energy economic and environmental discourses and their policy impact the case of ontario s green energy and green economy act abstract this paper examines the debates around the ontario s green energy and green economy act gegea as an energy and economic development strategy through comparative public policy and discourse analysis approaches the evidence regarding the economic impacts of the gegea is found to be almost entirely based on the results of economic modeling exercises critics and supporters of the legislation have arrived at very different conclusions through such exercises these outcomes are similar to those seen in other jurisdictions pursuing renewable energy initiatives such as feed in tariffs fits renewables obligations and portfolio standards a discourse analysis approach is employed to examine the reasons for the different conclusions being reached over the impacts of renewable energy initiatives differences in modeling approaches and assumptions are found to reflect differences in ideational perspectives on the part of the modelers with respect to the appropriate roles of markets and the state and the relationship between economic development and environmental sustainability in public policy the paper concludes with suggestions regarding the gathering and availability of information regarding economic development in the renewable energy sector and a discussion of potential ways to strengthen future efforts to understand the economic and environmental impact of renewable energy initiatives

the development of a market for sustainable coffee in the netherlands rethinking the contribution of fair trade in recent years researchers have observed the process of mainstreaming fair trade and the emergence of alternative sustainability standards in the coffee industry the underlying market dynamics that have contributed to these developments are however under researched insight into these dynamics is important to understand how markets can develop to favor sustainability this study examines the major developments in the market for certified coffee in the netherlands it finds that in the creation of a market for sustainable coffee decisions that significantly influence market creation are made in the lead companies retailers and coffee roasters these decisions are made possible by the availability of multiple systems of sustainability standards and by the existence of a small segment of loyal fair trade customers that ensured that sustainability remained an issue on the coffee market in the years before the market creation took off fair trade did not become the new rule in this process but it became the benchmark against which companies could compare themselves and the basis upon which they built in adopting or developing new standards that would be more feasible in their business models

do non socially responsible companies achieve legitimacy through socially responsible actions the mediating effect of innovation this study investigates the effects on organization s financial performances of first the extent to which the organizations are involved in controversial business activities and second their level of social performance these companies can be considered non socially responsible given the harmful nature of the activities they are involved in managers of these companies may still have incentives to pursue socially responsible actions if they believe that engaging on those actions will help them to achieve legitimacy and improve investors perception about them we develop a comprehensive methodology to investigate these corporate social performance csp related effects in a complex but specific setting to this end we analyze a sample of 202 us firms for the period 2005 2008 using a novel method in this area partial least squares our results indicate that contrary to the general findings in prior literature companies involved in controversial business activities which engage in csp do not directly reduce the negative perception that stakeholders have about them instead we found evidence of a positive mediation effect of csp on financial market based performance through innovation

management of social issues in supply chains a literature review exploring social issues actions and performance outcomes the social dimension of sustainable development and its impact on supply chains have so far received less attention than the environmental dimension the aim of the research is to explore the intersection between social issues corporate social responsibility csr actions and performance outcomes a structured literature review of social issues in supply chains is presented analysing the research published so far in peer reviewed publications linking csr and supply chain management allows the exploration of strategies and performance outcomes with a focus on social issues the corresponding responsible supply chain actions adopted by firms to address these issues are grouped into communication compliance and supplier development strategies social and economic as well as buyer and supplier performance are identified as the key outcomes but the interactions among these constructs would require further research this paper contributes to the understanding of managing social issues in supply chains by linking social issues responsible supply chain actions and performance outcomes the paper consolidates related research by offering an overarching conceptual framework and points to future research directions and simultaneously provides insights into the management of social issues in supply chains

the urgency and necessity of a different type of market the perspective of producers organized within the fair trade market the development of the certified fair trade market was initiated by a group of indigenous communities in mexico over time their vision of fair trade as a different type of market has become increasingly marginalized by an emphasis on poverty reduction this article presents their understanding of what fair trade should and should not be it presents the key principles of the fair trade market as effectiveness ecological sustainability social sustainability and more direct producer consumer relationships the key challenges that confront fair trade in living up to these principles are the need to democratize the formal structures of fair trade so as to give a greater voice to small producers and to link with other social movements to confront the dominant neo liberal trade regime

