are we risking too much perspectives on risk in farm modelling risk and uncertainty have been extensively studied by agricultural economists in this paper we question a the predominant use of static frameworks to formally analyse risk b the predominant focus on risk aversion as the motivation for considering risk and c the notion that explicitly probabilistic models are likely to be helpful to farmers in their decision making we pose the question for a risk averse farmer what is the extra value of a recommendation derived from a model that represents risk aversion compared to a model based on risk neutrality the conclusion reached is that for the types of the decision problems most commonly modelled by agricultural economists the extra value of representing risk aversion is commonly very little

valuing the attributes of renewable energy investments increasing the proportion of power derived from renewable energy sources is becoming an increasingly important part of many countries s strategies to achieve reductions in greenhouse gas emissions however renewable energy investments can often have external costs and benefits which need to be taken into account if socially optimal investments are to be made this paper attempts to estimate the magnitude of these external costs and benefits for the case of renewable technologies in scotland a country which has set particularly ambitious targets for expanding renewable energy the external effects we consider are those on landscape quality wildlife and air quality we also consider the welfare implications of different investment strategies for employment and electricity prices the methodology used to do this is the choice experiment technique renewable technologies considered include hydro on shore and off shore wind power and biomass welfare changes for different combinations of impacts associated with different investment strategies are estimated we also test for differences in preferences towards these impacts between urban and rural communities and between high and low income households

the concept of quality and the efficiency of markets issues and comments a recent article in this journal by hjorth andersen 1984 hereafter referred to as h a on the concept of quality and the efficiency of markets makes valuable contributions and raises interesting issues this comment will focus on two of the most significant issues raised market inefficiency and its potential impact on inefficient consumer decision making and the financial losses consumers suffer due to market inefficiency i will show that for each issue there are important alternative interpretations of h a s data that deserve much greater attention when all the evidence is weighed it appears that two major interpretations require special consideration

the role of market forces in assuring contractual performance the conditions under which transactors can use the market repeat purchase mechanism of contract enforcement are examined increased price is shown to be a means of assuring contractual performance a necessary and sufficient condition for performance is the existence of price sufficiently above salvageable production costs so that the nonperforming firm loses a discounted steam of rents on future sales which is greater than the wealth increase from nonperformance this will generally imply a market price greater than the perfectly competitive price and rationalize investments in firm specific assets advertising investments thereby become a positive indicator of likely performance

the concept of quality and the efficiency of markets for consumer products can consumers trust prices to be good quality indicators previous studies based on quality data from consumer reports have indicated that the relation of price to overall quality is quite weak this paper demonstrates that these studies are methodologically invalid by showing that the concept of overall quality has many dimensions to what extent do inefficient variants occur in the market previous studies have suggested that there is a considerable degree of inefficiency in the market alternative calculations imply that inefficient variants are in fact frequent but that the loss to consumers is much lower than previously suggested

incorporating risk aversion into dynamic programming models most previous stochastic dynamic programming dp applications have assumed that decision makers are risk neutral however risk permeates both intrayear and interyear relationships in most dp problems incorporating risk aversion to intrayear outcomes alone can violate the independence assumption of expected utility and can destabilize long run equilibrium returns aversion to riskiness of the long run returns suppresses the effect of sequential resolution of risk over time because tolerance of short run versus long run risk varies in dynamic situations procedures for incorporating risk aversion should accommodate this variation more research on risk averse dp formulations is needed

order of entry as a moderator of the effect of the marketing mix on market share order of entry has been demonstrated to have a significant effect on market share a number of explanations for this effect have been suggested in the marketing and strategy literatures to date the market share advantage gained by pioneers has typically been treated as a main effect an automatic regularity treating order of entry as a main effect implies that there is no penalty on the effectiveness of a brand s marketing instruments for late entry and that a late entrant can compensate for being late by dedicating sufficient marketing resources to their product in this study we investigate the influence of order of entry into a market on the effectiveness of a firm s marketing mix decisions by asking the question can followers compensate for not being first by their marketing mix decisions also even if they can compensate for being late does this effort become increasingly more difficult with later entry that is are there asymmetries in the effectiveness of a brand s marketing mix variables that relate to its order of entry into the market or as has been typically assumed to date is order of entry strictly a main effect an asymmetry exists for example if the market response to advertising is different for the first entrant versus the second or third entrant an asymmetry also exists if the effects of say a price change by the first entrant on the second entrant are different than the effects on the third entrant we develop a market share attraction model where the parameters vary as a function of order of entry our main contribution is in modeling the sources of order of entry advantage as asymmetries in the effectiveness of a brand s marketing instruments hence distinct from previous research we explain why there are inherent order of entry effects this paper is potentially of interest to researchers developing market share models and studying the effectiveness of marketing mix variables the substantive implication of our results concern directly academics interested in marketing strategy as well as the practicing marketing strategists we model asymmetries in the market response of early entrants versus late entrants using data from two durables and three nondurables categories with one exception all data sets are established from the inception of the category and hence do not suffer from the possible bias of excluding pioneers who have failed results show that asymmetries in the effectiveness of a brand s marketing mix variables are an essential source of order of entry effects we find that the main effects of order of entry are minimal order of entry effects do not necessarily lead to lower shares but overcoming these effects is not without substantial cost to the late entrant our results support previous research that has demonstrated advantages to early entry in addition we provide guidelines for how late entrants should compete later entry tends to reduce a competitor s price sensitivity suggesting that they not instigate in a price war with earlier entrants in order to gain share order of entry tends to decrease response to quality and to promotion to achieve the same impact on market share later entrants need a bigger change in quality and need to spend more on promotion our data did not support an asymmetric effect on advertising

