household saving in ldcs credit markets insurance and welfare some ways in which farmers in ldcs can protect their living standards against fluctuations in income are discussed after considering the theory of consumption under uncertainty when there is no or limited borrowing the case where some borrowing is allowed is also examined empirical evidence from some ldcs is used to look at i household borrowing and lending their importance and timing and their role in smoothing consumption and ii the life cycle behavior of consumption and income the results suggest that hump lifecycle saving is not likely to be a very important generator of wealth in ldcs and provide further evidence on the limited role of credit markets

life cycle consumption and hyperbolic discount functions abstract studies of animal and human behavior suggest that discount functions are approximately hyperbolic ainslie picoeconomics 1992 hyperbolic models explain a wide range of empirical anomalies including 1 missing precautionary savings effects 2 incongruence between the elasticity of intertemporal substitution and the inverse of the coefficient of relative risk aversion 3 consumption discontinuities at retirement 4 variation in patience over the life cycle 5 consumer self reports of undersaving 6 disproportionate retirement accumulation in illiquid assets 7 asset specific marginal propensities to consume and 8 declining national savings rates in developed countries hyperbolic models also provide a new framework for analyzing the welfare gains that come from pro saving policies like social security and tax deferred retirement accounts

individual risk attitudes measurement determinants and behavioral consequences this paper studies risk attitudes using a large representative survey and a complementary experiment conducted with a representative subject pool in subjects homes using a question asking people about their willingness to take risks in general we find that gender age height and parental background have an economically significant impact on willingness to take risks the experiment confirms the behavioral validity of this measure using paid lottery choices turning to other questions about risk attitudes in specific contexts we find similar results on the determinants of risk attitudes and also shed light on the deeper question of stability of risk attitudes across contexts we conduct a horse race of the ability of different measures to explain risky behaviors such as holdings stocks occupational choice and smoking the question about risk taking in general generates the best all round predictor of risky behavior

portfolio choice and liquidity constraints we study the infinite horizon model of household portfolio choice under liquidity constraints and revisit the portfolio specialization puzzle we show why the puzzle is robust to several model variations and argue that positive correlation between earnings shocks and stock returns is unlikely to provide an empirically plausible resolution we find that relatively small fixed costs for stock market entry are sufficient to deter stockholding because for a plausible range of parameter values households can achieve desired consumption smoothing with small or zero holdings of stocks such costs could arise from informational considerations sign up fees and investor inertia

wealth accumulation over the life cycle and precautionary savings this article constructs and simulates a life cycle model of wealth accumulation and estimates the parameters of the utility function the rate of time preference and the coefficient of risk aversion by matching the simulated median wealth profiles with those observed in the panel study of income dynamics and in the survey of consumer finances the estimates imply a low degree of patience and a high degree of risk aversion the results are used to study the importance of precautionary savings in explaining wealth accumulation they imply that wealth accumulation is driven mostly by precautionary motives at the beginning of the life cycle whereas savings for retirement purposes become significant only closer to retirement

environment market share and market power in this paper we develop a process model relating market share to firm profits in particular we specify average price and average cost equations as a function of previous year market share position changes in market share environmental conditions and interactions of environmental conditions with the lagged market position and market share change variables we estimate these equations using pims data after controlling for unobservable factors our results suggest that firms with high market shares derive no extra market power benefits except if they operate in environments with little buyer power instead environmental factors and changes in market share most strongly influence price and cost an analysis of the market share associated with maximal firm profits indicates that for the majority of firms in our sample steadily increasing market share does not always associate with increasing profits giving credence to the proposition that more market share is not always better

empirical methodology in macroeconomics explaining the success of friedman and schwartz s a monetary history of the united states 1867 1960

