pricing in a customer market in standard pricing models movements in demand are partially offset by price responses in a customer market however price markups may decrease with high demand thus price may magnify rather than stabilize demand movements i consider a monopolist selling a good of which first time consumers are uncertain repeat customers know that the product works the monopolist trades the objectives of exploiting past customers and attracting new ones in a period with many new potential customers the monopolist gives more weight to attracting and lowers its markup last i examine some evidence on whether expansions are periods with disproportionately many new customers

broadcast advertising and u s demand for alcoholic beverages quarterly data for 1977 1994 on alcohol consumption and advertising are used to estimate a differential demand system including explanatory variables for broadcast advertising and print advertising the model explains the growth rate of per capita consumption dependent on explanatory variables for prices real income demographic changes and real advertising by media and beverage empirical results also are reported for total consumption of pure alcohol the results for the three beverages and total alcohol indicate that advertising has little or no effect on demand the empirical evidence thus supports the notion that regardless of media advertising affects mainly brand shares

does family income matter for schooling outcomes using adoptees as a natural experiment one would expect that family income is an important positive factor in children s school attainment however evidence is often tainted by the lack of control for parental ability since at least a portion of ability is transferred genetically to children this paper uses a sample of adopted children and offers genetically unbiased estimates we further correct for biases arising from unobserved parenting qualities and from parents differentiation between their own birth and adopted children family income still has a significant effect it implies that high ability children in low income families face binding credit constraints that society may wish to relieve

credible spatial preemption it is often argued that incumbent firms may deter entry by preemptive investment in new goods we show that these conclusions are reversed when multiproduct incumbentfirms may exit in response to entry once entrants are in an industry an incumbent will often want to withdraw some goods to prevent competition with the entrant from reducing profits on other goods such a reaction makes entry more attractive to a potential entrant the equilibrium industry structure is less likely to be monopolistic as the goods are better substitutes as exit costs are low and as the competition between producers of the same good is more intense

estimating dynamic demand for cigarettes using panel data the effects of bootlegging taxation and advertising reconsidered abstracct a dynamic demand for cigarette consumption is estimated using pooled data of 46 states over the period 1963 to 1980 a price elasticity of 0 2 and an insignificant income elasticity is found using pooled estimation techniques the bootlegging effect is modeled explicitly using neighboring price the effect is found to be significant two major policy issues are analyzed in light of these new estimates 1 cigarette taxation is found to be an effective tool for generating revenues even though there may be spillover effects to neighboring states where bootlegging is significant 2 the effects of the fairness doctrine act and the advertising ban on cigarette consumption are re examined we find mild support for the effectiveness of subsidized anti smoking messages in reducing cigarette consumption and no support for the thesis that the ban on advertising helps to increase per capita consumption

intergenerational linkages in consumption behavior consumption is partly a social activity yet most studies of consumer behavior treat households in isolation we investigate familial relationships in consumption patterns using a sample of parents and their children from the panel study of income dynamics we nd a positive and statistically signi cant parent speci c eect on children s consumption even after controlling for the eect of parental income and we nd similar eects for sibling pairs child consumption responds negatively to large post retirement shortfalls in consumption of the parents this behavior holds up even after allowing for the possibility of smaller parent to child transfers made necessary by the parental consumption shortfalls these results suggest that although income is an important source of the intergenerational correlation parental choices and experiences also aect consumption behavior of the children

the origins of intergenerational associations lessons from swedish adoption data we use unique swedish data with information on adopted children s biological and adoptive parents to estimate intergenerational mobility associations in earnings and education we argue that the impact from biological parents captures broad prebirth factors including genes and prenatal environment and the impact from adoptive parents represents broad postbirth factors such as childhood environment we find that both pre and postbirth factors contribute to intergenerational earnings and education transmissions and that prebirth factors are more important for mother s education and less important for father s income we also find some evidence for a positive interaction effect between postbirth environment and prebirth factors

the effect of exit on entry deterrence strategies abstract recent analyses of entry deterrence strategies have required an incumbent s post entry output or pricing strategy to be profit maximizing however most papers have continued to assume that either an incumbent can commit not to exit after entry or that exit is never optimal when there are avoidable fixed costs of operating in any period however exit can be the optimal strategy in this situation entry deterrence strategies operate very differently than when exit is never optimal in fact the possibility of exit can make some previously effective strategies completely ineffective while improving the effectiveness of others

