modeling global spillover of new product takeoff abstract this article examines the global spillover of foreign product introductions and takeoffs on a focal country s time to takeoff using a novel data set of penetration data for eight high tech products across 55 countries it shows how foreign clout the susceptibility to foreign influences and intercountry distances affect global spillover patterns the authors find that foreign takeoffs but not foreign introductions accelerate a focal country s time to takeoff the larger the country the higher its economic wealth and the more it exports the more clout it has in the global spillover process in contrast the poorer the country the more tourists it receives and the higher its population density the more susceptible it is to global spillover effects cross country spillover effects are stronger the closer the countries are to one another both geographically and economically but not necessarily in terms of culture the model the authors develop also quantifies the spillover between each co

does foreign environmental policy influence domestic innovation evidence from the wind industry this paper analyses the relative influence of domestic and foreign demand pull policies in wind power across oecd countries on the rate of innovation in this technology we use annual wind power generation to capture the stringency of the portfolio of demand pull policies in place e g guaranteed tariffs investment and production tax credits and patent data as an indicator of innovation activity we find that wind technology improvements respond positively to policies both home and abroad but the marginal effect of domestic policies is 12 times greater the influence of foreign polices is reduced by barriers to technology diffusion in particular lax intellectual property rights reducing such barriers therefore constitutes a powerful policy leverage for boosting environmental innovation globally

liberalisation and r d in network industries the case of the electricity industry abstract electricity sector liberalisation has coincided with a significant decline in r d spending this paper reviews the industrial organisation literature on r d and innovation to explore the likely causes of the decline in r d spending in the electricity sector meanwhile r d productivity and innovative outputs in utilities and equipment suppliers appear to have improved however a lasting decline in r d expenditure can have a negative long term effect on technological progress and innovation in the sector we conclude that the decline in r d could have been predicted from the literature we also discuss the need to reorient the post liberalisation technology policy

long run trends in energy related external costs this paper considers how energy related external costs change through time it focuses on one of the key periods in the history of energy after a period of declining coal prices and soaring consumption which fuelled the second industrial revolution the nineteenth century british economy was externalising the social costs of energy production and consumption on a massive scale rising from 25 in the 1820s an estimated 60 70 of the average social costs of coal were externalised in the 1880s imposing damages close to 20 of gdp the eventual decline in air pollution concentration around 1900 occurred fifty years later than was broadly socially optimal this experience highlights the evolution of the demand for and supply of environmental quality in the context of economic growth and the nature of related market and government failures implying the necessity for adaptation rather than encouraging mitigation this experience may offer lessons for climate analysis and policy making

improving quality versus increasing the quantity of schooling estimates of rates of return from rural pakistan abstract this paper s approach permits a more satisfactory assessment than previously of the rates of return to improving school quality versus increasing quantity in terms of labor earnings and their implications for educational policy in developing countries special data from rural pakistan collected for this study are used to make estimates within a conceptual framework that controls for important individual and household choices the results indicate that rates of return were much higher for investing in primary school quality or quantity than for investing in middle schools and at the primary school level somewhat higher for expanding low quality schools than for increasing quality in existing schools

the role of market forces in assuring contractual performance the conditions under which transactors can use the market repeat purchase mechanism of contract enforcement are examined increased price is shown to be a means of assuring contractual performance a necessary and sufficient condition for performance is the existence of price sufficiently above salvageable production costs so that the nonperforming firm loses a discounted steam of rents on future sales which is greater than the wealth increase from nonperformance this will generally imply a market price greater than the perfectly competitive price and rationalize investments in firm specific assets advertising investments thereby become a positive indicator of likely performance

the market evolution and sales takeoff of product innovations in contrast to the prevailing supply side explanation that price decreases are the key driver of a sales takeoff we argue that outward shifting supplyand demand curves lead to market takeoff our fundamental idea is that sales in new markets are initially low because the first commercialized forms of new innovations are primitive then as new firms enter actual and perceived product quality improves and prices possibly drop which leads to a takeoff in sales to provide empirical evidence for this explanation we explore the relationship between takeoff times price decreases and firm entry for a sample of consumer and industrial product innovations commercialized in the united states over the past 150 years based on a proportional hazards analysis of takeoff times we find that new firm entry dominates other factors in explaining observed sales takeoff times we interpret these results as supporting the idea that demand shifts during the early evolution of a new market due to nonprice factors is the key driver of a sales takeoff

skills schooling and household income in ghana this article examines the impact of cognitive skills on the income of households in ghana it uses scores on mathematics and english tests to measure cognitive skills and estimates the returns to these skills based on farm profit off farm income and total income the article uses powell s censored least absolute deviations and symmetrically trimmed least squares estimators to estimate farm and off farm income in contrast to heckman s two step or the tobit estimator powell s estimators are consistent in the presence of heteroscedasticity and are robust to other violations of normality the results show that cognitive skills have a positive effect on total and off farm income but do not have a statistically significant effect on farm income

