however it is hard to separate the influence of the wealth effect from other factors that also would have promoted spending such as strong income growth and favorable labor market conditions this article presents some new evidence on the response of spending to changes in wealth the data come from the michigan survey research center src survey of consumers an ongoing nationally representative survey of u s households in interviews conducted between july and september 1997 households owning stock were asked special questions about their spending and saving the questions covered a number of factors that may influence the effect of wealth on spending including the value and form of stockholdings stock price expectations concerns about retirement and perceptions of income uncertainty in brief the results are broadly consistent with life cycle saving and a modest wealth effect the vast majority of stockholders reported no appreciable effect of stock prices on their spending or saving but many mentioned retirement saving in explaining their behavior the next section reviews previous research on the relationship between stock market wealth and consumer spending the third section describes the data from the michigan survey and the fourth presents the results a final section summarizes and concludes ii background and previous research to frame the discussion it is useful to review how an unexpected increase in wealth would affect consumption in a simple lifecycle model this model though restrictive in its assumptions provides valuable intuition about the propensity to consume unexpected stock gains consequences of refinements to the model are discussed below

the tradeoff between mortgage prepayments and tax deferred retirement savings abstract many households face the tradeoff between paying an extra dollar off the remaining mortgage on their house and saving that extra dollar in tax deferred accounts tdas used for retirement we show that under certain conditions it becomes a tax arbitrage to reduce mortgage prepayments and to increase tda contributions because of the tax deductibility of mortgage interest and tax exemption of qualified retirement savings using data from the survey of consumer finances we document that a significant number of households that are accelerating their mortgage payments instead of saving in tdas forgo a profitable tax arbitrage opportunity finally we show empirically that this inefficient behavior is unlikely to be driven by liquidity or other financial constraints rather the observed behavior can be attributed to a certain extent to the reluctance of many households to participate in financial markets as either lenders or borrowers

optimal selection for direct mail direct marketing mail is a growing area of marketing practice yet the academic journals contain very little research on this topic the most important issue for direct marketers is how to sample targets from a population for a direct mail campaign although some selection methods are described in the literature there seems to be not a single paper discussing the analytical and statistical aspects involved the objective of this paper is to introduce a comprehensive methodology for the selection of targets from a mailing list for direct mail at least theoretically this methodology leads to more efficient selection procedures than the existing ones the latter are not based on an optimal selection strategy whereas we explicitly take the profit function into account by equating marginal costs and marginal returns we determine which households should receive a mailing in order to maximize expected profit in the empirical part we show that our methodology has great predictive accuracy and generates higher net returns than traditional approaches

a quantitative assessment of the decline in the u s current account low frequency changes in the u s current account can be understood in terms of the influence of differences in productivity growth rates across time and across countries using standard growth theory in particular the secular decline is primarily driven by the increase in the u s tfp growth rate relative to its trading partners differences in population growth rates or fiscal policy have no significant effects on the low frequency changes in the u s current account

individual marketing with imperfect targetability our research investigates the competitive ramifications of individual marketing and information management in today s information intensive marketing environments the specific managerial issues we address are as follows first what kinds of incentive environments do competing firms face when they can only target individual customers imperfectly second does the improvement in an industry s targetability intensify price competition in the industry such that all competing firms become worse off third should a firm share its customer knowledge so as to improve its rival s targetability fourth how should an information vendor sell its information that can improve a firm s targetability finally do competing firms have the same incentives to invest in their own targetability to answer those questions we develop a simple model a la narasimhan 1988 in which each of the two competing firms have their own loyal customers and compete for common switchers we assume that each firm can classify its own loyal customers and switchers correctly only with a less than perfect probability this means that each firm s perceived customer segmentation differs from the actual customer segmentation based on their perceived reality these two competing firms engage in price competition as an extension we also allow the competing firms to make their investment decisions to acquire targetability we show that when individual marketing is feasible but imperfect improvements in targetability by either or both competing firms can lead to win win competition for both even if both players behave noncooperatively and the market does not expand win win competition results from the fact that as a firm becomes better at distinguishing its price insensitive loyal customers from the switchers it is motivated to charge a higher price to the former however due to imperfect targetability each firm mistakenly perceives some price sensitive switchers as price insensitive loyal customers and charges them all a higher price these misperceptions thus allow its competitors to acquire those mistargeted customers without lowering their prices and hence reduce the rival firm s incentive to cut prices this effect softens price competition in the market and qualitatively changes the incentive environment for competing firms engaged in individual marketing a prisoner s dilemma occurs only when targetability in a market reaches a sufficiently high level this win win perspective on individual marketing has many managerial implications first we show that superior knowledge of individual customers can be a competitive advantage however this does not mean that a firm should always protect its customer information from its competitors to the contrary we find that competing firms can all benefit from exchanging individual customer information with each other at the nascent stage of individual marketing when firms targetability is low indeed under certain circumstances a firm may even find it profitable to give away this information unilaterally however as individual marketing matures as firms targetability becomes sufficiently high further improvements in targetability will intensify price competition and lead to prisoner s dilemma therefore it is not only prudent politics but also a business imperative for an industry to seize the initiative on the issue of protecting customer privacy so as to ensure win win competition in the industry second we show that the firm with a larger number of loyal customers tends to invest more in targetability when the cost of acquiring targetability is high however the firm with a smaller loyal base can through information investment acquire a higher level of targetability than the firm with a larger loyal base as long as the cost of acquiring targetability is not too high as the cost further decreases competing firms will all have more incentives to increase their investments in targetability until they achieve the highest feasible level third an information vendor should make its information available nonexclusively exclusively when its information is associated with a low high level of targetability when the vendor does sell its information exclusively it should target a firm with a small loyal following if it can impart a high level of targetability to that firm finally our analysis shows that an information intensive environment does not doom small firms in fact individual marketing may provide a good opportunity for a small firm to leapfrog a large firm the key to leapfrogging is a high level of targetability or customer knowledge