competition and the cigarette tv advertising ban competition and the cigarette tv advertising ban i introduction whether advertising increases or decreases competition has been debated for decades on one hand kaldor 1949 50 bain 1956 and others argue that advertising reduces competition by enabling the leading firms in an industry to increase product differentiation this lowers the existing elasticity of demand for the firm s output and erects barriers to the entry of new firms into the industry on the other hand telser 1964 nelson 1975 and others argue that advertising increases competition by disseminating information about the price and other product attributes more widely among consumers this increases the demand elasticities facing the existing firms and facilitates the entry of new firms the results of empirical studies of these alternative theories conflict and so the debate continues 1 empirical studies generally focus on large cross sectional industry samples and compare various measures of competition e g profits industrial concentration or market share stability between high advertising consumer goods industries and low advertising producer goods industries the principal drawback of this approach is that one must control for the many differences among industries in addition to advertising which might affect the proxies for competition the present paper takes a different approach to test the same hypotheses the 1970 ban of cigarette advertising on television can be viewed as a quasi experiment i assume that it substantially reduced the efficacy of cigarette advertising whatever its effects on competition and test for these effects by comparing industry performance measures before and after the ban the results on balance indicate that the ban reduced competition in the cigarette industry ii background in 1970 federal legislation was passed banning the advertising of cigarettes on television and radio effective 2 january 1971 the ban was the result of increasing evidence assumulated during the previous two decades regarding the adverse effects of smoking on health and was not related to considerations of industry competition prior to the ban the cigarette industry was a heavy user of television advertising see table i from 1963 to 1970 the industry s television plus radio advertising to sales ratio averaged 7 4 percent 2 the industry s total advertising to sales ratio during this period averaged 9 8 percent which was among the highest of all industries 3 television advertisements accounted for 76 percent of this total in effect the ban forced the industry to drop its principal advertising medium virtually overnight of course the industry could and did substitute advertising in other media for the lost television advertising however during the first five years after the ban increased spending in other media did not offset the elimination of television advertising expenditures consequently the mean total advertising to sales ratio fell to 6 7 percent during 1971 75 4 these advertising substitutes were qualitatively inferior exacerbating the impact of the spending reductions on efficacy advertising intensity did not approach pre ban levels again until 1976 during 1976 80 the advertising to sales ratio averaged 11 0 percent higher than the mean for the pre ban years 1963 70 5 because the substitutes were inferior to television advertisements the increased advertising expenditure per dollar of sales does not mean that the market impact of advertising was necessarily greater than for the pre ban period 6 it should also be noted that the ban did not cause a decline in industry sales it it had this might have generated its own confounding effects on the performance measures analyzed below total cigarette sales rose from about 470 billion units in 1960 to about 533 billion units in 1970 and about 620 billion units in 1980 a 32 percent increase over 1960

nonparametric estimation of the effects of advertising the case of lydia pinkham this article reexamines some of the issues raised subsequent to the classical research by palda 1964 we use a nonparametric estimation method that allows us to incorporate both seasonal and smoothness constraints to estimate the parameters of a demand function using monthly data on lydia pinkham s vegetable compound the analysis indicates that the parameters of the estimated demand equation are not constant throughout the long period of the data which covers the whole life cycle of the product

recovering measures of advertising carryover from aggregate data the role of the firm s decision behavior data interval bias the biased estimation of advertising carryover in aggregate data can be viewed as a misinterpretation of the aggregate advertising sales relationship due to missing micro advertising data this paper argues that if the researcher does not explicitly model the firm s advertising decisions he will incorrectly interpolate the missing data and thereby allow the firm s decision behavior to influence inferences about advertising carryover drawing upon a general model of advertising decision behavior the expected aggregate form of the koyck relationship is developed and compared to existing bias correction methodologies although it is difficult to find any parsimonious procedure which is robust with respect to all types of decision behavior allowing lagged advertising to enter the classical koyck equation emerges as a simple method of obtaining a reasonable estimate of advertising carryover in aggregate data

the effect of standardized information on firm survival and marketing strategies we argue that standardized information disclosure information using a common format and uniform metrics creates asymmetric opportunities for firms which affects their strategies and survival we test our predictions using a longitudinal quasi experimental field study involving the nutrition labeling and education act of 1990 nlea and we focus on firm market share within a category as a key asymmetry findings indicate that in general the nlea had no effect on firm responses however when accounting for firm differences we observe that the nlea led to 1 an increase in small share firm exits and 2 a greater increase in distribution for large share firms no concurrent increase in price by large share firms following the nlea was observed we conclude by discussing the implications of these effects for firm strategy the design of public policy and theories regarding the impact of information on markets

entrepreneurship social mobility and income redistribution in south india development economists have been preoccupied with the problem of increasing the size of the gnp pie to the relative neglect of its distribution despite the recent disenchantment with the viewpoint that all classes share in the benefits of industrial growth empirical data on the distribution of income business opportunity and economic power are in short supply many of the studies on entrepreneurship and economic development when they are not apologetics for ruthless capitalist exploitation as paul baran suggests extol the achievements of the capitalist entrepreneur without examining class origins and monopoly advantage joseph schumpeter sees entrepreneurs irrespective of class origin as heroic figures with the dream and will to found a private kingdom to conquer adversity to achieve success for its own sake and to experience the joy of creation for gustav papanek 1967 the private entrepreneur who is frugal diligent far sighted remarkably able and willing to take political risks is in large part responsible for the success of pakistan in achieving rapid industrialization

non stationary hours in a dsge model the time series fit of dynamic stochastic general equilibrium dsge models often suffers from restrictions on the long run dynamics that are at odds with the data using bayesian methods we estimate a stochastic growth model in which hours worked are stationary and a modified version with permanent labor supply shocks if firms can freely adjust labor inputs the data support the latter specification once we introduce frictions in terms of labor adjustment costs the overall time series fit improves and the model specification in which labor supply shocks and hours worked are stationary is preferred