not just the great contraction friedman and schwartz s a monetary history of the united states 1867 to 1960 milton friedman and anna j schwartz published a monetary history of the united states 1867 to 1960 with princeton university press in 1963 to critical acclaim since then the book s reputation has grown and it clearly has become one of the most influential volumes in economics in the twentieth century in this paper we document the extraordinary impact of a monetary history and argue that the key to this success was the use of the narrative approach to the problem of identifying the effects of monetary policy on economic activity

household saving micro theories and micro facts in this survey we review the recent theoretical and empirical literature on household saving and consumption the discussion is structured around a list of motives for saving and how well the standard theory captures these motives we show that almost all of the motives for saving that have been suggested in the informal saving literature can be captured in the standard optimizing model particular attention is given to recent work on the precautionary motive and its implications for saving and consumption behavior we also discuss the behavioral or psychological approach that eschews the use of standard optimization techniques and focuses instead on direct consideration on saving we provide a section on facts who save and how much we then discuss informally the recent decline in the u s saving rate and whether the theory is of much use in understanding this and other changes in aggregate saving rates over time we do not find any convincing explanation for the change in saving rates we also discuss some analyses of saving behavior over the life cycle addressing such questions as whether households save enough for retirement and whether the consumption patterns of older households can be rationalized within a simple life cycle model we also review a great number of studies of the consumption euler equations based on our analysis of the studies cited we conclude that there is still mixed evidence that consumption is excessively sensitive to income we also examine in depth the recent empirical literature on the precautionary motive we conclude that although some households do seem to have a significant precautionary motive at some points in their life cycle this motive is not so strong empirically as some investigators suggest

thinking ahead the decision problem we propose a model of costly decision making based on time costs of deliberating current and future decisions we model an individual decision maker s thinking process as a thought experiment that takes time and let the decision maker think ahead about future decision problems in yet unrealized states of nature by formulating an intertemporal state contingent planning problem which may involve costly deliberation in every state of nature and by letting the decision maker deliberate ahead of the realization of a state we attempt to capture the basic observation that individuals generally do not think through a complete action plan instead individuals prioritize their thinking and leave deliberations on less important decisions to the time or event when they arise

recovering measures of advertising carryover from aggregate data the role of the firm s decision behavior data interval bias the biased estimation of advertising carryover in aggregate data can be viewed as a misinterpretation of the aggregate advertising sales relationship due to missing micro advertising data this paper argues that if the researcher does not explicitly model the firm s advertising decisions he will incorrectly interpolate the missing data and thereby allow the firm s decision behavior to influence inferences about advertising carryover drawing upon a general model of advertising decision behavior the expected aggregate form of the koyck relationship is developed and compared to existing bias correction methodologies although it is difficult to find any parsimonious procedure which is robust with respect to all types of decision behavior allowing lagged advertising to enter the classical koyck equation emerges as a simple method of obtaining a reasonable estimate of advertising carryover in aggregate data

modeling asymmetric competition the effects of the marketing actions of one brand can be distributed among its competitors market shares in a complex manner this paper presents and illustrates methods for modeling brand competition and brand strategies in markets where competitive effects can be differentially and asymmetrically distributed we discuss the empirical specification parameter estimation and competitive strategy implications of the models proposed price and advertising competition among eleven brands of an australian household product is used to illustrate the application of these procedures

life cycle portfolio choice with additive habit formation preferences and uninsurable labor income risk this article explores the implications of additive and endogenous habit formation preferences in the context of a life cycle model of an investor who has stochastic uninsurable labor income to solve the model i analytically derive the habit wealth feasibility constraints and show that they depend on the worst possible path of future labor income and on the habit strength but not on the probability of the worst income when there is only a slim chance of a severe income shock the model implies much more conservative portfolios the model also predicts that for some low to moderately wealthy households the portfolio share allocated to stocks increases with wealth because of this feature the model can generate more conservative portfolios for younger than for middle aged households the effects of habits on portfolio choice are robust to income smoothing through borrowing or flexible labor supply one controversial finding is that for high values of the habit strength parameter usually required for the resolution of asset pricing puzzles in general equilibrium the life cycle model predicts counterfactually high wealth accumulation jel g11 g12 copyright 2007 oxford university press