consumer preference for a no choice option the traditional focus in the decision making literature has been on understanding how consumers choose among a given set of alternatives the notion that preference uncertainty may lead to choice deferral when no single alternative has a decisive advantage is tested in seven studies building on recent research the article shows that the decision to defer choice is influenced by the absolute difference in attractiveness among the alternatives provided and is not consistent with trade off difficulty or the theory of search these findings are then extended to show that choice deferral can also be modified for the same alternatives by manipulations that make them appear more similar in attractiveness or that decrease the need to differentiate among them the results are consistent with the notion that preference uncertainty results in a hesitation to commit to any single action since small differences in attractiveness among the alternatives are potentially reversible consistent with this premise the effect of attractiveness difference on choice deferral decreased significantly when subjects were first allowed to practice making monetary trade offs among the available alternatives

the value of quality product quality is probably undervalued by firms because there is little consensus about appropriate measures and methods to research quality we suggest that published ratings of a product s quality are a valid source of quality information with important strategic and financial impact we test this thesis by an event analysis of abnormal returns to stock prices of firms whose new products are evaluated in the wall street journal quality has a strong immediate effect on abnormal returns which is substantially higher than that for other marketing events assessed in prior studies moreover there are some important asymmetries in the effect we discuss the research managerial investing and policy implications

price premium variations as a consequence of buyers lack of information it appears that buyers sometimes knowingly pay a price that is higher than that justified by the relative quality of the product such a price premium is argued to be an economically rational attempt by quality conscious buyers to ensure that the seller does not provide a lower than promised level of quality for experience products conversely for search products price premiums are argued to be the consequence of lack of search by buyers who are less quality conscious results from a survey conducted in an organizational buying setting indicate that buyers tendency to pay a price premium for experience products increases with an increase in their quality consciousness while for search products this tendency decreases with an increase in their quality consciousness the implications of this finding are discussed further analysis leads to additional speculation regarding some other mechanisms that buyers may use to assure product quality

testing the stochastic structure of production a flexible moment based approach conventional production function specifications are shown to impose restrictions on the probability distribution of output that cannot be tested with the conventional models these restrictions have important implications for firm behavior under uncertainty a flexible representation of a firm s stochastic technology is developed based on the moments of the probability distribution of output these moments are a unique representation of the technology and are functions of inputs large sample estimators are developed for a linear moment model that is sufficiently flexible to test the restrictions implied by conventional production function specifications the flexible moment based approach is applied to milk production data the first three moments of output are statistically significant functions of inputs the cross moment restrictions implied by conventional models are rejected

incorporating risk in production analysis risk is the farmer s perennial problem unfortunately agricultural economists have made little progress in analyzing or measuring production risk in ways that provide useful information for farm management therefore it is fair to say that the social returns to existing research on production risk are probably low it is from this perspective that i will discuss incorporating risk in production analysis my purpose is not to survey the literature or to catalog all the ways risk concepts have been incorporated in production models rather i intend to evaluate critically some of the basic concepts and approaches in the literature and to indicate the directions i believe research must take to arrive at a paradigm for incorporating risk in production analysis that could yield higher social returns in my view the conventional conceptual framework used for risk analysis has not led agricultural economists to ask the most important questions about the effects risk has on agricultural decision making the extension of the static neoclassical production model to incorporate price and production uncertainty has led agricultural economists to rationalize observed behavior in terms of the arrow pratt risk aversion concept this approach has led in turn to qualitative comparative static theorems which are appealing to theorists but have little relation to the decision problems farmers face to increase the relevance of their models and methods i believe agricultural economists need to understand specifically how risk affects agricultural production this in turn will suggest how risk affects agricultural decision making and why farmers are or should be concerned with it my analysis of these issues leads me to discount the hypothesis that risk matters primarily because of the psychic disutility it causes rather i hypothesize that risk matters primarily because production is a dynamic phenomenon and therefore production and price uncertainty affect expected productivity and expected income i hypothesize that these firstorder effects are why farmers are and should be concerned with risk the analysis of dynamic uncertain models shows that farmers optimal decisions are affected by risk whether they are risk neutral or risk averse this suggests that dynamic risk neutral models may be more useful than conventional static risk averse models for understanding the role production risk plays in farm management