informative advertising with differentiated products in this paper we study the role of promotional expenditures by sellers in a model of product differentiation advertising conveys full and accurate information about the characteristics of products heterogeneous consumers who have no source of information other than advertisements seek to purchase the products that best fit their needs despite the roles played by advertising in improving the matching of products and consumers and in increasing the elasticity of demand faced by each firm we find that the market determined levels of advertising are excessive given the extent of diversity in the market we derive a promotional equilibrium based on a specific information transmission technology paying explicit attention to the structure of consumer information and its impact on firms demand curves this allows us to study the effects of changes in the advertising technology including an increased ability to target messages to specific groups of consumers on the equilibrium in the product market we find that decreased advertising costs may reduce profits by increasing the severity of price competition

the fleeting effect of advertising abstract this paper adds to the evidence that advertising effects depreciate rapidly inclusion of lagged advertising in empirical models may be unnecessary in addition the notion that accumulated advertising effects may be a barrier to entry is called into question

the red queen in action the longitudinal effects of capital investments in the mobile telecommunications sector organizations undertake capital investments in technology to generate revenues or decrease costs and thereby enhance profitability however red queen type responses by competing organizations in the form of rapid imitation and escalating of technology investments erode the ability of the investing organizations to sustain gains in profitability productivity gains from these investments may persist but they may not translate into sustained profitability gains owing to declining prices brought about by a hypercompetitive environment the emergence and erosion of benefits attributable to capital investments is examined by decomposing profitability into productivity price recovery product mix and capacity utilization and by regressing each performance measure on past technology investments a polynomial distributed lag model is estimated with quarterly data for 30 firms in the mobile telecommunications services sector from 1996 to 2005 the results indicate that capital investments are positively associated with productivity of current and future periods and their association with profitability is only positive in the future after six quarters these results highlight a unique outcome of the red queen hypothesis simply by imitating learning and investing in technology due to competition is beneficial to all firms in the industry

advertising in competitive markets in this paper small firms sell a homogeneous good to small consumers under conditions of free entry but consumers receive price information only through firms advertising in equilibrium every firm on the continuous price distribution buys less advertising than is socially optimal the result is robust if firms advertise in just one medium if readers of different advertising media are positively correlated excess advertising can occur in media used exclusively to advertise discount prices copyright 1991 by american economic association

the shape of advertising response functions revisited a model of dynamic probabilistic thresholds prior work in marketing has suggested that advertising threshold effects levels beneath which there is essentially no sales response are rarely encountered in practice because advertising policies settle into effective ranges through early trial and error thresholds cannot be observed directly and arguments for their existence must be based primarily on a statistical footprint that is on relative fits of a range of model types to detect possible threshold effects we formulate a switching regression model with two regimes in only one of which advertising is effective mediating the switch between the two regimes is a logistic function of category specific dynamic variables e g order of entry time in market number of competitors and advertising levels nesting a variety of alternative formulations among them both standard concave and s shaped responses a sequence of comparisons among parametrically related models strongly suggests that threshold effects exist that market share response to advertising is not necessarily globally concave that superior fit cannot be attributed to model flexibility alone and that dynamic environmental competitive and brand specific factors can influence advertising effectiveness these effects are evident in two evolving durables categories suvs and minivans although not in the one mature nondurable category liquid detergent studied

bricks and mortar vs clicks and mortar an equilibrium analysis abstract the internet has provided traditional retailers a new means with which to serve customers consequently many bricks and mortar retailers have transformed to clicks and mortar by incorporating internet sales examples of companies making such a transition include best buy wal mart barnes noble etc despite the increasing prevalence of this practice several fundamental questions remain 1 does it pay off to go online 2 which is the equilibrium industry structure 3 what is the implication of this business model for consumers we study these issues in an oligopoly setting and show that clicks and mortar arises as the equilibrium channel structure however we find that this equilibrium does not necessarily imply higher profits for the firms in some cases rather it emerges as a strategic necessity consumers are generally better off with clicks and mortar retailers if firms align with pure e tailers to reach the online market we show that a prisoner s dilemma type equilibrium may arise

regression toward mediocrity in economic stature this paper provides estimates of the correlation in lifetime earnings between fathers and sons intergenerational data from the national longitudinal survey are used earlier studies conducted for the united states report elasticities of children s earnings with respect to parent s earnings of 0 2 or less suggesting extensive integenerational mobility these estimates however are biased downward by error contaminated measures of lifetime economic status estimates presented in this paper correct for the problem of measurement error and find the intergenerational correlation in income to be on the order of 0 4 this suggests considerably less intergenerational mobility than previously believed jel j62

intergenerational income mobility in the united states social scientists and policy analysts have long expressed concern about the extent of intergenerational income mobility in the united states but remarkably little empirical evidence is available the few existing estimates of the intergenerational correlation in income have been biased downward by measurement error unrepresentative samples or both new estimates based on intergenerational data from the panel study of income dynamics imply that the intergenerational correlation in long run income is at least 0 4 indicating dramatically less mobility than suggested by earlier research copyright 1992 by american economic association

