does the preference reversal phenomenon necessarily contradict the independence axiom one of the most puzzling paradoxes in decision theory is the preference reversal phenomenon this phenomenon seems to contradict the transitivity axiom for a long time one of the cornerstones of utility theory this paradox is established whenever a decision maker prefers lottery x to lottery y but is willing to put a lower selling price on x than on y such experiments first reported by harold lindman 1971 and sarah lichtenstein and paul slovic 1971 were repeated by david grether and charles plott 1979 werner pommerehne et al 1982 and robert reilly 1982 although the later researchers improved the mechanism through which the selling price emerges they all found systematic reversals a new approach to this problem was developed by charles holt 1986 and edi karni and zvi safra 1987 from two different starting points these authors showed that the preference reversal phenomenon does not necessarily prove a violation of the transitivity axiom as it may contradict the independence axiom this implies that people do not maximize expected utility but in that case the preference reversal phenomenon becomes just another evidence against expected utility theory but not against the transitivity axiom these results have their own disadvantages although the independence axiom is not as fundamental as transitivity it is nevertheless very appealing on normative grounds of course the preference reversal phenomenon necessarily contradicts at least one of the assumptions of expected utility theory but empirical evidence shows that despite its normative appeal violations of the reduction of compound lotteries axiom may happen see for example joshua ronen 1971 and doug snowball and clif brown 1979 in this paper i therefore suggest a decision mechanism for the preference reversals lotteries which is transitive and satisfies the independence axiom but not the reduction axiom

investigating the effects of store brand introduction on retailer demand and pricing behavior researchers have recently been interested in studying the drivers of store brand success as well as factors that motivate retailers to introduce store brands in this paper we study the effects of the introduction of a store brand into a particular product category specifically we are interested in the effect of store brand introduction on the demand as well as on the supply side on the demand side we investigate the changes in preferences for the national brands and price elasticities in the category on the supply side we study the effects of the new entrant on the interactions between the national brand manufacturers and the retailer introducing the store brand including how these interactions influence the retailer s pricing behavior in doing so we are also able to test whether the observed data are consistent with some of the commonly used assumptions regarding retailer pricing behavior for the demand specification we use a random coefficients logit model that allows for consumer heterogeneity the model parameters are estimated using aggregate data while explicitly accounting for endogeneity in retail prices our empirical results obtained from the oats product category based on store level data from a multistore retail chain indicate that the store brand introduction generates notable changes within the category the store brand introduction coincides with an increase in the retailer s margins for the national brand we find that the preferences for the national brand are relatively unaffected by the introduction of the store brand while consumers are in general more price sensitive in terms of elasticities than they were prior to store brand introduction a statistical test of the differences inmean price elasticities across stores and between the two regimes fails to reject the hypothesis of no change in these elasticities elasticities in specific stores however do increase after the store brand is introduced we also find that there is considerable heterogeneity in the preferences for the store brand on the supply side we test several forms of manufacturer retailer interactions to identify retailer pricing behavior most consistent with the data our results indicate that the data reject several commonly imposed forms of interactions in examining the nature of manufacturer interactions with the retailer we find that the manufacturer of the national brand appears to take a softer stance in its interactions with the retailer subsequent to store brand entry this finding is consistent with academic research and with articles in the popular press which suggest that the store brand enhances the retailer s bargaining ability vis a vis the manufacturers of the national brands we also provide results from a second product category frozen pasta that are largely consistent with those found in the oats category

the effects of piracy on competition evidence from subscription tv abstract competition studies that focus on antitrust issues e g market definition market power are typically conducted in markets where all firms are assumed to operate legally competitors are tax abiding entities pay for all inputs used in their production process have paid the proper government licenses to do so etc we investigate competition issues in a market characterized by widespread piracy subscription tv in peru estimates suggest that 50 of subscription tv users in peru 30 in latin america use an illegal provider we make use of a unique dataset in which households provided crucial information regarding the il legality of their paid tv supplier using quantitative antitrust tools based on demand estimation techniques we study the impact that the presence of the informal sector has on competition our estimates suggest that the illegal operators constitute a close substitute for and henceforth significantly constrain the pricing power of legal operators this finding can have important antitrust implications the failure to account for piracy could lead to erroneous conclusions regarding market power measurement and the delineation of the relevant antitrust market this may be particularly important in several industries especially in the developing world where the leading operator may be cataloged as dominant only in the absence of illegal providers