competitive price and quality under asymmetric information we present an analysis of equilibrium in markets with asymmetrically informed consumers some consumers know both price and quality of all sellers whereas others know neither but may search among sellers the equilibrium correlation between price and quality generally increases with the level of information in the market and can be negative when this level is sufficiently small a meta analysis of the available empirical studies strongly supports the model s predictions

balancing energy strategies in electricity portfolio management traditional management of electricity portfolios is focused on the day ahead market and futures of longer maturity within limits market participants can however also resort to the balancing energy market to close their positions in this paper we determine strategic positions in the balancing energy market and identify corresponding economic incentives in an analysis of the german balancing energy demand we find that those strategies allow an economically optimal starting point for real time balancing and create a marketplace for flexible capacity that is more open than alternative marketplaces the strategies we proffer in this paper we believe will contribute to an effective functioning of the electricity market

high and declining prices signal product quality high and declining prices signal a high quality product high prices are the efficient means of signaling because the consequent loss of sales volume is most damaging for lower cost lower quality products as time passes and the number of informed consumers increases the signaling distortion lessens resulting in a declining price profile the prediction of high and declining prices is robust across a variety of dynamic models and is consistent with recent empirical findings copyright 1991 by american economic association

the effect of standardized information on firm survival and marketing strategies we argue that standardized information disclosure information using a common format and uniform metrics creates asymmetric opportunities for firms which affects their strategies and survival we test our predictions using a longitudinal quasi experimental field study involving the nutrition labeling and education act of 1990 nlea and we focus on firm market share within a category as a key asymmetry findings indicate that in general the nlea had no effect on firm responses however when accounting for firm differences we observe that the nlea led to 1 an increase in small share firm exits and 2 a greater increase in distribution for large share firms no concurrent increase in price by large share firms following the nlea was observed we conclude by discussing the implications of these effects for firm strategy the design of public policy and theories regarding the impact of information on markets

measuring market efficiency and welfare loss this study presents a general methodology capable of addressing a number of fundamental questions in consumer policy are consumers paying more than the minimum price for a given bundle of attributes if so what brands cost more than the consumer needs to pay what would be the degree of improvement in the consumer s well being if some intervention sets the price of such inefficient brands at the efficient level we apply the methodology to data on atuomobiles and several other goods and analyze the determinants of efficiency

quality price advertising and published quality ratings economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality price and advertising we investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings

consumers willingness to pay for green electricity a meta analysis of the literature at present electricity generated from power plants using renewable sources costs more than electricity generated from power plants using conventional fuels consumers bear these expenses directly or indirectly through higher prices for renewable energy or taxes the number of studies published over the last few years focusing on people s preferences for renewables has increased steadily making it more and more difficult to identify key explanatory factors that determine people s willingness to pay wtp for renewables we present results of a meta regression on valuation of consumer preferences for a larger share of renewable energy in their electricity mix our meta regression results reveal a number of important factors that explain the differences in wtp values for renewable energy different valuation methods show widely different values with choice experiments producing the highest estimates our results further indicate that consumers wtp for green electricity differs by source with hydropower being the least valued variables that are often omitted from primary valuation studies are important in explaining differences in values these variables describe individual and household characteristics as well as information on the type of power plant that will be replaced by renewables further the marginal effect of a survey conducted in the us is pronounced we also assess the potential for using the results for out of sample value transfer and find a median error of 21 c 2015 elsevier b v all rights reserved

modeling loss aversion and reference dependence effects on brand choice based upon a recently developed multiattribute generalization of prospect theory s value function tversky and kahneman 1991 we argue that consumer choice is influenced by the position of brands relative to multiattribute reference points and that consumers weigh losses from a reference point more than equivalent sized gains loss aversion we sketch implications of this model for understanding brand choice we develop a multinomial logit formulation of a reference dependent choice model calibrating it using scanner data in addition to providing better fit in both estimation and forecast periods than a standard multinomial logit model the model s coefficients demonstrate significant loss aversion as hypothesized we also discuss the implications of a reference dependent view of consumer choice for modeling brand choice demonstrate that loss aversion can account for asymmetric responses to changes in product characteristics and examine other implications for competitive strategy

