international marketing policy a discussion of the standardization construct and its relevance for corporate policy a fundamental question in international marketing concerns the desirability and feasibility of standardizing marketing programs and procedures internationally the primary objective of this paper is to present an overview and evaluation of the standardization debate central issues of interest include a discussion of the standardization construct and an evaluation of the evidence regarding corporate implementation of standardization strategies

international sourcing and supply chain stability an international supply chain is conceptualized as a complex dynamic system in which disruptions interact with long shipping and lead times to generate costs findings from a case study and simulation model indicate that demand related disruptions created substantial and unexpected costs in terms of expedited shipping high inventories and lower demand fulfillment production related disruptions declined over time but demand related disruptions did not implications for management are discussed

alcohol prices consumption and traffic fatalities we examine the relationships among alcohol prices consumption and traffic fatalities using data across u s states from 1982 to 2000 some previous studies have found large negative associations between alcohol taxes and fatalities however commonly used price data suggest little or no connection between alcohol prices and fatalities these apparently conflicting findings may result from measurement error and or endogeneity in the price data which biases ordinary least squares estimators toward a finding of no price effects using alcohol taxes as instrumental variables fatali ties are found to be negatively related to prices in addition alcohol consumption is strongly posi tively related to fatalities however biases may still remain because taxes are not entirely suitable as instruments

entry strategies for multinational enterprises and host countries abstract a multinational enterprise mne has a number of investment strategies to enter into a foreign market such as foreign direct investment fdi joint venture jv exclusive licensing el and others in contrast a host government also has the choice to introduce a suitable entry strategy into its local market with the objective of maximizing its tax revenue or national social welfare in this paper we explore the optimal strategies for not only a mne but also a host country

spatial differences in the demands for local public goods differences in the mix of public goods across locations are apparent particularly sharp are the differences between public spending habits of central cities and suburbs for 37 of the largest smsas in 1977 the ratio of per capita educational expenditures in central cities to the per capita education expenditures in suburban areas was 93 and the comparable ratio for per capita noneducational expenditures was 2 01 1 relative to suburban areas central cities have spent more of their revenue on noneducational public goods and less on education although these differences have been attributed to various demandand supply side factors analysts have placed considerable emphasis on the demand side determinants of local expenditures researchers such as borcherding and deacon 1972 have estimated the demands for local public goods by focusing on the consumption behavior of the median voter the partial equilibrium nature of these earlier models however missed the potential interdependencies between the demands for public and private goods more recently there have been attempts to develop a more complete general equilibrium model of public choice which incorporates the interaction between public and private goods perkins 1977 presents a general equilibrium extension of the borcherding and deacon framework by testing the cross price effects between various local public goods his empirical results strongly suggest that there is substitutability among certain local public

are intra industry investment patterns consistent with cost disadvantages to cross border investing evidence from the u s chemical industry this paper tests whether the pattern of related and unrelated acquisitions is consistent with the existence of cost disadvantages to cross border investing data from the u s chemical industry 1978 89 are consistent with the implications that foreign investors are more likely than domestic investors to make closely related acquisitions the data also indicate that u s ftc antitrust policy affected the pattern of domestic acquisitions

can baumol s model of unbalanced growth contribute to explaining the secular rise in health care expenditure an alternative test in a recent paper i argued that baumol s model of unbalanced growth offers a ready explanation for the observed secular rise in health care expenditure hce in rich countries baumol s model implies that hce is driven by wage increases in excess of productivity growth i tested this hypothesis empirically using data from a panel of 19 organization for economic cooperation and development oecd countries and found robust evidence in favour of baumol s theory an alternative way to test baumol s theory is to check whether its implication that variations in the relative price of medical care contribute significantly to explaining variations in health expenditure in the same direction has an empirical grounding earlier studies although mostly not in an explicit attempt to test baumol s theory have occasionally rejected this hypothesis despite poor data quality of the available medical price indices i perform the alternative test using data for nine oecd countries my findings suggest that the relat

new products quality changes and welfare measures computed from estimated demand systems this paper examines the construction of a price index based on an estimated demand system in principle the method examined can produce a price index that takes account of the introduction of new p

