experimental tests of core theory and the coase theorem inefficiency and cycling abstract we examine experimentally the bargaining process and the final allocation of payoffs in games that differ in terms of whether the core exists and in the initial allocation of property rights among the players this paper highlights the interaction among property rights transaction costs and the empty core our experimental results indicate that the existence of the core is an important determinant of bargaining generally and the coase theorem in particular they confirm our conjecture that when the core is empty and property rights are ill defined coasean efficiency breaks down among other results our experiments show that the number of inefficient non pareto optimal agreements and bargaining rounds with cycling are significantly greater when the core is empty than when the core exists especially when property rights are ill defined our results suggest an economic role for specific property right arrangements to resolve the empty core

country of origin effects on product evaluations this article reviews the literature regarding the effect of country of origin on buyer evaluations of products the issue is important for countries especially resource poor developing countries that need to increase manufactured exports and for firms that source products in countries different from where sold marketing inferences are drawn and implications for future research are developed

export industry policy and reputational comparative advantage abstract country of origin reputations are endogenized in this paper and it is shown that otherwise identical countries can be correctly perceived as differing in their percentage of high quality producers these self fulfilling reputations determine not only the average quality of a country s exports but also the type of products in which a country specializes hence the pattern of international trade can be determined by this reputational comparative advantage an inferior country of origin reputation leads to lower national welfare therefore several trade and industrial policies that can improve country of origin reputation are examined

the role of market forces in assuring contractual performance the conditions under which transactors can use the market repeat purchase mechanism of contract enforcement are examined increased price is shown to be a means of assuring contractual performance a necessary and sufficient condition for performance is the existence of price sufficiently above salvageable production costs so that the nonperforming firm loses a discounted steam of rents on future sales which is greater than the wealth increase from nonperformance this will generally imply a market price greater than the perfectly competitive price and rationalize investments in firm specific assets advertising investments thereby become a positive indicator of likely performance

country of origin effects for uni national and bi national products this study examines the effects of country of origin and brand name cues on consumer evaluations of uni national and bi national products and estimates the perceived values of such cues from personal interviews with a regional quota sample of household residents the study found the salience of country of origin in product evaluations under within subject experimental design finally managerial implications are discussed in regards to international branding and sourcing strategies

brand popularity country image and market share an empirical study this study examines how brand popularity in conjunction with other marketing variables influences market share directly as well as indirectly by interacting with country related intangible assets or simply country image the results of our empirical analysis show that a competitive analysis without the recognition of country image would be misleading we found that country specific intangible assets exist and that they significantly interact with marketing variables differently for u s and japanese brands in the subcompact car market in the usa brand popularity and advertising were found to be key factors for intangible assets for both the u s and the japanese brands brand popularity was the most significant factor for market share in both the short run and the long run japanese firms direct investment fdi in the target country directly influenced market share only in the short run several important implications for international marketing are presented

a meta analysis of country of origin effects this note reports a quantitative analysis of the country of origin coo effect based on fifty two articles or papers containing sixty nine independent studies and 1 520 effect sizes an analysis of fifteen study characteristics revealed that country of origin effects are only somewhat generalizable using omega squared as the measure of effect size verbal product descriptions produced larger coo effect sizes than did the presence of an actual product likewise single cue studies produced larger coo effect sizes than did multiple cue studies and larger samples produced effect sizes that on average were greater than those produced by smaller samples the size of an observed coo effect was a function of whether the dependent variables was a quality reliability perception or a purchase intention the average effect size of quality reliability perceptions was 30 whereas the average effect size for purchase intentions was 19 purchase intentions were most susceptible to methodological artifacts than were quality reliability perceptions study findings selectively confirm and refute common beliefs regarding the impact of a country of origin cue on product perceptions and purchase intentions

country of origin and choice of food imports an in depth study of european distribution channel gatekeepers country of origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in depth interviews in five european markets channel member perceptions of product country image related more to specific issues of confidence and trust in integrity of production certification and regulatory systems than to country image stereotypes this study integrates these trust determining factors with price perceived value constructs in order to build a comprehensive model applicable to food channel gatekeepers

matching product catgeory and country image perceptions a framework for managing country of origin effects the study of country of origin coo effects examines how consumers perceive products emanating from a particular country this study examines coo in terms of the fit between countries and product categories a framework is suggested which matches the importance of product category dimensions with the perceived image of the country of origin along the same dimensions such matches or mismatches can be either favorable or unfavorable managers can use product country match information to assess consumers purchase intentions and assist them in managing their product s coo data collected from consumers in ireland mexico and the united states demonstrate the product country match framework and its strategic implications

customer evaluation of products in a global market marketing scholars interest in the influence of source countries on product evaluations has intensified during the past twenty five years as this research tradition has evolved the literature has gradually gained more depth and sophistication nevertheless research in this area lacks a common conceptual framework furthermore research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior marketing and general business decisions have not been made clear this article rationalizes the buying decision processes within the context of source country influences and offers a conceptual framework for further development in addition it links country level considerations to firm level decisionmaking thus providing a foundation for meaningful managerial decisions