residential willingness to pay for deep decarbonization of electricity supply contingent valuation evidence from hong kong abstract motivated by the government s proposed target of reducing co2 emissions by 30 of the 2005 level in the year 2020 we estimate the residential willingness to pay wtp for deep decarbonization of hong kong s electricity supply which is heavily dependent on coal fired generation our contingent valuation survey conducted in 2016 of 1460 households yields dichotomous choice data based on the respondents answers to a series of closed ended questions such data are less susceptible to the strategic bias that often plagues self stated wtp data obtained by direct elicitation via open ended questions using binary choice models we find that average wtp is 48 51 relative to current bills if the decarbonization target is achieved via natural gas generation and renewable energy however estimated wtp declines to 32 42 when decarbonization entails additional nuclear imports from china as the projected bill increase caused by the target s implementation is 40 our wtp estimates support the government s fuel mix policy of using natural gas and renewable energy to displace hong kong s coal generation

causes and consequences of price premiums existing literature that argues for the prevalence of price premiums is examined an evaluation of an extant model identifies several possible boundary conditions that limit the applicability of the model a set of propositions is developed based on these boundary conditions linking buyer seller and market factors to the magnitude of price premiums that should be available alternative means for empirical testing of the propositions are offered and some implications and applications of this line of thinking for pricing and brand management are described copyright 1996 by university of chicago press

quality indicators in theory and in fact abstract in recent literature it has been suggested that consumers need have no knowledge of product quality as a number of quality indicators or signals may be used as substitutes very little attention has been paid to the empirical verification of these studies the present paper is devoted to the issue of how well these indicators perform using market data provided by consumer magazines from 3 countries the results strongly indicate that price is a poor quality indicator the paper also presents some evidence which suggests that seller reputation and easily observable characteristics are also poor indicators

wind hydro or mixed renewable energy source preference for electricity products when the share of renewable energy increases abstract while the share of renewable energy especially wind power increases in the energy mix the risk of temporary energy shortage increases as well thus it is important to understand consumers preference for the renewable energy towards the continuous growing renewable energy society we use a discrete choice experiment to infer consumers preferences when the share of renewable energy increases the study results indicate that consumers are generally willing to pay extra for an increasing share of renewable energy but the renewable energy should come from a mixture of renewable energy sources we also found that consumers prefer to trade with their current supplier rather than another well known supplier this study contributes to the energy portfolio theories and the theory of energy diversification in a consumer perspective the managerial implications of this study are also discussed

spice price spikes simulating impacts of saffron price volatility in a gendered local economy wide model summary access to international markets provides smallholders with unprecedented opportunities but also exposes them to world market whims we use a local economy wide impact evaluation lewie model to analyze how the recent global saffron price variability affected morocco s taliouine taznakht region a specialized agro export economy with a stark gender division of labor prices of saffron increased by 71 per year over the 2007 09 period before falling quickly back to their trend our modeling approach allows us to simulate such shocks and evaluate impacts not only on producers but also on the local economies around them in our simulations positive price shocks and increases in productivity both cause large reallocations of labor resources particularly for female workers at harvest time we use monte carlo simulations to evaluate how saffron price variance affects the economy female wage income is especially sensitive to global price variability a 100 increase in saffron price variance leads to 133 increase in female wage income variance but only 36 for males accounting for general equilibrium effects is critical for understanding the ramifications of exposure to export price volatility in poor economies

heteroscedasticity or production risk a synthetic view two veins of literature namely production risk literature and stochastic frontier analysis are examined both fields are concerned of output variation the former due to exogenous shocks the latter due inefficiency by covering the literature from both the fields this review suggests that the concept of heteroscedasticity can be utilized to build a synthesis between these mainly separate branches of literature however the synthetic approach brings a challenge how to differentiate between different sources of output variation this challenge is identified as the main obstacle to meaningfully combine the two approaches

fertilizer use risk and off farm labor markets in the semi arid tropics of india a two period model is developed in which a risk averse farmer uses off farm labor to smooth consumption leading to greater use of fertilizer fertilizer demand is shown to increase with the depth of the off farm labor market controlling for exogenous weather risk farmers use more fertilizer the lower the unemployment rate and the higher the share of nonagricultural work in total off farm labor the results suggest that off farm labor markets and own farm production may be complementary in risky production environments so that policies which promote the depth of the off farm labor market in low income areas may also bolster farm productivity copyright 2003 oxford university press

risk aversion versus expected profit maximization with a progressive income tax this article introduces the terms apparent or pseudo risk aversion to represent those situations where real risk aversion is falsely attributed simply because second and higher moments of random variables are arguments in a decision maker s objective function apparent risk aversion can occur when stochastic variables nonlinearly enter the objective function the progressive income tax structure is highlighted as a neglected but important source of apparent risk aversion such sources of apparent risk aversion should be recognized otherwise an incorrect level of risk aversion might be claimed or risk aversion might be claimed when risk neutrality prevails

