psychological distance and the dual role of price when evaluating a product consumers may interpret price information as either an indicator of quality or an indicator of monetary sacrifice on the basis of construal level theory we propose that psychological distance alters the weight consumers attach to these opposing roles of price four experiments show 1 that from both a temporally and a socially distant perspective the price perceived quality relationship is more pronounced 2 that from a temporally proximal perspective the price perceived sacrifice relationship is more pronounced 3 that these effects stem from differences in the way consumers mentally construe price information and 4 that when people initially use price to judge a product for distant future consumption it receives less attention as an indicator of sacrifice in a later evaluation for near future consumption these findings have implications for prelaunch communication activities and preference elicitation methods such as conjoint analysis

corporate social irresponsibility are consumers biases in attribution of blame helping companies in product harm crises involving hybrid products in recent years there have been several high profile recalls of hybrid products those where organizations in multiple countries take part in the design component sourcing manufacturing and marketing of a product if consumers perceive a global firm to be responsible for the recall then it will reduce their brand equity therefore global firms may respond in ethically questionable ways to justify themselves to important stakeholders and avoid blame understanding how stakeholders attribute blame for crises involving hybrid products is important to shed light on the unethical manner in which global firms might avoid blame in such situations the research reported here shows that in a hybrid product crisis consumers show a bias in favor of the brand company and against the manufacturing company this bias is more pronounced when the country of manufacture has an unfavorable image or when consumers lack familiarity with the recalled brand ambiguous recall announcements by companies that fail to provide a specific and clear reason for the product defect prompt consumers to assume that a manufacturing flaw caused the product defect as a result consumers reduce their attribution of blame for the brand company and thus its brand equity is maintained

reversing urban bias in african rice markets evidence from senegal summary urban bias constitutes an important institutional impediment to economic development in poor countries some african governments now recognize that they should invest in agricultural productivity in order to reverse urban bias but often forget the equally important objective of investing in quality tailored to consumers so as to reverse urban bias footprint on food markets we conduct framed field experiments in two major urban markets in senegal and find that the majority of urban consumers are willing to pay quality premiums for local rice suggesting that investment in post harvest rice quality is a priority in the reversal of urban bias 2012 elsevier ltd all rights reserved

country of origin effects on product evaluations this article reviews the literature regarding the effect of country of origin on buyer evaluations of products the issue is important for countries especially resource poor developing countries that need to increase manufactured exports and for firms that source products in countries different from where sold marketing inferences are drawn and implications for future research are developed

the role of price in multi attribute product evaluations the potentially multifaceted role of price in product evaluations is investigated with an empirical analysis of surveyed beliefs attitudes and intentions regarding automobile brands it is found that price beliefs both influence and are influenced by beliefs about a brand s quality thereby contributing to the attribution definition process however price is not a significant determinant of overall attitude it is also found that price becomes a negative factor when behavioral intentions are involved lending support to an economic interpretation of price

assessing the impact of country of origin on product evaluations a new methodological perspective a new methodological approach for examining the impact of country of origin on product evaluations is proposed it takes the form of a multiattribute attitudinal model analyzed by means of a system

the product variety case for protection abstract the paper shows the existence of a case for protection in a small open economy in which there is preference diversity and potential product differentation with scale economies the optimal tariff gives partial protection only is a first best solution and must be sustained the welfare loss that is corrected by the tariff is that due to a sub optimal degree of product variety arising from market failure linked to economies of scale

product stereotypes strategy and performance satisfaction the case of chinese exporters does following a product strategy of price leadership result in superior performance satisfaction for chinese exporters does branding products and targeting less developed countries significantly improve chinese exporters satisfaction with export performance results indicate performance satisfaction decreased when chinese firms pursued price leadership product strategies while performance satisfaction increased when chinese exporters used a branding product strategy branding products and targeting other less developed countries with these brands significantly increased performance satisfaction over branding alone

an optimal r q policy in a stochastic inventory system with all units quantity discount and limited sharable resource abstract this paper is concerned with the single item inventory system with resource constraint and all units quantity discount under continuous review where demand is stochastic and discrete in most actual inventory systems the resource available for inventory management is limited and the system is able to confront the resource shortage by charging more costs considering the resource constraint as a soft constraint beside a quantity discount opportunity makes the model more practical an optimization problem is formulated for finding an optimal r q policy for the problem in which the per unit resource usage depends on unit purchasing price the properties of the cost function are investigated and then an algorithm based on a one dimensional search procedure is proposed for finding an optimal r q policy which minimizes the expected system costs and converges to a global optimum based on the properties of the partially conditioned cost functions the presented algorithm is modified such that its search path to optimal policy is changed experimental results show that the performance of the modified version of the presented algorithm is much better than the original algorithm in various environments of test problems