riding the waves revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness abstractgoing beyond traditional seasonality this research introduces the concept of the intrayear category demand cycle this phenomenon reflects demand cycles most consumer packaged goods categories experience throughout the year with periods of higher demand following periods of lower demand the author argues that acknowledging the existence of these cycles and understanding their impact on both advertising and pricing effectiveness and practice is critical for marketers specifically the author demonstrates how both advertising and price elasticities and observed advertising and prices evolve along these cycles for a unique set of 252 brands ranging from high advertising high priced premium mass brands to low advertising low priced value niche brands in 61 consumer packaged goods categories overall both advertising efectiveness and observed advertising are found to be stronger at demand peaks surprisingly consumer reactions to price decreases are weaker at demand peaks whereas reactions

how do behavioral assumptions affect structural inference evidence from a laboratory experiment we use a laboratory experiment to investigate the effect that assuming rational expectations has on structural inference on a dynamic discrete choice decision problem our experimental design induces preferences up to each subject s subjective rates of time preference leaving unrestricted only this parameter and the decision rule that the subject uses in solving the problem we analyze the data under the assumption that all subjects use the rational expectations decision rule and also under weaker behavioral assumptions that allow for heterogeneity in the way people form decisions we find no evidence that assuming rational expectations distorts inferences about the cross sectional distribution of discount rates

rules of thumb versus dynamic programming this paper studies decision making with rules of thumb in the context of dynamic decision problems and compares it to dynamic programming a rule is a fixed mapping from a subset of states into actions rules are compared by averaging over past experiences this can lead to favoring rules which are only applicable in good states correcting this good state bias requires solving the dynamic program we provide a generalframework and characterize the asymptotic properties we apply it to provide a candidate explanation for the sensitivity of consumption to transitory income jel eoo c63 c61 e21

the persistence of marketing effects on sales are marketing efforts able to affect long term trends in sales or other performance measures answering this question is essential for the creation of marketing strategies that deliver a sustainable competitive advantage this paper introduces persistence modeling to derive long term marketing effectiveness from time series observations on sales and marketing expenditures first we use unit root tests to determine whether sales are stable or evolving trending over time if they are evolving we examine how strong this evolution is univariate persistence and to what extent it can be related to marketing activity multivariate persistence an empirical example on sales and media spending for a chain of home improvement stores reveals that some but not all advertising has strong trend setting effects on sales we argue that traditional modeling approaches would not pick up these effects and therefore seriously underestimate the long term effectiveness of advertising the paper concludes with an agenda for future empirical research on long run marketing effectiveness

loss aversion in a consumption savings model abstract we propose a model of consumption and saving based on kahneman and tversky s prospect theory that implies a fundamental asymmetry in consumption behavior inconsistent with other models of consumption when there is sufficient income uncertainty a person resists lowering consumption in response to bad news about future income this resistance is greater than the resistance to increasing consumption in response to good news we present empirical evidence from five countries that confirms this behavior

comparing svars and sems two models of the uk economy the structural vector autoregression svar and simultaneous equation macroeconometric model sem styles of empirical macroeconomic modelling are compared and contrasted with reference to two models of the uk economy namely the long run structural var model of garratt lee pesaran and shin and the compact model various styles of impulse response analysis are also compared and contrasted and used to illustrate model properties a reverse engineering procedure is used to infer long run relations of compact comparable to the glps cointegrating relations copyright c 2005 john wiley t sons ltd

saving and liquidity constraints this paper is concerned with the theory of saving when consumers are not permitted to borrow and with the ability of such a theory to account for some of the stylized facts of saving behavior the models presented in the paper seem to account for important aspects of reality that are not explained by traditional life cycle models copyright 1991 by the econometric society

