the impact of nationalism patriotism and internationalism on consumer ethnocentric tendencies the study investigates the impact of patriotism nationalism and internationalism as antecedents to consumer ethnocentrism in turkey and the czech republic controlling for demographics the findings indicate that the impact of patriotism and nationalism is not consistent across the two countries consumer ethnocentrism in turkey is fueled by patriotism and in the czech republic by nationalism internationalism does not have a significant effect on consumer ethnocentrism in either country managerial implications of these findings are considered and future research directions are identified

corporate social irresponsibility are consumers biases in attribution of blame helping companies in product harm crises involving hybrid products in recent years there have been several high profile recalls of hybrid products those where organizations in multiple countries take part in the design component sourcing manufacturing and marketing of a product if consumers perceive a global firm to be responsible for the recall then it will reduce their brand equity therefore global firms may respond in ethically questionable ways to justify themselves to important stakeholders and avoid blame understanding how stakeholders attribute blame for crises involving hybrid products is important to shed light on the unethical manner in which global firms might avoid blame in such situations the research reported here shows that in a hybrid product crisis consumers show a bias in favor of the brand company and against the manufacturing company this bias is more pronounced when the country of manufacture has an unfavorable image or when consumers lack familiarity with the recalled brand ambiguous recall announcements by companies that fail to provide a specific and clear reason for the product defect prompt consumers to assume that a manufacturing flaw caused the product defect as a result consumers reduce their attribution of blame for the brand company and thus its brand equity is maintained

understanding consumer animosity in an international crisis nature antecedents and consequences the nature antecedents and consequences of consumer animosity during the 1997 asian economic crisis are investigated based on a large scale survey of 2000 adult consumers representative of five affected nations indonesia malaysia singapore south korea and thailand an animosity model was developed and tested with the us and japan as target countries as predicted stable and situational animosity reduced willingness to buy products from a perceived hostile national entity affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity as expected situational animosity was increased by external attribution perceived external control and stable animosity implications of these findings are discussed and directions for future research suggested

reconciling the advantages and liabilities of foreignness towards an identity based framework this article leverages identity theory to address the question of when and how foreignness acts as an advantage and liability for the mne subsidiary applying an organizational identity lens i delineate how subsidiaries manage their foreignness by accentuating and attenuating internal and external organizational attributes drawing on this conceptualization i theorize how an accentuated foreign identity moderates context specific advantages and liabilities in offering a more nuanced understanding of how subsidiaries actively manage their foreignness and its contextual implications an identity based framework helps to both explain and reconcile the advantages and liabilities of foreignness

country of origin effects on product evaluations this article reviews the literature regarding the effect of country of origin on buyer evaluations of products the issue is important for countries especially resource poor developing countries that need to increase manufactured exports and for firms that source products in countries different from where sold marketing inferences are drawn and implications for future research are developed

reversing urban bias in african rice markets evidence from senegal summary urban bias constitutes an important institutional impediment to economic development in poor countries some african governments now recognize that they should invest in agricultural productivity in order to reverse urban bias but often forget the equally important objective of investing in quality tailored to consumers so as to reverse urban bias footprint on food markets we conduct framed field experiments in two major urban markets in senegal and find that the majority of urban consumers are willing to pay quality premiums for local rice suggesting that investment in post harvest rice quality is a priority in the reversal of urban bias 2012 elsevier ltd all rights reserved

export industry policy and reputational comparative advantage abstract country of origin reputations are endogenized in this paper and it is shown that otherwise identical countries can be correctly perceived as differing in their percentage of high quality producers these self fulfilling reputations determine not only the average quality of a country s exports but also the type of products in which a country specializes hence the pattern of international trade can be determined by this reputational comparative advantage an inferior country of origin reputation leads to lower national welfare therefore several trade and industrial policies that can improve country of origin reputation are examined

class size education and wages we use micro data for england and wales to examine the effects of class size on the decision to stay on in full time schooling at 16 and on wages later in life we find that class size has a sizeable and significant effect on the decision to stay on this finding is very robust wage equations show the effect of staying on is significantly positive for wages combining this with the effect of class size on the staying on decision reveals that class size significantly affects future wages reduced form models lead to much less accurate and insignificant estimates

assessing the impact of country of origin on product evaluations a new methodological perspective a new methodological approach for examining the impact of country of origin on product evaluations is proposed it takes the form of a multiattribute attitudinal model analyzed by means of a system

