spatial competition in the network television industry we present an empirical study of spatial competition and a methodology to estimate demand for products with unobservable characteristics using panel data we estimate a discrete choice model with latent product attributes and unobserved heterogeneous consumer preferences our application of the methodology to the network television industry yields estimates that are consistent with experts views given our estimates we compute nash equilibria of a product location game and find that firms observed strategies such as the degree of product differentiation are generally optimal discrepancies between actual and optimal strategies reflect the networks adherence to rules of thumb and possible bounded rationality behavior copyright 2001 by the rand corporation

not all rivals look alike estimating an equilibrium model of the release date timing game a very serious game of strategy is at work a cross between chess and chicken which studio distribution chiefs play year round but with increasing intensity during the summer and holiday release period new york times december 6 1999 hubris hubris if you only think about your own business you think i ve got a good story department i ve got a good marketing department we re going to go out and do this and you don t think that everybody else is thinking the same way in a given weekend in a year you ll have five movies open and there s certainly not enough people to go around joe roth chairman of walt disney studios answering a question about the large number of major movies opening within days of each other los angeles times december 31 1996 i introduction the number of americans who go to the movies varies dramatically over the course of the year and sometimes more than doubles within a period of two weeks at the same time the first week accounts for almost 40 of the box office revenues of the average movie the combination of these two facts makes the timing of launching a new movie a major focus of attention for distributors of movies with virtually no subsequent price competition the movie s release date is one of the main short run vehicles by which studios compete with each other in this paper i develop and estimate a model of discrete games which allows me to analyze this release date timing game most empirical industry studies focus on price and quantity competition taking other product characteristics as given in many industries however prices play a very small role and competition is channeled through other product attributes the entertainment industry is a prime example competition among movies television programs or broadway shows is on nonmonetary product attributes such as content advertising and time therefore understanding competition in such industries requires a model that endogenizes some of these product attributes especially those that can be changed in the short run this paper provides a framework in which release decisions can be endogenized and nonprice competition can be analyzed the absence of price competition is useful because it allows the focus of the analysis to be on the timing dimension without relying on assumptions about the nature of the postrelease price competition 1 together with the frequent timing decisions associated with different movies this makes the motion picture industry quite attractive for empirical analysis of the timing game this industry however is not the only example in which timing decisions play a central role similar timing considerations are also important in the release decisions of books compact disks and other new products as well as in the scheduling decisions of major events television programs flight schedules and promotional sales 2 when taking on a new project distributors of movies typically plan for a friday release which falls within a relatively short window of time carefully chosen to match the type of the movie this makes the choice of the release date a very discrete one the exact friday within the season is generally determined by a strategic timing game played among distributors before each release season distributors scramble to release their movies on big holiday weekends when demand is high when doing so each distributor tries to release on the attractive holiday weekend and at the same time to deter competitors from doing the same the extent to which distributors are successful in doing so largely depends on the quality of the movies at their disposal and on the way they can compete with movies released by other studios thus modeling this timing game must account for the asymmetries among movies and for the variation in these asymmetries across release seasons specifically i develop and estimate a sequential move game with private information i assume that the observed release date decisions are the equilibrium outcome of such a game

utility covariances and context effects in conjoint mnp models experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences the data from such experiments have been typically analyzed with the multinomial logit mnl model however there are several problems associated with the standard mnl model because it is based on the assumption that the error terms of the underlying random utilities are independent across alternatives choice sets and subjects the multinomial probit model mnp is well known to alleviate this assumption of independence of the error terms accounting for covariances in utilities in modeling choice experiments with the mnp is important because variation of the coefficients in the choice model may occur due to context effects previous research has shown that subjects utilities for alternatives depend on the choice context that is the particular set of alternatives evaluated simonson and tversky s tradeoff contrast principle describes the effect of the choice context on attribute importance and patterns of choice they distinguish local contrast effects which are caused by the alternatives in the offered set only and background contrast effects which are due to the influence of alternatives previously considered in choice experiments these effects are hypothesized to cause correlations in the utilities of alternatives within and across choice sets respectively the purpose of this study is to develop an mnp model for conjoint choice experiments this model is important for a more detailed study of choice patterns in those experiments in developing the mnp model for conjoint choice experiments several hurdles need to be taken related to the identification of the model and to the prediction of holdout profiles to overcome those problems we propose a random coefficients rc model that assumes a multivariate normal distribution of the regression coefficients with a rank one factor structure on the covariance matrix of these regression coefficients the parameters in this covariance matrix can be used to identify which attributes and levels of attributes are potentional sources of dependencies between the alternatives and choice sets in a conjoint choice experiment we present several versions of this model moreover for each of these models we allow utilities to be either correlated or independent across choice sets the independent probit ip model is used as a benchmark given the dimensionality of the integrations involved in computing the choice probabilities the models are estimated with simulated likelihood where simulations are used to approximate the integrals involved in the choice probabilities we apply and compare the models in two conjoint choice experiments in both applications the random coefficients mnp model that allows choices in different choice sets to be correlated rc displays superior fit and predictive validity compared with all other models we hypothesize that the difference in fit occurs because the rc model accommodates correlations among choice sets that are caused by background contrast effects whereas the model that treats choice sets as independent irc accounts for local contrast effects only the irc model shows superior model fit compared with the ip model but its predictions are worse than those of the ip model we find differences in the importance of local and background contrast effects for choice sets containing different numbers of alternatives the background contrast effect may be stronger for smaller choice sets whereas the local contrast effect may be stronger for bigger choice sets we illustrate the differences in simulated market shares that are obtained from the rc irc and ip models in three hypothetical situations product modification product line extension and the introduction of a me too brand in all of those situations substantially different market shares are predicted by the three models which illustrates the extent to which erroneous predictions may be obtained from the misspecified irc and ip models

the generalized multinomial logit model accounting for scale and coefficient heterogeneity the mixed or heterogeneous multinomial logit mixl model has become popular in a number of fields especially marketing health economics and industrial organization in most applications of the model the vector of consumer utility weights on product attributes is assumed to have a multivariate normal mvn distribution in the population thus some consumers care more about some attributes than others and the iia property of multinomial logit mnl is avoided i e segments of consumers will tend to switch among the subset of brands that possess their most valued attributes the mixl model is also appealing because it is relatively easy to estimate recently however some researchers have argued that the mvn is a poor choice for modelling taste heterogeneity they argue that much of the heterogeneity in attribute weights is accounted for by a pure scale effect i e across consumers all attribute weights are scaled up or down in tandem this implies that choice behaviour is simply more random for some consumers than others i e holding attribute coefficients fixed the scale of their error term is greater this leads to a scale heterogeneity mnl model s mnl here we develop a generalized multinomial logit model g mnl that nests s mnl and mixl by estimating the s mnl mixl and g mnl models on 10 data sets we provide evidence on their relative performance we find that models that account for scale heterogeneity i e g mnl or s mnl are preferred to mixl by the bayes and consistent akaike information criteria in all 10 data sets accounting for scale heterogeneity enables one to account for extreme consumers who exhibit nearly lexicographic preferences as well as consumers who exhibit very random behaviour in a sense we formalize below

the mirage of floating exchange rates this note summarizes some of the highlights of my longer paper with guillermo calvo fear of floating many emerging market countries have suffered financial crises one view blames soft pegs for these crises adherents to that view suggest that countries move to corner solutions hard pegs or floating exchange rates we analyze the behavior of exchange rates reserves and interest rates to assess whether there is evidence that country practice is moving toward corner solutions we focus on whether countries that claim they are floating are indeed doing so we find that countries that say they allow their exchange rate to float mostly do not there seems to be an epidemic case of fear of floating