psychology and savings policies many observers of the current economic scene are concerned about the low rate of personal saving in the united states one well known researcher laurence kotlikoff 1992 calls the situation a crisis he proposes that each american worker receive an annual statement from the social security administration with projected benefits upon retirement arguing that if each of us got this statement our attention would be caught and perhaps our psychology of saving which is in such urgent need of redress would really change p 107 i agree with the thrust of kotlikoff s recommendations and join him in applauding steps that will alter the general public s psychology of saving however as economists we need to recognize that the economic theory of saving is similarly in urgent need of redress if we are to understand why people are saving so little and are to make helpful recommendations as to how to get people to save more we have to incorporate more of the psychology of saving into our economic theories kotlikoff s policy proposal while a sensible one highlights the growing gap between theory and policy prescription in this domain if households are acting in accordance with the life cycle theory of saving then undersaving is impossible so why do they need to have their psychology redressed and how does this psychology fit into the model this example reflects an increasing frustration in the economics community about personal saving many observers have come to the conclusion that the low saving rate represents an important problem on two fronts macroeconomists worry that the low saving rate will produce too little investment and microeconomists worry that individuals particularly the baby boomers are not putting enough away to finance a satisfactory lifestyle in retirement these are serious concerns however the frustration comes from the realization that even if there was agreement that the saving rate needs to go up economic theory offers little help in constructing a solution in the standard life cycle framework the only policy variable is the after tax rate of return to saving yet it is well known that the theory does not specify the sign of the relationship between the saving rate and the interest rate raising the interest rate increases the returns to saving but decreases the amount of saving necessary to yield any given future consumption level furthermore empirical estimates offer little help most studies are unable to reject the hypothesis that the elasticity of personal saving with respect to the interest rate is zero clearly this is frustrating the theory only gives us one lever to use and we don t know whether to push or pull with this background i wish to supply what should be considered good news the theory is misspecified life cycle models of saving fail to describe actual household saving in three important ways this failure of the theory is good news because by incorporating some basic psychology we can enrich the theory and generate specific policy recommendations in this paper i will begin by characterizing the problems with the theory and then go on to discussing the implications of modifying the theory

persistence seasonality and trend in the uk egg production this paper discusses the time series properties of uk egg production in order to provide an empirical analysis of the possible long run impact of the shock on the industry following the recent incidence of salmonella poisoning our analysis shows that although the short run properties of the uk egg production are consistent with the presence of persistent shocks a shock duration is unlikely to have large long run efefcts this result is remarkably robust to the choice of the persistence measure obtained

on the consequences of demographic change for rates of returns to capital and the distribution of wealth and welfare in the industrialized world the population is aging over time reducing the fraction of the population in working age consequently labor is expected to be scarce relative to capital with an ensuing decline in the real return on capital this paper uses demographic projections together with a large scale multi country overlapping generations model with uninsurable idiosyncratic uncertainty to quantify the distributional and welfare consequences of these changes in factor prices induced by the demographic transition in our model capital can freely flow between different regions in the oecd the u s the eu and the rest of the oecd thus international capital flows may in principle mitigate the decline in rates of returns one would expect in the u s if it were a closed economy we find exactly the opposite in the u s as an open economy rates of return are predicted to decline by 86 basis points between 2005 and 2080 if the u s were a closed economy this decline would amount to only 78 basis points this result is due to the fact that other regions in the oecd will age even more rapidly therefore the u s is importing the more severe aging problem from these regions especially europe a similar conclusion is reached if we let capital flow freely between the oecd and the rest of the world row while row currently has a younger population structure it is predicted to age even more severely in the next decades giving rise to an even more pronounced decline in world rates of return to capital in order to evaluate the welfare consequences of the demographic transition we ask the following hypothetical question suppose a household economically born in 2005 would live through the economic transition with changing factor prices induced by the demographic change but keeping her own survival probabilities constant at their 2005 values how would its welfare have changed relative to a situation without a demographic transition we find that households experience significant welfare losses due to the demographic transition in the order of 2 5 of consumption depending on their initial productivity level and the design of the pension system these losses are mainly due to the fact that lower future returns to capital make it harder for households to save for retirement on the other hand if the oecd suddenly opens up to row in 2005 and row has higher returns to capital before the world capital market integration then these losses are reduced to 1 5 2 5