consumer preference for a no choice option the traditional focus in the decision making literature has been on understanding how consumers choose among a given set of alternatives the notion that preference uncertainty may lead to choice deferral when no single alternative has a decisive advantage is tested in seven studies building on recent research the article shows that the decision to defer choice is influenced by the absolute difference in attractiveness among the alternatives provided and is not consistent with trade off difficulty or the theory of search these findings are then extended to show that choice deferral can also be modified for the same alternatives by manipulations that make them appear more similar in attractiveness or that decrease the need to differentiate among them the results are consistent with the notion that preference uncertainty results in a hesitation to commit to any single action since small differences in attractiveness among the alternatives are potentially reversible consistent with this premise the effect of attractiveness difference on choice deferral decreased significantly when subjects were first allowed to practice making monetary trade offs among the available alternatives

empirical research in international marketing 1976 1982 this paper reviews empirical research in international marketing published during the period 1976 82 the review focuses on what has been researched and how the research has been conducted this research is evaluated a cooperative multidisciplinary empirical research program in international marketing is then proposed

cultural industries in international business research progress and prospect cultural industries systems of organizations that produce and distribute cultural goods with substantive symbolic aesthetic or artistic value represent an important exciting and complex context that receives growing scholarly attention as the first review of management research on cultural industries this paper aims to provide a systematic synthesis of current research summarizing distinctive characteristics of cultural industries and highlighting research gaps we also illustrate how the unique nature dynamics and evolution of cultural industries provide opportunities to broaden international business theories in four research themes i e internationalization strategy cross border innovation social inclusion in the global economy and emerging market research

deteriorating inventory model with quantity discount pricing and partial backordering inventory models with quantity discount pricing and partial backordering although common in practice have received very little attention from researchers the objective of this study is to develop a deterministic inventory model with quantity discount pricing and partial backordering when the product in stock deteriorates with time most retailers make pricing decisions of their products at certain times of the year and these decisions affect demand in this study the demand rate is assumed to decrease as price for the product increases unlike traditional inventory models that seek to minimize cost the objective of this study is to maximize profit the findings of this study are particularly relevant to retailers of deteriorating products in a competitive environment a numerical example is given to illustrate the theory

country of origin effects for uni national and bi national products this study examines the effects of country of origin and brand name cues on consumer evaluations of uni national and bi national products and estimates the perceived values of such cues from personal interviews with a regional quota sample of household residents the study found the salience of country of origin in product evaluations under within subject experimental design finally managerial implications are discussed in regards to international branding and sourcing strategies

a meta analysis of country of origin effects this note reports a quantitative analysis of the country of origin coo effect based on fifty two articles or papers containing sixty nine independent studies and 1 520 effect sizes an analysis of fifteen study characteristics revealed that country of origin effects are only somewhat generalizable using omega squared as the measure of effect size verbal product descriptions produced larger coo effect sizes than did the presence of an actual product likewise single cue studies produced larger coo effect sizes than did multiple cue studies and larger samples produced effect sizes that on average were greater than those produced by smaller samples the size of an observed coo effect was a function of whether the dependent variables was a quality reliability perception or a purchase intention the average effect size of quality reliability perceptions was 30 whereas the average effect size for purchase intentions was 19 purchase intentions were most susceptible to methodological artifacts than were quality reliability perceptions study findings selectively confirm and refute common beliefs regarding the impact of a country of origin cue on product perceptions and purchase intentions

location costs product quality and implicit franchise contracts abstract in the literature on international trade only little attention has been given to informational asymmetries between firms and consumers with respect to product quality the few economic models that analyze the question of how asymmetric information about product quality might affect trade flows treat product quality as exogeneous in contrast our model takes product quality as an endogeneous variable i e firms can choose the quality they wish to produce in this case location costs can signal product quality under certain conditions and thereby affect international trade flows more specifically intra industry trade in vertically differentiated experience goods can be determined by information asymmetries about product quality