impacting practice through ib scholarship toy recalls and the product safety crisis ib research has made significant contributions in understanding mnes yet examples of scholarship that have had a demonstrable impact on practice and policy are rare this article presents research we conducted in the wake of the 2007 global product safety crisis as one such example we reflect on it to suggest that ib research can enhance its impact by focusing attention on issues that affect both mnes and societies and by using available data to arrive at even basic explanations and solutions to inform practice and prompt further academic research

using maimonides rule to estimate the effect of class size on scholastic achievement the twelfth century rabbinic scholar maimonides proposed a maximum class size of 40 this same maximum induces a nonlinear and nonmonotonic relationship between grade enrollment and class size in israeli public schools today maimonides rule of 40 is used here to construct instrumental variables estimates of effects of class size on test scores the resulting identiecation strategy can be viewed as an application of donald campbell s regression discontinuity design to the class size question the estimates show that reducing class size induces a signiecant and substantial increase in test scores for fourth and efth graders although not for third graders when asked about their views on class size in surveys parents and teachers generally report that they prefer smaller classes this may be because those involved with teaching believe that smaller classes promote student learning or simply because smaller classes offer a more pleasant environment for the pupils and teachers who are in them mueller chase and walden 1988 social scientists and school administrators also have a longstanding interest in the class size question class size is often thought to be easier to manipulate than other school inputs and it is a variable at the heart of policy debates on school quality and the allocation of school resources in many countries see e g robinson 1990 for the united states ofsted 1995 for the united kingdom and moshel ravid 1995 for israel this broad interest in the consequences of changing class size

unemployment and early school leaving theoretical predictions about the effect of unemployment on school leaving are ambiguous unemployment might affect the decision to leave school in a number of different ways i current youth unemployment a higher probability of current unemployment for those who choose to leave school would tend to discourage early school leaving first by reducing the expected gains from job search a discouraged worker effect and second by reducing the opportunity cost of additional education ii expected future unemployment the theoretical predictions here are less clear cut an increase in the probability of future unemployment that affected both those with and without additional education would tend to reduce the rate of return to education and hence education demand on the other hand those with more education may be less affected by rises in unemployment and this may encourage further schooling these two opposing effects have been formalised as a shift and a tilt in the unemployment probability schooling relationship kodde i988 fig i suggests that in the united kingdom both effects could have accompanied the transition from the late 1970s to the i98o the full effects of uncertainty on education investment in a two period model depend on the correlation between the uncertainty in the two periods levhari and weiss 1974 how current unemployment rates are used to form expectations of future unemployment is clearly an important issue here also some individuals may be able to undertake job search before committing themselves to leave school and whilst affected by the risk of future unemployment may be comparatively unaffected by the risk of current unemployment iii effects ofparental unemployment parents unemployment in general reduces family income their children s educational demand may fall as a consequence for three reasons first the consumption demand for education will be lower second a reduction in the first period income reduces the investment demand for education assuming decreasing absolute risk aversion kodde i 988

a cross national comparison of consumer research measures the impact of three factors that affect the psychometric rigor of cross national consumer research comparisons is measured in this study conclusions are also drawn about the interactions among these factors and the resultant deterioration in the psychometric quality of the data

labor supply and fertility of married women an analysis with grouped and individual data from the 1970 u s census 1970 us census data were used to examine how much studies with grouped data can be reconciled with models that apply to individual families in contrast to its 1960 predecessor the 1970 census public use sample pbus identifies households in standard metropolitan statistical areas smsa and offers the opportunity to estimate a model of labor supply and fertility using both individual and grouped data from a common sample 3 data sets from the 1970 census are available the 5 sample smsa averages published by the us bureau of the census which are similar to the data used in previous studies grouped by smsa observations from the 1 100 pbus which are superior to the published averages in several respects and which are detailed here and individual observations from the 1 1000 pbus if these 1970 estimates are found to be stable with regard to aggregation and similar to those found with non census data confidence in the grouped data results from the 3 previous censuses would be strengthened estimates derived from the individual pbus observations generally agreed with findings from alternative and arguably superior microdata sets the labor force participation and hours of white wives were sensitive to wage and income variations both wages and hours of work among workers appeared to be subject to selection bias economic factors had little impact on the hours of black workers but wage offers influenced the participation decision wage selectivity was particularly strong among black women the samples for both black and white women indicated that the wifes wage played a major role in determining the number of children ever born the published smsa data provided labor supply estimates similar to those found with individual observations wage elasticities for both black and white women and the white income elasticities were similar in sign and magnitude to the total marginal effects of these variables upon hours of work among individuals wages effects upon fertility persisted only among blacks grouping of the pbus data by smsa led to very different labor supply results labor force participation rates showed little association with mean hourly wages and income effects were weak fertility responses resembled those found with the published data realizing theoretical expectations only in the case of the black sample further analysis showed that a probable source of the dissimilar labor supply estimates was the positive bias induced by the unavoidable inclusion of unmarried women in the sample used to calculate mean weekly wages from the published data in sum it has been shown that estimates such as those made are highly sensitive to the level of aggregation and that grouped data results may be seriously misleading