a factor analytic probit model for representing the market structure in panel data internal market structure analysis infers both brand attributes and consumer preferences for those attributes from preference or choice data the authors exploit a new method for estimating probit models from panel data to infer market structures that can be displayed in few dimensions even though the model can represent every possible vector of purchase probabilities

short run needs and long term goals a dynamic model of thirst management beverage consumption occurs many times a day in response to short run needs that fluctuate we develop a model in which consumers are heterogeneous in self regulating consumption by balancing short run needs e g hydration and mood with long term goals e g health the model has two novel features 1 utility depends on the match between occasion specific needs and product attributes and 2 dynamics of consumption and stockpiling are at the level of product attributes we estimate the model using unique intraday beverage consumption activity and psychological needs data we find that only a third of individuals do not self regulate of the two thirds who self regulate over 40 self regulate adaptively based on past choice whereas 25 self regulate both adaptively and anticipating future needs our attribute need match model enables us to assess unmet demand for new products with attributes that match co occurring occasion specific needs specifically we find that a product satisfying a combination of health hydrating needs expands overall beverage consumption by as much as 5 our framework of modeling heterogeneity in self regulation by balancing short run needs with long term goals is more broadly applicable in contexts where situational needs vary and long term effects are gradual and hard to discern e g nutrition smoking and preventive health care

why have private savings rates in the united states and canada diverged abstract one of the central questions in macroeconomics for many years has been whether government policy can affect private saving rates and if so to what extent and through what channels the question has remained controversial because as with other macroeconomic questions experiments to check divergent hypotheses cannot be deliberately performed so economists must rely upon the often dubious evidence from the limited experiments with which nature and history have endowed us this paper discusses the results of an exceptionally good natural experiment that has been provided by canada and the u s over the past thirty five years after moving in tandem for almost twenty five years american and canadian private saving rates have diverged dramatically over the last decade the primary conclusion emerging from our analysis of this phenomenon is that tax policies can have a potent impact on private savings behavior differences in tax structures and in the interactions of taxation and inflation appear to be important factors explaining the divergent behavior of the american and canadian private savings rates recognizing the importance of asset revaluations caused partially but not entirely by tax effects also helps to explain the different behavior of u s and canadian savings there may also be a relationship between government deficits and the private savings differential

the link between inflation and output variability in canada one of the costs of high levels of inflation may be misperceptions of relative prices and excessive volatility in sectoral output this paper therefore examines the relationship between the level of inflation and sectoral output growth variability in canada from 1961 1 to 1995 4 despite the substantial variation in inflation over this period the authors find little evidence of an impact of the level of inflation on variability of sectoral output growth their results indicate that the oil price and the real exchange rate are significantly correlated with the variability of output growth across sectors

competitive maps the structure underlying asymmetric cross elasticities a special case of three mode factor analysis is used to portray the systematic structure underlying asymmetric cross elasticities for a broad class of market share attraction models analysis of the variation over retail outlets and weeks reveals competitive patterns corresponding to sales for the major brands in the market as well as patterns reflecting shelf price competition analysis of the brand domain results in a joint space one set of brand positions portrays how brands exert influence over the competition the other set of points portrays how brands are influenced by others the interset distances angles provide direct measures of competitive pressures maps are formed as spatial representations of each of the competitive patterns discovered

a probabilistic choice model for market segmentation and elasticity structure marketing scholars commonly characterize market structure by studying the patterns of substitution implied by brand switching though the approach is useful it typically ignores the destabilizing

the asymmetric information model of state dependence marketing researchers and practitioners are interested in consumer loyalty because of its managerial consequences previous empirical studies find that consumers are loyal not only to a brand but also to a firm umbrella brand that is even when firms offer new products consumers tend to continue to purchase from the same firm this repeat purchase behavior might result from state dependence or from heterogeneity the meaning of state dependence is that the current choice behaviorally depends on the previous one the traditional model of state dependence assumes that the previous choice affects the current utility this study suggests another source of state dependence the previous choice affects the current information set specifically the model assumes that the consumer a knows the attributes of the new product offered by the firm from which he she purchased in the previous period b is uncertain about the attributes of the new products offered by the other firms c can obtain full information about the attributes of all the products through a costly search and d if the consumer decides not to search he she purchases the new product offered by the firm from which he she purchases in the previous period it is shown that state dependence can result either from the effect of previous choices on the current utility or from its effect on the current information set this theoretical result raises the following question what kind of data does a researcher need in order to distinguish between the two sources of state dependence this study shows that the two sources can be distinguished with a standard panel data set in other words although the new source of state dependence is based on the search activity of consumers there is an identifying factor that enables a researcher to detect such activity even without direct data on search the empirical distinction is possible because the behavioral implications of the two sources of state dependence are different they differ in the effect of product attributes on the repeat purchase probability the following example partially illustrates this result there are two firms a and b the consumer purchased a product from firm a in period t 1 the only product attribute is x and the utility is a linear function of x one aspect of our findings is that in the traditional model of state dependence a change in both x a and x b that leaves the difference between them x a x b unchanged neutral change hereinafter has no effect on the repeat purchase probability however such a change does affect the repeat purchase probability in the asymmetric information model of state dependence this is only one aspect of the finding the implications of the models differ in a more general fashion the intuition of this result is the following a neutral change has no effect on the repeat purchase probability in the traditional model of state dependence because it does not affect the difference between the utilities from both alternatives in the asymmetric model of state dependence the consumer s decision process consists of two stages first he decides whether to search for information about the other alternative or not then if he searches for information he chooses the alternative that maximizes his utility in the second stage a neutral change has no effect on choices since such a change does not affect the difference between the utilities from the two alternatives in the first stage the consumer knows x a but does not know x b it turns out that in this stage a neutral change does affect the search decision when for example both x s decrease and the utility is a positive function of x the probability of search increases and thus the repeat purchase probability decreases the proposed source of state dependence is examined using structural estimation and panel data on television viewing choices in the united states controlling for both observed and unobserved heterogeneity it is found that the suggested source is more important in creating repeat purchase than the traditional one for most of the population 71 this indicates that what was considered by previous studies to result from the dependence of consumer utility on their previous choices is at least partially due to the effect of the previous choices on consumers information set the distinction between the two sources of repeat purchase is important because ignoring the informational explanation may lead to incorrect theoretical and empirical conclusions for example price discounts to induce trial are more important for consumers whose utility depends on previous choices while advertising is more effective for those whose information set depends on previous choices

speculative profit opportunities in the canadian foreign exchange market 1974 78 this paper shows that a number of simple theoretically based exchange rate models could have been used to speculate profitably in the canada united states exchange market over the period 1974 78 and that these unexploited profits were surprisingly large estimated models and autoregressive forecasts of their explanatory variables based only on information available at each point in time were used to take uncovered positions based on the forecasted direction of forward rate error these unexploited profits provide strong evidence of market inefficiency and or the existence of a time varying risk premium possibilites de profits speculatifs sur le marche des changes canada etats unis 1974 78 ce memoire montre qu on aurait pu faire bon usage d un certain nombre de modeles theoriques simples du taux de change entre le canada et les etats unis pour speculer avec profit sur le marche des changes canada etats unis entre 1974 et 1978 il semble que la taille de ces profits non encaisses est etonnamment considerable l auteur utilise des modeles et des previsions a partir de specifications autoregressives pour obtenir la valeur des variables independantes en utilisant seulement les renseignements disponibles a tout moment donne afin de definir les positions speculatives a decouvert suggerees par la direction prevue de l erreur dans le taux de change sur le marche a terme l existence de tels profits non exploites suggere l existence d inefficacite dans le inarche et ou l existence d une prime de risque qui varie avec le temps