determinants and performance impacts of external technology acquisition abstract an important issue technology managers face today and a vital component of any coherent technology strategy concerns the decision to chose between developing technical capabilities internally or acquiring them through external means while there is a clear indication in the literature of a greater reliance on external sources of technology the factors driving this phenomenon and the potential benefit to firm performance have received limited empirical attention this study addresses these issues by testing the relationships between several potential determinants of external technology sourcing and the differential impacts of external vs internal sourcing on firm performance the study addresses three potential determinants of external technology sourcing discontinuous technological change life cycle stage the stage of the resulting life cycle patterns developed around radical technological changes or dtc life cycle intellectual property protection and internally available resources dtc life cycles and the industries built around them are characterized by patterns of competitive behavior and a few key milestones particularly the emergence of a dominant design for example the early stages of the life cycle are characterized by a focus on product technologies as firms compete to develop the technical standard for the industry while the later stages are more concerned with process technologies as firms compete to produce the standard at the lowest cost we argue that dtc life cycle analysis can inform the internal vs external decision and that the evolution from a product based competition to a cost based competition will affect not only the focus of that external sourcing but also the benefits received as a result further we suggest that perceived intellectual property protection and the level of resources available internally to the firm will also impact the decision to source technology externally the growing interest in external technology acquisition would appear to reflect a positive effect on firm performance the literature however is equivocal and often anecdotal focusing only on a limited perspective of firm performance we investigate the relationship between external technology acquisition vs internal technology development and firm performance from three perspectives product market and finance based measures of performance further given that the focus of external technology acquisition will be driven in part by life cycle stage earlier stages focus on product technology and later stages focus on process technology we also study the effect that focus has on related firm performance measures i e how will product related external technology acquisition affect product based performance measures and how will process related external technology acquisition affect cost or finance based measures finally we investigate the impact of internal resource capability on the existing relationship between external technology acquisition and firm performance i e the absorptive capacity argument data collected from 188 u s subsidiaries of both domestic u s and foreign firms were used to test hypothesized relationships among these variables dtc life cycles intellectual property protection internally available resources external technology acquisition and firm performance while not all hypotheses were supported the results on the relationship between external technology acquisition vs internal technology development and the three firm performance perspectives warrant caution for technology managers considering or currently utilizing external sources of technology the more salient results and implications for managers are presented below first regarding the potential drivers for external technology acquisition the results varied with theoretical expectations contrary to theory neither dtc life cycle nor intellectual property protection exhibited a significant relationship to external sourcing in general however consistent with expectations the level of available internal resources did exhibit a direct and negative relationship to external acquisition firms with greater internal resources are less inclined to source externally second technology managers would be well advised to consider a number of issues when approaching the decision to acquire technology externally or develop it internally in all cases where a statistically significant relationship between external technology acquisition and firm performance was found the direction was negative indicating that acquiring technology externally detracts from firm performance further in limited cases that negative relationship is compounded in the presence of internal technology capabilities also a significant relationship was found between external product technology acquisition and product performance measures and not for financial performance measures and between external process technology acquisition and finance performance measures and not for product performance measures as expected and were both negative in other words the dimension of performance most hindered by external technology acquisition is precisely that dimension that managers might strategically target at a given stage in the technology life cycle the availability of technical resources internal to the firm was in all cases positively associated with product market and financial performance measures these results taken together suggest that firm performance is negatively impacted by external technology acquisition firms with internally available resources typically do not tend to seek external technology and when they do in some cases the negative relationship between external sourcing and performance is increased clearly external technology acquisition is not a panacea and great care must be taken to ensure firm success and our findings suggest that all else equal firms may want to err on the side of internal development

estimating the armington elasticity the importance of study design and publication bias abstract a key parameter in international economics is the elasticity of substitution between domestic and foreign goods also called the armington elasticity yet estimates vary widely we collect 3524 reported estimates of the elasticity construct 32 variables that reflect the context in which researchers obtain their estimates and examine what drives the heterogeneity in the results to account for model uncertainty we employ bayesian and frequentist model averaging to correct for publication bias we use newly developed non linear techniques our main results are threefold first there is publication bias against small and statistically insignificant elasticities second differences in results are best explained by differences in data aggregation frequency size and dimension third the elasticity implied by the literature after accounting for both publication bias and study quality lies in the range 2 5 5 1 with a median of 3 8