a percolation based model explaining delayed takeoff in new product diffusion a model of new product diffusion is proposed in which a site percolation dynamics represents socially driven diffusion of knowledge about the product s characteristics in a population of consumers a consumer buys the new product if her valuation of it formed after her witnessing the product in use among her friends or neighbors is not below the price of the product announced in a given period our model attributes the empirical finding of a delayed takeoff of a new product to a drift of the percolation dynamics from a nonpercolating regime to a percolating regime this drift is caused by learning effects lowering the price of the product or by network effects increasing its individual valuations by consumers both with an increasing number of buyers

order of entry as a moderator of the effect of the marketing mix on market share order of entry has been demonstrated to have a significant effect on market share a number of explanations for this effect have been suggested in the marketing and strategy literatures to date the market share advantage gained by pioneers has typically been treated as a main effect an automatic regularity treating order of entry as a main effect implies that there is no penalty on the effectiveness of a brand s marketing instruments for late entry and that a late entrant can compensate for being late by dedicating sufficient marketing resources to their product in this study we investigate the influence of order of entry into a market on the effectiveness of a firm s marketing mix decisions by asking the question can followers compensate for not being first by their marketing mix decisions also even if they can compensate for being late does this effort become increasingly more difficult with later entry that is are there asymmetries in the effectiveness of a brand s marketing mix variables that relate to its order of entry into the market or as has been typically assumed to date is order of entry strictly a main effect an asymmetry exists for example if the market response to advertising is different for the first entrant versus the second or third entrant an asymmetry also exists if the effects of say a price change by the first entrant on the second entrant are different than the effects on the third entrant we develop a market share attraction model where the parameters vary as a function of order of entry our main contribution is in modeling the sources of order of entry advantage as asymmetries in the effectiveness of a brand s marketing instruments hence distinct from previous research we explain why there are inherent order of entry effects this paper is potentially of interest to researchers developing market share models and studying the effectiveness of marketing mix variables the substantive implication of our results concern directly academics interested in marketing strategy as well as the practicing marketing strategists we model asymmetries in the market response of early entrants versus late entrants using data from two durables and three nondurables categories with one exception all data sets are established from the inception of the category and hence do not suffer from the possible bias of excluding pioneers who have failed results show that asymmetries in the effectiveness of a brand s marketing mix variables are an essential source of order of entry effects we find that the main effects of order of entry are minimal order of entry effects do not necessarily lead to lower shares but overcoming these effects is not without substantial cost to the late entrant our results support previous research that has demonstrated advantages to early entry in addition we provide guidelines for how late entrants should compete later entry tends to reduce a competitor s price sensitivity suggesting that they not instigate in a price war with earlier entrants in order to gain share order of entry tends to decrease response to quality and to promotion to achieve the same impact on market share later entrants need a bigger change in quality and need to spend more on promotion our data did not support an asymmetric effect on advertising

why and how to subsidise energy r d lessons from the collapse and recovery of electricity innovation in the uk the uk electricity sector liberalisation was a pioneer in the worldwide reform trend and its reform model and outcomes have been the subject of many studies however lesser known are the effects of privatisation market based reforms and incentive regulation of networks on research and development as well as patenting activities in the sector this paper updates our previous studies of this subject and discusses the recent developments in the innovative activities in the uk electricity sector we find that in recent years the initial absence of support policies and the subsequent decline in innovation efforts in the aftermath of the reform has resulted in efforts towards forming an energy technology and innovation policy although we already observe some positive outcomes from these efforts we discuss whether the balance of the innovation efforts are calibrated appropriately and whether the institutional framework can be further improved to promote long term progress

comment on the awareness effects of mere distribution awareness forecasting models such as those discussed in mahajan muller and sharma mahajan v e muller s sharma 1984 an empirical comparison of awareness forecasting models of new product introduction marketing sci 3 summer 179 197 will be incomplete until they take account of the awareness effects of mere distribution distribution acts as both a main effect and as an interactive partner with advertising and promotion in the generation of awareness advertising in turn leads to distribution heeler et al heeler r m m j kearney b j mehaffey 1973 modelling supermarket product selection j marketing res 10 february 34 37

learning by doing skills and jobs in urban ghana abstractthis paper investigates the relationship between on the job mathematics skills acquisition and jobs that involve the handling of money in urban ghana this relationship is identified in a panel dataset by examining individuals who change jobs between survey rounds while controlling for individual time invariant characteristics we argue that the process of job choice in ghana allows us to identify causal impacts the findings show that money handling is positively associated with higher mathematics skills