dynamic decision making with feasibility goals a procedural rationality approach this paper proposes a new framework of intertemporal choice decision making by means of so called feasibility goals these refer to the feasibility of certain target levels of consumption associated with specific future benchmark scenarios the feasibility goals framework takes into account bounded procedural rationality without stepping outside the realm of an optimization framework the paper has two aims first it provides a general characterization of the feasibility goals framework second it provides a simple life cycle model with feasibility goals to illustrate the applicability of the concept the life cycle model is promising for better understanding individual portfolio choice

are americans saving optimally for retirement we solve each household s optimal saving decisions using a life cycle model that incorporates uncertain lifetimes uninsurable earnings and medical expenses progressive taxation government transfers and pension and social security benefits with optimal decision rules we compare household by household wealth predictions from the life cycle model using a nationally representative sample we find making use of household specific earnings histories that the model accounts for more than 80 percent of the 1992 cross sectional variation in wealth fewer than 20 percent of households have less wealth than their optimal targets and the wealth deficit of those who are undersaving is generally small

wealth weather risk and the composition and profitability of agricultural investments despite the growing evidence that farmers in low income environments are risk averse there has been little empirical evidence on the importance of risk in shaping the actual allocation of production resources among farmers differentiated by wealth the authors use panel data on investments in rural india to examine how the composition of productive and nonproductive asset holdings varies across farmers with different levels of total wealth and across farmers facing different degrees of weather risk income variability is a prominent feature of the experience of rural agents in low income countries the authors report evidence based on measures of rainfall variability that the agricultural investment portfolio behavior of farmers in such settings reflects risk aversion due evidently to limitations on consumption soothing mechanisms such as crop insurance or credit markets the authors results suggest that uninsured weather risk is a significant cause of lower efficiency and lower average incomes a one standard deviation decrease in weather risk measured by the standard deviation of the timing of the rainy season would raise average profits by up to 35 percent among farmers in the lowest wealth quartile moreover rainfall variability induces a more unequal distribution of average incomes for a given distribution of wealth wealthier farmers are willing to absorb significant risk without giving up profits to reduce production risk smaller farmers have to invest their limited wealth in ways that reduce their exposure to risk at the cost of lower profit rates the authors found that at high levels of rainfall variability differences in rates of profit per unit of agricultural assets were similar across classes of wealth but over the sample range of rainfall variability these rates of profit were always higher for the poorer farmers than for the wealthier ones suggesting that the disadvantages of small farmers in risk diffusion are more than offset by their labor cost advantage

the behavioral life cycle hypothesis self control mental accounting and framing are incorporated in a behavioral enrichment of the life cycle theory of saving called the behavioral life cycle blc hypothesis the key assumption of the blc theory is that households treat components of their wealth as nonfungible even in the absence of credit rationing specifically wealth is assumed to be divided into three mental accounts current income current assets and future income the temptation to spend is assumed to be greatest for current income and least for future income considerable empirical support for the blc theory is presented primarily drawn from published econometric studies

do investors respond to tax reform evidence from a natural experiment in germany abstract we present new evidence for the importance of taxation in households investment decisions a difference in difference analysis shows that a tax reform in germany which revoked the tax exemption of life insurance returns triggered a significant increase in demand prior to the reform

attainable non optimality or unattainable optimality a new approach to stochastic life cycle when future income is uncertain the standard model of stochastic life cycle behavior does not provide an operatio nal basis for consumer choice because it is too complex to be solved either analytically or intuitively by the human brain even if computer assisted this paper proposes an alternative model of intertemporal decision making that takes full account of the future including future uncertainty but which is analytically tractable t he model is applied to some illustrative examples copyright 1993 by royal economic society