advertising quality and sales this paper investigates claims that firm specific effects in advertising sales models can be attributed to a positive correlation between advertising and product quality using a standard koyck transformation on an unbalanced panel dataset of uk firms the implied long lasting effects of advertising disappear when firm specific effects are taken into account this conclusion is robust to various econometric approaches however when the firm specific effects are retrieved they are found to correlate strongly with mean advertising there is no discernible link between the firm specific effects and whether a firm perceives quality to be an important form of competition in its market the results give no support to the idea that advertising affects sales through associated product quality they are consistent with the persistence of advertising within firms over time

a strategic analysis of dual channel supply chain design with price and delivery lead time considerations abstract this paper extends the work of chiang et al 2003 by investigating how price and delivery lead time decisions affect channel configuration strategy under either the manufacturer owned or the decentralized mode we show the choice of channel structure depends on customer acceptance of the online channel and the cost parameters following a threshold policy in both forms of ownership we prove that the strategic use of direct marketing to mitigate the double marginalization the major finding in chiang et al 2003 still holds even in this general situation moreover pareto zone exists where both manufacturer and retailer outperform their counterparts in the traditional indirect channel only case thus indicating that mitigating double marginalization may bring mutual benefits we also compare pricing and delivery lead time decisions between different forms of ownership or between different channel structures under the same form of ownership the manufacturer adopts a slow down deliver later approach and speeds up delivery to serve customers with a higher sensitivity to delivery lead time when he owns the whole indirect channel but chooses to stay fast and brag about better services and surprisingly slows down the speed of service when customers are more sensitive to delivery lead time due to the internal competition between two channels in the decentralized mode

intertemporal aggregation of heterogeneous consumers abstract this paper deals with a relatively unexamined facet of stochastic brand switching models their connection to market share models we derive a composite market share model based on aggregation of heterogeneous markovian type individuals each purchasing a brand from the product class several times during the period of analysis the characteristics of this composite model are examined and interestingly suggest a markov type market share model moreover this examination sheds some light on a phenomenon uncovered in econometric studies of market share response to advertising the slow decay of the lagged market share term as the length of the measurement period is increased

capacity entry and forward induction when avoidable fixed costs are introduced into the entry model of dixit 1980 and ware 1984 there arises a coordination problem in selecting among postentry nash equilibria elimination of weakly dominated strategies allows the entrant to use a market capturing strategy consisting of a large capacity commitment that selects the entrant s preferred postentry equilibrium and drives the incumbent from the market deterring the entrant s market capturing strategy typically requires the incumbent to reduce its initial capacity choice as avoidable fixed costs rise the incumbent must restrict its capacity by a greater amount and the relative advantage of the entrant rises

the length of the effect of aggregate advertising on aggregate consumption abstract we investigate the longevity of aggregate advertising effects on aggregate consumption over the period 1947 1988 using updated methods the effects appear to linger for nine years raising further questions perhaps a return to this near dormant area of research could be productive

advertising as a predictor of investment the collapse of iceland s financial system in october 2008 is used as a natural experiment to test whether advertising decisions have a forward looking component the results show that changes in the volume of advertisements precede changes in investment

a meta analysis of marketing communication carryover effects abstractto optimally set marketing communication marcom budgets reliable estimates of short term elasticities and carryover effects are required empirical generalizations from meta analyses of prior field studies can help guide these decisions however the last such meta analysis of marcom carryover effects was performed on koyck model based estimates collected before 1984 and was confined to mass media advertising the authors update and extend extant empirical generalizations via two meta analyses of carryover estimates compiled from studies encompassing personal selling targeted advertising and mass media advertising using diverse model forms until 2015 the first is focused on and utilizes 918 estimates of the carryover proportion of the total effect termed long term share of the total effect and the second focuses on 863 derivable estimates of 90 implied duration intervals the authors find the mean long term shares of the total effect for personal selling 687 and targeted advertisin

fast food restaurant advertising on television and its influence on childhood obesity childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood to estimate the effects of television fast food restaurant advertising on children and adolescents with respect to being overweight this paper employs the 1979 child young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth to estimate the effects of television fast food restaurant advertising on children and adolescents with respect to being overweight a ban on these advertisements would reduce the number of overweight children ages 3 11 in a fixed population by 18 percent and would reduce the number of overweight adolescents ages 12 18 by 14 percent the elimination of the tax deductibility of this type of advertising would produce smaller declines of between 5 and 7 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be completely banned from television

estimates of the economic returns to schooling from a new sample of twins this paper uses a new survey to contrast the wages of genetically identical twins with different schooling levels multiple measurements of schooling levels were also collected to assess the effect of reporting error on the estimated economic returns to schooling the data indicate that omitted ability variables do not bias the estimated return to schooling upward but that measurement error does bias it downward adjustment for measurement error indicates that an additional year of schooling increases wages by 12 to 16 percent a higher estimate of the economic returns to schooling than has been previously found copyright 1994 by american economic association