a regime switching model of cyclical category buying in many categories consumers display cyclical buying they repeatedly purchase in the category for several periods followed by several periods of not buying we believe that the cyclicality is a manifestation of cross category substitution by the consumer caused by variety seeking tendencies as well as by the firm s marketing activities in all relevant categories we propose a markov regime switching random coefficient logit model to represent these behaviors as stochastic switching between high and low category purchase tendencies the main feature of the proposed model is that it divides the stream of purchase decisions of a consumer into distinct regimes with different parameter values that characterize high versus low purchase tendencies in an empirical application of the model to purchases of yogurt buying households we find that as many as 38 3 households display cyclicality between high and low yogurt purchasing tendencies predictions from our proposed model track observed yogurt purchases of households over time closely and the model also fits better than two benchmark models alternating between high and low purchase tendencies may correspond with changing levels of consumer inventory in a substitute category if one ignores this phenomenon a correlation between yogurt inventory and the error term in utility arises leading to biased estimates also we show that cyclicality in buying has a key implication for a firm s price promotion strategies a price reduction that is offered to a household during its high purchasing tendency period will result in greater increases in sales than one that is offered during its low purchasing period this opens up a new dimension for enhancing the effectiveness of promotions customized timing of price reductions

only income diverges a neoclassical anomaly the neoclassical growth model ngm is only consistent with the absolute divergence in output levels we observe if some determinants of steady state income are also diverging in this paper we show that accumulation rates of physical and human capital are actually significantly converging as are openness to trade and several variables measuring institutional quality output divergence in the face of input policy and institutional convergence is a deep anomaly for the ngm

assessing the consequences of a channel switch switching marketing channels is an expensive and sticky decision while a number of theories suggest efficiency and strategic differences between channels there is virtually no work on combining these ideas into an empirically workable methodology to assess the impact of a channel switch in this study we undertake to close this gap with an empirical study of the sports drink market featuring competing producers and heterogeneous channels we estimate demand and cost parameters for a number of alternative models of competitive interaction and use these estimates to study the switching of gatorade from its extant independent wholesaler channel to the direct store delivery dsd channel belonging to pepsi our initial results indicate the following pepsi should switch gatorade to the dsd channel only if i the switch decreases gatorade s manufacturing cost by at least 14 or ii the switch increases the share of profit it can obtain by at least 13 or iii the switch enhances demand by the equivalent of a price cut of 4 96 for a 32 ounces package absent these increases pepsi should not switch our methodology and results speak to both managers contemplating a channel switch and antitrust authorities faced with the task of evaluating the consequences of a change in vertical structure

can vertical integration by a monopsonist harm consumer welfare abstract vertical integration by a monopsonist is generally believed not to harm consumers this paper demonstrates in a natural economic setting that this conventional wisdom may not hold we model one on one bargaining between a monopsonist and independent suppliers when the set of suppliers cannot be expanded easily ex post and show that a vertically separated monopolist is vulnerable to holdup without integration we demonstrate that a bottleneck monopsonist has an incentive to encourage more upstream entry than would arise in a pure neoclassical monopoly having more suppliers mitigates the holdup power of any one this however distorts the cost structure of the industry toward greater industry output and hence lowers final good prices vertical integration mitigates the hold up problem faced by the monopsonist it allows it to generate and appropriate a greater level of industry profits at the expense of consumers

macroeconomic uncertainty and performance in the european union abstract we use a very general bivariate garch m model and monthly data on eu countries covering the 1962 2003 period to test for the impact of real output growth and nominal inflation macroeconomic uncertainty on inflation and output growth our evidence supports a number of important conclusions first in the majority of countries uncertainty regarding the output growth rate is related to the average growth rate and the effect in several countries is negative second in half of the cases there is no significant relationship between inflation uncertainty and output growth performance third inflation and output uncertainty have a mixed effect on inflation nevertheless considerable evidence for the cukierman meltzer hypothesis is obtained our conclusions are based on adopting both a structural and a reduced form bivariate garch model finally we also find statistically significant evidence of regime switching for both inflation and output growth volatility throughout the sample