an alternative approach to simulating var models abstract this paper proposes a simple approach to the problem of handling contemporaneous correlation of the error terms when simulating var models the approach is illustrated with an example using an estimated var model of the new zealand economy

life cycle saving insights from the perspective of bounded rationality this paper provides a new life cycle model that takes into account key elements of bounded rationality the paper shows that the model can account for patterns in the data that are hard to explain by the standard life cycle model among other patterns the model predicts that typically the young either hold no equity or their equity portfolio share is rather low and then increases over working life the analytical solution of the model demonstrates its high degree of tractability

baby boomer retirement security the roles of planning financial literacy and housing wealth abstract we compare wealth holdings across two cohorts of the health and retirement study the early baby boomers in 2004 and individuals in the same age group in 1992 levels and patterns of total net worth have changed relatively little over time though boomers rely more on housing equity than their predecessors most important planners in both cohorts arrive close to retirement with much higher wealth levels and display higher financial literacy than non planners instrumental variables estimates show that planning behavior can explain the differences in savings and why some people arrive close to retirement with very little or no wealth

habits and time preference this paper proposes a utility function incorporating both habit formation and an endogenous rate of time preference in a manner consistent with the intuition of irving fisher regarding the influence of past consumption on impatience it is shown that the ne w specification is tractable and generates new predictions in the cont ext of three model economies 1 a closed economy with heterogeneous agents 2 a small open economy with one traded good and one nontra ded good and 3 a small open economy with a traded good and domestic money copyright 1993 by economics department of the university of pennsylvania and the osaka university institute of social and economic research association

time diversification liquidity constraints and decreasing aversion to risk on wealth abstract the aim of this paper is to provide a theoretical foundation to the notions of time diversification and decreasing absolute aversion to risk on wealth we examine the attitude towards risk on initial wealth when the agent allocate this wealth to consumption over his lifetime time diversification occurs in that case because the agent will optimally split the risk on wealth into small seemingly independent risks on consumption the introduction of liquidity constraints reduces the implicit time horizon of the consumer and thereby increases his risk aversion the negative relationship between initial wealth and the implicit time horizon where the consumer will be liquidity constrained provides an argument for decreasing aversion to risk on wealth

saving in the world abstract this paper presents new evidence on the behavior of saving in the world by extending previous empirical research in several dimensions after extensively surveying the relevant theoretical and empirical literature the paper reports estimates of saving determinants relying on the newly constructed and largest available database covering 165 countries over 1981 2012 the empirical specification includes determinants not considered in the literature explores differences in saving behavior nesting the 2008 10 crisis period and four different country groups searches for commonalities across key saving aggregates national private household and corporate saving rates and is subject to a robustness analysis based on different estimation techniques the results confirm in part existing research but also shed light on some ambiguous or contradictory findings and highlight the role of neglected determinants compared to the literature we find a larger number of significant determinants changes across periods and country groups and similarities across different saving aggregates

rules of thumb in life cycle saving decisions we analyse life cycle saving decisions when households use simple heuristics or rules of thumb rather than solve the underlying intertemporal optimisation problem we simulate life cycle saving decisions using three simple rules and compute utility losses relative to the solution of the optimisation problem our simulations suggest that utility losses induced by following simple decision rules are relatively low moreover the two main saving motives reflected by the canonical life cycle model long run consumption smoothing and short run insurance against income shocks can be addressed quite well by saving rules that do not require computationally demanding tasks such as backwards induction