the importance of noncognitive skills lessons from the ged testing program it is common knowledge outside of academic journals that motivation tenacity trustworthiness and perseverance are important traits for success in life thomas edison wrote that genius is 1 percent inspiration and 99 percent perspiration most parents read the aesop fable of the tortoise and the hare to their young children at about the same time they read them the story of the little train that could numerous instances can be cited of high iq people who failed to achieve success in life because they lacked self discipline and low iq people who succeeded by virtue of persistence reliability and self discipline the value of trustworthiness has recently been demonstrated when market systems were extended to eastern european societies with traditions of corruption and deceit it is thus surprising that academic discussions of skill and skill formation almost exclusively focus on measures of cognitive ability and ignore noncognitive skills the early literature on human capital e g gary becker 1964 contrasted cognitive ability models of earnings with human capital models ignoring noncognitive traits entirely the signaling literature e g michael spence 1974 emphasized that education was a signal of a one dimensional ability usually interpreted as a cognitive skill most discussions of ability bias in the estimated return to education treat omitted ability as cognitive ability and attempt to proxy the missing ability by cognitive tests most assessments of school reforms stress the gain from reforms as measured by the ability of students to perform on a standardized achievement test widespread use of standardized achievement and ability tests for admissions and educational evaluation are premised on the belief that the skills that can be tested are essential for success in schooling a central premise of the educational testing movement since its inception much of the neglect of noncognitive skills in analyses of earnings schooling and other lifetime outcomes is due to the lack of any reliable measure of them many different personality and motivational traits are lumped into the category of noncognitive skills psychologists have developed batteries of tests to measure noncognitive skills e g robert sternberg 1985 these tests are used by companies to screen workers but are not yet used to ascertain college readiness or to evaluate the effectiveness of schools or reforms of schools the literature on cognitive tests ascertains that one dominant factor g summarizes cognitive tests and their effects on outcomes no single factor has yet emerged to date in the literature on noncognitive skills and it is unlikely that one will ever be found given the diversity of traits subsumed under the category of noncognitive skills studies by samuel bowles and herbert gintis 1976 rick edwards 1976 and roger klein et al 1991 demonstrate that job stability and dependability are traits most valued by employers as ascertained by supervisor ratings and questions of employers although they present no direct evidence on wages and educational t discussants susan mayer university of chicago cecilia rouse princeton university nan maxwell california state university hayward janet currie university of california los angeles

demand heterogeneity and technology evolution implications for product and process innovation the evolution of technology has been a central issue in the strategy and organizations literature however the focus of much of this work has been on what is essentially the supply side of technical change the evolution of firm capabilities we present a demand based view of technology evolution that is focused on the interaction between technology development and the demand environment in which the technology is ultimately evaluated we develop a formal computer simulation model that explicitly considers the influence of heterogeneity in market demand the presence of consumers with different needs and requirements on firms innovation choices the model is used to examine the dynamics of product and process innovation utterback and abernathy 1975 the analysis reveals that demand heterogeneity offers an alternative to supply side explanations of the technology life cycle further by considering the implications of decreasing marginal utility from performance improvements the model highlights the role of technologically satisfied consumers in shaping innovation incentives and suggests a rationale for a new stage in the technology life cycle characterized by increasing performance at a stable price the stage has not yet been treated formally in the literature but is widely observed most prominently in digital and information based technologies

what enables rapid economic progress what are the needed institutions abstract in recent years institutions have again become a central focus of economists and other scholars studying the processes of economic growth and the reasons why nations have differed so greatly in their achievements on this front however with few exceptions the exploration of the role of institutions has not been connected with a coherent analysis of the relationships between institutions and institutional change and technological advance this paper proposes a way of analyzing these relationships the concept of social technologies which support physical technologies plays a key role in the analysis

bottom up estimation of industrial and public r d investment by technology in support of policy making the case of selected low carbon energy technologies abstract this paper discusses a bottom up approach to estimate the level of r d investment by technology in areas where data are scarce it develops a four step methodology for the estimation of corporate r d investments at technology level this approach can overcome gaps in existing data by combining publicly available information in a novel way even though it introduces some uncertainty this is illustrated for a set of low carbon energy technologies that were identified as key for meeting europe s long term energy and climate objectives by the european strategic energy technology plan the paper finds that the aggregated r d investments dedicated to these technologies amounted to 3 3 billion in the eu in 2007 including public funding from european union member states and at eu level and industrial research activities from companies with headquarters registered in the eu the results allow conclusions on the european energy research policy to be drawn such as the dominance of industrial funds and have provided significant input to the european policy making in this field the paper ends with suggestions on how to further enhance the accuracy of the approach and how to widen its application to other sectors

r d investment of electricity generating firms following industry restructuring abstract since electricity market restructuring questions over adequate levels of r d investments persisted using an unbalanced panel data of 70 electricity generating firms across 15 organisations of economic co operation and development countries from 1990 to 2008 this paper empirically examines the impacts of entry liberalization allowing third party access establishing a wholesale market and deregulating a retail market vertical unbundling privatization and firm size on r d investments entry liberalization is associated with a decline in r d investment establishing a wholesale market exhibits the greatest negative effects on r d investment regulated tpa and retail market deregulation also decrease r d the effect of privatization is not independently salient but interacts with a wholesale pool to lower r d investments large firms spend more on r d investment than small firms results indicate that the restructuring of the electricity industry reduces r d investment which may be detrimental to the reliability and the efficiency of the electricity system as well as to the creation and maintenance of the innovation capabilities necessary to address demand and environmental concerns