cast demographics unobserved segments and heterogeneous switching costs in a television viewing choice model abstract an accurate television viewing choice model is an important tool for television executives and advertisers the authors present a new viewing choice model which differs from the traditional rust alpert model in three ways 1 it introduces a new show characteristic the demographic characteristics of a show s cast 2 it allows the preferences over the traditional show categories to be a function of both observable and unobservable individual characteristics and 3 it allows the cost of switching among the viewing alternatives to vary across show types and individual characteristics cross validated predictive testing shows that this model fits the data better than the rust alpert model does furthermore the authors demonstrate that network executives can improve ratings by using this model the authors predict that by following their scheduling strategies in particular by broadcasting comedies after 10 00 p m abc cbs and nbc could have increased their average ratings by 12 9 7 5

trades of the living dead style differences style persistence and performance of currency fund managers abstract we make use of a new database on daily currency fund manager returns over a three year period 2005 2008 this higher frequency data allows us to estimate both alpha measures of performance and beta style factors on a yearly basis which in turn allows us to test for persistence we find no evidence to support alpha persistence a manager s alpha in one year is not significantly related to his alpha in the prior year on the other hand there is substantial evidence for style persistence funds that rely on carry trend or value trading or with a long short bias toward currency volatility are likely to maintain that style in the following year in addition we are able to examine the performance of managers that survive through the entire sample period versus those that drop out we find significant differences in both the investment styles of living versus deceased funds as well as their realized alpha performance measures we conjecture that both style differences and ineffective market timing rather than market conditions have impacted performance outcomes and induced some managers to close their funds

have structural changes eliminated the out of sample ability of financial variables to forecast real activity after the mid 1980s evidence from the canadian economy this article evaluates how consistently reliable the information content of individual financial variables is for canada s future output growth we estimate the timing of structural changes in linear growth models and check robustness to specification changes multiple breaks and business cycle asymmetry our simulated out of sample forecast evaluation strategy using the mean square error f type mse f and the new encompassing enc new tests shows that the leading information content of most financial variables for canada s future gross domestic product gdp growth has deteriorated substantially after 1984 04 but the 1 3 year term spread exhibits a consistently reliable predictive ability at the 1 and 2 quarter horizons and has significant forecasting ability at the 8 quarter horizon also the real m1 money growth has regained its ability to forecast output growth since 1991 01

brands as beacons a new source of loyalty to multiproduct firms abstract this study provides evidence that a multiproduct firm s portfolio of products affects consumer purchase decisions about each of the firm s products the authors present a theory that explains this empirical regularity the theory involves revising the information set of consumers to include the profile of multiproduct firms the authors show that revision of the information set in this way introduces a new source of consumer loyalty and explains interesting empirical regularities in consumer behavior for example consumers are loyal to a multiproduct firm even when it does not offer a product that matches their preferences better than a product of competing firms the authors estimate the model and test its implications using panel data on television viewing choices the estimated model also allows for state dependence parameters and unobserved heterogeneity the empirical results support the model and its implications the model offers a parsimonious framework for brand extension strategies and

using neoclassical consumer choice theory to produce a market map from purchase data this article presents a new model for estimating the spatial representation of objects and preference vectors from actual choice behavior of individuals or households it is based on neoclassical economic theory of consumer choice the model integrates both decisions of which good s to buy and the quantity of purchase overall preference is decomposed into price effects and intrinsic preference for the good a maximum likelihood method for estimating the model parameters is described and illustrated using choice data of ketchup brands collected by the use of electronic supermarket scanners

decision making under uncertainty capturing dynamic brand choice processes in turbulent consumer goods markets we construct two models of the behavior of consumers in an environment where there is uncertainty about brand attributes in our models both usage experience and advertising exposure give consumers noisy signals about brand attributes consumers use these signals to update their expectations of brand attributes in a bayesian manner the two models are 1 a dynamic model with immediate utility maximization and 2 a dynamic forward looking model in which consumers maximize the expected present value of utility over a planning horizon given this theoretical framework we derive from the bayesian learning framework how brand choice probabilities depend on past usage experience and advertising exposures we then form likelihood functions for the models and estimate them on nielsen scanner data for detergent we find that the functional forms for experience and advertising effects that we derive from the bayesian learning framework fit the data very well relative to flexible ad hoc functional forms such as exponential smoothing and also perform better at out of sample prediction another finding is that in the context of consumer learning of product attributes although the forward looking model fits the data statistically better at conventional significance levels both models produce similar parameter estimates and policy implications our estimates indicate that consumers are risk averse with respect to variation in brand attributes which discourages them from buying unfamiliar brands using the estimated behavioral models we perform various scenario evaluations to find how changes in marketing strategy affect brand choice both in the short and long run a key finding obtained from the policy experiments is that advertising intensity has only weak short run effects but a strong cumulative effect in the long run the substantive content of the paper is potentially of interest to academics in marketing economics and decision sciences as well as product managers marketing research managers and analysts interested in studying the effectiveness of marketing mix strategies our paper will be of particular interest to those interested in the long run effects of advertising note that our estimation strategy requires us to specify explicit behavioral models of consumer choice behavior derive the implied relationships among choice probabilities past purchases and marketing mix variables and then estimate the behavioral parameters of each model such an estimation strategy is referred to as structural estimation and econometric models that are based explicitly on the consumer s maximization problem and whose parameters are parameters of the consumers utility functions or of their constraints are referred to as structural models a key benefit of the structural approach is its potential usefulness for policy evaluation the parameters of structural models are invariant to policy that is they do not change due to a change in the policy in contrast the parameters of reduced form brand choice models are in general functions of marketing strategy variables e g consumer response to price may depend on pricing policy as a result the predictions of reduced form models for the outcomes of policy experiments may be unreliable because in making the prediction one must assume that the model parameters are unaffected by the policy change since the agents in our models choose among many alternative brands their choice probabilities take the form of higher order integrals we employ monte carlo methods to approximate these integrals and estimate our models using simulated maximum likelihood estimation of the dynamic forward looking model also requires that a dynamic programming problem be solved in order to form the likelihood function for this we use a new approximation method based on simulation and interpolation techniques these estimation techniques may be of interest to researchers and policy makers in many fields where dynamic choice among discrete alternatives is important such as marketing decision sciences labor and health economics and industrial organization

on the performance of nominal income targeting as a strategy for monetary policy in a small open economy abstract there is a great deal of support for nominal income targeting in the literature on strategies for monetary policy in a closed economy framework is nominal income targeting equally attractive in a small open economy this paper compares nominal income targeting to alternative monetary policy rules in a stochastic macro model for a small open economy we find that both the weighting in the overall price level of the exchange rate and foreign prices and the elasticity of output supplied with respect to the real exchange rate are important factors in assessing the attractiveness of nominal income targeting in a small open economy where the size of both parameters is not negligible a rule targeting the overall price level may actually be preferred to nominal income targeting