product stereotypes strategy and performance satisfaction the case of chinese exporters does following a product strategy of price leadership result in superior performance satisfaction for chinese exporters does branding products and targeting less developed countries significantly improve chinese exporters satisfaction with export performance results indicate performance satisfaction decreased when chinese firms pursued price leadership product strategies while performance satisfaction increased when chinese exporters used a branding product strategy branding products and targeting other less developed countries with these brands significantly increased performance satisfaction over branding alone

empirical research in international marketing 1976 1982 this paper reviews empirical research in international marketing published during the period 1976 82 the review focuses on what has been researched and how the research has been conducted this research is evaluated a cooperative multidisciplinary empirical research program in international marketing is then proposed

nigerian consumer attitudes toward foreign and domestic products the nigerian consumer obsession with foreign made goods has had a detrimental effect on the domestic manufacturing industry this paper uses conjoint analysis to investigate the importance of a product s country of manufacture relative to other attributes in the nigerian consumer choice it was found that the country of manufacture is significantly more important than price and other product attributes in consumer preference nigerian consumers have a negative image of the made in nigeria label rating it lower than labels from more economically developed countries additional analyses indicate that the superior reliability and technological advancement of foreign products are the most important correlates of the nigerian consumer s likelihood to purchase foreign products implications for foreign marketers domestic governments and domestic manufacturers are discussed

cultural industries in international business research progress and prospect cultural industries systems of organizations that produce and distribute cultural goods with substantive symbolic aesthetic or artistic value represent an important exciting and complex context that receives growing scholarly attention as the first review of management research on cultural industries this paper aims to provide a systematic synthesis of current research summarizing distinctive characteristics of cultural industries and highlighting research gaps we also illustrate how the unique nature dynamics and evolution of cultural industries provide opportunities to broaden international business theories in four research themes i e internationalization strategy cross border innovation social inclusion in the global economy and emerging market research

school expenditures and post schooling earnings evidence from high school and beyond studies based on inputs measured at the state level generally report that school expenditures have substantial effects on students adult wages whereas studies based on less aggregated measures report small effects the author uses wage data from high school and beyond to analyze this discrepancy and to estimate the effect of school expenditures on students post schooling earnings the author finds that the discrepancy in the literature stems mostly from two factors measurement error in district level expenditures and omitted state effects in the earnings regression the author also finds that the effect of school expenditures on earnings is significant but small a 10 increase in school spending would increase students adult wages by only 0 68 copyright 1996 by mit press

choice at sixteen the proportion of sixteen year olds in britain who stay on at school is low by oecd standards this paper examines the probability of completing education at the minimum legal age using micro data on individuals parameter estimates of a reduced form logit model of the leaving probability are obtained for both boys and girls the rich data set used allows the separate effects of family school and ability to be assessed family background in the form of class and parental education is shown to have a large effect even when ability and school type are controlled for copyright 1989 by the london school of economics and political science

brand popularity country image and market share an empirical study this study examines how brand popularity in conjunction with other marketing variables influences market share directly as well as indirectly by interacting with country related intangible assets or simply country image the results of our empirical analysis show that a competitive analysis without the recognition of country image would be misleading we found that country specific intangible assets exist and that they significantly interact with marketing variables differently for u s and japanese brands in the subcompact car market in the usa brand popularity and advertising were found to be key factors for intangible assets for both the u s and the japanese brands brand popularity was the most significant factor for market share in both the short run and the long run japanese firms direct investment fdi in the target country directly influenced market share only in the short run several important implications for international marketing are presented

country of origin effects for uni national and bi national products this study examines the effects of country of origin and brand name cues on consumer evaluations of uni national and bi national products and estimates the perceived values of such cues from personal interviews with a regional quota sample of household residents the study found the salience of country of origin in product evaluations under within subject experimental design finally managerial implications are discussed in regards to international branding and sourcing strategies