energy input for tomato production what economy says and what is good for the environment the central fars province is the main tomato producer region in southwest iran this study was undertaken to evaluate the energy consumption patterns of tomato production corresponding ghg emissions and relationships between inputs and output by a cobb douglass econometric model the changes in ghg emissions were also investigated to display if the result is in favor of the environment as well as economy the non hierarchical cluster analysis determined three groups of tomato farmers with respect to the energy inputs and tomato yield c1 c2 and c3 including 90 46 and 20 farmers respectively the findings showed that around 40 60 gj ha energy is needed to produce 54 70 ton ha tomato although the c1 farmers consumed around 20 gj ha higher energy than c3 they also had a higher output input energy ratio 1 15 and 1 12 respectively the ghg emission index ighg disclosed that energy efficiency indices cannot represent the environmental risks of energy inputs since some higher energy efficient groups also emitted higher carbon the econometric analysis revealed that some energy inputs significantly correlates with the yields of c1 and c2 farmers the highest marginal physical productivities mpps however indicated that tomato yield is most sensitive to machinery and chemicals energy inputs in the c1 and c2 respectively which should be considered first to increase in order to achieve productivity enhancement the result displayed that higher energy consumption according to the econometric models and mpps may lead to much higher co2 emissions compared to the current average emissions particularly when mpp is low hence it is suggested that production types with the highest mpps should be considered if change in energy inputs is desired in addition it is recommended that green econometric models are needed to evaluate balanced energy use consumption together with other agronomical economical and the environmental sustainability impact assessment criteria

fair trade standards corporate participation and social movement responses in the united states this article examines the development of and contestation over the standards for certified fair trade with particular attention to the u s context it charts fair trade s rapid growth in the united states since the 1999 advent of formal certification explores the controversies generated by the strategy of market mainstreaming in the sector and focuses on five key issues that have generated particularly heated contention within the u s fair trade movement it offers a theoretical framework based in the literatures on agrifood systems social movements and public choice economics for understanding the corporate response to alternative markets such as fair trade the article suggests a typology of responses by social movement actors to this increased corporate participation and assesses the relevance of the u s case for the future prospects of fair trade both in other national contexts and as an international movement

a managerial decision model of international cooperative venture formation this paper develops a model of international cooperative venture formation that is centered on the decisionmaking process of mne executives central issues for managerial decisions are developed from the organizational studies literature a framework delineating the sequence and criteria used in the decision to form international cooperative ventures is developed from these defined issues and from existing models propositions pertaining to the venture formation decision process are outlined

making room for smallholder cooperatives in tanzanian tea production can fairtrade do that the objective of this article is to examine the different ways that smallholders are brought into fairtrade certification schemes in the tanzanian tea industry we examine the different ownership relations of processing factories and the perceived benefits of these different arrangements we use descriptive qualitative analysis based on qualitative interviews and focus groups conducted between 2008 and 2010 to identify the significance between factory ownership organization and fairtrade certification we find that there is a movement toward innovation in the organizational strategies which includes new ownership arrangements of processing factories and outgrower contracts that have been associated with certified fairtrade production we also suggest that organizational innovation is significant for obtaining scheme success yet perceived benefits of and increased information about fairtrade production is independent from ownership shares in processing

organizational leadership ethics and the challenges of marketing fair and ethical trade this article critically evaluates current developments in marketing fair trade labelled products and no sweat manufactured goods and argues that both the fair trade and ethical trade movements increasingly rely on strategies for bottom up change converting consumers one cup at a time this individualistic approach which we call shopping for a better world must we argue be augmented by more collectivist approaches to affect transformative change specifically we look at the concept of mission driven organizations pursuing leadership roles in developing affinity relationships to promote fair and ethical trade and developing ethical spaces increasingly a range of organizations are restructuring their operations so that their mission is reflected in ethical practices throughout their operations including product sourcing and product sales first ethical purchasing policies operated by non profits and public agencies represent markets through which fair ethical products reach end consumers the efforts discussed to create ethical spaces through direct democracy and electoral mandate build on a broad based affinity with the principles of fair and ethical trade second we explore the potential for mission driven non profit organizations such as zoos and aquaria for merging their mission of conservation education with their marketing activities through the operation of their shops and cafes interesting initiatives to link the conservation message to food choices is being undertaken by a number of zoos and aquaria while there is scope for increased linkages in the giftware sold in their shops