a theory of combative advertising in mature markets with competing firms a common role for advertising is to shift consumer preferences towards the advertiser in a tug of war with no effect on category demand in this paper we analyze the effect of such combative advertising on market power we show that depending on the nature of consumer response combative advertising can reduce price competition to benefit competing firms however it can also lead to a procompetitive outcome where individual firms advertise to increase their own profitability but collectively become worse off this is because combative advertising can intensify price competition such that an advertising war leads to a price war similar to price competition advertising competition can result in a prisoner s dilemma where all competing firms make less profit even when the effect of each firm s advertising is to enhance consumer preferences in its favor given such procompetitive effects we further show that cost of combative advertising could be a blessing in disguise higher unit cost of advertising resulting in lower equilibrium levels of advertising leading to higher prices and profits we conduct a laboratory experiment to investigate how combative advertising by competing brands influences consumer preferences our experimental analysis offers strong support for our conclusions

shrouded attributes consumer myopia and information suppression in competitive markets bayesian consumers infer that hidden add on prices e g the cost of ink for a printer are likely to be high prices if consumers are bayesian firms will not shroud information in equilibrium however shrouding may occur in an economy with some myopic or unaware consumers such shrouding creates an inefficiency which firms may have an incentive to eliminate by educating their competitors customers however if add ons have close substitutes a curse of debiasing arises and firms will not be able to profitably debias consumers by unshrouding add ons in equilibrium two kinds of exploitation coexist optimizing firms exploit myopic consumers through marketing schemes that shroud high priced add ons in turn sophisticated consumers exploit these marketing schemes it is not possible to profitably drive away the business of sophisticates it is also not possible to profitably lure either myopes or sophisticates to nonexploitative firms we show that informational shrouding flourishes even in highly competitive markets even in markets with costless advertising and even when the shrouding generates allocational inefficiencies

generalizing what is known about temporal aggregation and advertising carryover this paper provides a theoretical explanation for the inconsistent findings from previous econometric analyses of aggregated data concerning the duration of advertising carryover using this theoretical explanation and the knowledge of a data interval bias the paper reviews and summarizes the empirical work in the area of sales response modeling and then after adjusting for aggregation bias presents support for an empirical generalization that the average advertising duration interval is of brief duration typically between six and nine months

does advertising increase labour supply time series evidence from the uk wages in industrialized countries have risen considerably during the last 50 years whereas hours worked for manual workers at least have decreased only marginally in europe one policy response has been to attempt to protect workers from pressure to work long hours by placing legal restrictions on the amount of hours that may be worked each week this paper examines the possibility that in fact observed hours may be the result of a desire of workers to work longer due to a shift in their preferences from leisure to increased consumption caused by the huge increase in mass media advertising a cointegrating var framework is used to test this hypothesis on uk time series data for both males and females from 1952 to 1997 advertising is shown to be positively associated with hours worked for both male and female series causality tests indicate unidirectional causality for males and females from advertising to hours worked these results suggest that the european policy response is more likely to re

investment shocks and business cycles abstract the origins of business cycles are still controversial among macroeconomists this paper contributes to this debate by studying the driving forces of fluctuations in an estimated new neoclassical synthesis model of the u s economy in this model most of the variability of output and hours at business cycle frequencies is due to shocks to the marginal efficiency of investment imperfect competition and to a lesser extent technological frictions are the key to their transmission although labor supply shocks explain a large fraction of the fluctuations in hours at very low frequencies they are irrelevant over the business cycle this finding is important because the microfoundations of these disturbances are widely regarded as unappealing

lessons from a collapse of a financial system the paper draws lessons from the collapse of iceland s banking system in october 2008 the rapid expansion of the banking system following its privatization in the early 2000s is explained as well as the inherent fragility due to the size of the banking system relative to the domestic economy and the central bank s reserves market manipulation enabling bank capital to expand rapidly and the weak and understaffed public institutions most of iceland s banking system was traditionally in state hands but was privatized and sold to politically favoured entities at the turn of the century with laws and regulations subsequently changed to facilitate the expansion of the banking system political connections and the tacit support of the authorities enabled senior bank managers and key shareholders to extract significant private benefits while shifting risk to domestic and foreign taxpayers and foreign creditors these problems were exacerbated by symptoms of what the paper terms the small country syndrome the size of the banking sector made the central bank incapable of serving as the lender of last resort the domestic supervisor the central bank and the ministries in charge of economic affairs were understaffed and lacking in experience in how to manage a large financial sector the rapid growth was also ultimately unsustainable due to high levels of leverage and a weak capital base due to both the rapid expansion of balance sheets and lending to finance investment in own shares the episode demonstrates the importance of closely monitoring rapidly growing financial institutions and even possibly slowing growth when institutions are systemically important one lesson to be drawn from the crisis relates to the role of politics in a financial crisis the icelandic authorities as a matter of policy encouraged the creation of an international banking centre this involved the privatization and deregulation of the banking system rules and regulations being relaxed and the neglect of financial supervision another lesson is that floating exchange rates can be hazardous in the presence of large capital flows the central bank raised interest rates during the boom years in order to meet an inflation target this created an interest rate differential with other countries that encourages a large volume of carry trades and incentivized domestic agents to borrow in foreign currency both conspired to create an asset price bubble excessive currency appreciation and counter intuitively high inflation the result was that monetary policy as conducted was ineffective at curbing domestic demand the eventual large depreciation of the currency made a large section of the economy insolvent finally there are lessons about the european passport system in financial services and the common market the icelandic banks had the right to set up branches in the european union by means of the passport on the explicit assumption that home regulators were exercising adequate controls the collapse of the banks left the united kingdom and the netherlands with significant costs demonstrating the inherent weakness in the passport when one member country can undercut the supervisory standards of other member countries for the passport system to work the home supervisor must be trustworthy sigridur benediktsdottir jon danielsson and gylfi zoega