unintended consequences energy r d in a deregulated energy market abstract many advanced industrialized nations are substantially reducing their national public and private investments in energy research and development r d driven in part by changes occurring as a result of the deregulation of these nations energy sectors in particular funding for strategic energy r d aimed at developing future energy supply options eg fusion fission clean fossil energy renewable energy has been decreased substantially in both the public and private sectors in many of these nations these trends are now starting to be seen in the united states as it moves towards the deregulation of the nation s utilities the magnitude of the reductions in support for energy r d in the public and private sectors and the shift towards decidedly shorter term r d has profound implications for nations approaching deregulation though utility customers may be short term winners from the deregulation of utilities by paying less for energy a national failure to invest in energy r d is very likely to have long term negative impacts on national energy sectors the economies and environmental wellbeing

the shape of advertising response functions revisited a model of dynamic probabilistic thresholds prior work in marketing has suggested that advertising threshold effects levels beneath which there is essentially no sales response are rarely encountered in practice because advertising policies settle into effective ranges through early trial and error thresholds cannot be observed directly and arguments for their existence must be based primarily on a statistical footprint that is on relative fits of a range of model types to detect possible threshold effects we formulate a switching regression model with two regimes in only one of which advertising is effective mediating the switch between the two regimes is a logistic function of category specific dynamic variables e g order of entry time in market number of competitors and advertising levels nesting a variety of alternative formulations among them both standard concave and s shaped responses a sequence of comparisons among parametrically related models strongly suggests that threshold effects exist that market share response to advertising is not necessarily globally concave that superior fit cannot be attributed to model flexibility alone and that dynamic environmental competitive and brand specific factors can influence advertising effectiveness these effects are evident in two evolving durables categories suvs and minivans although not in the one mature nondurable category liquid detergent studied

brand performance volatility from marketing spending although volatile marketing spending as opposed to even level spending may improve a brand s financial performance it can also increase the volatility of performance which is not a desirable outcome this article analyzes how revenue and cash flow volatility are influenced by own and competitive marketing spending volatility by the level of marketing spending by the responsiveness to own marketing spending and by competitive response from market response theory we derive propositions about the influence of these variables on revenue and cash flow volatility in addition we extend the dorfman steiner theorem to derive the optimal level and volatility of expenditures if volatility effects are taken into account based on a large sample of 99 pharmaceutical brands in four clinical categories and four european countries we test for the empirical relevance of the propositions and assess the magnitude of the different sources of marketing induced performance volatility we find broad support for the

technological extinctions of industrial firms an inquiry into their nature and causes after a buildup in the number of firms new industries commonly experience a shakeout in which the number of firms declines sharply three theoretical perspectives on how technological change contributes to industry shakeouts are analyzed the theories are used to synthesize predictions concerning technological change and industry evolution the predictions inform an analysis of four us industries that experienced sharp shakeouts automobiles tires televisions and penicillin using data on firm participation and innovation from the commercial inception of the four products through their formative eras we uncover regularities in how the products evolved the regularities suggest that shakeouts are not triggered by particular technological innovations nor by dominant designs but by an evolutionary process in which technological innovation contributes to a mounting dominance by some early entering firms copyright 1997 by oxford university press

will it ever fly modeling the takeoff of really new consumer durables a consistent pattern observed for really new household consumer durables is a takeoff or dramatic increase in sales early in their history the takeoff tends to appear as an elbow shaped discontinuity in the sales curve showing an average sales increase of over 400 in contrast most marketing textbooks as well as diffusion models generally depict the growth of new consumer durables as a smooth sales curve our discussions with managers indicate that they have little idea about the takeoff and its associated characteristics many managers did not even know that most successful new consumer durables had a distinct takeoff their sales forecasts tend to show linear growth yet knowledge about the takeoff is crucial for managers to decide whether to maintain increase or withdraw support of new products it is equally important for industry analysts who advise investors and manufacturers of complementary and substitute products although previous studies have urged researchers to examine the takeoff no research has addressed this critical event while diffusion models are commonly used to study new product sales growth they do not explicitly consider a new product s takeoff in sales indeed diffusion researchers frequently use data only from the point of takeoff therefore nothing is known about the takeoff or models appropriate for this event our study provides the first analysis of the takeoff in particular we address three key questions i how much time does a newly introduced product need to takeoff ii does the takeoff have any systematic patterns iii can we predict the takeoff we begin our study by developing an operational measure to determine when the takeoff occurs we found that when the base level of sales is small a relatively large percentage increase could occur without signaling the takeoff conversely when the base level of sales is large the takeoff sometimes occurs with a relatively small percentage increase in sales therefore we developed a threshold for takeoff this is a plot of percentage sales growth relative to a base level of sales common across all categories we define the takeoff as the first year in which an individual category s growth rate relative to base sales crosses this threshold the threshold measure correctly identifies the takeoff in over 90 of our categories we model the takeoff with a hazard model because of its advantages for analyzing time based events we consider three primary independent variables price year of introduction and market penetration as well as several control variables the hazard model fits the pattern of takeoffs very well with price and market penetration being strong correlates of takeoff our results provide potential generalizations about the time to takeoff and the price reduction nominal price and penetration at takeoff in particular we found that on average for 16 post world war ii categories the price at takeoff is 63 of the introductory price the time to takeoff from introduction is six years the penetration at takeoff is 1 7 the time to takeoff is decreasing for more recent categories for example the time to takeoff is 18 years for categories introduced before world war ii but only six years for those introduced after world war ii many of the products in our sample had a takeoff near three specific price points in nominal dollars 1000 500 and 100 in addition we show how the hazard model can be used to predict the takeoff the model predicts takeoff one year ahead with an expected average error of 1 2 years it predicts takeoff at a product s introduction with an expected average error of 1 9 years even against the simple mean time to takeoff of six years for recent categories the model s performance represents a tremendous improvement in prediction it represents an immeasurable improvement in prediction for managers who currently have no idea about how long it takes for a new product to takeoff the threshold rule for determining takeoff can be used to distinguish between a large increase in sales and a real takeoff some limitations of this study could provide fruitful areas for future research our independent variables suffer from endogeneity bias so alternative variables or methods could address this limitation also the takeoff may be related to additional variables such as relative advantage over substitutes and the presence of complementary products finally examination of sales from takeoff to their leveling off could be done with an integrated model of takeoff and sales growth or with the hazard model we propose generalizations about this period of sales growth could also be of tremendous importance to managers of new products