the fair trade movement parameters issues and future research although fair trade has been in existence for more than 40 years discussion in the business and business ethics literature of this unique trading and campaigning movement between southern producers and northern buyers and consumers has been limited this paper seeks to redress this deficit by providing a description of the characteristics of fair trade including definitional issues market size and segmentation and the key organizations it discusses fair trade from southern producer and northern trader and consumer perspectives and highlights the key issues that currently face the fair trade movement it then identifies an initial research agenda to be followed up in subsequent papers

fair trade organic coffee production in nicaragua sustainable development or a poverty trap abstract this article assesses the impact of fair trade organic coffee production on the well being of small scale farmers in nicaragua studying the results of organic management is crucial for evaluating the advantages of fair trade because approximately half of all fair trade coffee is also organically certified a wide range of farmers representatives of cooperatives and export companies in nicaragua were interviewed during seven months of field work between 2005 and 2008 fair trade organic production raises farmer income when low intensity organic farming is an alternative to low intensity conventional farming however low intensity farming produces very little coffee in the case of the most marginalized farmers keeping these farmers in poverty with higher intensities of management the economic advantages of fair trade organic production largely depend on prices in the mainstream market

the economics of quality this paper develops a model of quality determination where the usual competitive equilibrium conditions hold the explicit form of quality considered is the wait required to obtain the product the analysis however is much more general being valid for products that have a characteristic z such that 1 demand is a function of price and a measure defined on z 2 costs are a function of output and the measure on z and 3 z is a function of output and capacity expected profit maximizing firms in equilibrium look like monopolistic competitors once constant quality is imposed however the perfect competitive results obtain

knowledge transfer in international acquisitions this paper reports on a multimethod study of knowledge transfer in international acquisitions using questionnaire data we show that the transfer of technological know how is facilitated by communication visits meetings and by time elapsed since acquisition while the transfer of patents is associated with the articulability of the knowledge the size of the acquired unit and the recency of the acquisition using case study data we show that the immediate post acquisition period is characterized by imposed one way transfers of knowledge from the acquirer to the acquired but over time this gives way to high quality reciprocal knowledge transfer

assessing the impact of fair trade coffee towards an integrative framework this article presents an impact assessment framework that allows for the evaluation of positive and negative local level impacts that have resulted from responsible trade interventions such as fair trade and ethical trade the framework investigates impact relating to 1 livelihood impacts on primary stakeholders 2 socio economic impacts on communities 3 organizational impacts 4 environmental impacts 5 policies and institutional impacts and 6 future prospects it identifies relevant local level stakeholders and facilitates the analysis of conflicting interests the framework was developed in the context of and is applied in this article to the fair trade coffee industry in northern nicaragua it was designed however so that it can be applied across commodity sectors and responsible trade initiatives it is able to do this by accommodating for differences in the social environmental political and institutional contexts of different areas and by taking into account the distinct nature of an initiative s overall objectives different levels of intervention and the full range of stakeholders involved

ethical value added fair trade and the case of cafe femenino this article engages various critiques of fair trade from its participation in commodification to providing a cover for fair washing corporations and argues that fair trade has the potential to answer the challenges contained within them if and when it initiates an ongoing process of developing the ethical valued added content of the label this argument is made in a number of ways first by distinguishing between economic and human development impacts and ethics this article argues that these impacts are necessary but not sufficient conditions for ethical trade second it engages the question of the possibility of ethical practice in economics generally developing the idea that when economics is concerned with securing the material basis of a broad range of life capacities it becomes ethical third fair trade practice itself is examined from this standpoint and is conceived of as both comprising a promising ethical value added practice as well as posing a problem in its current formulation that the framework of ethical value added can help understand and resolve finally an examination of these theoretical ideas in practice is undertaken through a case study of cafe femenino a fair trade coffee produced in peru in conclusion it is argued that for fair trade to build upon its economic and human impacts and therefore remain a meaningful ethical and economic alternative to corporate capitalism and globalization it must distinguish itself clearly in ethics from those market relations it wishes explicitly or implicitly to challenge