identifying booms and busts in house prices under heterogeneous expectations we introduce heterogeneous expectations in a standard housing market model linking housing rental levels to fundamental buying prices using quarterly data we estimate the model parameters for eight different countries us uk nl jp ch es se and be we find that the data support heterogeneity in expectations with temporary endogenous switching between fundamental mean reverting and trend following chartists beliefs based on their relative performance for all countries we identify temporary house price bubbles amplified by trend extrapolation and crashes reinforced by fundamentalists the qualitative predictions of such non linear models are very different from standard linear benchmarks with important policy implications the fundamental price becomes unstable e g when the interest rate is set too low or mortgage tax deductions too high giving rise to multiple non fundamental equilibria and or global instability

fundamentals versus the leading index the forecasting of canada s output growth since 1991 an encompassing approach we evaluate the ability of statistics canada s composite leading index to forecast canada s real gross domestic product gdp growth rate in the backdrop of the duguay 1994 jme model and also the dynamic and the error correction variants of the duguay model that already include the fundamentals of the canadian business cycle the results show that integrating the index in these models substantially improve the in sample fit of the models and also provide an explanation for the perplexingly large influence of the us real gdp on aggregate spending in the canadian economy out of sample forecasts over the inflation targeting regime january 1991 april 2004 evaluated using the forecast encompassing tests confirm that the index contains an important amount of new information about the future growth rate quite apart from the information contained in the fundamentals

the ricardian approach to budget deficits persistent budget deficits have increased economists interest in theories and evidence about fiscal policy this paper develops the ricardian approach and contrasts it with standard models the discussion considers from major theoretical objections to ricardian equivalence finite lifetimes imperfect capital markets uncertainty about future taxes and incomes and the distorting effects of taxation the paper then considers empirical evidence on interest rates consumption and saving and current account deficits the conclusion is that the ricardian approach is a useful first order approximation and that this approach will probably become the benchmark model for assessing fiscal policy this abstract was borrowed from another version of this item

causality links between consumer and producer prices some empirical evidence this paper reexamines the relationship between consumer and producer prices in the g7 countries united states canada germany france italy united kingdom and japan and it improves on the existing literature in two ways first it takes into account causality links arising from the transmission mechanism of monetary policy which are generally overlooked second it employs the causality testing method for unstable systems recently introduced by toda and yamamato 1995 which results in standard asymptotics thereby obtaining valid statistical inference the empirical results are consistent with the conventional wisdom according to which there is unidirectional causality running from producer to consumer prices bidirectional causality or even no significant links only being found when the causality links reflecting the monetary transmission mechanism are ignored

a reply to a comment on is having more channels really better a model of competition among commercial television broadcasters liu et al liu y d s putler c b weinberg 2004 is having more channels really better a model of competition among commercial television broadcasters marketing sci 23 1 120 133 examine the television broadcast industry using a model in which profit maximizing broadcasters seek to gain viewers by choosing the type of program to offer and by spending money to set program quality allowing broadcasters to sell access to those viewers through inserted advertisements at a fixed rate per viewer wu and chou wu c s chou 2006 commentary on is having more channels really better a model of competition among commercial television broadcasters marketing sci 25 5 541 545 argue that the duopoly result for a certain range of the cost parameter in liu et al is not a pure strategy nash equilibrium they further propose some modifications to the original model to restore liu et al s results in this reply we demonstrate how a single strategy not included in the strategy space of the liu et al duopoly model leads to the difference between our analysis and that of wu and chou while we had intended to rule out this strategy the text was not entirely clear on this issue wu and chou s comment provides an opportunity to clarify the situation we provide both empirical and theoretical support for excluding this strategy which allows us to focus on the more plausible competitive situations in television broadcasting we also reply to wu and chou s other comments on several issues such as the relative importance of program type versus quality

the real interest rate and aggregate supply abstract this paper analyzes the effects of the anticipated real interest rate on aggregate supply variables in a model where time to produce and variable capital utilization play a crucial role the potential importance of the present mechanism for business cycle theory lies in its ability to generate positive co movements of employment capital utilization labor productivity output and investment these variables are predicted to be affected negatively by the real interest rate reduced forms for output and employment are derived and tested with canadian data taking estimates of the real interest rate prevailing in the united states as the relevant exogenous price

risk uncertainty and exchange rates this paper is motivated by two facts failure of log linear empirical exchange rate models of the 1970 s and the observed variability of risk premiums in the forward market rational maximizing models predict that changes in conditional variances of monetary policies government spendings and income growths affect risk premiums and induce conditional volatility of exchange rates i examine theoretically how changes in these exogenous conditional variances affect the level of the current exchange rate and attempt to quantify the extent that this channel explains exchange rate volatility using autoregressive conditional heteroscedastic models

can implied volatility predict returns on the currency carry trade abstract currency carry strategies have long positions in currencies with a high interest rate and short positions in currencies with a low interest rate currency carry strategies have generated about 5 4 return per annum sharpe ratio 0 57 over the period december 1996 to may 2014 however during the recent financial crisis the carry strategy suffered losses of up to 20 on invested capital we investigate whether investors could have used the implied option volatility index on the us equity market the vix or the option implied volatility index from g7 currencies the vxy to time the currency carry trade we examine a large set of timing strategies and find that for some specific settings excess returns can be as large as 2 5 per annum however when we take into account that we investigated many trading strategies these excess returns turn out not to be statistically significant hence our findings cast doubt on implied volatility as a stand alone timing indicator for currency carry trading in real life portfolio decisions

inertia and variety seeking in a model of brand purchase timing previous research on state dependence indicates that a brand s purchase probabilities vary over time and depend on the levels of inertia and variety seeking and on the identity of the previously purchased brand brand choice probabilities obtained from models such as the logit and the probit are however fixed over time conditional on the previous brand purchased and on the levels of marketing variables consequently state dependence has largely been studied as a time invariant phenomenon in brand choice models with the levels of inertia and variety seeking assumed to be constant over time to account for the time varying nature of state dependence would require a model in which brand switching probabilities depend upon interpurchase times one modeling framework that can account for this dependence is based on the hazard function approach the proposed approach works as follows all other factors being equal an inertial household purchasing a brand on a particular occasion is most likely to repurchase that brand on the next occasion if the household switches it will be to a brand located perceptually close in attribute space to the previously purchased brand in other words an inertial household has the highest switching hazard for the same origin and destination brands with a progressively lower hazard rate for brands perceptually located farther and farther away from the origin brand the amount by which the hazard is lowered depends upon the perceptual distance and the inertia level of the household on the other hand if the household is variety seeking the most likely brand purchased would be a brand located farthest away from the previously purchased brand in attribute space in other words the hazard rate of repurchase is the lowest with the rate increasing with the distance of the destination brand from the origin brand and the level of that household s variety seeking tendency the effects of inertia and variety seeking are therefore incorporated at the attribute level into a brand purchase timing model in doing so we attempt to provide greater insight into the nature of state dependence in models of purchase timing our model and estimation procedure will enable us to distinguish between households that are inertial and those that are variety prone in addition to accounting for state dependence the model also accounts for the effects of unobserved heterogeneity among households in their brand preferences and in their sensitivities to marketing activities a majority of studies in marketing using the hazard function approach to investigate purchase timing have not accounted for heterogeneity in marketing mix effects the study integrates recent methods that incorporate the effects of inertia and variety seeking in brand choice models with a semi markov model of purchase timing and brand switching the proposed model enables us to 1 infer market structure via a perceptual map for the sample households and 2 investigate implications for the introduction of a line extension we provide empirical applications of the proposed method using three different household level scanner panel data sets we find that differing levels of inertia and variety seeking characterize the three data sets the findings are consistent with prior beliefs regarding these categories in addition our results indicate that the nature of interbrand purchase timing behavior depends upon the extent of inertia or variety seeking in the data we are also able to characterize the structure of the three product markets studied this provides implications for interbrand rivalry in the market further we demonstrate how the model and results can be used to predict the location of a line extension in the perceptual space of households finally we obtain implications for the timing of brand promotions

