how does advertising depend on competition evidence from u s brewing the relationship between market structure and advertising has been extensively studied but has generated sharply opposing theoretical predictions as well as inconclusive empirical findings likely because of severe endogeneity concerns we exploit the 2008 merger of miller and coors in the u s brewing industry to examine how changes in local concentration affect firms advertising behavior well established regional preferences over beer brands and the sharp increase in concentration from the merger make this an excellent setting to analyze this question we find a significant positive effect of local market concentration on advertising expenditures a 100 point increase in the herfindahl hirschmann index measure of concentration increases advertising per capita by about 5 our findings shed light on how and when firms choose to deploy advertising the online appendix is available at https doi org 10 1287 mnsc 2017 2889 this paper was accepted by eric anderson marketing

some issues in the measurement of comparative advantage this paper examines measurement of revealed comparative advantage in the light of recent evidence that such measures appear to yield poor results and of recent theoretical developments evidence is presented that the poor performance of these measures is not likely to be attributable to problems predominantly associated with measurement itself recent theoretical developments make clearer what can be expected of observed trade flows a measure based on theory s ex antepredictions measures the behaviour of the measure is evaluated for a sample of uk industries in 1979

a re examination of the relationship between industry structure and economic performance the objective of this study is to develop a simultaneous equations model of profitability concentration advertising expenditures and research and development outlays the data used in the estimation are subjected to regression diagnostics in an effort to determine the importance to the estimation results of a subset of the data that can have a disproportionate influence the estimation results especially for the advertising expenditures relationship and the research and development outlays equation do change when a truncated data sample based on the omission of the outliers is used this serves partly to explain why there is some disagreement in the literature on market structure and economic performance with regard to the impact of several economic factors

ownership consolidation and product characteristics a study of the us daily newspaper market this paper develops a structural model of newspaper markets to analyze the effects of ownership consolidation taking into account not only firms price adjustments but also the adjustments in newspaper characteristics a new dataset on newspaper prices and characteristics is used to estimate the model the paper then simulates the effect of a merger in the minneapolis newspaper market and studies how welfare effects of mergers vary with market characteristics it finds that ignoring adjustments of product characteristics causes substantial differences in estimated effects of mergers jel g32 l13 l82 m37 do mergers affect product characteristics standard merger analyses typically study price effects only and ignore changes in product characteristics this paper endogenizes both it is likely that firms would adjust the features of their products after a merger ignoring this aspect of firm decisions in a merger analysis can lead to a bias in estimated welfare effects specifically i study how ownership consolidation affects product characteristics and welfare in the us daily newspaper market the newspaper market provides an ideal environment for analyzing the effect of mergers on product features for both econometric and economic reasons first of all individual newspapers often circulate in local markets there is substantial variation in demographics and ownership structure across these markets this variation is crucial for this study secondly the characteristics of newspapers are obviously important for welfare for example after an ownership consolidation do newspaper publishers improve or diminish the content quality do they enlarge or shrink the local news ratio do they increase or decrease content variety to address these questions i set up a structural model of the us daily newspaper

market structure firm characteristics and innovative activity in this study the determinants of product innovation by west german firms operating in the metal industry are investigated a strong positive impact of imperfect competition on innovative activity is estimated aside from competition and barriers to entry factors like the ownership structure of a firm internal finance and the skill level of the workforce are considered one result is that firms led by hired managers tend to innovate less intensively than owner managed enterprises copyright 1989 by blackwell publishing ltd

an analysis of bilateral intra industry trade in the food processing sector this paper analyses determinants of intra industry trade in food processing for a 30 country sample over the period 1964 85 previous studies have tested the hypothesis that imperfect competition is a major determinant of intra industry trade iit in the durable goods manufacturing sectors this study is distinguised from the earlier studies of iit by the examination of the processed food sector sic 20 the use of a panel data set for 22 years and 30 countries available at the four digit sic level the use of purchasing power parity measures of gdp and the use of a weighted tobit model with fixed effects to account for the censored cross section time series nature of the date the results indicate that iti in food processing is a positive function of a country s gdp per capita and equality if gdp per capita between countries in addition it is also found that such trade is strongly influenced by distance between trading partners membership in customs unions and free trade blocs and also exchange r

a simultaneous equation analysis of advertising concentration and profitability nearly two decades of econometric research have been completed in testing relationships between industrial market structure and performance recently a number of authors have reexamined these studies and cautioned on a number of conceptual difficulties which subject the results and interpretation of previous empirical work to question one primary criticism of previous research has been the failure to account for the simultaneous nature of the interrelation among elements of industry structure conduct and performance 2 4 5 11 22 25 30 while the determinants of variables such as profits advertising and concentration have been examined separately within the context of single equation models the underlying theory suggests that these variables are more properly considered as jointly determined within a system of simultaneous equations estimation of single equation models when a simultaneous system is appropriate leads to parameter estimates that are both biased and inconsistent previous empirical studies of the structure performance relationship have also suffered due to the omission of certain critical variables first the role of international trade as an element of market structure has yet to be generally incorporated into empirical studies in spite of recent theoretical work that has demonstrated its potential importance 3 20 21 second interindustry differentials in the price elasticity of demand have been neglected even though theoretical analysis clearly underscores the necessity of explicity accounting for