the sensitivity of consumption to transitory income estimates from panel data on households we investigate the stochastic relation between income and consumption specifically consumption of food within a panel of about 2 000 households our major findings are 1 consumption responds much more strongly to permanent than to transitory movements of income 2 the response to transitory income is nonetheless clearly positive 3 a simple test independent of our model of consumption rejects a central implication of the pure life cycle permanent income hypothesis the observed covariation of income and consumption is compatible with pure life cycle permanent income behavior on the part of80 percent of families and simple proportionality of consumption and income among the remaining 20 percent as a general matter our findings support the view that families respond differently to different sources of income variations in particular temporary income tax policies have smaller effects on consumption than do other more permanent changes in income of the same magnitude this abstract was borrowed from another version of this item

dynamic effects of the order of entry on market share trial penetration and repeat purchases for frequently purchased consumer goods a time series cross sectional analysis of 18 successful later entrants in 8 categories of consumer packaged goods over the period from october 1983 to january 1988 confirms previous empirical findings that after correcting for differences in marketing effort later entrants suffer a long term market share disadvantage new evidence of the penalties associated with later entry are found in statistical estimation of models of cumulative trial first repeat and subsequent repeat purchasing significantly lower asymptotic levels are found in both trial and repeat behavior however based on this data the rate of approach of later entrants to their lower asymptotic performance measures is either equal to or faster than early entrants and provides evidence of a compensating partial effect accrued by later entrants

wage risk and employment risk over the life cycle we specify a structural life cycle model of consumption labour supply and job mobility in an economy with search frictions that allows us to distinguish between different sources of risk and to estimate their effects the sources of risk are shocks to productivity job destruction the process of job arrival when employed and unemployed and match level heterogeneity our model allows for four main social insurance programmes in contrast to simpler models that attribute all income fluctuations to shocks our framework allows us to disentangle the effects of the shocks from the responses to these shocks estimates of productivity risk once we control for employment risk and for individual labour supply choices are substantially lower than estimates that attribute all wage variation to productivity risk increases in productivity risk impose a considerable welfare loss on individuals and induce substantial precautionary saving increases in employment risk have large effects on output and primarily through this channel affect welfare the welfare value of government programs such as food stamps which partially insure productivity risk is greater than the value of unemployment insurance which provides partial insurance against employment risk and no insurance against persistent shocks

competitive reactions to advertising and promotion attacks how do competitors react to each other s price promotion and advertising attacks what are the reasons for the observed reaction behavior we answer these questions by performing a large scale empirical study on the short run and long run reactions to promotion and advertising shocks in over 400 consumer product categories over a four year time span our results clearly show that the most predominant form of competitive response is passive in nature when a reaction does occur it is usually retaliatory in the same instrument i e promotion attacks are countered with promotions and advertising attacks are countered with advertising there are very few long run consequences of any type of reaction behavior by linking reaction behavior to both cross and own effectiveness we further demonstrate that passive behavior is often a sound strategy while firms that do opt to retaliate often use ineffective instruments resulting in spoiled arms accommodating behavior is observed in only a minority of cases and often results in a missed sales opportunity when promotional support is reduced the ultimate impact of most promotion and advertising campaigns depends primarily on the nature of consumer response not the vigilance of competitors

the life cycle model of consumption and saving a central implication of life cycle models is that agents smooth consumption we review the empirical evidence on smoothing at frequencies from within the year up to across a lifetime we find that life cycle models particular those which incorporate realistic features of markets and goods have more empirical successes than failures we also show that some apparent deviations from theoretical predictions imply very small welfare losses for agents finally we emphasize that the coherence of life cycle models imposes an important discipline when incorporating new features into models

a boundedly rational decision algorithm cognition requires scarce inputs including time and concentration since cognition is costly sophisticated decision makers should use mental shortcuts or heuristics to reduce cognitive burdens a model is proposed and tested that is motivated by these principles it is believed this model achieves four goals first the model makes quantitative behavioral predictions and hence provides a precise alternative to the rational actor hypothesis second the model is psychologically plausible because it is based on the actual decisions algorithms that subjects claim to use third the model is empirically testable such a test is provided in this paper fourth the model is broadly applicable because it can be used to analyze decision problems that can be represented in tree form