choice map inferring a product market map from panel data this paper describes choice map a model that infers a product market map from panel data choice map is a stochastic brand choice model a random utility quantal choice model and a multidimensional scaling procedure choice map combines the parsimony of stochastic choice models the rationale of random utility models and the ability of multidimensional scaling procedures to simultaneously infer both brand positions and consumer preferences from preference choice data choice map assumes that consumers have stationary purchase probabilities for the observational period which makes the model best suited to frequently bought mature product categories neither experimental nor survey data are required traditional mapping methods that scale such data may not yield the same structure for low involvement products as will a procedure like choice map that scales behavioral data choice map s descriptive and predictive validity exceeds that of an alternative stochastic brand choice model the dirichlet multinomial for a test data set

a unified approach to identifying estimating and testing demand structures with aggregate scanner data a one to one map between a specific demand structure and a restricted cross elasticity matrix is developed and tested using a random utility model the resulting demand structure can be used to evaluate a firm s ability to differentiate its products and can help determine if demand is characterized by factors that are easy to change similar brands are assumed to share common attributes that are stochastically evaluated by the consumer resulting in a random utility model with correlated errors the map results in more precise cross elasticity estimates and can be used to both identify and test possible structures

estimation of latent class models with heterogeneous choice probabilities an application to market structuring recently grover and srinivasan developed a latent class based approach to analyze market structure by using brand switching data the authors provide an iterative maximum likelihood procedure for

an empirical investigation of private label supply by national label producers private labels pls are ubiquitous in several categories including groceries apparel and appliances however existing empirical work has not examined the differential impact of various upstream supply arrangements for pl products or the strategic motives for pl supply to do so requires one to model the interaction between private and national label nl products both upstream and downstream while accounting for strategic behavior on the part of manufacturers and retailers and retaining essential differences between nl and pl products we build a model that satisfies these requirements and lets us answer our two research questions first can an nl firm profit from being an outsourced pl supplier second what are the upstream and downstream impacts of different pl supply arrangements we answer these questions by modeling private labels as homogenous products at wholesale but as differentiated products at retail in contrast national label products are differentiated at both wholesale and retail levels using structural model estimates for fluid milk in a major metropolitan area we conduct three counterfactual experiments we find that both nl producers and retailers profit from adding private labels we also find that a vertically integrated supply of pl leads to lower prices for end consumers

discrete choice models with multiple unobserved choice characteristics since the pioneering work by daniel mcfadden utility maximization based multinomial response models have become important tools of empirical researchers various generalizations of these models have been developed to allow for unobserved heterogeneity in taste parameters and choice characteristics here we investigate how rich a specification of the unobserved components is needed to rationalize arbitrary choice patterns in settings with many individual decision makers multiple markets and large choice sets we find that if one restricts the utility function to be monotone in the unobserved choice characteristics then up to two unobserved choice characteristics may be needed to rationalize the choices

on the biasedness of forward foreign exchange rates irrationality or risk premia in this article the authors reconsider the k a froot and j a frankel 1989 results on the sources of forward discount bias they question the economic validity of some estimation restrictions that they impose and thus are led to question some of their results the authors employ a new exchange rate survey database that includes european monetary system currencies and use univariate and pooling estimation techniques that impose fewer restrictions than those of froot and frankel to test their hypotheses they find that the bias in the forward discount is attributable to both the failure of rational expectations and the existence of time varying risk premia copyright 1994 by university of chicago press

estimating a multinomial probit model of brand choice using the method of simulated moments the multinomial probit model of brand choice is theoretically appealing for marketing applications as it is free from the independence of irrelevant alternatives property of the multinomial logit model however difficulties in estimation have restricted its widespread use in marketing this paper presents an application of the method of simulated moments a new methodology that enables easy estimation of probit models with a large number of alternatives in the choice set we describe the theoretical development of the technique and using pseudo simulated data conduct numerical experiments to compare the method with existing techniques for estimating probit models using the scanner panel data on the purchases of catsup we provide an empirical application of the method of simulated moments to the estimation of the parameters of a multinomial probit model estimating the covariance structure associated with the underlying latent variable probit model enables us to identify broad patterns of similarities across alternatives it also enables us to derive a pairwise similarity matrix across choice alternatives which when input into a multi dimensional scaling routine provides us with a graphical representation of competitive structure in the catsup market for completeness we compare the substantive implications for the effects of marketing variables obtained from the multinomial probit model with those obtained from models in the extant marketing literature

practice prize paper category optimizer a dynamic assortment new product introduction mix optimization and demand planning system the purpose of this paper is to describe the implementation of a category management tool known as category optimizer at foster s wine estates americas for one of its brands the beringer california collection foster s was facing a common management problem harnessing its portfolio of beringer california collection wines to increase profitability improve its competitive position and defend against a disruptive new entrant in the u s wine market called yellow tail category optimizer combines the parsimony of an internal market structure with the advances that have been made in assortment planning in operations research assortment and stock keeping unit level modeling mixed logits and the marketing literature on the perceptions of variety of assortment to develop and estimate a model on readily available store scanner data the model subsequently uses these results to inform strategic and tactical decision making this approach led to recommendations that initially seemed counterintuitive the normal response would be for foster s to consider lowering prices to maintain share and volume a strategy not inconsistent with many of the recommendations of past models however considering the additional degrees of freedom that a product range offered for defense we demonstrated that a combination of price increases together with the introduction of a volume flanker product in a new channel would improve profits increase revenue and protect and enhance market share these were successfully implemented in early 2008 earning rich dividends for the company increasing profitability by 70 revenue by 3 and earnings before interest and taxes by 8 5 and having a positive impact on its brand ranking in fact in 2008 it debuted as sixth among the international wine brands it also managed to play an important role in deposing yellow tail the market share leader from its dominant position we conclude the paper by providing examples of other companies where this approach has also been successfully implemented and by discussing some avenues for future research

practice prize reports the practice prize reports consist of one article with two parts as follows sinha ashish j jeffrey inman yantao wang joonwook park attribute drivers a factor analytic choice map approach for understanding choices among skus and tellis gerard j rajesh k chandy deborah macinnis pattana thaivanich modeling the microeffects of television advertising which ad works when where for how long and why

estimating demand heterogeneity using aggregated data an application to the frozen pizza category this paper combines different aggregate level data sets to identify new product demand in consumer packaged goods cpg categories our approach augments market level time series data with widely available summaries of household purchase behavior i e brand penetration and purchase set size data we show that this augmentation is helpful in the estimation of consumer heterogeneity for instance observing a brand with relatively large shares and low penetration typically indicates that preferences are dispersed with relatively few customers liking the brand a lot whereas the combination of share and penetration is informative about heterogeneity with realistic sample sizes in isolation neither variable may lead to precise estimates of heterogeneity in addition other widely available data e g category penetration is helpful in estimating the size of the total market using a large monte carlo study the paper demonstrates the benefits of the proposed approach in estimating model parameters price elasticities and brand switching empirically the approach is used to evaluate the launch of a new national brand digiorno in the frozen pizza category the new brand is inferred to be very successful at expanding the category while avoiding cannibalization of existing company share using only standard information i e market shares to estimate the demand model leads in our data to poor estimates of the degree of consumer taste variation and of switching to a new brand