advertising sunk costs and barriers to entry this paper tests hypotheses about the entry deterring effects of advertising the model isolates three separate effects of advertising on entry the effect on the irrecoverable costs of entry the effect on the uncertainty underlying the entry environment and the effect on the measured rates of profit we find that advertising impedes entry since necessary advertising expenditures give rise to a sunk cost which raises the risk of entry however we also find a countervailing force due to advertising in that the entrant perceives a greater likelihood of success in markets where advertising is important our analysis shows that the overall impact of advertising on entry is positive

the competitiveness of the uk aerospace industry porter s five competitive forces model provides an analytical framework for assessing the uk aerospace industry s competitiveness in this article various statistical indicators are used to measure competitiveness based on published data at the industry and firm level supplemented with information from company interviews the indicators include productivity output firm size development time scales labour hoarding exports and profitability the empirical results of this article suggest that over the period 1980 to 2000 the uk aerospace industry improved its competitiveness compared with the usa and the eu

measuring advertising intensity and intangible capital in the greek food industry the objective of the present paper is to examine market conduct and its determinants in the greek food industry and to measure how and to what degree the industry and the firm s structural characteristics affect advertising intensity an advertising intensity model giving emphasis to intangible capital is formulated data from icap have been used on a four digit classification for the food industry during the 1990 1997 period the empirical results indicate that intangible capital positively affects the advertising intensity of the firm and plays an important role in strategies that affect total cost demand and structure of the market

market clearing with stochastic security part ii case studies this paper analyzes the market clearing formulation with stochastic security developed in its companion paper through two case studies solved using mixed integer linear programming techniques the generation and reserve schedules as well as the nodal prices of energy and security are assessed under various conditions such as a line flow limits b when nonspinning reserve is excluded from the formulation c demand side valuation of energy not served d generator ramping limits and e the set of pre selected contingencies

r d market structure and profits a value based approach this paper considers a complex relation among r d market structure and a market value based measure of profits perhaps of greatest interest a positive effect of r d on profits emerges as does a negative r d concentration interaction effect both appear robust and support an intangible capital and rivalrous view of r d despite substantial interest in the question little direct evidence on research and development r d market structure and profits relations has appeared in the literature an important exception to this rule is grabowski and mueller hereafter g m 1978 who reported a strong effect of r d on adjusted profit rate data in addition to an equally strong negative r dmarket concentration interaction effect g m interpret their findings as support for an intangible capital and rivalrous view of r d alternatively they are also consistent with the hypothesis that firms in highly concentrated markets pursue r d less efficiently or take on riskier projects in any event g m s findings seem inconsistent with a view of r d as a barrier to entry see kamien and schwartz 1975 this study extends previous research in at least four respects first we adopt a market valued based measure of profits in order to avoid any bias inherent in accounting profit data due to an expense as incurred rather than capitalization and amortization treatment of r d advertising and similar expenditures second we evaluate simultaneous influences among profits r d advertising and concentration suggested but not tested previously third estimation results are derived using leamer s search technique which illustrates the sensitivity of estimates to alternate model specifications and fourth we consider an n 390 firm fortune 500 sample which is substantially larger than in previous studies including firms responsible for nearly 90 of private sector r d during 1977 estimation results should therefore be broadly indicative of the economic consequences of r d

advertising concentration and profitability in manufacturing advertising concentration and profitability in manufacturing i introduction economists have devoted much effort to empirically testing the hypothesized relationships between industrial concentration profits and advertising twenty years ago lester telser concluded that there is little empirical support for an inverse association between advertising and competition 1964 later other economists studying the relationship between advertising and concentration discovered a positive correlation between the four firm concentration ratio a measure of industry concentration and advertising intensity 1 strickland and weiss 1976 went further to show that there is a causal relationship between these elements increases in concentration cause advertising to intensify and conversely a rise in advertising intensity causes an increase in the level of concentration in recent years the empirical literature on advertising concentration and profitability has atrophied because of dissatisfaction with its theoretical basis as a new approach i adopt the theory of advertising developed by stigler and becker 1977 and extend it to incorporate the relationships among advertising concentration and profitability i then test its most important implications using data from the 1977 census of manufactures and the detailed input output structure of the u s economy 2 section ii examines the relationship between concentration and advertising intensity conventional theory known as the inverted u hypothesis asserts that advertising is expected to increase with concentration at first but to decrease at very high levels of concentration because collusion to avoid advertising costs becomes easier extending the stigler and becker theory i hypothesize that when concentration increases even if the large firms do not collude and continue to act independently they will eventually decrease their advertising intensity at high levels of concentration provided that the demand curve for the industry s products is relatively inelastic if the industry s demand curve is relatively elastic advertising intensity increases monotonically with concentration at all levels of concentration this hypothesis is supported by the 1977 data taken from the census and the input output structure of the u s economy section iii focuses on the relationship between advertising and profitability according to conventional theories advertising intensity promotes product differentiation leading to higher barriers to entry and higher profit margins in the past researchers e g strickland and weiss 1976 realized that contrary to the implications of barriers to entry theory the coefficient of advertising in a profit margin equation was longer for a sample of industries producing producer goods than for industries producing consumer goods they viewed this result as an anomaly inconsistent with both their theoretical reasoning and with other important empirical results already published i obtain a similar result which i am able to link to a theoretical structure thus contributing to the refutation of the barriers to entry hypothesis i begin by extending the stigler and becker theory to treat advertising and research and development r d as two complementary intangible capital goods the sample is divided into two groups producers of homogeneous goods who spend relatively more on r d and producers of heterogeneous goods who spend relatively more on advertising since we are unable to measure r d costs at the appropriate industry level it is not included among the regression variables if r d and advertising intensity are correlated we should expect the coefficient of advertising in the profitability equation in the homogeneous goods subsample to exceed the coefficient of advertising in the profitability equation in the heterogeneous goods subsample in this case the omission of the r d variable provides an implication for testing the new hypothesis