an exploration of opportunities for the growth of the fair trade market three cases of craft organisations businesses that maintain ethical standards have an advantage in the marketplace based on the increasing interest of consumers in products that have a social and ethical component fair trade organisations that adopt environmental social and ethical principles in trading are in a good position to make the most of this growing interest in the market however it is unclear whether fair trade organisations are taking full advantage of emerging market opportunities for ethically traded products this research explores this issue by describing the business strategies of three fair trade organisations that import and sell craft goods into western countries and evaluates them in the context of this growing market the research findings indicate that in order to remain in business fair trade craft organisations have had to adopt better business practices in recent years improving quality customer service and product offerings to customers however growth appears to be limited as distribution remains focused on a small niche market this paper explores the distribution strategies of two fair trade commodity organisations that are successfully reaching a wider customer base demonstrating that fair trade products have a unique selling advantage in the mainstream marketplace in conclusion fair trade craft organisations are not exploiting this market opportunity to the degree they should and will need to explore wider distribution and alternative business strategies to expand their market share

a behavioral perspective on negotiating international alliance this study examines the influence tactics of senior u s executives in negotiating international business alliances the strategy literature on alliances and the behavioral literature on negotiations were incorporated into a behavioral model of alliance negotiations constructs identified from transaction cost power dependence and game theories were integrated and linked to hypotheses describing negotiators influence tactics in alliance negotiations in examining eighty three alliance negotiations negotiator trust perception of a partner firm s alternatives conflict frame time horizon and cultural distance were found to affect negotiators tactics

control and performance in international joint ventures the authors examine the meaning of control in international joint ventures ijvs and the relationships of potential means of control in such organizations to the performance satisfaction of the foreign partner they propose a conceptual model that provides both a traditional ownership focused internalization perspective on those issues and an integrated approach combining a broader transaction cost interpretation of control with a resource input based bargaining power model a set of simultaneous structural equations with endogenous explanatory variables provides multiple possible paths from various resource and power inputs through different means of control to perceived performance satisfaction in such a model intermediate variables act both as dependent and independent variables thus the complex theoretical interactions of the variables are modeled more comprehensively and realistically than in single equation models to test the model and compare the theoretical relationships the authors used dat

in the name of conservation cafe practices and fair trade in mexico consumers concerns for the environment have led to the creation of niche markets quality certifications and labelling systems built by activists and ngos these systems were adopted by agribusiness such firms try to capture consumers and react to opinion campaigns whilst appropriating the conservation or fair discourse this leads to the rise of new forms of third party certifications of food production based on private standards and hence to new forms of contract relations between producers and buyers the nature of these relationships is not always evident in these new labels or in the discourse built to justify them this is particularly so in the case of goods produced in the south to be traded and sold in the north as the case of starbucks illustrates by the end of the 1990s starbucks operating through an ngo called conservation international ci arrived at the region of el triunfo in chiapas and contacted the producers cooperatives that were trying to find a market for their product ci promoted starbucks standards to raise the coffee quality and won the control over the production system meanwhile the producers forced to sell their coffee through the largest trade company amsa against whom the cooperatives were created lost the control over their own organization when some cooperatives refused the deal they suffered divisions but could survive thanks the fair trade ft network in chiapas

integrating agronomic principles into production function specification a dichotomy of growth inputs and facilitating inputs this article presents a general conceptual framework for integrating agronomic principles into economic production analysis we categorize inputs in crop production into growth inputs and facilitating inputs based on this dichotomy we specify an asymmetric production function the robustness of the asymmetric framework is tested using crop level panel data on potato production in the netherlands the test results do not reject the proposed framework and the asymmetric specification better represents the underlying production technology

mainstreaming and its discontents fair trade socially responsible investing and industry trajectories over time according to popular and academic accounts alternative trade initiatives such as fair trade organics forest certification and socially responsible investing sri almost invariably lose their oppositional stance and go mainstream that is they lose their alternative usually peripheral and often contrarian character in this paper i argue that this is not always the case and that the path to going mainstream is not always an unproblematic one i observe that while scholars have documented various aspects of specific alternative trade initiatives little comparative work has been done to theorize their different trajectories to advance the scholarship i compare two alternative trade movements fair trade and sri and develop three hypotheses the relation motivations hypothesis the material interests hypothesis and the organization of credibility hypothesis that explain why going mainstream has been so hotly contested in the fair trade movement but not the sri movement i articulate these hypotheses and evaluate their merits