product and promotion adaptation in export ventures an empirical investigation while the desirability of marketing adaptation vs standardization has long been debated within both academic and business circles empirical studies investigating the conditions under which each strategy becomes appropriate have been rare this article provides a formal investigation of the correlates of product and promotion adaptation in export ventures a conceptual framework of product and promotion adaptation in export ventures is proposed to integrate the diverse perspectives on the issue of standardization versus adaptation the conceptual framework is further specified in a testable form and tested via data collected by a series of in depth personal interviews with export marketing managers the results support the contingency perspective recently emerging in the standardization literature and suggest that the degree of the various aspects of product adaptation i e upon and after entry and promotion adaptation i e positioning packaging labeling and promotional approach are significantly influenced by company product industry and export market characteristics however the profile of the correlates varies across the various aspects of product and promotion adaptation

comparative marketing the first twenty five years this article reviews the field of comparative marketing in terms of scope types and depth of studies methodological issues conceptual and managerial payoffs and teaching approaches after its first quarter of a century as an international business topic comparative marketing is still relatively green

measuring globalization of industries using a national industry approach empirical evidence across five countries and over time this paper presents an objective measurement of industry globalization although crucial in understanding firm strategies industry globalization has been largely subjectively measured consisting of mostly case studies this research develops a two pronged measure of industry globalization based on a the extent of an industry s international linkages lit and b the integration of value added activities within the industry iit in addition of providing a quantitative equivalent to porter 1986 and bartlett and ghoshal s 1989 conceptual industry categorizations this measure permits the examination of important but previously untested notions regarding globalization using data for chemical and manufacturing industries for five major trading nations we find that 1 chemical industries are less global than manufacturing industries despite high levels of fdi found in chemical industries 2 u s globalization frequently assumed to be representative of worldwide globalization of industries is less than that of other major industrial countries and 3 industries in both sectors are globalizing over time consistent with the literature

retrospectives on the genius behind david ricardo s 1817 formulation of comparative advantage last year marked the 200th anniversary of ricardo s famous four numbers paragraph on comparative advantage which is one of the oldest analytical results in economics following the lead of james mill 1821 these four numbers have been interpreted as unit labor coefficients this interpretation has provided the basis for the development of the ricardian model from john stuart mill 1852 to eaton and kortum 2002 however if we accept the labor unit interpretation of these numbers ricardo s exposition in his 1817 principles of political economy and taxation makes little logical sense building on sraffa s 1930 interpretation of ricardo s numbers as labor embodied in trade our discussion reveals the amazing simplicity and generality of ricardo s comparative advantage formulation and gains from trade logic

does drinking really decrease in bad times this paper investigates the relationship between macroeconomic conditions and drinking using individual level data from 1987 to 1999 interview years of the behavioral risk factor surveillance system brfss we confirm the procyclical variation in overall drinking identified in previous research using aggregate sales data and show that this largely results from changes in consumption by existing drinkers rather than movements into or out of drinking moreover the decrease occurring during bad economic times is concentrated among heavy consumers with light drinking actually rising we also find no evidence that the decline in overall alcohol use masks a rise for persons becoming unemployed during contractions these results suggest that any stress induced increases in drinking during bad economic times are more than offset by declines resulting from changes in economic factors such as lower incomes

the impact of journals and authors on international business research a citational analysis of jibs articles in this paper we use citational analysis to examine the influence of individuals and disciplines on international business research we collected citational data over the ten year period 1984 to 1993 from every issue of the journal of international business studies we found that management economics marketing and finance disciplines have had significant influence on international business research and identified researchers such as dunning porter vernon casson rugman and hofstede as having made significant contributions to international business research

the optimal timing of a foreign direct investment analyses of the optimal timing of foreign direct investment fdi decisions have been curiously lacking in the general literature on multinational enterprises cf buckley 1979a b although comparative static analyses exist comparing exporting to the host country with market servicing from a production unit sited in the host country horst 1971 hirsh 1976 the only attempt to predict the timing of the switch from exporting to foreign based production is that of aliber 1970 although vernon 1966 gives a cost based rationale for the switch this chapter attempts to fill this gap in the theory of fdi section 2 1 outlines and criticises previous attempts to deal with the problem sections 2 2 4 present a simple model which ignores set up costs and sections 2 5 and 2 6 give a more detailed analysis including such costs further extensions of the theory are considered in section 2 7 and the conclusions are summarised in section 2 8 the problem emerges as being more complex than had previously been appreciated