the great crash and the onset of the great depression this paper argues that the collapse of stock prices in october 1929 generated temporary uncertainty about future income which led consumers to forgo purchases of durable goods that the great crash generated uncertainty is evidenced by the decline in surety expressed by contemporary forecasters that this uncertainty affected consumer behavior is shown by the fact that spending on consumer durables declined drastically in late 1929 while spending on perishable goods rose slightly this effect is confirmed by the fact that there is a significant negative relationship between stock market variability and the production of consumer durables in the prewar era

monetary policy and asset prices a markov switching dsge approach summary this paper estimates a markov switching dynamic stochastic general equilibrium model by incorporating stock prices in monetary policy rules in order to identify the federal reserve s stance toward them based on the data from 1984 q1 to 2009 q2 i find that historical evidence of the policy reaction toward stock prices is weak except for the stock market bubble of the 1990s a counterfactual exercise shows that the rapid growth in stock prices during that period would have been significantly higher if monetary policy had been independent of the stock market however unconditional macroeconomic volatility increases with the degree of policy responsiveness toward stock prices copyright 2017 john wiley sons ltd

credit constraints and growth in a global economy we show that in an open economy olg model the interaction between growth differentials and household credit constraints more severe in fast growing countries can explain three prominent global trends a divergence in private saving rates between advanced and emerging economies large net capital outflows from the latter and a sustained decline in the world interest rate micro level evidence on the evolution of age saving profiles in the u s and china corroborates our mechanism quantitatively our model explains about 40 percent of the divergence in aggregate saving rates and a significant portion of the variations in age saving profiles across countries and over time

optimal auction design in two sided markets a key feature of online markets for advertising e g sponsored links is that clicking rates depend on the searchers expectations that the platform selects relevant advertisers this article studies auction design by a platform that maximizes profits in the long run where clicking rates are mechanism dependent in line with the practice of the major search engines the revenue maximizing mechanism is a scoring auction that combines the willingness to pay and the relevance to searchers of advertisers by trading off rent extraction and clicking volume this mechanism works as a cross subsidization device between searchers and advertisers

consumption responses to a large shock to financial wealth evidence from italy we estimate marginal propensities to consume from wealth shocks for italian households early in the great recession large asset price shocks in 2007 2008 underpin instrumental variables a euro fall in risky financial wealth resulted in cuts in annual total non durable consumption of 8 5 9 5 5 5 7 cents we find small effects on food spending counterfactuals indicate financial wealth effects were relatively important for consumption falls in italy in 2007 08 the estimated effects are consistent with a simulated lifecycle model that captures the wealth shock also consistent with the model are findings of stronger wealth effects for agents who were pessimistic about stock returns

evidence of a stock market wealth effect using household level data abstract using the household level data of urban households in korea this paper presents evidence for a statistically significant stock market wealth effect for the highest income bracket households who typically hold a large share of corporate stock

is there a stock market wealth effect in emerging markets abstract using a panel of 16 emerging markets this paper presents some evidence for a small but statistically significant stock market wealth effect over a 3 year period a 10 decline increase in stock prices is associated on average with a 0 2 0 4 decrease increase in private consumption

de targeting advertising an assortment of products to loss averse consumers we consider product markets in which consumers are interested only in a specific product category and initially do not know which product category matches their tastes using sophisticated tracking technologies an intermediary can make inferences about a consumer s preferred product category and offer advertising firms the possibility to target their ads to match the consumer s taste such targeting reduces overall advertising costs and as a direct effect increases industry profits however as we show in this paper when consumers form reference prices and are loss averse more precise targeting may intensify competition between firms as a result firms may earn higher profits from de targeted advertising i e when the intermediary deliberately informs about some products and their price quotes from outside a consumer s preferred product category

labour supply as a buffer evidence from uk households this paper examines how individuals use their labour supply hours of work and participation decisions as a margin of adjustment or buffer in response to financial shocks the financial shock measure is constructed using individuals expected change to their financial situation in the year ahead relative to the perceived outcome one year later using bhps data we find that both men and women adjust their labour supply in response to financial shocks the propensity to participate in the labour market also appears to respond to the experience of a financial shock but is less robust