aid delivery through non governmental organisations does the aid channel matter for the targeting of swedish aid this paper analyses whether aid channelled through non governmental organisations ngos is less affected by selfish donor motivations and better targeted to needy recipient countries than aid distributed by state agencies we employ tobit and probit models and make use of an exceptionally detailed database that allows an assessment of the allocation of swedish aid channelled through ngos in comparison to the allocation of swedish official aid our analysis provides mixed results on the one hand ngos appear to be altruistic as far as available indicators on political and commercial motivations of aid can tell on the other hand needs based targeting of aid by ngos turns out to be surprisingly weak gdp per capita of recipient countries shapes the allocation of official aid but not that of aid channelled through ngos the headcount of absolute poverty has a significantly positive effect on aid allocation but its impact is not particularly strong when ngos are involved overall the swedish case supports the sceptical view that ngos are not necessarily superior donors compared to state aid agencies

what do corporations have to do with fair trade positive and normative analysis from a value chain perspective there has been tremendous growth in the sales of certified fair trade products since the introduction of the first of these goods in the netherlands in 1988 many would argue that this rapid growth has been due in large part to the increasing involvement of corporations still participation by corporations in fair trade has not been welcomed by all the basic point of contention is that while corporate participation has the potential to rapidly extend the market for fair trade goods it threatens key aspects of what many see as the original vision of fair trade most notably a primary concern for the plight of small producers and the goal of developing an alternative approach to trade and development and may even be undermining its long term survival the primary purpose of this article is to explore the normative issues involved in corporate participation in fair trade in order to do that however it first provides a positive analysis of how corporations are actually involved in fair trade in order to achieve both of these ends the article draws upon global value chain analysis

empowering coffee traders the coffee value chain from nicaraguan fair trade farmers to finnish consumers this article analyzes the distribution of benefits from fair trade between producing and consuming countries fair trade and conventional coffee production and trade were examined in nicaragua in 2005 2006 and 2008 consumption of the respective coffees was assessed in finland in 2006 2009 the results indicate that consumers paid considerably more for fair trade certified coffee than for the other alternatives available although fair trade provided price premiums to producer organizations a larger share of the retail prices remained in the consuming country relative to conventional coffee trade paradoxically along with the certified farmers and cooperatives fair trade empowers roasters and retailers

fighting the tide alternative trade organizations in the era of global free trade abstract this paper explores the proliferation of fair trade organizations their products services and client groups in order to establish the impact of this movement although small in volume alternative trade represents a unique response to the relentless pursuit of free trade through the gatt wto process the economic underpinnings of both fair trade and subsidy programs in general such as the eu s stabilization of exchange system are evaluated ultimately alternative trade can provide significant assistance to targeted groups within developing countries including gains in production and export proficiency on the negative side fair trade is likely to prolong the dependence of developing countries on products with poor future prospects

mainstreaming fair trade coffee from partnership to traceability summary this article analyzes the recent growth of fair trade and the mainstreaming of this previously alternative arena focusing on coffee i identify a continuum of buyers ranging from mission driven enterprises that uphold alternative ideas and practices based on social ecological and place based commitments to quality driven firms that selectively foster fair trade conventions to ensure reliable supplies of excellent coffee to market driven corporations that largely pursue commercial industrial conventions rooted in price competition and product regulation using a commodity network approach my analysis illuminates the impacts of diverse buyer relations on producer groups and how relations are in some cases shifting from partnership to traceability

ethical objections to fairtrade the fairtrade movement is a group of businesses claiming to trade ethically the claims are evaluated under a range of criteria derived from the utilitarian ethic firstly if aid or charity money is diverted from the very poorest people to the quite poor or the rich there is an increase in death and destitution it is shown that little of the extra paid by consumers for fairtrade reaches farmers sometimes none it cannot be shown that it has a positive impact on fairtrade farmers in general but evidence suggesting it harms others is presented many of the weaknesses are due to an attempt to impose political views on farmers and others secondly the unfair trading criteria require that sellers do not lie about their product nor withhold information that might alter the decisions of a substantial proportion of buyers it is argued that the system only can exist because of the failure of the fairtrade industry to give the facts on what happens to the money and what it can be proved it achieves this unfair trading compromises the reputation of charities in general much of the trading may constitute the criminal offence of unfair trading in the eu