the eclectic paradigm of international production a restatement and some possible extensions this article reviews some of the criticisms directed towards the eclectic paradigm of international production over the past decade and restates its main tenets the second part of the article considers a number of possible extensions of the paradigm and concludes by asserting that it remains a robust general framework for explaining and analysing not only the economic rationale of economic production but many organisational and impact issues in relation to mne activity as well

component sourcing strategies of multinationals an empirical study of european and japanese multinationals this is a study of component sourcing decisions of european and japanese manufacturers for supplying their manufacturing operations in their home countries for export to the u s as well as their operations in the united states specifically employing data from seventy one multinational manufacturers of european and japanese origin operating in the u s the study investigated the determinants of international sourcing decisions the authors found support for the hypothesis that international sourcing could be explained using international plant location theory the significance of this finding is that it offers a new theoretical framework to spur much needed research on the topic of international sourcing

determinants of cross national knowledge transfer and its effect on firm innovation this study examines the determinants of international knowledge flow from a resource based perspective it evaluates the impact of cross national knowledge transfer on firm innovative performance based on 56 027 us patents owned by 53 selected firms in the us based pharmaceutical industry the results suggest that innovative performance is a curvilinear function of the international knowledge content used by a firm to innovate as hypothesized it was found that at 1 low and moderate levels of international knowledge content a firm s strategy to transfer international knowledge improves its innovative performance and at 2 higher levels of international knowledge content there are diminishing marginal returns to transferring knowledge from overseas

offshore outsourcing as a source of international competitiveness for smes scholars typically view offshore outsourcing as a means of reducing the cost of manufacturing activities for large corporations yet offshore outsourcing may entail administrative and technical services and may include activities outsourced by small and medium sized enterprises smes drawing on research in international entrepreneurship and services we hypothesize and find evidence that offshore outsourcing of administrative and technical services by smes is associated with greater extent and scope of internationalization of sales offshore outsourcing enhances international competitiveness by enabling smes to reduce costs expand relational ties serve customers more effectively free up scarce resources and leverage capabilities of foreign partners

combat exposure cigarette consumption and substance use this study estimates the relationship between combat exposure and several risky health behaviors cigarette consumption binge drinking and drug use we find that the u s active duty military personnel deployed to combat zones with enemy firefight are more likely to subsequently smoke cigarettes consume alcohol and use illicit drugs than their counterparts deployed to noncombat operations our results suggest that the mental health effects of combat can explain up to two thirds of the estimated association between combat exposure and risky health behaviors jel h56 i12

multinational firms and the theory of international trade and investment tinational corporation in the arena of economic activity and political influence trade theorists have either ignored it or expressed unguarded skepticism at the ability of the conventional trade models to successfully capture and analyze the features of this new phenomenon the purpose of this paper is twofold first by building upon the contribution by richard caves we will show that the traditional trade models can be adapted in a way that preserves most if not all of the attributes introduced by international firms 2 second we will conduct a comparative statics analysis to explore the implications of tariffs and taxes for resource allocation and international capital movements our results here confirm what has already been well established in myriad empirical studies that maturation of the international firm has vastly increased economic interdependence among trading countries and that few nations can eschew the ripples caused by economic policies of other nations 3

effects of consumer preferences for foreign sourced products when deciding on overseas production locations the manager must take into account not only resource and cost benefits but the effect that country of origin may have on consumer evaluations an experiment conducted by a telephone survey procedure examined country of origin perceptions of twelve countries and eight products using both perceived quality and choice measures as hypothesized preferences were found to be more product specific for industrialized than less developed countries in addition hypotheses that performance risk and brand moderate the effects of country were upheld under most conditions

the us gains from trade valuation using the demand for foreign factor services about 8 cents out of every dollar spent in the united states is spent on imports what if because of a wall or some other extreme policy intervention imports were to remain on the other side of the us border how much would us consumers be willing to pay to prevent this hypothetical policy change from taking place the answer to this question represents the welfare cost from autarky or equivalently the welfare gains from trade in this article we discuss how to evaluate these gains using the demand for foreign factor services the estimates of gains from trade for the us economy that we review range from 2 to 8 percent of gdp