manufacturer retailer channel interactions and implications for channel power an empirical investigation of pricing in a local market the issue of power in the marketing channels for consumer products has received considerable attention in both academic and practitioner journals as well as in the popular press our objective in this paper is to provide an empirical method to measure the power of channel members and to understand the reasons demand factors cost factors nature of channel interactions for this power we confine our analysis to pricing power in channels we use methods from the game theory literature in marketing on channel interactions to obtain the theoretical framework for our empirical model this literature provides us a definition of power one that is based on the proportion or percentage of channel profits that accrue to each of the channel members there can be a variety of possible channel interactions between manufacturers and retailers in channels the theoretical literature has examined some of these games for example choi 1991 examines how channel profits for manufacturers and retailer vary if channel interactions are either vertical nash or if they are stackelberg leaderfollower with either the manufacturer or the retailer being the price leader each of these three channel interaction games has different implications for profits made by manufacturers and retailers and consequently for the relative power of the channel members in contrast to the previous literature that has focused largely on the above three channel interaction games our model extends the game theoretic literature by allowing for a continuum of possible channel interactions between manufacturers and a retailer furthermore for a given product market we empirically estimate from the data where the channel interactions lie in this continuum more critically we obtain measures of how channel profits are divided between manufacturers and the retailer in the product market where a higher share of channel profit is associated with higher channel power we then examine how channel power is related to demand conditions facing various brands and cost parameters of various manufacturers in going from game theory based theoretical models of channel interactions to empirical estimation we use the new empirical industrial organization framework bresnahan 1988 as part of this structural modeling framework we build retail level demand functions for the various brands manufacturer and private label in a given product category given these demand functions we obtain optimal pricing rules for manufacturers and the retailer in determining their optimal prices manufacturers and the retailer account for how all the players in the channel choose their optimal prices that is we account for dependencies in decision making across channel members these dependencies are characterized by a set of conduct parameters which are estimated from market data the conduct parameters enable us to identify the nature of channel interactions between manufacturers and the retailer along the continuum mentioned previously in addition to the demand and conduct parameters manufacturers marginal costs are also estimated in the model these marginal cost estimates along with the manufacturer prices and retail prices available in our dataset enable us to compute the division of channel profits among the channel members hence we are able to obtain insights into who has pricing power in the channel in the empirical application of the model we analyze a local market for two product categories refrigerated juice and tuna in both categories there are three major brands the difference between them is that the private label has an insignificant market share in the tuna category our main empirical results show that the usual games examined in the marketing literature do not hold for the given data we also nd that the retailer s market power is very significant in both these product categories and that the estimated demand and cost parameters are consistent with the estimated pattern of conduct between the manufacturers and the retailer given the evidence from the trade press of intense manufacturer competition in these categories as well as the commodity nature of these products the result of retailer power appears intuitive

measuring market power in the ready to eat cereal industry the ready to eat cereal industry is characterized by high concentration high price cost margins large advertising to sales ratios and numerous introductions of new products previous researchers have concluded that the ready to eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense nonprice competition this paper empirically examines this conclusion in particular i estimate price cost margins but more importantly i am able empirically to separate these margins into three sources i that which is due to product differentiation ii that which is due to multi product firm pricing and iii that due to potential price collusion the results suggest that given the demand for different brands of cereal the first two effects explain most of the observed price cost margins i conclude that prices in the industry are consistent with noncollusive pricing behavior despite the high price cost margins leading firms are able to maintain a portfolio of differentiated products and influence the perceived product quality it is these two factors that lead to high price cost margins

a tale of two italian cities brand level milk demand and price competition abstractwe apply the blp random coefficient logit model demand model to fluid milk sales data from two north south italian cities turin and naples by virtue of their location and socioeconomic differences these cities provide a natural experiment for contrasting consumer choices and retail market power related to milk physical and marketing characteristics results reveal that regardless of location consumers negatively value price increases fat content and ultra high temperature uht treatment however location matters with respect to brand and type of milk purchased while in turin the higher income region demand for the leading manufacturers brands is the most price inelastic in naples consumers have the lowest price elasticities in case of cheaper milk often small manufacturer or private label brands unlike previous studies we do not find price elasticities for private labels to be consistently lower or markups to be higher compared to manufacturer brands indicating that private labe