hypercongestion in downtown metropolis engineering studies demonstrate that traffic in dense downtown areas obeys a stable functional relationship between average speed and density including a region of hypercongestion where flow decreases with density this situation can be described as queuing behind a bottleneck whose capacity declines when the queue is large we combine such a variable capacity bottleneck with vickrey scheduling preferences for the special case where there are only two possible levels of capacity solving the model leads to several new insights including that the marginal cost of adding a traveler is especially sensitive to the lowest level of capacity reached we analyze an optimal toll a coarse toll and metering showing substantial benefits from using these policies to eliminate the period of reduced capacity under hypercongestion all of these policies can be designed so that travelers gain even without considering any toll revenues

country of origin effects in developed and emerging markets exploring the contrasting roles of materialism and value consciousness despite growing evidence about differences in the attitudes and behaviors of consumers in emerging and developed markets there is little research on the differences in country of origin coo effects on their evaluation behavioral intentions bis and actual purchase of imported products this paper introduces a new conceptual framework incorporating consumer ethnocentrism cet materialism mat and value consciousness vc to hypothesize several differences in the influence of coo effects on consumers from developed and emerging markets a web based study with 1752 consumers in four countries representing two developed markets the uk and the usa and two emerging markets china and india shows significant differences in the moderating influence of cet mat and vc on the effects of coo on the evaluations and bis for a fictitious passenger car brand and on the actual choice of car brands owned by them the findings highlight the importance of looking beyond cet at other relevant psychographic variables to understand the differences in motivations underlying consumer perceptions and behavior towards imported products

fit misfit and beyond fit relational metaphors and semantic fit in international joint ventures we propose that metaphorical descriptions of newly formed international joint ventures ijvs contain important diagnostic information regarding the way these cross border alliances are managed and perform in three studies we examine how relational metaphors reflect semantic fit or the ijv partners cognitive match of managerial schemas and their capability to recontextualize communications regarding alliance operations we find ijv partners that share relational metaphors achieve superior outcomes reflecting aligned managerial approaches to controlling shared resources and joint activities further formal ownership as equity share moderates the impact managerial schemas implied by metaphors have on subjective time lagged performance of ijvs our analysis of metaphorical language not only reveals the way newly formed ijvs are managed but also highlights performance variations associated with complex patterns of ijv controls

effects of consumer preferences for foreign sourced products when deciding on overseas production locations the manager must take into account not only resource and cost benefits but the effect that country of origin may have on consumer evaluations an experiment conducted by a telephone survey procedure examined country of origin perceptions of twelve countries and eight products using both perceived quality and choice measures as hypothesized preferences were found to be more product specific for industrialized than less developed countries in addition hypotheses that performance risk and brand moderate the effects of country were upheld under most conditions

celebrity endorsements in emerging markets align endorsers with brands or with consumers this paper investigates country of origin co effects as they relate to celebrity endorsements across multiple studies in emerging markets the authors show that consumers evaluations depend on the match between 1 celebrity co and consumer co termed consumer co fit and 2 celebrity co and brand co termed brand co fit if there is a trade off between consumer co fit and brand co fit the authors identify contingencies e g ethnocentrism levels that determine which type of co fit leads to higher evaluations furthermore the authors develop prescriptions for segmentation in emerging markets and specify when these prescriptions differ from those prescribed by prior international business research

reputational comparative advantage and multinational enterprise 1 introduction when cultivating a new export market or attempting to expand its share of an existing market an exporter is likely to find that it has been preceded by its reputation minus a readily identifiable brand name quality reputation may solely reflect the country of origin for example when consumers are presented with a large amount of complex product information they may use the country of origin as a heuristic in forming product impressions without considering other product attributes 1 in this article i show that this heuristic decision making process can affect a firm s quality decision and can therefore become self fulfilling hence any bias that consumers have may be well founded however it is only correct because firms respond rationally to it colombia s garment industry provides an interesting example of a self fulfilling unfavorable quality reputation in international trade as described by morawetz 1981 a single colombian garment firm took a contract for 50 000 men s suits that was beyond its capability the poor quality result so tarnished the american importer s name that other high quality importers become wary of colombian sewn garments with the payoff to high quality production reduced colombian garment firms then concentrated on low quality markets and the newly found unfavorable reputation was justified in the model constructed here consumers see only a noisy signal of the product s quality at the time of purchase therefore their posterior beliefs are based on this noisy signal and the country of origin reputations as will be made clear higher quality firms benefit more from an increase in their country s reputation so that a better reputation generates an increase in the percentage of high quality firms in this way the reputation becomes self fulfilling and ex ante identical countries can be correctly perceived as differing in their percentage of high quality producers i next introduce an economy with two sectors one sector produces more complex goods where high quality is not easily verified and is more essential to the product s performance these may be technology intensive products or they may consist of the design and marketing of the goods produced in the other sector in particular high quality production costs and the consumer s value for high quality goods is greater in this sector i show that this sector becomes more profitable as the country of origin reputation increases hence if one country s equilibrium reputation is low and the other country s equilibrium reputation is high then the pattern of specialization and international trade can be determined solely by reputational comparative advantage 2 finally i show that reputational comparative advantage can overshadow a small technological comparative disadvantage in determining the pattern of international trade given this pattern of trade and specialization based on reputational comparative advantage a high reputation firm may expend resources to establish a multinational enterprise mne in the low reputation country for example many mne products require the differing specializations of both the high and low reputation countries although differing in motivation this result accords well with more traditional models of vertical mne 3 however this impetus for mne as well as its more traditional counterparts does not explain why the mne would choose foreign direct investment fdi over a less costly licensing arrangement 4 the quality uncertainty in this model along with the difference in equilibrium reputations allows us to address this question in particular appropriable reputational rents are generated by fdi when the high reputation parent firm procures and internalizes production with a low reputation host firm this fdi breaks the low reputation equilibrium of the host firm and generates reputational rents