social acceptance of renewable energy innovation an introduction to the concept this paper introduces the special issue on social acceptance of renewable energy innovation it is a collection of best papers presented at an international research conference held in tramelan switzerland in february 2006 while there are ambitious government targets to increase the share of renewable energy in many countries it is increasingly recognized that social acceptance may be a constraining factor in achieving this target this is particularly apparent in the case of wind energy which has become a subject of contested debates in several countries largely due to its visual impact on landscapes this paper introduces three dimensions of social acceptance namely socio political community and market acceptance factors influencing socio political and community acceptance are increasingly recognized as being important for understanding the apparent contradictions between general public support for renewable energy innovation and the difficult realization of specific projects the third dimension market acceptance has received less attention so far and provides opportunities for further research particularly from management scholars

stochastic modeling of short term cattle operations rangeland productivity is influenced primarily by fluctuating rainfall precipitation which together with market price volatility determine the major sources of variability in profitability of rangeland cattle production much research in range science has dealt with long term planning based on annual management models cotner sharp burt stevens and godfrey karp and pope and fisher among others short run decisions such as stocking rate stocking density over a length of grazing season and optimal forage at the beginning end of the grazing season have been considered static through time this study emphasizes short run decisionmaking strategies to better understand complex cattle and forage management decisions within a grazing season dynamic programming dp is used to test the certainty equivalence ce property of these intertemporal decisions to allocate scarce resources under fluctuating conditions involved in cattle production the objectives of this study are threefold a to develop a model of forage livestock dynamics b to evaluate the effect of price fluctuations on cattle and forage management policies principally stocking density and c to incorporate risk into a sequential decision making process such as a yearling operation to test the ce property our study is focused on testing ce and its applications for risk management using a forward recursive dp process

densification what does it mean for fuel poverty and energy justice an empirical analysis energy is increasingly at the forefront of the global political agenda while there is a longstanding literature relating to fuel poverty and increasingly energy justice there remains little evidence which explores its link with the urban form specifically the purpose of this study is to explore the relationship between the urban consolidation hypothesis and the cultivation of energy justice in australia this study uses data from the household income and labour dynamics in australia hilda survey years 2007 2014 a national probability sample and indefinite life panel the substantive findings of this study demonstrate that for low income and renting households greater urban density corresponds to a higher likelihood of experiencing fuel poverty further for households with a dwelling type described as an apartment two or three storeys there is a separate and quite generalisable indication that this type of dwelling is associated with a lower likelihood of experiencing fuel poverty this study connects the debate regarding urban consolidation and energy consumption to the fuel poverty and energy justice literature alongside this contribution this study also provides policymakers and planners with new evidence to inform remediation policies that are directed at supporting the fuel poor

calibration of agricultural risk programming models abstract positive mathematical programming pmp is one of the most commonly used methods for calibrating activity programming models in this article we consider pmp as a calibration method for risk programming models with a mean variance e v specification we argue that the restrictive theoretical assumptions employed by typical linear e v models limit their applicability in analyzing the effects of decoupled payments on agricultural production decisions furthermore the requirement for eliciting a risk aversion coefficient renders such models incompatible with the pmp method for this reason we propose a nonlinear e v specification and develop a pmp based procedure for its calibration which does not aim at introducing further nonlinearities in the objective function but at recovering the true distribution of wealth that will allow the final model to reproduce base year observations we also examine how our approach relates to the recent pmp developments on calibration against elasticity priors and we show how such priors can be used for the calibration of the nonlinear e v model

the cost of agricultural production risk abstract we examine the relative influence of preferences and technology on producers ex ante willingness to pay for a reduction in production risk a risk averse producer pays both an arrow pratt risk premium to stabilize income and a production premium to stabilize yield using soil nitrate risks as our motivating example we demonstrate that the production premium accounts for 40 85 of producers willingess to pay for risk reduction these results demonstrate the relative importance of technology over risk preferences when estimating the costs of agricultural production risk

us consumers willingness to pay for green electricity abstract we analyze us consumers demand for environmental attributes of deregulated residential electricity services using results from a survey designed to elicit consumers willingness to pay for such attributes and using results from a hedonic analysis of actual price premiums charged for green electricity in several deregulated markets survey results suggest that many population segments are willing to pay for decreased air emissions even if there is no alteration in fuel source furthermore several groups are willing to pay significantly more when emissions reductions stem from increased reliance upon renewable fuels the hedonic analysis suggests that several product features not considered in the survey help explain real price premiums including fuel mix from newly created renewable generation capacity green e certification brand name and state of offer while survey and hedonic results are not easily compared due to limitations of the survey both point to similar values for key environmental attributes though the survey results are likely to overstate actual willingness to pay in sum the results suggest that consumer driven purchases can in part support the future of renewable generation capacity in the united states though reliance upon other policy alternatives may be needed if energy prices spike