an empirical analysis of process and product patenting a simultaneous equation framework the results of this study support the hypothesis that research activity is not a homogeneous activity and that important differences exist between the determinants of process patenting and product patenting further the effects on concentration and advertising of research depend on the type of research carried on by firms concentration and process patenting are positively related and concentration and product patenting are not there is some weak evidence linking advertising and product patenting further process patenting tends to generate greater industrial concentration

the intertemporal stability of the concentration margins relationship using a longitudinal data base we find that there has been a substantial narrowing of the spread between the price cost margins of concentrated and unconcentrated industries including measures of macroeconomic fluctuations into standard price cost margin regressions we find significant differences in cyclical behavior across market structure we also explore a possible explanation unionization for differences in cyclical behavior finally we investigate the degree to which our results are affected by the potential simultaneity of concentration advertising and the price cost margin

unobservable industry characteristics and the innovation concentration advertising maze evidence from an econometric study using panel data for manufacturing industries in the frg 1979 1986 in discussing the nexus between innovations and market structure it is often argued that industry characteristics called opportunities might play an important role as determinants of innovation and that simultaneity rather than one way causality prevails we consider a three equation model for innovation advertising and concentration based on pooled cross section time series data for 26 german manufacturing industries we estimate single equation models with and without fixed industry and or time effects to control for unobservable industry or time effects respectively and simultaneous equation systems including fixed effects and controlling for extreme cases outliers or not furthermore we use two different measures for innovations i e the percentage of shipments due to new products and the percentage of firms which classified themselves as innovators our results can be summarized as follows 1 the firm size has no significant effect on innovation one can therefore not conclude from this data set that large firms are more innovative than small ones 2 unobservable industry effects do matter 3 the treatment of outliers does matter 4 simultaneity does matter 5 the way innovations are measured does matter 6 different stories could be told based on the results of the systems of interdependent equations estimated

a comprehensive assessment of the evolution of financial transmission rights financial transmission rights ftrs are complementary to the locational marginal pricing of energy the basic aim of the ftr mechanism is to guard forward contracts from uncertain congestion charges ftrs are also useful to individual generators and loads for selling and buying power respectively at the prices of other locations the concept has evolved encompassing many features such as a simultaneous feasibility test various ways to conduct auctions and allocations and secondary trading ftrs also have a close relation to market power and transmission investment this paper reviews most of the landmark research papers on the evolution of the ftr concept it reports a comprehensive assessment of various facets of ftrs and allied issues financial transmission rights and flowgate rights fgrs are compared the concept of long term ftrs is discussed the paper also touches upon future proposals in this area

evolution toward standardized market design the evolution toward the standardized market design smd is presented in this paper with references to the market developments in new zealand australia pjm iso ne and ercot in the development of market designs two main objectives market liquidity facilitating bilateral trading and pricing efficiency facilitating congestion management have been pursued the efforts to balance the seemingly conflicting objectives led to most markets designed with a uniform or zonal pricing model introduction of locational marginal pricing and evolution of transmission rights from physical to financial form made it possible to harmonize the potentially conflicting goals in a market design the close coupling between energy and ancillary services requires that markets for these commodities be carefully coordinated different operational practices and reliability standard requirements have led to major differences in ancillary service market designs

advertising new product profit expectations and the firm s r d investment decisions by expanding the perceived demands for new products and enlarging their profit potential advertising may serve as a catalyst for innovation and the research and development r d upon which it depends this paper investigates this hypothesis by developing a profit maximizing model of the firm in order to determine whether such behaviour is optimal for the firm other theories of how advertising may be able to encourage research and development are advanced and all the theories are tested econometrically the empirical results indicate that advertising does spur research and development by expanding new product demands and that other factors principally firm size and technological opportunity exert at least as much influence on r d as advertising does

horizontal and vertical intra industry trade in australian manufacturing does trade liberalization have any impact this paper contributes to the literature on intra industry trade iit by disentangling such trade into horizontally and vertically differentiated products and investigating their determinants in the context of trade liberalization in australia iit in australian manufacturing has increased following trade liberalization in 1980s and is increasingly dominated by vertically differentiated products industry level evidence confirms that the failure to segregate iit into horizontally and vertically differentiated products produces misleading results as their determinants differ also structural changes brought about by the policy liberalization appear to have an impact on total as well vertical iit