terms of trade and real exchange rates the canadian evidence abstract this paper presents empirical evidence linking the canada us real exchange rate with the terms of trade using recently developed econometric methods for nondashstationary data we find that the real exchange rate is cointegrated with terms of trade variables and that causality runs from the terms of trade to the exchange rate we then construct a simple exchange rate equation that satisfies several specification tests and performs better than a random walk in post sample forecasting experiments the results suggest that much of the variation in the real exchange rate is attributable to movements in the terms of trade and that the influence of monetary factors is secondary

anomalies foreign exchange most all behavior can be explained by assuming that agents have stable well defined preferences and make rational choices consistent with those preferences in markets that eventually clear an empirical result qualifies as an anomaly if it is difficult to rationalize or if implausible assumptions are necessary to explain it within the paradigm this column will present a series of such anomalies readers are invited to suggest topics for future columns by sending a note with some reference to or better yet copies of the relevant research comments on anomalies printed here are also welcome the address

a test of a keynesian alternative to hercowitz s aggregate supply theory abstract hercowitz 1986 estimates aggregate output and hours equations which are derived from a new classical model of aggregate supply under an alternative interpretation his aggregate supply equation is in fact an is curve with one omitted variable while his hours equation is best interpreted as an okun s law relationship when the hercowitz equations are nested in more general formulations which incorporate these alternatives the new classical restrictions are rejected resoundingly

expectation formation in the foreign exchange market a time varying heterogeneity approach using survey data using consensus economics survey data on jpy usd and gbp usd exchange rate expectations for the 3 and 12 month horizons over the period november 1989 december 2012 we first show that expectations fail the conventional tests of unbiasedness and do not exhibit a learning process towards rationality our approach is consistent with the economically rational expectations theory feige and pearce 1976 which states that information costs and agents aversion to misestimating future exchange rates determine the optimal amounts of information on which they base their expectations the time variability of the cost aversion ratios justifies at the aggregate level a representation of expectations as a linear combination of the traditional extrapolative adaptive and regressive processes augmented by a forward market component whose parameters are allowed to change over time this mixed expectation model with unstable heterogeneity is validated by our kalman filter estimation results for the two currencies and

mcis and monetary policy abstract several central banks have recently adopted a monetary conditions index mci to guide monetary policy under floating exchange rates this paper discusses some analytical and practical questions raised by mcis furthermore using data for australia canada and new zealand which all operate monetary policy under floating rates and with an inflation target it estimates the responses of the central banks to exchange rate changes the results reveal clear differences between central banks while the reserve bank of australia does not appear to respond the bank of canada and the reserve bank of new zealand who use the mci as an operating target do respond quite strongly to movements in the exchange rate

empirical evidence on the strength of the monetary transmission mechanism in canada an aggregate approach abstract this paper examines the transmission of monetary policy in canada it emphasizes the transmission through interest rates and the exchange rate rather than through changes in monetary aggregates and provides empirical evidence on the strength of these channels using a highly aggregated structural model implications of these structural equations for the dynamic effects of monetary policy are explored through a simulation analysis

estimating the interdependence of television program viewership between spouses a bayesian simultaneous equation model when making product choices consumers are influenced by the preferences of other consumers such as family members friends neighbors and colleagues preference interdependence among family members is likely to be significant because of cohabitation and strong emotional ties to estimate the preference interdependence we specify a simultaneous equation model and propose a bayesian estimation approach unlike existing models that use a spatial autoregressive structure to capture the interdependence of consumer preferences we are able to estimate the potential asymmetry in the preference interdependence among family members in a more flexible way in a simulation study we show that models that ignore interdependence of preferences yield biased estimates of consumers sensitivity to observed attribute preferences in an empirical application we estimate the interdependence of the viewership of television programs between husbands and wives in 481 households we find that wives viewing behavior depends more strongly on their husbands viewing behavior than husbands viewing behavior depends on their wives viewing behavior there exist significant differences in parameter estimates of dependence across categories of television programs differences in levels of spousal interdependence across households are partially explained by the age and the education level of the spouses

modeling heterogeneity and state dependence in consumer choice behavior in frequently purchased consumer goods markets consumer brand choices exhibit substantial persistence across purchase occasions in this article i estimate a choice model that admits of both heterogeneity in preferences and true state dependence as sources of this persistence using nielsen scanner data on ketchup i find evidence for true state dependence in the choice process even after controlling for a rich heterogeneity structure simulation of the model indicates that the long term effect of a promotion induced purchase on future purchase probabilities is positive but small

do professional currency managers beat the benchmark investigation of an index of returns on professionally managed currency funds and a subset of returns from 34 individual currency fund managers finds that over the 1990 2006 period currency fund m

macroeconomic expectations and time varying heterogeneity evidence from individual survey data the goal of this paper is to investigate forecast heterogeneity and time variability in the formation of expectations using disaggregated monthly survey data on macroeconomic indicators provided by

cellular service demand biased beliefs learning and bill shock by april 2013 the fcc s recent bill shock agreement with cellular carriers requires consumers be notied when exceeding usage allowances will the agreement help or hurt consumers to answer this question we estimate a model of consumer plan choice usage and learning using a panel of cellular bills our model predicts that the agreement will lower average consumer welfare by 2 per year because rms will respond by raising monthly fees our approach is based on novel evidence that consumers are inattentive to past usage meaning that bill shock alerts are informative and advances structural modeling of demand in situations where multipart taris induce marginal price uncertainty additionally our model estimates show that an

is having more channels really better a model of competition among commercial television broadcasters competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy specifically broadcasters compete by selecting both the type and quality level of a program to offer but do not compete on price we obtain five major results first a comparison of monopoly and duopoly markets indicates that broadcasters in an industry with a larger number of competitors may provide programs of lower quality compared to broadcasters in an industry with a smaller number second in terms of viewer welfare having more channels available is not necessarily better third broadcasters tend to choose an intermediate level of differentiation in terms of the types of programs they provide resulting in a counterprogramming strategy in other words avoidance of price competition is not required for competitors to differentiate themselves from each other fourth if one broadcaster starts the evening with a higher quality higher rated program than its competitor its second program should also be of higher quality finally a broadcaster s first program should be of equal or higher quality than its second program put another way it always behooves a broadcaster to lead with its best

the specification and estimation of dynamic stochastic discrete choice models a survey our main goal is to quantify the returns to a career in the united states congress we specify a dynamic model of career decisions of a member of congress and estimate this model using a newly collected dataset given estimates of the structural model we

the market for news we investigate the market for news under two assumptions that readers hold beliefs which they like to see confirmed and that newspapers can slant stories toward these beliefs we show that on the topics where readers share common beliefs one should not expect accuracy even from competitive media competition results in lower prices but common slanting toward reader biases on topics where reader beliefs diverge such as politically divisive issues however newspapers segment the market and slant toward extreme positions yet in the aggregate a reader with access to all news sources could get an unbiased perspective generally speaking reader heterogeneity is more important for accuracy in media than competition per se