import sourcing dynamics an integrative perspective the character of import sourcing for manufacturing has changed beyond the reach of current explanatory schemes this study knits several evolving trends in the area of import sourcing into a theoretical framework in order to facilitate research in this under researched topic and expose to practitioners the increasing strategic value of import sourcing

sourcing strategies of european and japanese multinationals a comparison based on a typology of sourcing strategies this study identifies various sourcing patterns adopted by european and japanese multinational manufacturing firms in serving the u s market the study has found that the product s market performance is not at all related to its life cycle stage in world trade or to production location but is positively related to the internal components sourcing and negatively related to the product adaptation the findings strongly support levitt s call for a global product

factories or warehouses a welsh perspective on japanese transplant manufacturing munday m morris j and wilkinson b 1995 factories or warehouses a welsh perspective on japanese transplant manufacturing reg studies 29 1 17 critics of japanese direct manufacturing investment have argued that the japanese transplant manufacturing sector tms represents an attempt to circumvent trade barriers rather than a genuine globalization of japanese capital and that host regions will find themselves with warehouses or low value added final assembly plants rather than fully integrated manufacturing operations which will contribute significantly to the development of the local economy this paper presents a detailed study of the economic impact of japanese manufacturing in wales a region within the uk which has one of the highest concentrations of japanese manufacturing investment in europe it finds that there are some problems with japanese investment but although japanese companies do appear to operate their businesses in different ways to other inward investors many of these are be

linking product and process innovations and modes of international sourcing in global competition a case of foreign multinational firms in increasingly complex global competition multinational firms u s and foreign alike have stepped up international sourcing of components and finished products to serve various markets since an increasing portion of global competition is shaped by european and japanese multinational firms with due emphasis on product quality and manufacturing it is an opportune time to examine the like among their product development manufacturing and sourcing activities those european and japanese multinational firms marketing products in the united states are chosen as subjects of this study

reply to jonathan gruber and michael frakes we address gruber and frakes s criticisms that 1 the state excise tax on a package of cigarettes is a more exogenous measure of the cost of cigarettes than the state specific price of a package of cigarettes and 2 that it is preferable to control for the effects of unmeasured variables that vary over time with the use of time dummies instead of with a quadratic time trend we also point out that our specification of the cost effect differs from theirs because we allow it to be nonlinear while they force it to be linear

the cultural relativity of organizational practices and theories this paper summarizes the author s recently published findings about differences in people s work related values among 50 countries in view of these differences ethnocen tric management theories those based on the value system of one particular country have become untenable this concept is illustrated for the fields of leadership organization and motivation a key issue for organization science is the influence of national cultures on introduction management twenty or even 10 years ago the existence of a relationship be management and tween management and national cultures was far from obvious to many and it national cultures may not be obvious to everyone even now in the 1950s and 60s the dominant be lief at least in europe and the u s was that management was something univer sal there were principles of sound management which existed regardless of na tional environments if national or local practice deviated from these principles it was time to change local practice in the future the universality of sound manage ment practices would lead to societies becoming more and more alike this ap plied even to the poor countries of the third world which would become rich as well and would be managed just like the rich countries also the differences be tween management in the first and second world capitalist and socialist would disappear in fact under the surface they were thought to be a lot smaller than was officially recognized this way of thinking which dominated the 1950s and 60s is known as the convergence hypothesis during the 1970s the belief in the unavoidable convergence of management prac tices waned it was too obviously in conflict with the reality we saw around us at the same time supranational organizations like the european common market which were founded very much on the convergence belief had to recognize the stubbornness of national differences even within existing nations regional dif ferences became more rather than less accentuated the welsh the flemish the basques the bangladeshi the quebecois defended their own identity and this was difficult to reconcile with a management philosophy of convergence it slowly became clear that national and even regional cultures do matter for management the national and regional differences are not disappearing they are here to stay in fact these differences may become one of the most crucial problems for man agement in particular for the management of multinational multicultural orga nizations whether public or private