new products the antidote to private label growth abstract as private labels pls continue to grow in power and market share product innovation has become one of the strongest weapons in the national brand nb manufacturer s arsenal in this article the author assesses when and to what extent new products change nbs market position to address this question more than 300 nb and pl introductions are analyzed using a multibreak model that quantifies the impact of product introductions on own share rival nb and pl share and category sales drawing on empirical generalizations the author finds that products introduced by leading nbs standard pls and premium pls are more likely to increase category sales than products introduced by follower nbs or economy pls new products introduced by leader and follower nbs more often boost own share thus new products help prevent the decline of nb shares with respect to competitive impact new products affect rival shares with the exception of those launched by economy pls still nbs tend to hurt rival nbs

structural analysis of manufacturer pricing in the presence of a strategic retailer consumer goods manufacturers usually sell their brands to consumers through common independent retailers theoretical research on such channel structures has analyzed the optimal behavior of channel members under alternative assumptions of manufacturer retailer interaction vertical strategic interaction research in empirical industrial organization has focused on analyzing the competitive interactions between manufacturers horizontal strategic interaction decision support systems have made various assumptions about retailer pricing rules e g constant markup category profit maximization the appropriateness of such assumptions about strategic behavior for any specific market however is an empirical question this paper therefore empirically infers 1 the vertical strategic interaction vsi between manufacturers and retailer 2 the horizontal strategic interaction hsi between manufacturers simultaneously with the vsi and 3 the pricing rule used by a retailer the approach is particularly appealing because it can be used with widely available scanner data where there is no information on wholesale prices researchers usually have no access to wholesale prices even manufacturers who have access to their own wholesale prices usually have limited information on competitors wholesale prices in the absence of wholesale prices we derive formulae for wholesale prices using game theoretic solution techniques under the specific assumptions of vertical and horizontal strategic interaction and retailer pricing rules we then embed the formulae for wholesale prices into the estimation equations while our empirical illustration is using scanner data without wholesale prices the model itself can be applied when wholesale prices are available early research on the inference of hsi among manufacturers in setting wholesale prices using scanner data e g kadiyali et al 1996 1999 made the simplifying assumption that retailers charge a constant margin this assumption enabled them to infer wholesale prices and analyze competitive interactions between manufacturers in this paper we show that this model is econometrically identical to a model that measures retail price coordination across brands hence the inferred cooperation among manufacturers could be exaggerated by the coordinated pricing category management done by the retailer we find empirical support for this argument this highlights the need to properly model and infer vsi simultaneously to accurately estimate the hsi when using data at the retail level functional forms of demand have been evaluated in terms of the fit of the model to sales data but recent theoretical research on channels lee and staelin 1997 tyagi 1999 has shown that the functional form has serious implications for strategic behavior such as retail passthrough while the logit and linear model implies equilibrium passthrough of less than 100 lee and staelin call this vertical strategic substitute vss the multiplicative model implies optimal passthrough of greater than 100 vertical strategic complement vsc because passthrough rates on promotions have been found to be below or above 100 chevalier and curhan 1976 armstrong 1991 we empirically test the appropriateness of the logit vss and the multiplicative vsc functional form for the data we perform our analysis in the yogurt and peanut butter categories for the two biggest stores in a local market we found that the vss implications of the logit fit the data better than the multiplicative model we also find that for both categories the best fitting model is one in which 1 the retailer maximizes category profits 2 the vsi is manufacturer stackelberg and 3 manufacturer pricing hsi is tacitly collusive the fact that the retailer maximizes category profits is consistent with theoretical expectations the inference that the vsi is manufacturer stackelberg reflects the institutional reality of the timing of the game retailers set their retail prices after manufacturers set their wholesale prices note that in the stores and product categories that we analyze the two manufacturers own the dominant brands with combined market shares of about 82 in the yogurt market and 65 in the peanut butter market the result is also consistent with a balance of power argument in the literature the finding that manufacturer pricing is tacitly collusive is consistent with the argument that firms involved in long term competition in concentrated markets can achieve tacit collusion managers use decision support systems for promotion planning that routinely make assumptions about vsi hsi and the functional form the results from our analysis are of substantive import in judging the appropriateness of assumptions made in such decision support systems

understanding store brand purchase behavior across categories this paper investigates whether the tendency to buy store brand is category specific or an enduring consumer trait we develop a multicategory brand choice model with a factor analytic structure on the covariance matrix of the coefficients the methodology allows us to elicit the basic latent tendency for a household to buy store brands while controlling for other causes such as price sensitivity the model is applied to a set of ten food and nonfood product categories we find strong evidence of correlations in household preferences for store brands across categories using a two dimensional factor structure we find that one of the factors explains a substantial amount of variation in store brand preference while the other factor explains price sensitivity consistently across categories the presence of these factors in all categories indicates that there are unobservable household level traits that are non category specific i e stable across product categories using data from five holdout categories we find that household estimates of these latent factors are very useful in predicting demand for store brands in new categories other potential applications for store managers are discussed