firm size and r d intensity a re examination using data from the federal trade commission s line of business program and survey measures of technological opportunity and appropriability conditions this paper finds that overall firm size has a very small statistically insignificant effect on business unit r d intensity when either fixed industry effects or measured industry characteristics are taken into account business unit size has no effect on the r d intensity of business units that perform r d but it affects the probability of conducting r d business unit and firm size jointly explain less than one per cent of the variance in r d industry effects explain nearly half the variance two sets of well known hypotheses are associated with the later work of joseph schumpeter the first concerns the effects of market concentration on research and development investment and on innovative performance the second bears on the effects of firm size on r d and innovation in a recent paper levin cohen and mowery 1985 we re examined the first set of hypotheses simple regressions at the line of business level replicated the established findings that both r d intensity and innovative performance first increase and then decrease as industrial concentration rises the effect of concentration however was sharply attenuated when we controlled for interindustry differences in technological opportunity and in the appropriability of returns from new technology our results suggested that it is probably unwarranted to conclude that market concentration favors r d investment and innovation in this paper we investigate the schumpeterian hypothesis that large size is conducive to r d investment this relationship has been studied at least as intensively as the link between concentration and r d but our approach is novel in two respects first using data collected by the federal trade

the use of unit values to discriminate between price and quality competition this paper proposes using the unit value of exports to discriminate between markets in which the quantity traded depends more on price competition and those markets in which the quantity traded depends more on non price competition the unit value of the exports is a measure available at practically all levels of disaggregation this measure thus enables us to judge competitiveness for broad industries as well as to trace its sources and structures in narrowly defined product markets the author proposes an easy way to discriminate between industries in which low unit values signal low costs and those industries in which high unit values signal high quality or highly processed goods and he applies this concept of revealed price elasticity revelast to the german economy copyright 1997 by oxford university press

innovation rent sharing and the organization of labour in the federal republic of germany rent seeking by unions may inhibit various kinds of investment particularly r d and unionization is often negatively related to innovation across industries formal organization and collective bargaining may also reduce the flexibility of work organization and hence inhibit innovation in a sample of small and medium sized firms in the frg metal working industry a measure of organized labour was negatively related to product innovation but there was little evidence for rent seeking in simultaneous estimates

the impact of economic contractions on the effectiveness of r d and advertising evidence from u s companies spanning three decades the critical role of research and development r d and advertising in the marketing strategy of the firm is well established this paper conceptually and empirically examines why and how much the effectiveness of these two marketing instruments differs between times of economic expansions versus periods of economic contractions and whether these results depend on the cyclicality of the industry in question we consider a key marketing metric market share and a key financial metric firm profit our empirical setting is 1 175 u s firms across a time period spanning over three decades we find that r d and advertising contribute to firm performance but that their effectiveness is not constant across the business cycle increasing advertising share in contractions has a stronger effect on profit and market share than increasing advertising share in expansions likewise investments in r d in contractions lead to higher gains in market share and profit than r d investments in expansions albeit only in subsequent years if in contractions the firm faces tight budget constraints and has to choose between either maintaining r d or advertising our simulation results show that maintaining r d is associated with better company performance we find that advertising effectiveness in general and in contractions in particular is systematically moderated by the degree of cyclicality of the industry in which the firm operates in relatively stable industries advertising effects are small or even nonsignificant and they do not go beyond the year the firm advertises however in highly cyclical industries advertising effects are long lasting its total effect being 50 larger market share and 200 larger profits than in industries of average cyclicality the effect of industry cyclicality on advertising effectiveness is especially pronounced in contractions collectively these findings provide valuable and actionable insights into how firms should respond to contractions in order to grow profits and market share

informative advertising with differentiated products in this paper we study the role of promotional expenditures by sellers in a model of product differentiation advertising conveys full and accurate information about the characteristics of products heterogeneous consumers who have no source of information other than advertisements seek to purchase the products that best fit their needs despite the roles played by advertising in improving the matching of products and consumers and in increasing the elasticity of demand faced by each firm we find that the market determined levels of advertising are excessive given the extent of diversity in the market we derive a promotional equilibrium based on a specific information transmission technology paying explicit attention to the structure of consumer information and its impact on firms demand curves this allows us to study the effects of changes in the advertising technology including an increased ability to target messages to specific groups of consumers on the equilibrium in the product market we find that decreased advertising costs may reduce profits by increasing the severity of price competition

understanding the price effects of the millercoors joint venture we document abrupt increases in retail beer prices just after the consummation of the millercoors joint venture both for millercoors and its major competitor anheuser busch within the context of a differentiated products pricing model we test and reject the hypothesis that the price increases can be explained by movement from one nash bertrand equilibrium to another counterfactual simulations imply that prices after the joint venture are 6 8 higher than they would have been with nash bertrand competition and that markups are 17 18 higher we relate the results to documentary evidence that the joint venture may have facilitated price coordination

oligopoly competition and welfare some recent developments in this essay we wish to highlight three particular areas in the enormous literature on oligopoly where we believe recent work has proved particularly productive and illuminating one recent development of interest has been the application of game theory to the well known interdependence of expectations problem while interesting in its own right it has also had a major impact in clarifying thinking about rational strategic choice and the role of information in affecting outcomes our view is that the information structure of the oligopoly problem plays a crucial role in conditioning the nature of its solution and this is the first topic that we propose to discuss these developments in theory have occurred in tandem with and indeed have stimulated empirical work one important empirical problem is that of identifying the exercise of monopoly power in practice and recent work has focussed on the problem of inferring conduct from observed price output configurations this obviously has a high order of policy importance and it constitutes the second topic in our discussion