country of origin and choice of food imports an in depth study of european distribution channel gatekeepers country of origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in depth interviews in five european markets channel member perceptions of product country image related more to specific issues of confidence and trust in integrity of production certification and regulatory systems than to country image stereotypes this study integrates these trust determining factors with price perceived value constructs in order to build a comprehensive model applicable to food channel gatekeepers

the impact of journals and authors on international business research a citational analysis of jibs articles in this paper we use citational analysis to examine the influence of individuals and disciplines on international business research we collected citational data over the ten year period 1984 to 1993 from every issue of the journal of international business studies we found that management economics marketing and finance disciplines have had significant influence on international business research and identified researchers such as dunning porter vernon casson rugman and hofstede as having made significant contributions to international business research

price endings left digit effects and choice past research has found that changes in price endings can result in left digit effects whereby the magnitude of an item s price relative to the price of a reference product is influenced by the leftmost digits of both prices we extend this work by investigating the impact of changes in price endings and associated leftmost price digits on choice findings indicate that assigning different combinations of price endings to two products e g 2 00 and 2 99 vs 1 99 and 3 00 vs 2 00 and 3 00 can shift choice share toward the lower or higher priced alternative we also find that changes between just below e g 29 99 and 39 99 and round e g 30 00 and 40 00 pricing affect choice with just below pricing shifting share toward lower priced alternatives the latter effects are found to be moderated by price level and shopping goals a three path mediation model reveals the processes underlying the influence of price endings on choice

matching product catgeory and country image perceptions a framework for managing country of origin effects the study of country of origin coo effects examines how consumers perceive products emanating from a particular country this study examines coo in terms of the fit between countries and product categories a framework is suggested which matches the importance of product category dimensions with the perceived image of the country of origin along the same dimensions such matches or mismatches can be either favorable or unfavorable managers can use product country match information to assess consumers purchase intentions and assist them in managing their product s coo data collected from consumers in ireland mexico and the united states demonstrate the product country match framework and its strategic implications

inventory returns and special sales in a lot size system with constant rate of deterioration abstract the problem of returning or of selling the inventory excess to optimal stock level is considered for deteriorating items two inventory models viz the infinite and the finite horizon models are developed in which the deterioration is assumed to be a constant fraction of the on hand inventory both the models are developed under the assumptions of instantaneous delivery and no shortages when there is no deterioration the developed models are related to the corresponding inventory models for non deteriorating items examples are given to illustrate the derived results

an empirical analysis of price endings with scanner data several consumer behavior theories have been offered to explain the preponderance of prices that end in the digit 9 this study attempts to incorporate these proposed behaviors into the implicit utility function of consumer choice models resulting in both a more accurate tool for managerial decision making and additional insights into how consumers actually behave toward price endings an attempt is made to compensate for both level effects those effects in which consumers may underestimate the value of a price and image effects those effects in which consumers may infer meaning from the right hand digits the models are estimated using scanner panel data for two frequently purchased products tuna and yogurt the results support the importance of accounting for the digits in consumer choice models providing evidence for both image effects and level effects

a longitudinal study comparing perceptions of u s and japanese consumer products in a third neutral country finland 1975 to 1985 while substantial research has been done on the competitive struggle between u s and japanese consumer products few studies have examined the u s japan rivalry from a neutral third country perspective this study covering a ten year period 1975 1985 of data collection examines changes in finnish perceptions of u s and japanese consumer products and marketing efforts results indicate that while finnish consumer perceptions of u s products and marketing efforts have improved over time the corresponding perceptions of the japanese alternative have improved substantially more similarly in areas where u s competitors had initial advantages the study results indicate that by 1985 japanese firms were able to overcome such advantages and were perceived as superior in all categories

the influence of distance and prices on the choice of tourist destinations the moderating role of motivations abstract the literature of tourist destination choice pays great attention to the direct impact of the attributes of distance to the destination and prices of the destination but does not reach any consensus around them regarding their inhibitory or attraction effect alternatively our study proposes that the effects of distance and prices are moderated by tourist motivations at the moment of choosing a destination which leads us to make hypotheses to explain this decision through the interaction between destination attributes and the personal motivations of the individual tourists the methodology applied estimates random coefficient logit models which control possible correlations between different destinations and consider tourist heterogeneity the empirical application carried out in spain on a sample of 2127 individuals shows that the dissuasive influence of distance and prices on the selection of destinations is moderated by motivations in the sense that the motivations have a direct increasing the dissuasive effect or inverse reducing the dissuasive effect moderating effect on the influences of distance and prices