the influence of individuals in forming collective household preferences for water quality preference for water quality and its nonmarket valuation can be used to inform the development of pricing policies and long term supply strategies tap water quality is a household concern the objective status quo of water provision varies between households and not between individuals within households while charges are levied on households not individuals individual preferences differ from collective preferences in households where there are two adults we examine the preferences of each separately and then as a couple in collective decisions we show the level of influence each has in developing the collective decision process we use discrete choice experiments to model preference heterogeneity across three experiments on women men and on both we propose a random utility model which decomposes the error structure in the utility of alternatives so as to identify the individual influence in collective decisions this approach to choice data analysis is new to environmental economics

observed and unobserved preference heterogeneity in brand choice models this paper extends the scanner based choice literature by explicitly incorporating individual level brand preference data we illustrate our model using a unique data set that combines survey and scanner data collected from the same individuals the addition of individual specific brand preference information significantly improves fit and prediction furthermore this observed heterogeneity better explains choice than does unobserved heterogeneity in the standard scanner model s parameters more importantly we find that the standard model underestimates the importance of consumers brand preferences and overestimates both brand loyalties and price sensitivities brand loyalty is overestimated because models without preference information confound state dependence heterogeneity and preference effects price sensitivities are inflated because the average preference based consumer is implicitly assumed to be more willing to switch from his preferred brand than is the real preference based consumer further standard models overestimate the heterogeneity in price and loyalty sensitivities and misidentify both price and loyalty sensitive consumers the managerial implications of our findings and the applicability of our methodology when survey data are collected infrequently and for only a subsample of consumers are pursued we demonstrate that even under these circumstances better populationwide pricing and promotion decisions are identified and more accurate targeting results

consumption permanent income and financial wealth in canada empirical evidence on the intertemporal approach to the current account the intertemporal approach to the current account is rejected as a complete explanation of the canadian current account federal government fiscal policy plays an important role in the determination of the current account a private sector agent that treats its holdings of net liabilities of the federal government as net wealth accumulates the sum of these liabilities and the net liabilities of non residents as part of an intertemporally optimal plan this result indicates both fiscal policy and intertemporal considerations are important determinants of current account behaviour consommation revenu permanent et richesse financiere au canada resultats empiriques d une approche au compte courant mettant l accent sur la dimension intertemporelle cet article montre que l approche mettant l accent sur la dimension intertemporelle ne produit pas une explication complte du comportement du compte courant canadien i1 semble que la politique fiscale du gouvernement federal joue un r6le important dans la conformation du compte courant un agent economique prive composite qui traite son portefeuille de dettes nettes du gouvernement federal comme richesse nette va accumuler la somme de ces dettes et des dettes nettes des non residents dans le cadre de son plan intertemporel optimal les resultats montrent que la politique fiscale et des considerations intertemporelles sont des elements determinants du comportement du compte courant

bank loan portfolios and the canadian monetary transmission mechanism following a monetary tightening bank loans to consumers decrease this is true for both mortgage and non mortgage loans and it is true for a tightening by the bank of canada that is and is not a response to a tightening by the federal reserve system in contrast business loans increase following a monetary tightening the per verse response of business loans cannot be explained by an increase in the demand for funds due to a reduction in real activity these results are consistent with a change in bank portfolio behaviour in favour of business loans in response to a monetary tightening portefeuilles de prets bancaires et le mecanisme de transmission monetaire canadien a la suite d une restriction monetaire les prets bancaires aux consommateurs chutent c est vrai tant pour les prets hypothecaires que non hypothecaires et c est vrai pour une restric

a comment on the great canadian slump in this comment on fortin 1996 the authors argue that the sluggishness in economic activity in canada in the 1990s is better explained by a combination of factors than by monetary policy alone they find that 1 it is difficult to explain the sluggishness on the basis of the historical relationship between monetary conditions and real activity 2 fortin s evidence of downward nominal wage rigidity is seriously overstated 3 there are several reasons why technological change may have had a larger impact on employment in canada in the 1990s than in the united states and 4 the build up of government debt in the 1980s and 1990s was much more than a cyclical problem associated with monetary policy

carry trade and foreign exchange rate puzzles this article demonstrates that carry trade is part of the explanation of foreign exchange rate puzzles we introduce carry traders in a heterogeneous agent model in addition to fundamentalists and chartists our model has the ability to produce the stylized facts observed in empirical exchange rates such as heavy tails excess volatility and volatility clustering as well as the negative relationship between market volatility and carry trade activity we find that the interaction between carry traders and chartists provides an explanation for the forward premium puzzle this effect is strengthened by chartists who extrapolate the trend induced by carry trade

a neoclassical perspective on budget deficits i n the 1988 presidential campaign virtually every serious candidate spoke of the urgent need to trim government budget deficits public opinion polls have identified federal deficits as a key economic issue second only to unemployment while many economists are relieved by what they perceive to be a long overdue political response to a critical economic problem others regard the fuss as much ado about nothing it is indeed remarkable that economists can disagree so severely over an issue which commands such a uniform reaction from laymen of widely different ideologies and political affiliations generally speaking there are three schools of thought concerning the economic effects of budget deficits neoclassical keynesian and ricardian before proceeding further it is useful to review the basic structure and implications of each paradigm the neoclassical paradigm envisions farsighted individuals planning consumption over their own life cycles budget deficits raise total lifetime consumption by shifting taxes to subsequent generations if economic resources are fully employed increased consumption necessarily implies decreased saving interest rates must then rise to bring capital markets into balance thus persistent deficits crowd out private capital accumulation in the current economic environment most economists would agree that these consequences would be highly detrimental

the immediate challenges for the european central bank immediate challenges for the ecb issues in formulating a single monetary policy this paper discusses a number of issues that the newly constituted board of the ecb will face early on conducting a european monetary policy will be very different from living under the protective umbrella of the bundesbank we discuss voting on the ecb board and argue that the ability to communicate with the public will be critical for the success of the new institution we also ask how a single monetary policy a common change in the interest rate controlled by the ecb is transmitted to the economy of each member country we show that the monetary process differs significantly inside emu initially at least the cost of a disinflation episode could fall disproportionately on a few member countries those with both a financial structure that spreads a monetary contraction widely and a wage price structure that is relatively inflexible this process moreover is sure to evolve in part as a result of financial industry restructuring already under way but in part accentuated by the common money furthermore as the lucas principle suggests the wage price process itself will adapt to the changing focus of european monetary policy rudi dornbusch carlo favero and francesco giavazzi

explaining dispersion in foreign exchange expectations a heterogeneous agent approach this paper combines survey forecasts with a heterogeneous agent model to examine the dispersion of expectations of participants in the foreign exchange market we find distinct variations in the level of dispersion and document that dispersion arises because of the combined effect of market participants holding private information and attaching different weights to fundamental technical and carry trade analyses we estimate a heterogeneous agent model on the survey forecasts and show that the weight attached to the three forecast rules is adjusted over time in response to the relative importance of the rules in the actual foreign exchange market the weights are related to market circumstances the switching model is finally shown to outperform the random walk model in an out of sample forecast exercise