rivalry as synergy the japanese automobile companies export expansion the paper explores rivalry and synergy arguments to explain the export growth of japanese auto manufacturers previous literature on competitive behavior including porter s 1985 discussion of good versus bad competitors is used to develop a conceptual framework and empirical methodology to separate out alternative explanations for the japanese success data on japanese auto companies sales in six different export markets europe north america latin america asia the middle east and africa are examined for the period 1959 1987 the sales over the period are decomposed into three multiplicative components a generic market growth factor a synergy factor depicting the combined growth for the japanese cars and a rivalry factor representing competition within the japanese strategic group the data are used to estimate the magnitude of the growth elasticities for each of the three components

a meta analysis of country of origin effects this note reports a quantitative analysis of the country of origin coo effect based on fifty two articles or papers containing sixty nine independent studies and 1 520 effect sizes an analysis of fifteen study characteristics revealed that country of origin effects are only somewhat generalizable using omega squared as the measure of effect size verbal product descriptions produced larger coo effect sizes than did the presence of an actual product likewise single cue studies produced larger coo effect sizes than did multiple cue studies and larger samples produced effect sizes that on average were greater than those produced by smaller samples the size of an observed coo effect was a function of whether the dependent variables was a quality reliability perception or a purchase intention the average effect size of quality reliability perceptions was 30 whereas the average effect size for purchase intentions was 19 purchase intentions were most susceptible to methodological artifacts than were quality reliability perceptions study findings selectively confirm and refute common beliefs regarding the impact of a country of origin cue on product perceptions and purchase intentions

female labor supply in japan implications of the informal sector for labor force participation and hours of work this paper extends previous work on labor supply in japan by treating the simultaneous labor force participation and hours of work decisions for japanese wives both employees and family workers it estimates a trichotomous participation model for a sample from the tokyo metropolitan area and then estimates hours and wage equations and aggregate labor supply elasticities the empirical results generally confirm the economic model s theoretical predictions although the estimated aggregate wage and income elasticities for employees are somewhat higher than previous estimates for the u s they are of the same order of magnitude however the level of the husband s income has an unexpected positive effect on the annual hours that employees work and the elasticities estimated for family workers are usually large

location costs product quality and implicit franchise contracts abstract in the literature on international trade only little attention has been given to informational asymmetries between firms and consumers with respect to product quality the few economic models that analyze the question of how asymmetric information about product quality might affect trade flows treat product quality as exogeneous in contrast our model takes product quality as an endogeneous variable i e firms can choose the quality they wish to produce in this case location costs can signal product quality under certain conditions and thereby affect international trade flows more specifically intra industry trade in vertically differentiated experience goods can be determined by information asymmetries about product quality

trust across borders we make the case for fresh approaches to examine the role of trust in international collaborations based on the idea that not only do the levels of trust differ across international borders but also both the nature of trust and the institutional and cultural support for trust can vary across different national contexts collaboration partners from different countries are therefore likely to bring either symmetric or asymmetric conceptions of trust to the business relationship we develop a model and propositions linking symmetry and asymmetry in the institutional and cultural support for trust in international collaborations with the degree of partner interdependence and identify implications for governance and trust building investments we conclude with some suggestions for research that incorporates trust asymmetries between partners