beyond country image favorability how brand positioning via country personality stereotypes enhances brand evaluations across four lab experiments and a field study we find that brands are evaluated more favorably when the brand is positioned in a manner that is congruent with the brand s home country personality stereotype than when brand positioning is incongruent results demonstrate that cultural authenticity mediates this effect we also uncover a moderating effect whereby brands are viewed more favorably when brand positioning and country personality stereotypes are incongruent rather than congruent under conditions of consumer animosity toward the firm s home country this study is the first to demonstrate how international firms can leverage country of origin personality stereotypes as a brand building advantage

price endings when prices signal quality this paper provides a theoretical explanation for why firms behave as though they use round prices to signal quality by replacing the linear demand curve in bagwell and riordan s 1991 price as a signal of quality model with a kinked demand curve and analyzing what price endings firms are most likely to use the following observations can be made 1 firms that are using high prices to signal quality are more likely to set those prices at round numbers and 2 price endings themselves are not necessarily signals of quality a simulation was conducted to demonstrate that these findings generally hold true even in the presence of demand spikes at 9 ending prices e g schindler and kibarian 1996 finally empirical evidence is provided to demonstrate that firms tend to use more round prices for higherquality products and that this relationship is even stronger for product categories where consumers are less able to detect the true level of quality prior to purchase

an inventory model with deteriorating items quantity discount pricing and time dependent partial backlogging abstract wee international journal of production economics 59 1999 511 in his interesting paper presented a deterministic inventory model with the following characteristics quantity discount schemes for the unit cost partial backlogging at a fixed rate deterioration of stock in time and demand rate being a linear function of the selling price in this article we generalize the work of wee 1999 more specifically we consider a model where the demand rate is a convex decreasing function of the selling price and the backlogging rate is a time dependent function which ensures that the rate of backlogged demand increases as the waiting time to the following replenishment point decreases

breaking free of a stereotype should a domestic brand pretend to be a foreign one consumers in many emerging markets exhibit a pronounced preference for western and global brands while domestic brands are often associated with a cheap but low quality image frustrated with the negative country of origin coo stereotype imposed on them many domestic brands from emerging markets follow a variety of approaches to disguise their coo and pretend to be foreign this paper studies the strategic aspects of this phenomenon we consider an experience good market where consumers learn about each brand s quality using its coo as a prior each firm can invest in product quality or coo dissociation the former generates better quality signals while the latter simply masks the firm s coo identity the analysis reveals a few main insights sharing a reputation leads to a common good problem where firms free ride on each other s quality investments as a high quality firm dissociates itself from the stereotype it ceases to contribute to the coo image but also prevents its low quality peers from free riding on it this incurs a negative direct effect but a positive strategic effect on the group image consequently a country s coo image may actually improve when more high quality brands shun their identities and pretend to be foreign in equilibrium coo image improves monotonically as firms become more efficient in providing quality however the prevalence of coo dissociation may first increase then decrease we discuss the implications of these results for emerging market brands as well as policy makers

effects of consumer preferences for foreign sourced products when deciding on overseas production locations the manager must take into account not only resource and cost benefits but the effect that country of origin may have on consumer evaluations an experiment conducted by a telephone survey procedure examined country of origin perceptions of twelve countries and eight products using both perceived quality and choice measures as hypothesized preferences were found to be more product specific for industrialized than less developed countries in addition hypotheses that performance risk and brand moderate the effects of country were upheld under most conditions

export and reverse investment strategic implications for newly industrialized countries multinational companies in a newly industrialized countries face a dilemma of whether and when they should engage in u s manufacturing this study investigates consumer evaluations of product quality and purchase intent of two electronic products currently imported into the u s from a company in a newly industrialized country and one electronic product currently not manufactured by the same company the results suggest that reverse investment in the u s may be a viable strategic alternative for companies in newly industrialized country traditionally engaged only in export activities if they pay careful attention to price and retail distribution in the u s

an approximation to the continuous review inventory model with perishable items and lead times a continuous review perishable inventory model based on approximations to the expected outdating the expected shortage quantity and the expected inventory level is developed to determine a best q r ordering policy under a positive order leadtime when the total expected average cost per unit time is minimized the approximation method is simple and verified by a comparison with the weiss model the results reveal that the mean absolute deviation from the optimal total expected average cost per unit time is only 0 58 this paper also compares the proposed model to the conventional model with no perishability a value is given to the item lifetime indicating when an approximate answer approaches closely to the conventional ordering policy finally a simulation model written in simscript ii 5 is used to validate the approximate results