the value of purchase history data in target marketing an important aspect of marketing practice is the targeting of consumer segments for differential promotional activity the premise of this activity is that there exist distinct segments of homogeneous consumers who can be identified by readily available demographic information the increased availability of individual consumer panel data open the possibility of direct targeting of individual households the goal of this paper is to assess the information content of various information sets available for direct marketing purposes information on the consumer is obtained from the current and past purchase history as well as demographic characteristics we consider the situation in which the marketer may have access to a reasonably long purchase history which includes both the products purchased and information on the causal environment short of this complete purchase history we also consider more limited information sets which consist of only the current purchase occasion or only information on past product choice without causal variables proper evaluation of this information requires a flexible model of heterogeneity which can accommodate observable and unobservable heterogeneity as well as produce household level inferences for targeting purposes we develop new econometric methods to implement a random coefficient choice model in which the heterogeneity distribution is related to observable demographics we couple this approach to modeling heterogeneity with a target couponing problem in which coupons are customized to specific households on the basis of various information sets the couponing problem allows us to place a monetary value on the information sets our results indicate there exists a tremendous potential for improving the profitability of direct marketing efforts by more fully utilizing household purchase histories even rather short purchase histories can produce a net gain in revenue from target couponing which is 2 5 times the gain from blanket couponing the most popular current electronic couponing trigger strategy uses only one observation to customize the delivery of coupons surprisingly even the information contained in observing one purchase occasion boasts net couponing revenue by 50 more than that which would be gained by the blanket strategy this result coupled with increased competitive pressures will force targeted marketing strategies to become much more prevalent in the future than they are today

an empirical examination of heterogeneity and switching in foreign exchange markets using a unique dataset of survey expectations this paper examines the extent to which the classical fundamentalist chartist dichotomy is valid for the foreign exchange market by applying a recursive selection algorithm 1 respondents are classified into the two groups and 2 the forecasting models are endogenously determined within the groups a large part of the variation in expectations can be explained by the fundamentalist chartist distinction switching however takes place between a naive and a sophisticated model that consists of both fundamentalist and chartist elements the sophisticated model is increasingly used as the forecast horizon increases

foreign exchange market efficiency tests implications of recent empirical findings abstract the recent empirical literature on the efficiency of the foreign exchange market has been characterized by strikingly contradictory conclusions drawn from similar empirical evidence these contradictions result because 1 different maintained hypotheses are held and 2 different criteria e g micro versus macroeconomic are used to judge the evidence in this survey we organize the empirical literature under several headings the presence of risk premiums empirical regularities in regression tests profitable trading rules and advanced econometric techniques in integrating this material we consider the implications of the current evidence for investors forecasters policy makers and theorists

persistent deficits and the market value of government debt summary this paper investigates whether postwar canadian public financial policy satisfies a borrowing constraint direct tests of the present value relation suggested by this constraint shed light on the sustainability of current policy we examine monthly data on canadian federal government finances using tests for cointegration the finding is that the joint behaviour of real debt and real surpluses is inconsistent with intertemporal budget balance for the government one interpretation of this finding is that the government is systematically paying real returns to bondholders by issuing further debt alternatively bondholders may expect the government to finance future interest payments from a source other than primary surpluses e g the sale of physical assets much empirical macroeconomics is concerned with the effects of public financial policies numerous studies have examined whether such policies affect interest rates inflation or national income and its components these examinations raise the question of the efficacy of government budget deficits they generally assume that a borrowing constraint holds in the public finances some positive theories of public debt creation also make this assumption examples include barro s 1979 history of us federal deficits and sargent s 1986 rationalizations of recent us budgetary policy lucas and stokey s 1983 discussion of optimal taxation also involves this assumption hansen roberds and sargent 1987 outline the testable implications of present value budget balance and hamilton and flavin 1986 investigate the feasibility of recurring deficits by directly testing the us federal government s borrowing constraint such tests seem natural given both the recent boom is testing more complicated first order difference equations in macroeconomics and the widespread discussion of current deficits this paper tests the present value borrowing constraint using recently constructed data on the market value of outstanding canadian federal government debt we use monthly rather than annual as in hamilton and flavin data and conduct tests of univariate integration and of bivariate cointegration to investigate the joint time series properties of debt and deficits one finding is that real debt and real surpluses are integrated processes evidence of their cointegration is mixed and point estimates of the cointegrating vector suggest that the expected real rate of return on debt is negative moreover the surplus measured to include interest payments as government spending is nonstationary these findings are inconsistent

business models for media firms does competition matter for how they raise revenue the purpose of this article is to analyze how competitive forces may influence the way media firms like tv channels raise revenue a media firm can either be financed by advertising revenue by direct payment from the viewers or the readers if we consider newspapers or by both we show that the scope for raising revenues from consumer payment is constrained by other media firms offering close substitutes this implies that the less differentiated the media firms content the larger is the fraction of their revenue coming from advertising a media firm s scope for raising revenues from ads on the other hand is constrained by how many competitors it faces we should thus expect that direct payment from the media consumers becomes more important the larger the number of competing media products

real exchange rate overshooting and the output cost of bringing down inflation implementing a gradualist policy of monetary contraction in an open economy with a freely floating exchange rate but with nominal inertia in domestic labor costs can lead to prompt and substantial changes in the nominal and real exchange rate one of the virtues claimed for such exchange rate overshooting however is its immediate effect on the price level and so on domestic wage and price inflation in this paper we show that in a model which is super neutral and has nominal inertia in both the level of labor costs and their trend or core rate of growth this early overshooting of the exchange rate does not succeed in cutting the output costs of reducing steady state inflation those output and unemployment costs which are initially avoided by over valuing the currency have to be paid later when this overvaluation is corrected relative to other policies which achieve the same effect on steady state inflation exchange rate overshooting brings inflation down more quickly this abstract was borrowed from another version of this item

the returns to currency speculation in emerging markets the carry trade strategy involves selling forward currencies that are at a forward premium and buying forward currencies that are at a forward discount we compare the payoffs to the carry trade applied to two different portfolios the first portfolio consists exclusively of developed country currencies the second portfolio includes the currencies of both developed countries and emerging markets our main empirical findings are as follows first including emerging market currencies in our portfolio substantially increases the sharpe ratio associated with the carry trade second bid ask spreads are two to four times larger in emerging markets than in developed countries third and most dramatically the payoffs to the carry trade for both portfolios are uncorrelated with returns to the u s stock market this abstract was borrowed from another version of this item

understanding reference price shoppers a within and cross category analysis abstract the authors attempt to draw profiles of reference price shoppers specifically the authors study how selected factors that affect brand choice are correlated with consumer sensitivity to gains and losses with respect to internal reference prices they also study the interaction between sociodemographics and gain and loss sensitivity furthermore the authors analyze cross category correlations in gain and loss sensitivity to shed light on their individual and category specific characters in three categories the results show significant heterogeneity in loss sensitivity among consumers and indicate that loss sensitivity is greater and more heterogeneous than gain sensitivity across categories the results show that loss sensitive shoppers are less influenced by past brand use and that both loss and gain sensitive shoppers more sensitive to price display and feature than the average consumer loss sensitive households tend to be larger and their heads are less likely to be fully employed

the influence of rebate programs on the demand for water heaters the case of new south wales this paper examines the role of australian hot water system rebate programs in shifting the existing stock of electric water heaters toward more climate friendly versions using two unique data sets from new south wales homeowners the first data set is based on a survey of households who recently purchased a water heater before and after the rebate programs were in place the other is based on a set of stated preference questions asked of households soon to face a replacement decision while the former allows us to look at recent responses the latter enables us to forecast future demand we find that the programs significantly increase shares of solar heat pump systems the programs however appear less effective in reducing the stock of electric heaters for households with access to natural gas this pattern is consistent in both datasets results from the discrete choice experiments suggest considerable heterogeneity with respect to household preferences toward different types of water heaters and the discount rates they hold the effective cost of reducing carbon emissions via incentives for water heater replacement is considered from the counterfactual perspective of no government incentives