partitioning country of origin effects consumer evaluations of a hybrid product recent cases in strategic alliances observed in the u s automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature complex products involving multiple country affiliations have become much more common

avoidable cost ride a double auction roller coaster the double auction trading institution has been highly efficient across diverse marginal cost market structures whether human subjects or zero intelligence robots populated those markets accordingly many researchers suspect that double auction performance transcends market structure and agent strategy but the authors show that large avoidable costs undermine the efficiency and stability of human subject double auctions and these low human efficiencies are simultaneously well above zero intelligence efficiencies their results dramatically illustrate the potential havoc wrought by highly competitive institutions when they must cope with nonconvex technologies copyright 1996 by american economic association

multinational production effect on brand value direct foreign investment in manufacturing abroad has a number of consequences for the firm one aspect particularly salient when the company s image is tied to its home country is the impact of the dfi upon customer perceptions of the brand the present study shows how changes in perceptions can be assessed prior to the investment decision and how the brand value consequences of a particular location can be estimated the proposed method is illustrated using data from a japanese company s entry into the u s

a cross cultural study of made in concepts cross cultural studies of the perceptions of countries of origin by industrial users have been few but they are important because of their managerial implications for multinational firms this study uses data obtained from american and french directors of purchasing of major industrial firms concerning their perceptions of 5 major made in concepts after the data were corrected for response bias results show both how the respondents perceive the made in concepts and the differences between the american and french perceptions

split management control and international joint venture performance a framework is presented to characterize four different ways in which management control is partitioned between a multinational enterprise mne and local partners within international joint ventures jvs split control management shared management mne partner dominant management and local partner dominant management the framework was tested using a sample of international jvs in korea we found that jvs following the split control management performed better than any other approach no performance differences were found among the remaining three types of management control this suggests that mnes and local partners should split control that is choose the activities to control so that those chosen activities can be matched with their respective firm specific advantages

how perceived brand globalness creates brand value in today s multinational marketplace it is increasingly important to understand why some consumers prefer global brands to local brands we delineate three pathways through which perceived brand globalness pbg influences the likelihood of brand purchase using consumer data from the u s a and korea we find that pbg is positively related to both perceived brand quality and prestige and through them to purchase likelihood the effect through perceived quality is strongest pbg effects are weaker for more ethnocentric consumers

country image and consumer based brand equity relationships and implications for international marketing this paper examines the relationships between consumers country level and product level images of a country and the equity they associate with a brand from that country using canonical correlation analysis results from mallintercept surveys conducted in an australian state capital city indicated that the consumer based equity of a brand was significantly associated with both the macro and micro images of the country of origin of the brand the relationship between these two sets of constructs was found to be positive as well as product category specific furthermore each consumer based brand equity dimension contributed differently to the relationship according to the product category while the contribution of both country image dimensions macro and micro was also product category specific results also showed that cars as a product category are more sensitive to country image than televisions these findings have direct and important implications for international marketers

nigerian consumer attitudes toward foreign and domestic products the nigerian consumer obsession with foreign made goods has had a detrimental effect on the domestic manufacturing industry this paper uses conjoint analysis to investigate the importance of a product s country of manufacture relative to other attributes in the nigerian consumer choice it was found that the country of manufacture is significantly more important than price and other product attributes in consumer preference nigerian consumers have a negative image of the made in nigeria label rating it lower than labels from more economically developed countries additional analyses indicate that the superior reliability and technological advancement of foreign products are the most important correlates of the nigerian consumer s likelihood to purchase foreign products implications for foreign marketers domestic governments and domestic manufacturers are discussed

the effects of culture and socioeconomics on the performance of global brand image strategies developing and managing brand image is an important part of a firm s marketing program however little research has been done 1 on linking the use of brand image strategies to product performanc