the inter generational link in income mobility evidence from adoptions abstract estimates of the inter generational link in income mobility are often contaminated by the correlation of genetic ability with measures of parental income we introduce the use of adoption data to sever this correlation finding that the inter generational link is attenuated substantially

how large are the effects from changes in family environment a study of korean american adoptees i analyze a new set of data on korean american adoptees who were quasi randomly assigned to adoptive families i find large effects on adoptees education income and health from assignment to parents with more education and from assignment to smaller families parental education and family size are significantly more correlated with adoptee outcomes than are parental income or neighborhood characteristics outcomes such as drinking smoking and the selectivity of college attended are more determined by nurture than is educational attainment using the standard behavioral genetics variance decomposition i find that shared family environment explains 14 percent of the variation in educational attainment 35 percent ofthe variation in college selectivity and 33 percent of the variation in drinking behavior

carryover effects and temporal aggregation in a partial adjustment model framework this paper discusses the impact of aggregating time series observations on the specification of an econometric model in the framework of a familiar sales response model temporally aggregated specifications are derived it is illustrated that different aggregation schemes provide different models each of them having appealing characteristics furthermore the derived specifications illustrate that frequently calibrated models are misspecified and as such provide biased estimates which significantly affect the interpretation of the results some suggestions are provided for estimating the exact specifications in such a way that the obtained parameter estimates provide correct insights into the underlying response process

advertising and the aggregate c 0 onsumption function the economic effects of advertising have been a much studied and hotly debated topic for a number of years by now there is fairly general agreement that inter alia advertising is important as a barrierto entry see joe bain william comanor and thomas a wilson leonard weiss and that advertising does succeed in shifting demand for individual products see neil borden nicholas kaldor robert dorfman and peter steiner lester telser 1962 kristian palda but there is little agreement as to the effect of advertising on aggregate consumption john kenneth galbraith would have us believe that much of consumers spending is managed from madison avenue but such a view has still to find universal acceptance 2 what is surprising however is that no one who has been party to the rather spirited debate generated by the tall gentleman s thesis has seen fit to examine by econometric methods the proposition that advertising has an impact on the aggregate consumption function to undertake this is the purpose of this paper in a modest yet not insignificant way we feel that we have made some progress based on an analysis of advertising expenditures in the aggregate our results suggest that advertising does in fact tend to increase consumption at the expense of saving but as to what the causal mechanism underlying this is we unfortunately cannot say it may be that advertising actually succeeds in altering tastes a la galbraith but then again it may be that advertising is simply serving to bring new goods and services to the attention of consumers as already noted our analysis concentrates on the effects of advertising in the aggregate and is conducted in the framework of the state adjustment model of hendrik houthakker and lester taylor as applied to aggregate consumption following houthakker and taylor two variants of the model have been employed the first focuses on consumption and the second on personal saving section i presents a brief description of the houthakker taylor h t model and discusses the ways that it can be extended to accommodate advertising this section also provides a short description of the data and methods of estimation sections ii and iii are empirical section ii being devoted to a presentation of results and section iii to their critical evaluation the paper is then concluded with some final observations in section iv

estimating micro relationships from macro data a comparative study of two approximations of the brand loyal model under temporal aggregation the data interval bias issue in econometric studies of the relationship between advertising and sales first was discussed in jmr by clarke in 1976 within the last few years several studies report

family economics and macro behavior in this 1987 presidential address to the american economic association the author explores the contributions of the field of family economics to macroeconomic analysis the focus is on family behavior as an active endogenous factor that both affects and is affected by the evolution of the economy much of the time is spent on long term economic growth although i also discuss short and long cycles in economic activity and the interaction between overlapping generations through social security transmission of inequality and in other ways many conclusions in these and presumably other macro areas change radically when family choices get the attention they deserve excerpt

advertising and aggregate consumption a bayesian dsge assessment aggregate data reveal that advertising in the u s absorbs approximately 2 of gdp and has a well defined pattern over the business cycle being strongly procyclical and highly volatile because the purpose of brand advertising is to foster sales we ask whether such spending has an appreciable effect on the pattern of aggregate consumption and through this avenue on economic activity this question is addressed by developing a dynamic general equilibrium model in which households preferences for differentiated goods depend on the intensity of brand advertising which is endogenously determined by profit maximizing firms once the model is estimated to match the u s economy it argues that the presence of advertising in the long run raises aggregate consumption and hours worked eventually fostering economic activity we also find that advertising has a relevant impact on fluctuations in consumption investment and markup over the business cycle all of the abovementioned effects are proven to epend crucially on the degree of competitiveness of advertising at the firm level