causes of the difficulties in internationalization we study the causes of the difficulties faced by firms when they internationalize in search of new markets we build on the resource based theory to argue that the difficulties in internationalization can be separated into three main sets based on their relationship to advantage loss of advantage provided by resources transferred abroad creation of a disadvantage by resources transferred abroad and lack of complementary resources required to operate abroad in each set we further distinguish difficulties that are specific to a firm from those that are common to a set of firms we argue that only a few of the resulting types of difficulties of internationalization are exclusive to the cross border expansion and propose solutions that address the root cause of each type

brand origin recognition accuracy its antecedents and consumers cognitive limitations an ever growing literature has reported consumer bias toward national origins of products and has explored factors that moderate such bias researchers have assumed if only tacitly that consumers are knowledgeable of brand origins and that this knowledge is a significant influence that drives judgments of product quality brand attitudes and choice behavior in the marketplace using categorization theory and attribute diagnosticity as the theoretical foundation our research reveals that consumers actually have only modest knowledge of the national origins of brands and that american consumers proficiency at recognizing foreign brand origins is predicted by variables such as socioeconomic status past international travel foreign language skills and gender in the second of two studies we determined that brand origin recognition is based largely on consumers associations of brand names with languages that suggest country origins these studies ultimately lead us to conclude that past research has inflated the influence that country of origin information has on consumers product judgments and behavior and its importance in managerial and public policy decisions

a computable general equilibrium model of the southern region of taiwan the impact of the tainan science based industrial park the primary modelling tools used to analyse regional economic issues include econometric forecasting models fixed price input output i o multi sector models social accounting matrix sam and computable general equilibrium cge models cge models combine the advantages of econometric i o models and sam strengthening the theoretical basis of the modelling effort and thus enabling more precise policy analysis current cge literature includes models used to analyse international trade tax reform energy and environment issues however application of this technique on a regional scale is rare in the scientific literature in this paper a small regional computable general equilibrium model is constructed and applied to analyse the economic impact of constructing tainan science based industrial park tsbip locating in southern taiwan the research results provide a valuable reference for decision makers in formulating industrial and regional policies as well as helping business managers with strateg

modelling hierarchical consumer preferences an application to global food markets in the literature considerable attention has been devoted to the relationship between consumer preference and a product s country of origin papadopoulos 1993 and it is well established that the latter has an influence on quality perceptions bilkey and nes 1982 whilst empirical studies have tended to concentrate on manufactured goods there is evidence that food products exhibit strong countryof origin characteristics bonnet and simioni 2001 scarpa et al 2001 van der lans et al 2001 and furthermore that consumers typically favour domestic food varieties over foreign substitutes quagrainie et al 1998 unterschultz et al 1998 with international trade in food expanding rapidly in global markets and consumers facing an unprecedented level of variety product country images are assuming greater significance skaggs et al 1996 more importantly policy initiatives to promote regional foods and product awareness within europe peri and gaeta 1999 coupled with the growing antiglobalization sentiments of some sections of society are likely to have implications for international trade by reinforcing consumer preference for domestically produced varieties and strengthening any preference barrier effect much of the recent literature on quantitative analysis of international trade is set in the context of general equilibrium accordingly against a background of continuing liberalization of world markets and with further reforms anticipated under wto world trade organization negotiations a method of modelling endogenous hierarchical ranked consumer preferences is reported based on region of origin within a computable general equilibrium cge framework this extends the treatment of endogenous product differentiation in cge models and adds an extra dimension to the exogenous region of origin approach maintained under the commonly adopted armington assumption the first part of the paper reports technical implementation of patriotic preference in imperfectly competitive food markets this is then followed by an empirical illustration in which the impact on trade flows is isolated

memory and markets or why are you paying 2 99 for a widget the constraints introduced in the analysis of individual behavior in economics were mainly two income and time although we do sometimes find references to biological constraints like stomach capacity see becker 1971 p 54 it and other biological constraints implications on market behavior were not investigated the purpose of this paper is to show that consideration of the limited memory capacity of human beings sheds light both on specific features of literature and arts and on characteristics of advertising in section ii the formal model which is based on becker s 1965 approach is presented in section iii the subject of advertising is discussed while in section iv we focus on the evidence from literature and arts section v contains the conclusions