review of a history of the federal reserve volume i 2003 by allan h meltzer abstract this is a book review of a history of the federal reserve volume i 2003 by allan h meltzer

reference effects of price and promotion on brand choice behavior when consumers are exposed to pricing and promotional activity by frequently purchased packaged goods they may develop expectations that are used as points of reference in evaluating future activi

why do so few hold stocks the authors investigate why 75 percent of u s households do not hold stocks despite the equity premium and predictions of expected utility models the question is relevant for privatization asset pricing and tax progressivity issues they show that risk aversion per se heterogeneity of beliefs habit persistence time nonseparability and quantity constraints on borrowing do not account for the phenomenon a wedge between borrowing and lending rates and minimum investment requirements are plausible but empirically weak factors more promising explanations are inertia and departures from expected utility maximization there is also qualified support for nondiversifiable income risk as a contributing factor copyright 1995 by royal economic society

endogenous borrowing constraints with incomplete markets this article develops ways to endogenize the borrowing constraints used in a class of computable incomplete markets models we allow the constraints to depend on an investor s characteristics such as time preference risk aversion and income streams the proposed constraint can be interpreted as a borrowing limit within which an investor has no incentive to default using a numerical algorithm we find that for an array of structural parameters the endogenous borrowing constraints can be much less stringent than the ad hoc borrowing constraints adopted by the existing studies

exponential growth bias and household finance exponential growth bias is the pervasive tendency to linearize exponential functions when assessing them intuitively we show that exponential growth bias can explain two stylized facts in household finance the tendency to underestimate an interest rate given other loan terms and the tendency to underestimate a future value given other investment terms bias matters empirically more biased households borrow more save less favor shorter maturities and use and benefit more from financial advice conditional on a rich set of household characteristics there is little evidence that our measure of exponential growth bias merely proxies for broader financial sophistication what drives household financial decisions the canonical economic model assumes that consumers choose to consume borrow or save based on their preferences their expectations and the costs and benefits of borrowing and saving a growing body of work applies insights from psychology to enrich specifications of three of the model s key pieces preferences expectations and problem solving conditional on parameter values 1 in this paper we bring psychological evidence to bear on a fourth specification issue how consumers perceive the costs and benefits of borrowing and saving we begin by tying together existing and new evidence on these cost perceptions to show that most consumers err systematically when given information commonly available in the market on the saving side consumers display future value bias a systematic tendency to underestimate a future value given

understanding the heterogeneity of savings and asset allocation a behavioral economics perspective why do saving rates and the proportion of savings invested in stocks substantially increase with income this paper sheds light on this question from the perspective of a new bounded rationality life cycle model it has been shown elsewhere that this model is better than existing ones at predicting how savings and asset allocation choices vary over the life cycle in this paper it is shown that a very simple version of the same model also allows for a better understanding of the variation in savings and asset allocation choices across income groups

persistence in foreign exchange rates abstract this study examines the long run behavior of seven daily nominal exchange rates using univariate and multivariate persistence measures our results indicate that for some currencies the long run behavior deviates from that of a pure random walk in certain periods the multivariate estimates reflect the effect of both the ems exchange rate mechanism and increased post louvre accord coordinated intervention a large portion of the effect of a shock in one currency on another currency s long run value can be attributed to contemporaneous effects on the other currencies

the sensitivity of tests of the intertemporal allocation of consumption to near rational alternatives suppose a consumer sets consumption equal to income each period rather than following the optimal permanent income decision rule how much utility does he lose this paper finds that the answer is typically less than 10 cents 1 per quarter in environments specified by popular tests on aggregate data it includes calculations of the costs of excess sensitivity and excess smoothness to income and interest rate changes and the costs of ignoring information it concludes that the theory does not make predictions for aggregate tests that are robust to small costs such as information or transactions copyright 1989 by american economic association