short run marginal medical costs from booze and butts evidence from the states this article uses a panel data set of u s states over the 1980 to 2007 period to estimate the demands for medical care cigarettes and beer the estimation process generates own price income and cross price elasticities for all three goods implied per capita beer and cigarette consumption elasticities of per capita health care expenditures suggested by our baseline estimates are 0 83 and 0 14 respectively these results are robust to a number of specification tests simulations suggest that yearly marginal medical costs amount to approximately 12 per bottle and 27 cents per cigarette in the short run in 2012 dollars these results are likely to be driven by the much larger corresponding increases in the consumption of binge drinkers and heavy smokers

foreign investor reactions to risk and uncertainty in antitrust u s merger policy investigations and the deterrence of foreign acquirer presence motivated by the potential for antitrust and competition policies to be protectionist in effect we formulate the theoretical prior that merger policy deters foreign acquirer participation in local m a markets the policy risk and policy uncertainty characteristic of merger review may negatively affect foreign acquirers more so than domestic acquirers thereby disadvantaging foreign acquisitions of local firms and deterring future cross border investment activities we test this prior by employing sector level data on u s merger policy investigations and foreign acquirer presence in u s m a markets over the 2002 2017 period our panel data methodological approach indicates that the risk and uncertainty characteristic of u s merger policy disproportionately deters the acquisition activities of foreign investors the empirical results also suggest that the application of competition and merger policies in other national jurisdictions where there is less of a strong commitment to antitrust principles might also be effectively protectionist

partitioning country of origin effects consumer evaluations of a hybrid product recent cases in strategic alliances observed in the u s automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature complex products involving multiple country affiliations have become much more common

sourcing patterns of foreign owned multinational subsidiaries in europe tavares a t and young s 2006 sourcing patterns of foreign owned multinational subsidiaries in europe regional studies 40 583 599 this paper investigates the determinants of the international sourcing propensities of foreign owned multinational mne subsidiaries in four european union host countries major findings concern the impact of subsidiary roles and economic integration on international sourcing patterns regional and global integration are leading to a greater import orientation among mne subsidiaries including product mandate firms that are assumed to be strongly embedded within host economies the results cast doubts on existing criteria for inward foreign direct investment fdi attraction policy implications are developed relating to the attraction of inward fdi and to corporate development policies tavares a t et young s 2006 la distribution des sources d approvisionnement des filiales multinationales a capital etranger en europe regional studies 40 583 599 cet article che

strategic and financial performance implications of global sourcing strategy a contingency analysis using a contingency model of global sourcing strategy this study investigated the moderating effects of sourcing related factors on the relationship between sourcing strategy and a product s strategic and financial performance the results lent some support to the contingency model of global sourcing strategy in that product innovation process innovation and asset specificity were significant moderator variables for financial but not strategic performance however the results provided no support for bargaining power of suppliers and transaction frequency as moderator variables in other words in achieving high financial performance for a product whether a particular sourcing strategy should be used for a particular product depended on the levels of product innovation process innovation and asset specificity

an imperfect competition theory of the mne the multinational firm as the central actor in international business has been studied extensively across countries and intensively within companies no single theoretical structure can deal with all important aspects of these firms nonetheless some powerful explanatory tools such as the international product cycle and the transactions cost internalization theory have shed substantial light on mne activities the imperfect competition theory presented here explains 6 major mne decisions for example production location and market servicing methods with a simple model which can be extended to explore other important issues

the relationship between offshore sourcing and innovativeness of u s multinational firms an empirical investigation in increasingly complex global competition u s multinational firms have stepped up imports under items 806 30 and 807 00 of the tariff schedules of the united states as a part of offshore sourcing of components and finished products to serve the u s market

the virtuous tax lifesaving and crime prevention effects of the 1991 federal alcohol tax increase the last time that federal excise taxes on alcoholic beverages were increased was 1991 the changes were larger than the typical state level changes that have been used to study price effects but the consequences have not been assessed due to the lack of a control group here we develop and implement a novel method for utilizing interstate heterogeneity to estimate the aggregate effects of a federal tax increase on rates of injury fatality and crime we provide evidence that the relative importance of alcohol in violence and injury rates is directly related to per capita consumption and build on that finding to generate estimates a conservative estimate is that the federal tax which increased alcohol prices by 6 initially reduced injury deaths by 4 5 6480 deaths in 1991 and had a still larger effect on violent crime