prices as signals of product quality this paper is concerned with the provision of quality in markets in which consumers have only imperfect information the analysis focuses on a market for a product that can be produced at different quality levels all consumers prefer higher to lower quality but they may differ in their willingness to pay for quality producers can produce any quality they like but higher qualities are more costly to produce the information in this market is imperfect in the sense that the exact quality chosen by a firm is known only to the firm itself some information about the quality of a firm s product will however reach its potential customers even if they do not make any special effort to acquire it within the framework suggested here two conclusions are drawn first prices may serve as signals which exactly differentiate the available quality levels that is there exists a fulfilledexpectations equilibrium at which each price signals a unique quality level second the pricesignals are not arbitrary each price signal exceeds the marginal cost of producing the quality it signals such a mark up depends on the nature of the product specific information received by consumers the poorer the information the higher the mark up

the economics of organization the transaction cost approach the transaction cost approach to the study of economic organization regards the transaction as the basic unit of analysis and holds that an understanding of transaction cost economizing is central to the study of organizations applications of this approach require that transactions be dimensionalized and that alternative governance structures be described economizing is accomplished by assigning transactions to governance structures in a discriminating way the approach applies both to the determination of efficient boundaries as between firms and markets and to the organization of internal transactions including the design of employment relations the approach is compared and contrasted with selected parts of the organization theory literature

risk aversion and technology mix in an electricity market this article analyzes the eff ect of risk and risk aversion on the long term equilibrium technology mix in an electricity market it develops a model where fi rms can invest in baseload plants with a fi xed variable cost and peak plants with a random variable cost and demand for electricity varies over time but is perfectly predictable at equilibrium the electricity price is partly determined by the random variable cost and the returns from the two kinds of plants are negatively correlated when the variable cost of the peak technology is high the return of peak plants is low but the return to baseload plants is high risk averse fi rms reduce the capacity of the riskiest technology and develop the capacity of the other compared to risk neutral fi rms in the particular case where a risk neutral fi rm invests heavily in baseload technology and only sparely in peak capacity a risk averse fi rm would invest less in baseload increase peak capacity and increase total installed capacity

choosing children s environmental risk a model of endogenous risk provides a foundation to study a parent s child care decisions when the child could be exposed to an environmental hazard e g toxic substance foodborne pathogen the parent invests in childcare quality and quantity to reduce the likelihood of a hazard exposure occurring and to reduce its severity if the exposure is realized we supply conditions to sign unambiguously the effects on a child s hazard exposure of an increased probability a parent fails to access or have command over a technique of exposure prevention or that a technique is ineffective in preventing exposure also we consider these effects when the parent is unsure what a technique can do to reduce the child s probability of exposure we conclude public policies designed to encourage use of a particular childcare technique if childcare quality and quantity are stochastic substitutes can reduce parental use of other techniques the net impact of the policy could increase the chance the child suffers

designing conjoint choice experiments using managers prior beliefs abstract the authors provide more efficient designs for conjoint choice experiments based on prior information elicited from managers about the parameters and their associated uncertainty the authors use a bayesian design procedure that assumes a prior distribution of likely parameter values and optimizes the design over that distribution the authors propose a way to elicit prior information from managers and show in monte carlo studies that the procedure provides more efficient designs than the current procedures the authors provide an empirical application in which they elicit prior information on the parameter values and the associated uncertainty from managers here the bayesian design provides 30 50 lower standard errors of the estimates and an expected predictive validity that is approximately 20 higher

fuel mix diversification incentives in liberalized electricity markets a mean variance portfolio theory approach monte carlo simulations of gas coal and nuclear plant investment returns are used as inputs of a mean variance portfolio optimization to identify optimal base load generation portfolios for large electricity generators in liberalized electricity markets we study the impact of fuel electricity and co2 price risks and their degree of correlation on optimal plant portfolios high degrees of correlation between gas and electricity prices as observed in most european markets reduce gas plant risks and make portfolios dominated by gas plant more attractive long term power purchase contracts and or a lower cost of capital can rebalance optimal portfolios towards more diversified portfolios with larger shares of nuclear and coal plants

pests and pesticides risk and risk aversion abstract theoretical and applied literature on risk in decision making for agricultural pest control is reviewed risk can affect pesticide decision making either because of risk aversion or because of its influence on expected profit it is concluded that risk does not necessarily lead to increased pesticide use by individual farmers uncertainty about some variables such as pest density and pest mortality does lead to higher optimal pesticide use under risk aversion however uncertainty about other important variables such as output price and yield leads to lower optimal levels of pesticide use neglect of these variables in most studies has led to the false assumption that pesticides are always risk reducing inputs furthermore there is evidence that in general the pesticide dosage which maximises expected profit is lower under risk than under certainty depending on the balance of forces to increase and decrease pesticide use under risk in many circumstances the net effect of risk on optimal decision making for pest control may be minimal the effect on risk of information about pest density and other variables as in integrated pest management programmes is discussed evidence on this issue is mixed a range of analytical techniques for analysing risk in pest control is reviewed throughout the paper gaps in the existing literature are identified