advertising and limit pricing we enrich milgrom and roberts 1982 limit pricing model to allow an incumbent to signal his costs with both price and advertisements our fundamental result is that a cost reducing distortion occurs in that the incumbent behaves as if there were complete information but his costs were lower than they are preentry price is therefore distorted downward and demand enhancing advertising is distorted upward as a consequence of signalling if advertising is a purely dissipative signal it is not used nor therefore distorted recent refinements of the sequential equilibrium concept are featured

an empirical analysis of dynamic nonprice competition in an oligopolistic industry this article develops a dynamic model of nonprice competition in an oligopolistic industry and uses it to analyze advertising competition in the u s cigarette industry the model generalizes existing studies by allowing advertising to affect both firm market shares and the total size of the market the model also allows dynamic conjectural variations to arise from the intertemporal links created by the durability of advertising we use these dynamic conjectural variations to distinguish alternative models of competitive interaction we estimate the complete model of firm production demand and advertising choice by using data for u s cigarette producers the results indicate that firm advertising primarily affects the level of market demand with a firm s effect on rival firms market shares arising through variations in the number of brands sold empirical results on firm behavior suggest that firms act as if their advertising choices will alter the future advertising choices of rival firms in both the high tar and low tar cigarette markets

sunk capacity costs long run fixed costs and entry deterrence under complete and incomplete information this article considers a three stage extensive form game where capacity once installed is sunk but where fixed costs are not sunk we show that there may be multiple perfect equilibria of the complete information game when the entrant is incompletely informed about the incumbent s cost the entrant may use the incumbent s capacity choice as a signal of the incumbent s cost we present an example where the incumbent prefers a noninformative capacity signal since this has the effect of reducing the scale of entry we present a second example where the entrant is incompletely informed because the incumbent makes a choice over production technologies that is unobservable to the entrant

snapshots versus movies empirical studies of the intergenerational inheritance of economic status should use observations on complete lifetime status profiles of parents and children to be consistent with underlying theory but they cannot only snapshots rather than movies on status are currently available in samples estimates of the degree of intergenerational inheritance may therefore be subject to lifecycle biases the paper investigates these in the context of a lifecycle earnings model and shows that these biases may be large that their direction varies and that correction methods suggested hitherto have questionable reliability until more complete data sets become available researchers should be more temperate in the conclusions they draw

the stability of cigarette demand the relative effects of various governmental interventions upon cigarette consumption is important to policy makers historically the demand for cigarettes has been quite unstable previous studie

temporal aggregation the data interval bias and empirical estimation of bimonthly relations from annual data in an important study reviewing the literature on econometric studies of the relationship between advertising and sales clarke clarke darral g 1976 econometric measurement of the duration of advertising effects on sales j marketing res 13 november 345 357 concluded that the implied duration interval of the effects of advertising on sales were too long when the studies used annual data a theoretical explanation is provided here for the observation of parameter estimates which vary with the data interval employed in the analysis parameter estimates are developed on the basis of data aggregated at various levels of temporal aggregation and compared with theoretical values it is demonstrated that it is possible to recover bimonthly parameters when only annual data are available

holding idle capacity to deter entry in this journal dixit i980 carefully analysed the extent to which an established firm facing a prospective entrant might make an investment in capacity beyond that which is optimal for its pre entry output in his model both the established firm and prospective entrants understand that a quantity setting nash equilibrium would be established in any post entry game dixit showed that spence i977 had studied an imperfect equilibrium that is an equilibrium that depended upon a threat that was not credible to obtain his result that firms might hold excess capacity to deter entry in a perfect equilibrium a firm would not wish to install capacity that would be left idle if entry did not occur dixit s conclusion however depends on his assumption that each firm s marginal revenue is always decreasing in the other s output this is quite a restrictive assumption for example it is never satisfied in the relevant range for economists second favourite demand curve constant elasticity demand the basic point is unchanged if the firms anticipate price competition with differentiated products rather thanquantity competition in any post entry game under quite plausible conditions rational firms facing rational potential entrants may install capacity that will certainly be left idle we are thus able to rehabilitate spence s original proposition in a perfect equilibrium setting

the durability of advertising revisited recent cross section studies find that advertising is relatively long lived providing support for treating advertising as capital this paper models the firm s advertising decision treating advertising and product quality as complements the model predicts that failing to control for differences in firm specific factors positively correlated with the return to advertising will understate advertising s direct effect on sales and overstate its durability the authors empirical study using several years of data for over four hundred firms confirms these predictions advertising s apparent life shrinks dramatically when firm specific factors are held constant they also find no support for the steady state assumptions critical to intangible assets models copyright 1994 by blackwell publishing ltd