choice based on reasons the case of attraction and compromise effects building on previous research this article proposes that choice behavior under preference uncertainty may be easier to explain by assuming that consumers select the alternative supported by the best reasons this approach provides an explanation for the so called attraction effect and leads to the prediction of a compromise effect consistent with the hypotheses the results indicate that 1 brands tend to gain share when they become compromise alternatives in a choice set 2 attraction and compromise effects tend to be stronger among subjects who expect to justify their decisions to others and 3 selections of dominating and compromise brands are associated with more elaborate and difficult decisions

economic perspectives on the development of complex products for increasingly demanding customers rival firms produce products with a variety of characteristics it is typically assumed that consumers purchase those products that most closely match their ideal set of characteristics orthodox production theory economics offers no analysis of how to divide limited product development budgets between different characteristics furthermore orthodox consumer economics assumes buyers make compensatory trade offs between different product characteristics this approach ignores problems caused by bounded rationality that in complex choice environments leads buyers to formulate simplifying heuristics such as hierarchical non compensatory preferences over characteristics an integrative analytical framework is developed drawing upon orthodox economics behavioural economics and evolutionary economics implications for the relationship between incremental product development and the firm s evolving capabilities are emphasized

reputational comparative advantage and multinational enterprise 1 introduction when cultivating a new export market or attempting to expand its share of an existing market an exporter is likely to find that it has been preceded by its reputation minus a readily identifiable brand name quality reputation may solely reflect the country of origin for example when consumers are presented with a large amount of complex product information they may use the country of origin as a heuristic in forming product impressions without considering other product attributes 1 in this article i show that this heuristic decision making process can affect a firm s quality decision and can therefore become self fulfilling hence any bias that consumers have may be well founded however it is only correct because firms respond rationally to it colombia s garment industry provides an interesting example of a self fulfilling unfavorable quality reputation in international trade as described by morawetz 1981 a single colombian garment firm took a contract for 50 000 men s suits that was beyond its capability the poor quality result so tarnished the american importer s name that other high quality importers become wary of colombian sewn garments with the payoff to high quality production reduced colombian garment firms then concentrated on low quality markets and the newly found unfavorable reputation was justified in the model constructed here consumers see only a noisy signal of the product s quality at the time of purchase therefore their posterior beliefs are based on this noisy signal and the country of origin reputations as will be made clear higher quality firms benefit more from an increase in their country s reputation so that a better reputation generates an increase in the percentage of high quality firms in this way the reputation becomes self fulfilling and ex ante identical countries can be correctly perceived as differing in their percentage of high quality producers i next introduce an economy with two sectors one sector produces more complex goods where high quality is not easily verified and is more essential to the product s performance these may be technology intensive products or they may consist of the design and marketing of the goods produced in the other sector in particular high quality production costs and the consumer s value for high quality goods is greater in this sector i show that this sector becomes more profitable as the country of origin reputation increases hence if one country s equilibrium reputation is low and the other country s equilibrium reputation is high then the pattern of specialization and international trade can be determined solely by reputational comparative advantage 2 finally i show that reputational comparative advantage can overshadow a small technological comparative disadvantage in determining the pattern of international trade given this pattern of trade and specialization based on reputational comparative advantage a high reputation firm may expend resources to establish a multinational enterprise mne in the low reputation country for example many mne products require the differing specializations of both the high and low reputation countries although differing in motivation this result accords well with more traditional models of vertical mne 3 however this impetus for mne as well as its more traditional counterparts does not explain why the mne would choose foreign direct investment fdi over a less costly licensing arrangement 4 the quality uncertainty in this model along with the difference in equilibrium reputations allows us to address this question in particular appropriable reputational rents are generated by fdi when the high reputation parent firm procures and internalizes production with a low reputation host firm this fdi breaks the low reputation equilibrium of the host firm and generates reputational rents

why are so many goods priced to end in nine and why this practice hurts the producers abstract the widespread phenomenon of goods being priced at d dollars and 99 cents is explained without abandoning the assumption of full rationality and it is shown that as a consequence of such pricing it is the producers who are generally worse off

an inventory model for perishable items in a lot size system with quantity discounts abstract an inventory model continuous in units and time is developed for perishable items in a lot size system that allows partially backlogging and partially lost saling the model is developed under deterministic demand instantaneous delivery with quantity discounts and any well behaved probability distribution for the time to perishables an example is given to illustrate the model