logit demand estimation under competitive pricing behavior an equilibrium framework discrete choice models of demand have typically been estimated assuming that prices are exogenous since unobservable to the researcher product attributes such as coupon availability may impact consumer utility as well as price setting by firms we treat prices as endogenous specifically prices are assumed to be the equilibrium outcomes of nash competition among manufacturers and retailers to empirically validate the assumptions we estimate logit demand systems jointly with equilibrium pricing equations for two product categories using retail scanner data and cost data on factor prices in each category we find statistical evidence of price endogeneity we also find that the estimates of the price response parameter and the brand specific constants are generally biased downward when the endogeneity of prices is ignored our framework provides explicit estimates of the value created by a brand i e the difference between consumers willingness to pay for a brand and its cost of production we develop theoretical propositions about the relationship between value creation and competitive advantage for logit demand systems and use our empirical results to illustrate how firms use alternative value creation strategies to accomplish competitive advantage

vertical strategic interaction implications for channel pricing strategy this paper examines two strategic pricing decisions within channels using foresight i e price leadership and considering category implications i e product line pricing are price leadership and product line pricing always the best pricing strategies for a channel member if not when does this occur and why by investigating these questions we address some major concerns of both marketing practitioners and scholars interested in channel management issues in addition this study provides an indepth discussion on why previous analytic studies produced answers to these questions that depend upon the choice of the form of demand functions as such this study should significantly resolve the debate among analytic marketing modelers about the right demand specification at the core of our discussion lies the concept of vertical strategic interaction which is defined in terms of the direction of a channel member s reaction to the actions of its channel partner within a given demand structure specifically if a channel member s best reaction is to reduce its margin when its channel partner increases its margin the type of vertical strategic interaction is referred to as vertical strategic substitutability vss if the best reaction is to increase the margin the environment is referred to as vertical strategic complementarity vsc if the best reaction is no margin change it is referred to as vertical strategic independence vsi using a game theoretic approach we demonstrate that these three types of vertical strategic interactions represent a key driving force for optimal decisions on channel price leadership and product line pricing our investigation involves mathematical analyses of an industry model composed of two manufacturers selling competing products both carried by two competing retailers as such the model allows for retailer product line pricing as well as manufacturer and retailer level competition in addition this general model can be used to analyze three more restrictive industry settings often found in the channels literature i e a bilateral monopoly jeuland and shugan jeuland abel steven m shugan 1983 managing channel profits marketing sci 2summer 239 72 two competing manufacturers selling through competing franchised retailers mcguire and staelin mcguire timothy w richard staelin 1983 an industry equilibrium analysis of downstream vertical integration marketing sci 2spring 161 92 and two competing manufacturers selling through one common retailer using product line pricing choi choi s chan 1991 price competition in a channel structure with a common retailer marketing sci 10fall 271 96 unlike many other channel studies most of our analyses are performed without assuming particular functional forms of demand curves thus this paper provides greater assurance that the insights from this stream of research are broadly applicable not only across industry structures but also across demand conditions the paper starts out by defining three different rules for how prices are set the manufacturer uses foresight the retailer uses foresight and neither channel member uses foresight we then show a one to one mapping between the type of vertical strategic interaction and the optimality of channel price leadership specifically a channel member finds it profitable to be a price leader for vss but prefers to be a follower for vsc for vsi channel members are indifferent to the channel price leadership issue as it has no effect on channel member profits we also show that there exist conditions under which a retailer might see a reduction in profits when it changes its policy from non product line pricing to product line pricing such conditions arise when the retailer is not a price leader and the environment is characterized by vss or vsc at a more general level this study suggests not only the value but also the cost to a firm for using superior knowledge i e foresight and or product line pricing in making strategic marketing decisions in this way ignorance can be bliss we also explore the link between demand characteristics and the three types of vertical strategic interaction we show that the type of vertical strategic interaction present in a given environment is closely related with the convexity of the demand curve and the level of demand for a given price interestingly we find that linearity of demand is not a necessary condition for any of the three types of vertical strategic demand function consequently in evaluating the robustness of analytic analyses it may be more important to determine the type of vertical strategic interaction assumed instead of whether the demand is linear or nonlinear finally our results are limited to situations where the channels are not coordinated and the retailer s precommitment to particular pricing policy and decision is credible although such situations still capture a significant portion of reality we acknowledge that the insights from this study might not be applicable in all situations