the salesperson as outside agent or employee a transaction cost analysis this descriptive study explores the reasons for integration of the personal selling function i e the use of employee direct salespeople rather than manufacturers representatives reps a hypothesized model is developed based on both transaction cost analysis and the sales force management literature data from 13 electronic component manufacturers covering 159 u s sales districts are used to estimate a logistic model of the probability of going direct in a given district results are shown to be stable across specification and estimation methods and to fit the data well the transaction cost model is generally supported the principal finding is that the greater the difficulty of evaluating a salesperson s performance the more likely the firm to substitute surveillance for commission as a control mechanism i e to use a direct sales force among other findings direct sales forces are also associated with complex hard to learn product lines and with districts that demand considerable nonselling activities several factors prove unrelated including company size the amount of travel a district requires and the importance of key accounts this article was originally published in marketing science volume 4 issue 3 pages 234 254 in 1985

managing increasing environmental risks through agrobiodiversity and agrienvironmental policies abstract agro biodiversity can provide natural insurance to risk averse farmers by reducing the variance of crop yield and to society at large by reducing the uncertainty in the provision of public good ecosystem services such as e g co2 storage we analyze the choice of agro biodiversity by risk averse farmers who have access to financial insurance and study the implications for agri environmental policy design when on farm agro biodiversity generates a positive risk externality while increasing environmental risk leads private farmers to increase their level of on farm agro biodiversity the level of agro biodiversity in the laissez faire equilibrium remains inefficiently low we show how either one of two agri environmental policy instruments can cure this risk related market failure an ex ante pigouvian subsidy on on farm agro biodiversity and an ex post compensation payment for the actual provision of public environmental benefits in the absence of regulation welfare may increase rather than decrease with increasing environmental risk if the agroecosystems is characterized by a high natural insurance function low costs and large external benefits of agro biodiversity

indexing product quality issues theory and results jn the concept of quality and the efficiency of markets for consumer products hjorth andersen 1984 strongly condemns the use of overall productquality rankings such as those published by consumer reports as a basis for scientific research his primary criticism is that creating an index of quality as a weighted average of subscores is usually misleading he claims that this averaging process is unjustified except for brands that occupy approximately the same rank position on each attribute this article reviews hjorth andersen s arguments and identifies several important related questions on the use of published quality ratings in academic research statistical theory is developed to demonstrate that hjorth andersen s conclusions are limited and to examine the precise conditions under which his conclusions hold empirical evidence is presented that reveals the statistical frequency in real markets of the logical conditions deduced using our theory our conclusions differ significantly from those drawn by hjorthandersen a debate about the efficacy of quality indices is relevant not only to academic research but also to consumer welfare and strategic marketing planning consumer welfare and choice is affected by published quality ratings archibald haulman and moody 1983 beales et al 1981 thorelli and thorelli 1977 commercial importance is evident from the widespread distribution of magazines like consumer reports the consumer testing movement started in 1927 by chase and schlink has spread to agencies in more than 50 nations these agencies are members of the international organization of consumers unions iocu and the combined circulation of their magazines is in the millions published quality ratings also influence academic research our literature review identified more than 30 studies that use objective quality ratings as data from which to draw inferences about price versus quality tradeoffs advertising versus quality interactions price versus quality changes over product life cycles brand switching market efficiency and rational consumer judgments since this review concentrated on the marketing and economics literature it is likely that the role of published quality ratings in academic research has been underestimated in any case academic researchers can and should assist product testing agencies in understanding sources of potential error in their quality scales strategic research such as that conducted by the strategic planning institute at harvard university has focused management attention on the influence of product quality on market performance measures like market share and rate of return on investment for example phillips chang and buzzell 1983 indicate that product quality influences a firm s market share directly and its rate of return on investment indirectly through market share see also day 1986 farris and reibstein 1979 urban et al 1984 it is important that future research define coherently and measure accurately the construct of quality

diversification of oil import sources and energy security a key strategy or an elusive objective this paper explores the relationship between the diversification of sources of imported oil and energy security of oil importing countries it examines the importance of diversification policy for oil importers explains why oil importers implement oil diversification policy and contextualizes the oil import diversification strategy in the overall energy security policy of oil importers the paper analyzes the factors and the contexts that affect the level of importance assigned to oil import diversification policy in oil importing countries and the limitations that may affect the successful implication of oil import diversification policy the examples are drawn from the world s top three oil importers the united states japan and china the policymakers in these and other oil importing countries place much importance on energy security the diversification of oil import sources is used as one of the strategies to enhance energy security in oil importing countries this paper is important for policymakers in oil importing countries as it provides them with a qualitative conceptual framework with which to evaluate the need to diversify their countries sources of imported oil and with which to identify the likely limitations to the successful implementation of oil import diversification policy