pricing of conspicuous goods a competitive analysis of social effects abstract social needs play an important role in the purchase of conspicuous goods in this article the authors extend traditional economic models to accommodate social needs such as desire for uniqueness and conformism and examine their implications for pricing conspicuous goods first in the context of a duopoly the authors identify the conditions under which the desire for uniqueness can increase demand among some consumers as the price of a product increases second the authors show that though the desire for uniqueness leads to higher prices and firm profits a desire for conformity leads to lower prices and profits third the authors find that consumers purchase high quality products not because of their desire for uniqueness but despite it finally marketers of conspicuous goods may find it beneficial not to emphasize the functional differences among their products when the need for uniqueness is high in a laboratory test the authors find support for the claim that demand for a product amo

a diffusion model incorporating product benefits price income and information we start by assuming that a major benefit of many new durable products such as dishwashers and microwave ovens is time savings others such as vcrs also enhance the value of our leisure time using a household production framework we demonstrate that a utility maximizing individual will have a reservation price for the product which is a function of the product benefits and his wage rate by assuming that the wage rate has an extreme value distribution across the population we are able to derive for the aggregate process an income price dependent logistic adoption equation we then allow for the possibility that certain eligible consumers may delay their purchase of the product because they are unaware that it exists are suspicious of its quality or expect its price to fall unawareness uncertainty and hope for further price declines are assumed to decrease with the increase in the number of previous adopters the resulting diffusion model has the property that the product life cycle phenomenon can be explained jointly or separately by the income price process and the awareness uncertainty expectations process using data on household income on durable penetration within different income classes and on first purchase sales the aggregate diffusion model and its premises are tested and supported it is found that both the income price and awareness uncertainty expectations processes are at work however the dependence of the awareness uncertainty expectations delay process on the number of previous adopters e g word of mouth type effect exists only in certain product categories and is usually relatively weak it is demonstrated that if the word of mouth type effects are weak a price skimming strategy is optimal for a monopolist and also is likely to be implemented by oligopolists the sales forecasting implications of the model also are pursued

changes in concentration turbulence and the dynamics of market shares most previous studies of the dynamics of industry structure by emphasizing changes in concentration conceal much of the nature of underlying competitive processes here we employ a stochastic fir

innovation diffusion in the presence of supply restrictions innovation diffusion models are developed to represent the spread of a new product from its manufacturers to its ultimate users in the marketplace however the growth of a new product can be retarded by supply restrictions such as the unavailability of the product due to limitations on the production capacity or difficulties encountered in setting up distribution systems in the presence of supply restrictions diffusion models must be developed to capture the dynamics of supply restrictions and to allow management to evaluate the impact of such supply restrictions on the growth of a new product in the market place based on the bass innovation diffusion model the objective of this paper is to suggest a parsimonious diffusion model that integrates the demand side dynamics with the supply side restrictions the sensitivity of innovation diffusion patterns in the presence of supply restrictions is examined an application examining the diffusion of new telephones in israel is documented to illustrate the usefulness of the proposed model

challenges for r d and innovation in energy abstract in recent years there has been a growing interest in the role of r d and innovation in energy efficiency and dealing with climate change to improve our knowledge in these matters a workshop was organized in barcelona spain in january 2014 this introduction to the special issue first presents some insights from the literature on challenges for r d and innovation in energy the second section summarises the articles from this workshop that make up this special issue and that provide new insights into innovation in energy all the articles include energy policy recommendations based on the empirical analyses carried out