multinational production effect on brand value direct foreign investment in manufacturing abroad has a number of consequences for the firm one aspect particularly salient when the company s image is tied to its home country is the impact of the dfi upon customer perceptions of the brand the present study shows how changes in perceptions can be assessed prior to the investment decision and how the brand value consequences of a particular location can be estimated the proposed method is illustrated using data from a japanese company s entry into the u s

the influence of preciseness of price information on the travel option choice abstract 159 99 159 38 or 160 00 the phenomenon of pricing around a rounded number with apparent preciseness is commonly observed in the marketplace much research has been conducted in the general area and has established that the use of precise prices those without a zero ending tends to lead to increased sales and to a more positive customer attitude to date the best explanation offered is that most people read from left to right so the last numbers of a price may be less salient than the leading numbers in an endeavor to establish a better understanding of the phenomenon this research consists of five experiments in a tourism context to first clarify the phenomenon and account for possible alternative explanations and then to provide empirical evidence that different representations of price can imply different construal levels and thus influence consumers choice preference in tourism marketing

consumer animosity in the global value chain the effect of international production shifts on willingness to purchase hybrid products the escalation of international offshoring and outsourcing in recent years has resulted in a proliferation of hybrid products for the typical multinational enterprise with multiple country affiliations for branding design manufacture assembly and parts sourcing however little has been written regarding the impact of consumer animosity on such hybrid activities or the role of universal values in a hybrid production animosity model in this paper we extend the consumer animosity literature to a firm s global integration activities for hybrid products we posit that consumers willingness to purchase wtp a complex hybrid product is negatively affected by partial production shifts to an animosity evoking country and that self reported animosity toward the country predicts lower wtp above and beyond consumer ethnocentrism and perceived product quality in addition we hypothesize a negative relationship between conservation values and wtp hybrid foreign products and a positive relationship between openness values and wtp hybrid foreign products a study of 319 us consumers revealed consistent support for these hypotheses with the exception of the conservation values wtp relationship practical implications and future research directions are discussed

the intergovernmental network of world trade igo connectedness governance and embeddedness membership in certain intergovernmental organizations igos such as the world trade organization has long been argued to stimulate trade yet evidence linking igos to trade is mixed the authors argue that identifying the influence of igos requires attention not only to the institutions igos enact but also to the network through which they enact them this approach allows them to demonstrate that trade between two countries increases by an average of 58 with every doubling of the strength of igo connection between the countries they also contribute to debates regarding the mechanisms through which structural relationships influence economic behavior by showing that substantial trade benefits occur not only through economic igos but also through igos that were formed for social and cultural purposes and that connections through igos that are organizationally strong have more impact than those through minimalist igos

optimal pricing and lot sizing under conditions of perishability and partial backordering we formulate a generalized model of dynamic pricing and lot sizing by a reseller who sells a perishable good we assume that when it is economic to backlog demand the reseller can plan for periods of shortage during which demand can be partially backordered when the good is highly perishable the reseller may need to backlog demand in order to market the good at a reasonable price we present a simple solution procedure for solving the optimization problem the procedure entails solving first a single nonlinear equation and then if required two nonlinear equations

country image and consumer based brand equity relationships and implications for international marketing this paper examines the relationships between consumers country level and product level images of a country and the equity they associate with a brand from that country using canonical correlation analysis results from mallintercept surveys conducted in an australian state capital city indicated that the consumer based equity of a brand was significantly associated with both the macro and micro images of the country of origin of the brand the relationship between these two sets of constructs was found to be positive as well as product category specific furthermore each consumer based brand equity dimension contributed differently to the relationship according to the product category while the contribution of both country image dimensions macro and micro was also product category specific results also showed that cars as a product category are more sensitive to country image than televisions these findings have direct and important implications for international marketers

negative country of origin effects the case of the new russia with the political and economic changes in eastern europe there is an increasing need to market successfully products from these countries in the industrialized world this paper explores the extent to which the risk attitudes political convictions and country of origin associations of individuals affect the buying decision of a product from a controversial source country on a theoretical level it is investigated where in the decision making process political convictions and country of origin effects emerge most forcefully hypotheses are tested empirically against survey data on farmers evaluations of tractors from several countries including the russian made belarus the data analysis involves the specification of a recursive system encompassing the steps the buyer goes through from product evaluation to purchase the effects of political convictions risk attitudes and the country of origin connection are evaluated at each stage in the process implications are derived for potential strategies on the part of russian manufacturers