complementarities of trade advantage and trade competitiveness measures the complementarities of trade advantage and trade competitiveness measures for agro food trade of five central european ce 5 countries with the european union are analysed the stability and duration of the trade measures over time is investigated by the survival analysis using the nonparametric kaplan meier product limit estimator and the consistency test between the trade measures is conducted by the stratified cox proportional hazard model the ce 5 countries experienced a greater number of products with relative trade disadvantages and greater significance of one way imports unlike the czech republic poland slovakia and slovenia hungary experienced relative trade advantages rtas for bulk raw commodities processed intermediates and horticulture with the greatest significance of successful quality competition and one way exports and the lowest significance of unsuccessful price and unsuccessful quality competition the duration of rtas is longer than the duration for the successful trade co

the propensity to patent abstract this paper analyzes the relationship between 1974 rd among the exceptions the tendency was toward diminishing returns variables measuring overseas sales federal r d support diversification scope of invention use and invention type had only modest explanatory power there was no significant evidence of disproportionate patent accumulation in the more highly concentrated industries

vertical and horizontal intra industry trade a cross industry analysis for the united kingdom a large theoretical literature has emerged directed at explaining the presence of intra industry trade iit one of the distinctions which comes out of these models is that between horizontal iit where goods are differentiated by attributes and vertical iit where goods are differentiated by quality in this paper horizontal and vertical iit in u k trade are disentangled using a unit value dispersion criterion and a range of industry characteristics the paper not only points up the relative importance of vertical and horizontal iit in the united kingdom it also demonstrates how a failure to separate them out can impact on the interpretation of empirical results copyright 1995 by royal economic society

a simple theory of advertising as a good or bad our analysis treats advertisements and the goods advertised as complements in stable metautility functions and generates new results for advertising by building on and extending the general analysis of complements by assimilating the theory of advertising into the theory of complements we avoid the special approaches to advertising found in many studies that place obstacles in the way of understanding the effects of advertising we also use this approach to evaluate advertising from a welfare perspective whether there is excessive or too little advertising depends on several variables the effects on consumer utility the degree of competition in the market for advertised goods the induced changes in prices and outputs of advertised goods and whether advertising is sold to consumers

a security constrained bid clearing system for the new zealand wholesale electricity market this paper reports upon the mathematical models and implementation of the scheduling pricing and dispatch spd application for the new zealand electricity market nzem spd analyzes bids for energy offers reserve offers and energy demands and recognizes explicitly the effects on bid clearing due to transmission congestion network losses reserve requirements and ramp rate limits advanced lp solution methods are utilized to solve the large scale constrained optimization problem results on a 67 bus test system and the nzem are included

the advertising capital controversy the ongoing debate over the competitive effects of advertising is in large measure a debate over the economic durability of advertising expenditures see telser 1968 1969 weiss 1969 bloch 1974 1980 comanor and wilson 1974 1979 1980 ayanian 1975 and demsetz 1979 knowledge of this durability is crucial to interpretation of the well known positive cross sectional relation between accounting rates of return and advertising intensity as measured by advertising to sales ratios although other explanations are possible the main contending hypotheses to explain this relation are barriers to entry and accounting bias the barriers to entry hypothesis holds that heavy advertising expenditures create entry barriers that make possible persistently above normal rates of return for firms in industries that advertise heavily if advertising is a long lived investment however as maintained by the accounting bias hypothesis the possibility arises that the high accounting rates of return of heavy advertisers which treat advertising as a current expense merely reflect a bias arising from the expensing of advertising outlays thus short lived advertising is conisistent with the barrier to entry hypothesis while advertising which is a durable investment supports the accounting bias hypothesis the interpretation of the positive cross sectional relation between industry accounting rates of return and advertising intensity as evidence that advertising creates entry barriers rests on findings that advertising effects are short lived this paper argues that these findings have been biased by observations of marginal rather than average advertising depreciation rates then from studies by comanor and wilson and weiss new evidence is adduced that advertising is in fact a longlived investment and is unrelated to correctly measured rates of return the results stand in opposition to the hypothesis of advertisingcreated entry barriers

empirical relevance of the hillman condition for revealed comparative advantage 10 stylized facts the theoretically necessary and sufficient condition for the correspondence between revealed comparative advantage and pre trade relative prices derived by hillman 1980 is analysed empirically for virtually all countries of the world over an extended period of time this yields 10 stylized facts including that i violations of the hillman condition are small as a share of the number of observations but substantial as a share of the value of world exports ii violations occur relatively frequently in the period 1970 1984 and more rarely in the period 1985 1997 and iii violations occur foremost in primary product and natural resource intensive sectors and for countries in africa the middle east latin america and central and eastern europe an additional bonus of verifying the hillman condition in empirical research is its ability to identify erroneously classified trade flows