predicting competitive response to a major policy change combining game theoretic and empirical analyses this research uses procter gamble s value pricing initiative as a context for testing whether actual competitor and retailer response to a major policy change can be predicted using a game theoretic model we first estimate demand functions for p g and competitor brands from the period before value pricing was initiated we then formulate a dynamic manufacturer retailer stackelberg model that includes p g a national brand competitor and a retailer the model takes p g s move as given and prescribes the price and promotion response of the competitors and the retailer we substitute the estimated demand parameters into the model to obtain prescriptions for each competitor and the retailer and see whether these prescriptions are related to the actual response we find that the dynamic game theoretic model calibrated with empirical estimates of demand parameters has significant predictive power we also test the predictive power of two benchmark models the first is based on the reaction function approach of leeflang and wittink leeflang peter s h wittink dick r 1992 diagnosing competitive reactions using aggregated scanner data internat j res marketing9 39 57 and the second is a simplification of our dynamic model where the retailer is not strategic the dynamic game theoretic model performs better than either benchmark

vancouver s gasoline price wars an empirical exercise in uncovering supergame strategies this paper uses a unique data set to determine which dynamic model of tacit collusion best describes behaviour in a particular industry the area investigated is a region of the vancouver british columbia retail gasoline market players are service station managers who compete daily firms choose price in each period using strategies that depend on prices chosen in the previous period periodically unanticipated demand shocks precipitate price wars when shocks occur the firms in the market must determine the new demand conditions and adjust their strategies from an econometric point of view slopes of intertemporal reaction functions are latent variables the resulting system of equations with time varying parameters is estimated via the kalman filter different repeated game oligopoly models correspond to different transition matrices for the latent variables the models can thus be assessed in terms of their power to explain firm behaviour in this market

vertical relationships between manufacturers and retailers inference with limited data in this paper different models of vertical relationships between manufacturers and retailers in the supermarket industry are compared demand estimates are used to compute price cost margins for retailers and manufacturers under different supply models when wholesale prices are not observed the purpose is to identify the set of margins compatible with the margins obtained from estimates of cost and to select the model most consistent with the data among non nested competing models the models considered are 1 a simple linear pricing model 2 a vertically integrated model and 3 a variety of alternative strategic supply scenarios that allow for collusion non linear pricing and strategic behaviour with respect to private label products using data on yogurt sold in several stores in a large urban area of the u s the results imply that wholesale prices are close to marginal cost and that retailers have pricing power in the vertical chain this is consistent with non linear pricing by the manufacturers or high bargaining power of the retailers

how fast do economics converge the conventional approach to estimating how fast economics converge examines the cross economy relationship between the growth rate of per capita output over some time period and its initial level this approach produces consistent estimates only under highly restrictive assumptions which are violated by the data the paper develops an alternative approach that produces consistent estimates under weak assumptions this approach yields estimates substantially larger than those reported in the literature and also sufficiently large to be broadly consistent with the predictions of neoclassical growth theory

determinants of store level price elasticity using weekly scanner data representing 18 product categories the authors estimated store specific price elasticities for a chain of 83 supermarkets they related these price sensitivities to a com

market structure and cost pass through in retail abstract we examine the extent to which vertical and horizontal market structure can together explain incomplete retail pass through to answer this question we use scanner data from a large u s retailer to estimate product level pass through for three vertical structures national brands private label goods not manufactured by the retailer and private label goods manufactured by the retailer our approach circumvents issues associated with internal firm prices and demonstrates that accounting for horizontal market structure is important for measuring the effects of vertical integration and reduced double marginalization on pass through

predictive testing of consumer choice models not subject to independence of irrelevant alternatives the probabilistic modeling of the relationship between objective or perceived characteristics of multiattribute alternatives and consumer choice is receiving increased attention in marketing and ot

a structural equations analysis of the impact of price promotions on store performance guided by past research conventional wisdom in the retailing area and microeconomic theory the authors develop a series of hypotheses about the effects of loss leaders in store price specials