transforming or reproducing conventional socioeconomic relations introducing a regulationist framework for the assessment of fairtrade summary the certification based fair trade initiative is usually described as an alternative form of organizing production trade and consumption with the goal of advancing the situation of marginalized producers and workers while much of the fair trade literature has analyzed the system s direct impacts on its beneficiaries some strands have sought to determine its transformative potential vis a vis capitalist social relations in an attempt to contribute to the latter debate this paper introduces an analytical framework for the assessment of fairtrade built on the basis of the french regulation approach this perspective which focuses on the specific ways in which fairtrade structures and institutionalizes socioeconomic relations seeks to examine this system from a holistic perspective privileging the analysis of the qualitative changes it produces in economic institutions and structures this article presents the main assumptions and concepts developed by the regulation approach and proposes a case based research design that uses them to analyze how transformative fairtrade proves to be and the impacts it produces on specific economic sectors this methodological exposition is illustrated with examples from the case of fairtrade wine produced in argentina and consumed in the united kingdom

the institutionalization of fair trade more than just a degraded form of social action the context of economic globalization has contributed to the emergence of a new form of social action which has spread into the economic sphere in the form of the new social economic movements the emblematic figure of this new generation of social movements is fair trade which influences the economy towards political or social ends having emerged from multiple alternative trade practices fair trade has gradually become institutionalized since the professionalization of world shops the arrival of fair trade products in the food industry and the establishment of an official fair trade label with the strength that this institutionalization has generated fair trade can now be considered a real trade system that questions as much as it renews the traditional economic system in parallel this transformation has exacerbated the tensions within the movement which can be characterized as a clash between a radical militant pole and a softer more commercial one however it is not the actual institutionalization of fair trade which is being debated among fair trade actors on either side of the fence but rather the challenges inherent in finding an economic institutionalization acceptable to social economic movements therefore the institutionalization process of fair trade should not be seen as mere degradation of social action but rather as typical of the institutionalization process of new social economic movements if we need to worry about the highjacking and alteration of the fair trade movement by the dominant economic system the opposite is no less likely as new social economic movements contribute to an ethical restructuring of markets

the cooperative venture formation process a latent variable structural modeling approach this article addresses management process issues for forming cooperative ventures with an increased likelihood of subsequent success based on roos 1989 the cooperative venture formation process is conceptualized in terms of three theoretical constructs the extent of sufficient internal push for the project the breadth and depth of analytical scope and the strength of key stakeholder support these constructs are related to subsequent perceived performance data from sixty seven firms were collected and analyzed via latent variable structural modeling a partial least square pls one key contribution of this article is the modeling approach to strategic formation process it contributes to an existing but not very well developed theory regarding strategy formation processes the pls method used in this study is quite unique within strategy research as such it contributes to methodology development in the strategy research field the main managerial implication is that the process by which a cooperative venture is formed should largely be seen as a step by step approach not a discrete decision if the three fundamentals discussed in the article are thoroughly addressed we can up the ante for success during implementation and therefore subsequent performance

are fair trade goods credence goods a new proposal with french illustrations in the literature fair trade ft goods are usually associated with other products differentiated by process attributes such as organic food genetically modified gm food or child labour free clothing all of these products are regarded as credence goods this classification refers to the simplified definition of credence goods which describes product attributes which consumers cannot evaluate even after having consumed the good focusing on the characteristics of ft goods this article proposes a reassessment of the link between ft goods and credence properties as defined by darby and karni we first demonstrate that 1 the usual classification masks important particularities of ft goods compared to other goods with process attributes and 2 the full definition of credence goods may even provide a better description of the quality of ft goods however and this is our second theoretical contribution the lack of consensus among experts concerning ft standards and their level of efficiency encourage us to consider ft goods as indeterminate goods as defined by lupton this result leads us to suggest a new typology of product attributes summarized in an innovative diagram it sheds light on how competition between the different ft approaches works and why the ft market is still confined to a niche if not threatened with collapse we mainly illustrate our theoretical analysis with observations relating to the french ft market and institutions

in the market but not of it fair trade coffee and forest stewardship council certification as market based social change summary this paper discusses two well known market based social change initiatives fair trade coffee and forest stewardship council certification which harness market forces to pursue social and environmental objectives a serious challenge for both is to operate in the conventional market without undermining their original objectives a global commodity chain analysis approach is combined with insights from economic sociology embeddedness theory to explore the social cultural and organizational factors shaping the initiatives governance structures both initiatives are seen to move along opposite organizational trajectories but face similar pressures from conventional market logics practices and dominant actors a preliminary framework is proposed for comparative assessment focusing on distribution of benefits how conventional market institutions may be questioned and how internal governance manages diverse stakeholder interests and influence