concentration and advertising in consumer and producer markets the effect of concentration on advertising has long been the subject of debate on the theoretical side two approaches may be distinguished starting with kaldor i 949 50 an analysis in which the assumed purpose of advertising is to make profits but not necessarily maximum profits has been developed by sutton i974 additionally building on the original work of dorfman and steiner i954 and others cable i972 has provided a profit maximising model of the way in which concentration affects the optimal amount of advertising both approaches predict a systematic non linear relationship between concentration and advertising in sutton s terms this is rationalised by pointing to the different opportunities and incentives for advertising under different market structures cable s analysis is based on various hypotheses concerning the magnitudes of the price and advertising demand elasticities and reactions under different market structures basically they both argue that it is difficult to internalise the benefits of advertising in low concentration industries and monopoly gives no incentive for competitive advertising in between oligopoly provides the structure most conducive to advertising as reviewed in a later section however the empirical evidence is somewhat conflicting some reject the hypothesis of a positive relationship but other evidence has confirmed the existence of a linear or inverted u shaped relation three main issues have been examined in these studies the existence and shape of the underlying relationship between concentration and advertising the influence of product and market characteristics and more recently the direction of causality the second though has probably been the source of most debate the issue has been that differences in product and market characteristics will ceteris paribus affect the amount of advertising carried out samples are then chosen and or variables included which attempt to account for these differences in particular researchers generally attempt to distinguish between consumer and non consumer goods samples it is argued in this paper that such apparently judicious selection of samples may be misguided and seriously affect the results the main reason is that even if it were possible to define a consumer good in principle in general firms as well

negotiating bilateral contracts in electricity markets in mixed pool bilateral electricity markets participants can sign forward bilateral contracts several months in advance of its delivery in addition generators may sell to and loads may buy from the pool at the spot price through the day ahead or balancing markets forward bilateral contracts have the advantage of price predictability in comparison with the uncertain spot price however the risk is that such a contract commits the partners to a price that may be disadvantageous compared to the spot price here we propose a systematic negotiation scheme through which a generator and load can reach a mutually beneficial and risk tolerable forward bilateral contract either physical or financial under this approach the generator and load respond rationally to a stream of bilateral bids counter bids and offers counter offers considering their respective benefits while accounting for the risks incurred by the prediction uncertainty in the pool spot price and other market parameters over the length of the contract each negotiating party can choose its own definition of risk which can be influenced by regret value at risk or dispersion from the mean numerical tests show that this flexible negotiating approach can be readily put into practice

price and advertising effectiveness over the business cycle abstract firms are under increasing pressure to justify their marketing expenditures this evolution toward greater accountability is reinforced in harsh economic times when marketing budgets are among the first to be reconsidered to make such decisions managers must know whether and to what extent marketing s effectiveness varies with the economic tide however surprisingly little research addresses this issue therefore the authors conduct a systematic investigation of the business cycle s impact on the effectiveness of two important marketing instruments price and advertising to do so they estimate time varying short and long term advertising and price elasticities for 150 brands across 36 consumer packaged goods categories using 18 years of monthly u k data from 1993 to 2010 the long term price sensitivity tends to decrease during economic expansions whereas long term advertising elasticities increase during contractions the long term own and cross price elasticities increase moreover

paying a premium on your premium consolidation in the us health insurance industry we examine whether and to what extent consolidation in the u s health insurance industry is leading to higher employer sponsored insurance premiums we make use of a proprietary panel dataset of employer sponsored healthplans enrolling over 10 million americans annually between 1998 and 2006 to explore the relationship between premium growth and changes in market concentration we exploit the differential impact of a large national merger of two insurance firms across local markets to estimate the causal effect of concentration on market level premiums we estimate real premiums increased by approximately 7 percentage points in a typical market due to the rise in concentration during our study period we also find evidence that consolidation facilitates the exercise of monopsonistic power vis a vis physicians whose absolute employment and relative earnings decline in its wake

market structure determinants of national brand private label price differences of manufactured food products reply this paper estimates the relationships between market structure and the lerner index of monopoly constructed from price data on processed food products sold through grocery stores a theoretical model of a differentiated oligopoly specifies two determinants of price cost margins the herfindahl hirschman index of seller concentration adjusted for the elasticity of demand and the industry advertising to sales ratio the results indicate that the three principal determinants of price cost margin variation in order of their impacts are advertising intensity elasticity of demand and concentration previous structure performance studies that did not incorporate the elasticity of demand were probably misspecified

revealed comparative advantage and competitiveness in hungarian agri food sectors we examine the competitiveness of hungarian agriculture and food processing in relation to that of the eu based on four indices of revealed comparative advantage using highly disaggregate data for the period 1992 to 1998 consistency tests suggest that the indices are less satisfactory as cardinal measures but are useful in identifying the demarcation between comparative advantage and comparative disadvantage hungary is shown to have a comparative advantage in a range of agri food products including animals and meat this complements the findings of those studies that have used price and cost based approaches in identifying competitiveness in cereals and crops results indicate that the rca indices when interpreted as a binary measure have remained surprisingly stable during the period of transition although there is evidence of a weakening in the level of comparative advantage as revealed in the balassa index

nodal uniform or zonal pricing distribution of economic surplus competitive markets for electricity determine either a uniform marginal price ump a set of nodal marginal prices nmps or a smaller set of zonal marginal prices zmps in theory the nmp system is best as it correctly accounts for transmission constraints and losses in some versions but critics allege that the large number of prices is confusing since the ump or zmp solution must be adjusted to account for transmission constraints and losses it is reasonable to consider a market design in which actual dispatch corresponds to an nmp model that accounts for losses and if a ump or zmp model is used at all it is only to compute prices for settlements and compensation for constrained on or off generation or load we prove that if used in this way the ump or zmp models a do not affect the total economic surplus b redistribute the surplus among generators and loads at the different nodes and c give perverse incentives for generation expansion we illustrate on a realistic system