signalling strength limit pricing and predatory pricing this article merges two areas of strategic pricing theory a dynamic signalling game with two sided uncertainty is presented in which an incumbent is confronted with potential entry and chooses between limit pricing and predatory pricing as a means of achieving or maintaining monopoly profit initial distributions across player types are pivotal to this decision results show that when the incumbent is likely to be strong relative to the entrant predatory pricing is chosen when the incumbent is likely to be weak relative to the entrant limit pricing is chosen for intermediate cases a strong incumbent may choose a combination of these two signalling strategies

wearout effects of different advertising themes a dynamic bayesian model of the advertising sales relationship models of advertising response implicitly assume that the entire advertising budget is spent on disseminating one message in practice managers use different themes of advertising for example price advertisements versus product advertisements and within each theme they employ different versions of an advertisement in this study we evaluate the dynamic effects of different themes of advertising that have been employed in a campaign we develop a model that jointly considers the effects of wearout as well as that of forgetting in the context of an advertising campaign that employs five different advertising themes we quantify the differential wearout effects across the different themes of advertising and examine the interaction effects between the different themes using a bayesian dynamic linear model dlm such a response model can help managers decide on the optimal allocation of resources across the portfolio of ads as well as better manage their scheduling we develop a model to show how our response model parameters can be used to improve the effectiveness of advertising budget allocation across different themes we find that a reallocation of resources across different themes according to our model results in a significant improvement in demand

strategic wholesale pricing in a supply chain with a potential entrant this paper develops an adverse selection model for a two stage supply chain with one supplier one retailer and a potential outside entrant supplier who makes a partially substitutable product the work is different from most research on entry deterrence that only considers a single stage model our main interest is to investigate how the incumbent supplier can strategically maximize her profit by a wholesale pricing policy when facing the potential entrant we focus on a model where the entrant supplier will sell her product through the same incumbent retailer we derive the optimal decisions for each player and study the comparative statics of the equilibrium to investigate how the supply chain structure may affect the deterrence strategy of the incumbent supplier we also consider three alternative models with different channel structures when both suppliers sell their products directly when the entrant has another independent retailer and when the entrant sells her product directly through the comparison we find that the existence of the common downstream retailer often enhances the deterring motivation of the incumbent supplier

credible pretrial negotiation pretrial negotiation is a structured environment in which to study bargaining with incomplete information when a plaintiff believes that a defendant owes him damages he may first attempt to reach a private settlement before resorting to a costly court imposed judgment a central issue in their negotiations is whether the plaintiff s threat to litigate is credible it is possible for the plaintiff to undermine the credibility of his litigation threat by making a settlement demand that is insufficient as a result the plaintiff must raise his settlement demand to limit the amount of bad news he can learn if his offer is rejected when this credibility constraint is binding traditional comparative static results are reversed in addition even though the defendant is being sued he wants the plaintiff s threat to be credible

marketing and investment policies of duopolists in a growing industry abstract this article deals with the analysis of the investment price and advertising policies of two firms competing over time the problem is stated as a differential game where each firm tries to maximize its net present value the open loop equilibrium of the game defines the policies to be implemented by the competitors over the horizon the results show how the combination of competition and growth has a relevant influence on the policies of the firms

advertising in consumer goods industries durability economies of scale and heterogeneity hree prominent explanations can be offered for the large and persistent recorded profit rates of firms in heavily advertised consumer goods industries these explanations are based on durability scale economies and heterogeneity for advertising respectively the first explanation posits a prolonged durability for advertising as a consequence recorded profit rates are overstated because accounting convention expenses advertising rather than properly treating it as an investment in durable assets 2 when the durability of advertising is sufficiently prolonged normal returns on the unreported advertising assets fully account for apparent windfall profits a second explanation rests on the presumed collusion

the macroeconomic relationship between advertising and consumption profit maximizing firms advertise in order to increase the demand for the goods they produce hence we would expect increases in a firm s advertising to be associated with increases in consumption of the firm s goods ceteris paribus the increased demand for the firm s goods may be associated with decreased demand of their rivals goods at the market level increases in advertising by the industry may not be accompanied by increased consumption of the industry s output this is because changes in the levels of advertising among firms in a particular industry could merely rearrange market shares if this is true then in that industry a firm which increases its advertising relative to its rivals will gain sales at the rivals expense advertising in this case is a zero sum game when we aggregate across markets to consider advertising at the national level the question of the effect of advertising upon consumption has still different implications if increased advertising levels for the economy are associated with increased consumption this suggests that consumers are increasing current consumption at the expense of future consumption i e savings if this is true then advertising affects aggregate consumption and the business cycle in this paper we consider the relationship between aggregate advertising and aggregate consumption while previous research e g ashley granger and schmalensee 2 and schmalensee 24 has suggested that consumption affects advertising most previous empirical studies of the causal relationship between aggregate advertising and aggregate consumption reject the hypothesis that advertising affects consumption 6 section 8 3 12 an early study was verdon mcconnell and roesler 28 who studied the relationship between advertising and aggregate demand gnp while they found advertising to be pro cyclical and to have a positive effect on aggregate demand correlations between various leads and lags led them to conclude that no clear pattern existed this study was followed by ekelund and gramm 14 who faulted the verdon mcconnell and roesler study for considering the relationship between advertising and aggregate demand instead ekelund and gramm concentrated upon the relationship between advertising and