the impact of targeting technology on advertising markets and media competition an important component of advertising effectiveness is the quality of the match between advertisers and the intended recipients of ads traditionally media have been able to tighten such matches by providing content tailored for specific groups of consumers for example local media outlets attract audiences from their localities ensuring that when local advertis ers place ads they are mostly viewed by their potential customer base recently online adver tising has afforded new technologies that tar get consumers directly rather than indirectly through tailored content a leading example of such targeting is based on geographic loca tion as inferred from ip addresses so while the boston globe may have had an advantage in selling ads to boston advertisers now the new york times can offer boston based ads to consumers located in boston industry specula tion is that such technologies may spur higher demand for online advertising but that these technologies will benefit general outlets more than local newspapers 1 it may be problematic for the future of the local news industry if gen eral outlets gain at their expense to date there has been little analysis on how the market for advertising might be impacted by targeting 2 intuition suggests that an outlet

intertemporal consumption and credit constraints does total expenditure respond to an exogenous shock to credit there is continuing controversy over the importance of credit constraints this paper investigates whether total household expenditure and debt is affected by an exogenous increase in access to credit provided by a credit market reform that enabled danish house owners to use housing equity as collateral for consumption loans we find that the magnitude of the response is correlated with the amount of equity released by the reform and that the effect is strongest for younger households even for this group the response was moderate the aggregate effect of the reform was significant but small

hedging familiarity and portfolio choice we exploit the restrictions of intertemporal portfolio choice in the presence of non nancial income risk to design and implement tests of hedging that use the information contained in the actual portfolio of the investor we use a unique dataset of swedish investors with information broken down at the investor level and into various components of wealth investor income tax positions and investor demographic characteristics portfolio holdings are identi ed at the stock level we show that investors do not engage in hedging but invest in stocks closely related to their non nancial income we explain this with familiarity that is the tendency to concentrate holdings in stocks with which the investor is familiar in terms of geographical or professional proximity or that he has held for a long period we show that familiarity is not a behavioral bias but is information driven familiarity based investment allows investors to earn higher returns than they would have otherwise earned if they had hedged

uncertain lifetime consumption and dissaving in retirement this paper asks whether the continued accumulation or mild dissaving observed among the retired can be explained by uncertain lifetime in the absence of annuities after an initial period influenced by borrowing constraints under constant relative risk aversion uncertain lifetime depresses consumption by a proportion increasing with age if the elasticity of intertemporal substitution in consumption is small illustrative computations based on actual income and survival data show that plausible elasticities are sufficiently small to give this effect the reduction in consumption is large enough to explain much of the lack of decumulation by the elderly

budgetary risks from real estate and stock markets fiscal revenues and government expenditures are affected by asset price changes in ways that are not accounted for by standard cyclical adjustment methods revenues are influenced by capital gains and turnover taxation as well as by output changes determined by the effect of wealth changes on consumption and investment and outlays may also be affected if collapsing asset prices prompt fiscal authorities to bail out private sector balance sheet problems we point out that these effects can be asymmetric resulting in deficit and debt biases and we find support for this phenomenon in panel estimates for a sample of 20 industrialized countries over 1982 2002 the estimated coefficients indicate that 30 40 of the dramatic early 1990s fiscal balance deteriorations in the uk and sweden was due to asset price effects with a particularly relevant role for real estate price changes if financial markets experience boom bust cycles prudent management of fiscal windfalls in boom phases is needed to ensure fiscal and financial sustainability in bust phases and budgetary rules may need to account explicitly for a separate role of asset price related effects felix eschenbach and ludger schuknecht

advertising competition and entry in media industries this paper presents a model of media competition with free entry when media platforms are financed both from advertising receipts and customers subscriptions we establish a relationship between the equilibrium levels of prices advertising and entry the welfare maximizing levels and the advertising technology under constant or increasing returns to scale in the audience size we find an excessive level of entry and an insufficient level of advertising we then extend the analysis along several dimensions the price as a strategic variable on the market for advertising free media platforms and the media quality dimension

stock market wealth and consumption this paper explores the link between changes in the aggregate value of corporate stock and changes in consumer spending it presents data on the distribution of corporate stock ownership based on the 1998 survey of consumer finances it also uses time series evidence on the comovement of stock market wealth and various categories of consumer spending to calibrate the wealth effect it concludes that in the year after a change in stock market values consumer spending is likely to rise by between one and two cents for each dollar increase in the value of corporate stock

stock market returns and consumption this paper employs swedish data on households stock holdings to investigate how consumption responds to changes in stock market returns we instrument the actual capital gains and dividend payments with past portfolio weights unrealized capital gains lead to a marginal propensity to consume mpc of 23 percent for the bottom 50 of the wealth distribution and about 3 percent for the top 30 of the wealth distribution households consumption is significantly more responsive to dividend payouts across all parts of the wealth distribution our findings are consistent with households treating capital gains and dividends as separate sources of income