the role of innovation in bilateral oecd trade performance this paper tests an empirical model of the determinants of bilateral oecd trade with particular emphasis on the role of innovation variation in the relationship across countries and sectors is analysed two innovation proxies and actual data on innovations are used a positive relationship is found between relative innovation and bilateral trade performance at an aggregate level and for a number of manufacturing sectors sectors are also categorized as either net users or producers of innovations differences in innovation appear to have more of an impact on trade performance for the net producers of innovations than the net users of innovations

risk constrained profit maximization in day ahead electricity market the deregulation of the electricity industry has caused for the generation company genco the need of tools for measuring and managing the risk beyond the classical problem of generating unit scheduling in this paper a probabilistic framework for the problem of managing risk faced by gencos trading in day ahead energy market is proposed in particular a stochastic forecast of electricity price and the technical features of hydrothermal units are considered the approach is based on an optimization procedure for maximizing expected profits in the presence of risk constraints conditional value at risk for the distribution of daily profit is used as risk measure

effects of global trade liberalization on softwood lumber markets this study develops a world spatial equilibrium softwood lumber model comprised of the major importing and exporting countries regions to analyse the impacts of global trade reform on the world softwood lumber market the results show that free trade leads to an increase in lumber trade and canadian producers and us consumers are the biggest beneficiaries trade liberalization improves the overall world welfare as world producer and consumer surpluses increase the result highlights the importance of moving towards free trade in the global softwood lumber market

contingency constrained reserve requirements in joint energy and ancillary services auction this paper presents a security constrained unit commitment model for energy and ancillary services auction which can be used by an iso to optimize reserve requirements in electricity markets the proposed day ahead algorithm determines reserve requirements by simulating contingencies rather than specifying the requirements as fixed system constraints to address the computational complexity the original auction problem is decomposed into a master problem for solving unit commitment and subproblems for considering network security constraints numerical examples show that the proposed joint auction model can clear energy and ancillary services bids simultaneously while minimizing the total operating cost and satisfying transmission security constraints

testing a model of exploration and exploitation as innovation strategies we suggest a structural model that specifies firm growth as a function of firm specific parameters market specific parameters and competition for purchasing power the model distinguishes between two firm innovation strategies exploration and exploitation on the basis of a set of simulations of this model we derive a number of empirically testable hypotheses a subset of these have already found support in the empirical literature we take these as evidence in favor of the explanatory power of the model in addition we are able to derive further testable propositions on the interaction of firm demographic processes innovative behavior and market structure that go beyond the existing literature and that we suggest for further research we conclude that the approach chosen here provides a fruitful pathway for further research

national television and the market for local products the case of beer information technology lowers the cost of distributing information to dispersed consumers because national firms reap larger benefits from new media than firms serving only local consumers media innovations may reduce the market for local products this paper considers the effect of television on the market for local beer using market level data on television penetration local breweries and brewery production from 1945 1960 results show that increases in television penetration are associated with fewer local breweries and less local beer production the results indicate that the industrial organization of media markets can affect the structure of markets for local products

market structure and innovation a survey economics we all recite deals with allocation of limited resources towards satisfaction of unlimited wants resources are typically identified as land labor and capital plus a technology that determines their transformation into consumer goods disparity between the available goods and services and the desired gives rise to scarcity and the question of what how and for whom to produce the focus then shifts to description and evaluation of alternative resource allocation mechanisms for making the choices the pareto criterion by which an allocation of resources is deemed efficient if any reallocation improving the position of some individual worsens the position of others is a commonly employed gauge of a mechanism s performance in the absence of externalities increasing returns to scale and uncertainty a perfectly competitive market system yields a pareto optimal allocation of resources this underlies the view that individual self interest is compatible with society s interest the further conclusion that pareto optimality may not be achieved via the market system in the presence of monopoly elements provides an economic rationale for antitrust laws the objective of a resource allocation mechanism appears to be according to the analysis described above to make the best of available resources the alternative objective of relaxing constraints through expanding the resource base or developing new technology seems to be beyond its scope thus until rather recently technical advance had been regarded in the mainstream of economic theory as unmotivated by the quest for profits and substantially unaffected by resource allocation instead as j schmookler observed technology had been viewed as a parameter like the weather affecting the outcome of resource allocations but itself unaffected by them 84 1965 evidence that technological progress has significantly contributed to growth in productivity together with a substantial increase in research and development activity largely financed by government and carried out by industry see f machlup 51 1962 may have spurred reconsideration of this view once technical advance is regarded as an economic variable it is natural to in

market power vertical integration and the wholesale price of gasoline this paper examines empirically the relationship between vertical integration and wholesale gasoline prices we use discrete and differential changes in the extent of vertical integration generated by mergers in west coast gasoline refining and retailing markets to test for incentives to raise rivals costs the research design allows us to test for a relationship between vertical integration and wholesale prices controlling for horizontal market structure cost shocks and trends we find evidence consistent with the strategic incentive to raise competitors input costs this suggests that vertical integration can have a significant impact on wholesale prices