social contagion and income heterogeneity in new product diffusion a meta analytic test standard diffusion models capture social contagion only coarsely and do not allow one to operationalize different contagion mechanisms moreover there is increasing skepticism about the importance of contagion and as has long been known s shaped diffusion curves can also result from heterogeneity in the propensity to adopt we present hypotheses about conditions under which specific contagion mechanisms and income heterogeneity are more pronounced and test these hypotheses using a meta analysis of the q p ratio in applications of the bass diffusion model the ratio is positively associated with the gini index of income inequality in a country supporting the heterogeneity in thresholds interpretation the ratio also varies as predicted by the gamma shifted gompertz diffusion model but the evidence vanishes after controlling for national culture as to contagion the q p ratio varies with the four hofstede dimensions of national culture for three of them in a direction consistent with the social contagion interpretation furthermore products with competing standards have a higher q p ratio which is again consistent with the social contagion interpretation finally we find effects of national culture only for products without competing standards suggesting that technological effects and culturally moderated social contagion effects might not operate independently from each other

deregulation market competition and innovation of utilities evidence from japanese electric sector this paper explores the determinants of electric utility innovation and examines the impact of electric sector deregulation and market competition on it using a balanced panel database of nine japanese utilities from 1978 to 2014 both input r d expenditure and output patent application number and patent quality aspects of innovations are examined the empirical results indicate that deregulation and market competition decrease the former but increase the latter these results are followed by a discussion on why this scenario occurs the results also suggest that after deregulation utilities focus more on short term business oriented r d projects hence we call for governments to support long term public oriented and environmental research in the electric sector

evolutionary trends of industry variables abstract the paper offers empirical evidence on the evolutionary trends of industry variables it investigates the time path of patents product price and quantity and number of firms from the first introduction of a product to maturity of the market the paper extends earlier work by gort and klepper by expanding the data on products through 1991 and augmenting it with new products and new data sources the reexamination of the aging patterns reveal the gort and klepper results to be robust the time trends follow the expected patterns with remarkable consistency and are strongly significant for most products new evidence on patenting activity reveal an eventual decline in technological activity over the later years of the product market life cycle

the making of an oligopoly firm survival and technological change in the evolution of the u s tire industry the number of producers in the u s tire industry grew for 25 years and then declined sharply and the industry evolved to be an oligopoly the role of technological change in shaping the industry s market structure is explored a model of industry evolution featuring technological change is used to derive predictions that are tested using a novel data set on firm entry exit size location distribution networks and technological choices prior to the shakeout of producers consistent with the model earlier entering and larger firms survived longer principally because of the influence of age and size on technological change

global takeoff of new products culture wealth or vanishing differences the authors study the takeoff of 16 new products across 31 countries 430 categories to analyze how and why takeoff varies across products and countries they test the effect of 12 hypothesized drivers of takeoff using a parametric hazard model the authors find that the average time to takeoff varies substantially between developed and developing countries between work and fun products across cultural clusters and over calendar time products take off fastest in japan and norway followed by other nordic countries the united states and some countries of midwestern europe takeoff is driven by culture and wealth plus product class product vintage and prior takeoff most importantly time to takeoff is shortening over time and takeoff is converging across countries the authors discuss the implications of these findings

academic spin off s transfer speed analyzing the time from leaving university to venture for academic spin offs i analyze the length of time between the founder s leaving of academia and the establishment of his firm technology transfer can take place even years after leaving the mother institution a duration analysis reveals that a longer time lag is caused by the necessity of assembling complementary skills either by acquisition by a single founder or by searching for suitable team members furthermore new ventures are established earlier if the intensity of technology transfer is high the founders have access to university infrastructure or received informal support by former colleagues

u s energy research and development declining investment increasing need and the feasibility of expansion investment in energy research and development in the u s is declining despite calls for an enhancement of the nation s capacity for innovation to address environmental geopolitical and macroeconomic concerns we examine investments in research and development in the energy sector and observe broad based declines in funding since the mid 1990s the large reductions in investment by the private sector should be a particular area of concern for policy makers multiple measures of patenting activity reveal widespread declines in innovative activity that are correlated with research and development r d investment notably in the environmentally significant wind and solar areas trends in venture capital investment and fuel cell innovation are two promising cases that run counter to the overall trends in the sector we draw on prior work on the optimal level of energy r d to identify a range of values which would be adequate to address energy related concerns comparing simple scenarios based on this range to past public r d programs and industry investment data indicates that a five to ten fold increase in energy r d investment is both warranted and feasible

demand heterogeneity and technology evolution the evolution of technology has been a central issue in the strategy and organizations literature however the focus of much of this work has been on what is essentially the supply side of techn

price and advertising signals of product quality we present a signaling model based on ideas of phillip nelson in which both the introductory price and the level of directly uninformative advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good repeat purchases play a crucial role in our model a second focus of the paper is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals

electricity sector liberalisation and innovation an analysis of the uk s patenting activities abstract liberalisation has had a marked effect on innovative activities in the electricity industry in particular electricity reforms have resulted in a reduction in r d spending in the sector r d and patenting activities are respectively regarded as innovative inputs to and outputs from technological progress the present paper examines the effect of the reforms on patenting activity in the uk electricity sector the results indicate that electricity related patents in non nuclear and renewable technologies have increased in the post liberalisation period we attribute this trend to the increased commercialisation of the sector while this development is positive we argue that a lasting decline in r d will in the longer run reduce technological progress and innovation in the sector in order to maintain the pace of innovation we discuss the need to design a new framework for innovation systems that is commensurate with the functioning and incentive mechanisms of a liberalised sector

the evolution of new industries and the determinants of market structure several empirical regularities concerning firm growth rates and industry firm size distributions have been developed by studying primarily mature industries the primary purpose of this article is to bring together and extend empirical regularities on the evolution of new industries and to use these regularities to gain further insight into the forces governing industry evolution to explain these regularities a model is constructed which emphasizes how factors governing the early evolution of industries may shape their market structure at maturity it stresses how chance events and exogenous factors that influence the number of potential entrants to the industry the growth rate of incumbents and the ease of imitation of industry leaders will influence the ultimate number and size distribution of firms in the industry

product market competition and upstream innovation evidence from the u s electricity market deregulation this paper studies the innovation response of upstream technology suppliers when their downstream buyers transition from regulation to competition by modeling the impact of the 1990s u s electricity deregulation on patenting we find that after deregulation the net competition effect comprising the pure competition and the escape competition effect decreased innovation by 18 3 and the appropriation effect increased innovation by 19 6 other deregulation factors have led to a 20 6 decline in aggregate after deregulation innovation by the upstream technology suppliers has declined by 19 3 and upstream innovation quality and generality have declined as well

empirical generalizations and marketing science a personal view marketing has matured to the point where it seems desirable to take stock of where we are what we have learned and fruitful directions for extending the knowledge base that has developed science is a process involving the interaction between empirical generalizations and theory an empirical generalization is a pattern or regularity that repeats over different circumstances and that can be described simply by mathematical graphic or symbolic methods one of the purposes of the empirical generalizations conference held at wharton on february 16 18 1994 was to develop a list of examples of such empirical generalizations in marketing empirical generalization can precede a theory to explain it or it can be predicted by a theory science is the process of interaction between theory and data that leads to higher level theories examples are provided here of empirical generalizations in marketing and their theoretical counterparts one example is provided of a higher level theory

the life cycle of a competitive industry firm numbers first rise then later fall as an industry evolves this nonmonotonicity is explained using a competitive model in which innovation opportunities fuel entry and relative failure to innovate prompts exit equilibrium time paths for price and quantity also share features of the data the model is estimated using data from the u s automobile tire industry a particularly dramatic example of the nonmonotonicity in firm numbers

perception spillovers across competing brands a disaggregate model of how and when abstract drawing on the accessibility diagnosticity framework and previous literature on branding and order of entry the authors hypothesize that perception spillovers can also occur across directly competing products that do not share a common brand name the authors suggest two mechanisms prior perception spillover and dynamic perception spillover and one moderating variable product brand similarity to test for spillovers across competing brands the authors develop a structural bayesian learning model and estimate it using prescription choice and marketing communication data from a panel of physicians from their model results the authors find evidence of prior and dynamic perception spillovers across competing brands only when brands are sufficiently similar in contrast they find no evidence of spillover effects across brands that are highly dissimilar finally several policy experiments illustrate the strength and significance of competitive spillovers for product diffusion and from the re

a dynamic model of entry and exit in a growing industry the potential demand in a new industry evolves over time demand is initially low but advertising by the industry s early entrants can speed up demand growth however there is intrinsic uncertainty of the demand level in each period and uncertainty of the demand evolution path which can be affected by the underlying economic environment we construct a dynamic model that features the stochastically and endogenously expanding demand of a new industry and we investigate the optimal entry and exit behavior of firms as the industry evolves we find that firms incentive to enter early depends critically on the cost that early entrants have to pay in developing the market when the cost is high and the benefit spills over to potential entrants firms have an incentive to wait and the probability of entry can increase with the number of incumbents under certain circumstances firms entry strategy is also influenced by the transition of economic states firms are more likely to enter under a state that shows the prospect of demand taking off soon we also find that in the early stage of an industry higher demand uncertainty can induce faster entry