measuring consumption efficiency with utility theory and stochastic frontier analysis the concept of production efficiency has been studied since the 1960s but consumption activity as well may be inefficient for various reasons such as product complexity lack of information the bounded rationality of the consumer and imperfect markets to name a few this study proposes a conceptual framework for measuring the consumption efficiency of differentiated products based on traditional utility theory it employs stochastic frontier analysis sfa in an empirical analysis it makes use of hedonic price theory to link traditional utility theory and the sfa framework when the developed model is applied to the korean personal computer market empirical results indicate the levels and distribution of consumption efficiency in that market the findings afford us a better understanding of the characteristics of the innovation process in that market

the response of peasant farmers to price incentives the use and misuse of profit functions recent famines in chad ethiopia and the sudan have highlighted a major problem facing less developed countries how does an ldc become self sufficient in food production the answers to this question range from the narrowly defined economic one or economistic approach to the more widely based institutional reforms approach the former approach typified by say schultz 1964 or the world bank 1982 would emphasise the importance of mainly price incentives the latter approach as typified by myrdal 1968 in his monumental work asian drama would emphasise the importance of land reforms as a pre condition for agricultural development the debate has sometimes followed a misleading path and discussed whether peasants are rational or whether they are lazy inert tradition bound etc the aim of this article is to show that the use of profit functions to model peasant behaviour in ldcs is seriously flawed neo classical economic theory within which profit functions are embodied ignores the historical social institutional and political context within which peasant farmers operate peasant farmers do not operate in full blooded capitalist impersonal competitive input and output markets the article is structured as follows section ii outlines the profit function approach and section iii provides a survey and critique of applications of the profit function to ldc agriculture section iv concludes with some general remarks on analysing peasant behaviour in an alternative paradigm

whatever the customer wants the customer gets exploring the gap between consumer preferences and default electricity products in germany abstract in liberalized electricity markets residential customers can choose their preferred provider and select among a variety of different electricity products including green power options successful product design and marketing strategies for green electricity may provide electricity providers with a competitive advantage while at the same time contributing to energy policy objectives this requires however a thorough understanding of customer preferences we investigate the relative importance of different product attributes in creating customer value and find that price and electricity mix are the two most important attributes the german electricity customers we surveyed in 2009 expressed an implicit willingness to pay a premium of about 16 for electricity from renewable sources we conclude that consumers are willing to pay a significant price premium for an upgrade from the current default electricity mix in germany to a more environmentally friendly default electricity mix and discuss implications for marketing strategy and energy policy our findings are based on a dataset of 4968 experimental choices made by 414 german residential consumers collected in a stated preference survey

wind electricity in denmark a survey of policies their effectiveness and factors motivating their introduction this paper surveys the development of the policies supporting the introduction of wind electricity in denmark in the last 15 years with special attention to the new policy introduced after a 2 year long debate the aim of this paper is to explore the roles of financial support policy certainty and planning constraints in the diffusion of wind electricity in denmark and the reasons prompting the change of the system in the current decade it is discovered that political uncertainty has badly affected the effectiveness of the feed in law in the years immediately after its introduction with regard to the new system it is concluded that the change has been prompted by generous conditions under the feed in law and by the desire to facilitate the modernisation of old turbines it is also concluded that incentive based systems can be more effective than tradable quotas in promoting the modernisation of renewable plants this finding is relevant to the development of energy policy in countries such as germany and spain where the average age of wind turbines is much younger than those existing in denmark

the importance of seasonal variability and tactical responses to risk on estimating the economic benefits of integrated weed management seasonal variability is an important source of risk faced by farmers and regardless of an individual s attitude to risk there are options to tactically adjust production strategies as the outcomes of risk become known the objective of this article is to measure the economic benefits of alternative approaches to managing weeds one of the most serious production problems in australian cropping systems a bioeconomic model that combines weed biology crop growth and economics is developed to value the effects of seasonal variability and the role of tactical responses and sequential decision making in determining an optimal integrated weed management strategy this shows that there are substantial differences in the measured long term benefits from deterministic and stochastic simulations it is concluded that for research evaluation of technologies that involve complex biological and dynamic systems ignoring the impacts of seasonal variability responses to risk and sequential decision making can lead to an incorrect estimate of the economic benefits of a technology in this case study of optimal weed management strategies in australia the size of the error is high