advertising restrictions and concentration the case of malt beverages the relationship between state imposed advertising restrictions and state level market concentration in the malt beverage industry is examined the authors find that the presence of proscriptions on price advertising significantly increases market concentration at the state level both absolutely and relative to a measure of national concentration the evidence also indicates that banning local nonprice advertising in addition to price advertising yields no marginal significant change in either measure of state level concentration analysis of individual brewers market shares suggests that large national brewers gain at the expense of smaller brewers when price advertising is restricted copyright 1995 by mit press

does amd spur intel to innovate more we estimate an equilibrium model of dynamic oligopoly with durable goods and endogenous innovation to examine the effect of competition on innovation in the personal computer microprocessor industry firms make dynamic pricing and investment decisions while consumers make dynamic upgrade decisions anticipating product improvements and price declines consistent with schumpeter we find that the rate of innovation in product quality would be 4 2 percent higher without amd present though higher prices would reduce consumer surplus by 12 billion per year comparative statics illustrate the role of product durability and provide implications of the model for other industries

medium message and advertising effectiveness in the greek processed meats industry this paper examines the effectiveness of advertising in the fast growing greek processed meats sector using an unbalanced panel data set of 34 firms during the period 1983 1997 in analysing the relationship between firms sales and advertising this study differentiates between the type content of the advertising message and the medium used to communicate it advertising expenditures are disaggregated into company and product campaigns in television radio and print media empirical results strongly reject the hypothesis of homogeneous consumer response to all kinds of advertising that is implicit in studies that aggregate advertising expenditures the results also indicate an inefficient allocation of advertising resources by the firms of the sector advertising in the least utilized print media was determined to be by far the most effective strategy during the study period

efficiencies brewed pricing and consolidation in the u s beer industry merger efficiencies provide the primary justification for why mergers of competitors may benefit consumers surprisingly there is little evidence that efficiencies can offset incentives to raise prices following mergers we estimate the effects of increased concentration and efficiencies on pricing by using panel scanner data and geographic variation in how the merger of the brewers miller and coors was expected to increase concentration and reduce costs all else equal the average predicted increase in concentration led to price increases of 2 but at the mean this was offset by a nearly equal and opposite efficiency effect

profit rates and intangible capital a central question in industrial organization is why profit rates differ so dramatically across firms and industries one of the many explanations offered for this phenomenon is the failure of conventional accounting methods to adjust for intangible capital stocks i e it is argued that profit rates do not differ dramatically when capital stocks are correctly calculated to include intangible r d and advertising capital to test this hypothesis individual advertising capital stocks are calculated for firms in the toys distilled beverages cosmetics and pharmaceuticals industries and r d stocks are calculated for the pharmaceuticals firms the adjustments do not eliminate the wide dispersion in profit rates copyright 1991 by mit press

managing price risk in a multimarket environment in a competitive electricity market a generation company genco can manage its trading risk through trading electricity among multiple markets such as spot markets and contract markets the question is how to decide the trading proportion of each market in order to maximize the genco s profit and minimize the associated risk based on the mean variance portfolio theory this paper proposes a sequential optimization approach to electric energy allocation between spot and contract markets taking into consideration the risks of electricity price congestion charge and fuel price especially the impact of the fuel market on electric energy allocation is analyzed and simulated with historical data in respect of the electricity market and other fuel markets in the u s simulation results confirm that the proposed analytic approach is consistent with intuition and therefore reasonable and feasible for a genco to make a trading plan involving risks in an electricity market

advertising price and welfare evidence from the u s brewing industry the welfare effect of advertising has been a subject of controversy among economists for some time one obvious concern is simply the cost of advertising in 1990 for example americans spent 130 1 billion on advertising to put this figure into perspective this amounted to 523 per capita 2 35 percent of gross national product and roughly 80 percent of the national deficit 1 much of the early debate regarding the social desirability of advertising stems from different preconceptions regarding its purpose 13 14 8 49 for example according to the kaldor 29 hypothesis advertising is primarily persuasive or deceptive in nature it changes consumer preferences creates brand loyalty and persuades consumers to favor commodities that they did not previously desire an opinion survey by bauer and greyser 5 indicates that consumers believe that much of advertising is persuasive and greyser and reece 27 158 find that 85 percent of the over 2 700 harvard business review subscribers surveyed believe that advertising persuades people to buy things they do not need if advertising is purely deceptive then it can be classified as a bad and reduces welfare

endogeneity in the concentration price relationship causes consequences and curses the ordinary least squares estimator of the effect of concentration on price is biased for two reasons first performance feeds back into structure causing a simultaneous equations bias second as a function of outputs or revenues measured concentration is correlated with determinants of price that are at best measured with error so measured concentration is correlated with the error term with panel data fixed effects procedures can be combined with instrumental variables to eliminate bias from both sources in concentration price regressions for the airline industry the bias can be substantial and negative copyright 1993 by blackwell publishing ltd

the disappearance of the border barrier in some european union countries bilateral trade this paper estimates the tariff equivalent of the border barrier in each bilateral trade among european union countries the results show that there are large differences in the border barrier across european union countries bilateral trade in some bilateral trade flows the border barrier has almost disappeared whereas in other cases it is still equivalent to a 75 per cent tariff the results also show that some countries have low border barriers in most of their bilateral trade flows with other eu members whereas other countries persistently present large border barriers