earnings schooling ability and cognitive skills conventional estimates now available for a large number of countries generally indicate that the social returns to education are positive large and competitive with returns to investment in physical capital that such estimates are good guides for public resource allocation has however been questioned the heart of the problem lies in the interpretation of the positive relationship between the education and the earnings of workers whether as the conventional estimates assume the coefficient of the education variable in the earnings function measures the effect on the productivity of workers of human capital acquired in school it has been hypothesized that education in part or instead represents screening for native ability and motivation or credentialism and that as a consequence conventional measures of the social benefit of education are substantially upward biased 2 in this paper we attempt to distinguish the influence on earnings of cognitive achievement native ability and years of education as a means of adjudicating the human capital screening and credentialist hypotheses our econometric analysis is based on two rigorously comparable micro data sets from kenya and tanzania generated by surveys of the urban wage labor force specifically for this study these data sets contain the usual variables found in earnings function estimates of the benefits of schooling individual earnings years of education and years of employment experience in addition they contain two variables measures of the worker s cognitive skills and of his or her reasoning ability not previously found in studies of developing countries and only rarely found in studies of the education earnings relationship in developed countries 3 with these variables we can estimate the direct effects on earnings of cognitive skills ability and years of schooling by using them to estimate educational production functions and educational attainment functions and linking these functions with the earnings function in a recursive framework we can also assess the various indirect effects on earnings of ability and years of schooling having data sets from two countries very similar with respect to size resource endowments structure of production and employment and level of development means that not only can we subject our results to the usual statistical tests but we can also assess their replicability both kenya and tanzania have nearly achieved the objective of universal primary education while university enrollments remain at less than 1 percent of the relevant age group the important policy issues re boissiere development research department the world bank 1818 h street washington d c 20433 knight institute of economics and statistics oxford university sabot williams college williamstown ma 01267 we are grateful to the educational testing service of princeton for the design of tests used in this study and to j armitage j behrman j hausman d hendry d jamison and an anonymous referee for their insights and advice helpful comments were also received from participants in seminars at oxford and yale universities the views presented here are our own they should not be interpreted as reflecting those of the world bank george psacharopoulos 1973 1981 contains a listing of 44 countries in which rate of return studies had been conducted and of the estimates obtained 2for instance kenneth arrow 1973 mark blaug 1976 samuel bowles and herbert gintis 1976 john riley 1979 michael spence 1976 and lester thurow 1975 3for attempts to control for ability and or for cognitive achievement in studies for the united states see jere behrman et al 1980 gary chamberlain and zvi griliches 1977 griliches and william mason 1972 michael olneck 1977 paul taubman and terence wales 1974 taubman 1975 and david wise 1975 see also the survey articles by griliches 1977 1979 in most instances the data refer to special subgroups in the population and clear distinction cannot be made between natural ability and cognitive skills acquired in school

licensing radical product innovations to speed up the diffusion abstract we present a differential game to study how companies can simultaneously license their innovations to other firms when launching a new product the licensee may cannibalize licensor s sales albeit this can be compensated by gains from royalties nonetheless patent royalties are generally so low that licensing is not an attractive strategy in this paper we consider the role of licensing to speed up the product diffusion word of mouth by licensee s customers and licensee s advertising indirectly push forward sales of the licensing company accelerating new product diffusion we find evidence that licensing can be a potentially profitable strategy however we also find that a weak intellectual property right ipr protection can easily diminish the financial attractiveness of licensing

industrial and residential electricity demand dynamics in japan how did price and income elasticities evolve from 1989 to 2014 abstract this study estimates the price and income elasticities of industrial and residential electricity demand in japan with the annual data from 1989 to 2014 a time varying parameter tvp model with the kalman filter is applied to monitor the evolution of consumer behaviors in the post bubble period given the exogenous shock financial crisis in 2008 and the structural breaks electricity deregulation and fukushima daiichi crisis the tvp model can provide a robust estimation of elasticities and can detect the outliers and the structural breaks the results suggest that both industrial and residential consumers become less sensitive to price after the electricity deregulation and the financial crisis and more sensitive to price after the fukushima daiichi crisis especially the industrial sector is less sensitive to price after the retail deregulation by contrast the income elasticities of industrial and residential sector consumers are stable during the examined period results also indicate that a negative relationship exists between the price elasticity of electricity demand and the price level of electricity after the electric sector deregulation some insights on the further electric sector reform and the environmental taxation in japan are also provided

the effects of advertising prices and distribution on market share volatility although the influence of marketing decision variables on market share has received ample attention in the literature less is known about their effects on volatility this study attempts to shed light on this issue by empirically examining the effects of advertising pricing and distribution not only on market share but also on its volatility using an egarch model we argue that establishing a link between management controlled actions such as advertising pricing and distribution and market share volatility may benefit firms seeking to reduce uncertainty in their market share performance application of the proposed model to data on two markets suvs and minivans suggested that advertising pricing and distribution significantly influence market share volatility

monopolist pricing with dynamic demand and production cost this paper deals with pricing of a new product over time by a monopolist who maximizes the discounted profit stream the interdependency of cost and demand on cumulative production makes the problem inherently dynamic cost is assumed to be declining with cumulative production learning curve effect while demand is a function of price and cumulative sales representing word of mouth and saturation effects the paper addresses this problem in a general framework that includes several previous results as special cases and provides new insights in other situations while the learning curve and word of mouth effect cause prices to be lower than the price that maximizes immediate revenues the saturation factor has the opposite effect the price path over time is affected by these factors and the interest rate we characterize the price path under several different situations and interpret the results for policy guidelines