an empirical analysis of adoption i introduction adoption is as old as recorded history it was practiced by the ancient egyptians greeks and romans technically adoption is a legal procedure by which a couple or less commonly an individual takes someone else s child into their family and raises it as their own the child may be unrelated to either adoptive parent but is often the child of one member of the couple or related in some other way to the adoptive parents adoption severs all legal ties between the birth parents and the child and replaces them by a legal relationship between the child and the adoptive parents in most cases of adoption the birth parents voluntarily surrender their parental rights so that an adoption can take place it seems highly likely that the u s supreme court will allow further restrictions on the availability of abortion as a consequence considerable attention is certain to be focused on the adoption option and its social implications prior to 1970 fertility behavior was little studied by economists partly because it was thought that the determinants were largely noneconomic during the past two decades however economists using a choice theoretic framework have examined a variety of fertility issues such as marriage becker 1974 procreation and children detray 1973 birth control willis 1973 and abortion leibowitz eisen and chow 1986 surprisingly no economic research exists on the issue of adoption despite the fact that it represents a natural extension of the traditional theory of consumer choice most adoption research focuses on sociological issues such as infertility or adoption procedures this paper empirically estimates the supply of adoptions using the decision making economic framework of completed fertility developed by becker 1960 and extended by michael 1973 i believe their model s determinants of desired fertility and family size will also be significant in explaining a household s decision to give up a child for adoption section ii outlines the adoption model and relates it to the economic theory of desired fertility and family size the third and fourth sections discuss the empirical estimates of the adoption model the fifth section examines the impact of various state regulations on the adoption decision and the last section discusses public and social implications of the empirical results ii the adoption model michael argues that households decisions concerning desired family size and the timing of childbearing can be explained in terms of a household production function michael s model is based on a comparison of the benefits and costs from an additional child over time his theory of completed fertility purports to be over a household s full reproductive age span but it is in actuality a period by period analysis households are myopic in that although they consider the future costs and benefits of a child an independent decision is made in each period regarding whether to have a child a household s optimal family size may be for example two children but if when the first child is conceived the household perceives the timing of the birth as undesirable then at that point in time the net benefit from the additional child is negative the consequence is that the child is unwanted and the household will take steps to reduce the discrepancy between the desired and actual stock of children one possible solution is an adoption once a child is born a household has two choices keep the child or put it up for adoption michael s framework implies that the likelihood that a household will place a child for adoption is positively related to the negative discrepancy between the household s desired and actual stock of children at that time the factors affecting a household s desired family size income time values relative productivities and revealed tastes are reflected in the discrepancy between the desired and actual stock of children

physician labor supply do income effects matter this paper estimates a model of physician labor supply focusing on the impacts of wage and non wage income we find evidence of significant income effects for male physicians the income effect of a wage change on labor supply is negative with an elasticity of 0 26 the pure substitution effect of a wage change increases labor supply a 1 increase in wages leads to a 0 49 increase in labor supply controlling for income effects the results also suggest that the labor supply decisions of females are more responsive to variations in their earnings than are those of males

consumers preferences for fresh broccolis interactive effects between country of origin and organic labels while international trade in organic products has grown significantly understanding consumers preferences for imported organic foods has remained limited this research examines the impact of country of origin labeling on us consumers choices of organic foods results show that consumer valuation of domestically produced organic broccoli was significantly higher than that of imported organic broccoli adding information about usda organic certification standards rules for imported products mildly increases consumer valuation of imported organic broccoli in some cases these findings suggest that providing such information may have a positive impact on consumer willingness to purchase imported organic products

country of origin and choice of food imports an in depth study of european distribution channel gatekeepers country of origin preferences of distribution channel gatekeepers when sourcing food imports were investigated using in depth interviews in five european markets channel member perceptions of product country image related more to specific issues of confidence and trust in integrity of production certification and regulatory systems than to country image stereotypes this study integrates these trust determining factors with price perceived value constructs in order to build a comprehensive model applicable to food channel gatekeepers

east west trade the view from the united states many factors contribute to the trade surplus enjoyed by the united states in its foreign trade with the communist countries of europe and asia most studies of east west trade have focused on the problems of entering communist markets and or the potential market in these countries this paper focuses on one of the factors that may be a long term inhibiter or stimulant to increased u s imports of goods from communist countries that is consumer perceptions of products from eastern europe and the people s republic of china our results indicate that there is a market in the united states for goods from communist countries and that there are identifiable segments of the population that are willing to purchase from these countries and would support increased trade relations

the impact of journals and authors on international business research a citational analysis of jibs articles in this paper we use citational analysis to examine the influence of individuals and disciplines on international business research we collected citational data over the ten year period 1984 to 1993 from every issue of the journal of international business studies we found that management economics marketing and finance disciplines have had significant influence on international business research and identified researchers such as dunning porter vernon casson rugman and hofstede as having made significant contributions to international business research

the effect of sibling sex composition on women s education and earnings this paper documents the impact of siblings on the education of men and women born in the united states between 1920 and 1965 we examine the effect of the number and sex composition of a boy or girl s siblings on that child s educational attainment we find that throughout the century women s educational choices have been systematically affected by the sex composition of her siblings and that men s choices have not women raised only with brothers have received on average significantly more education than women raised with any sisters controlling for household size since sibling sex composition affects women s educational attainment and plausibly may be unrelated to other determinants of earnings it may provide a useful instrument for education in earnings functions for women our results suggest that standard estimates significantly underestimate the return to schooling for women

cultural intelligence a theory based short form measure this article reports the development and validation of a theory based short form measure of cultural intelligence sfcq the sfcq captures the original theoretical intent of a multifaceted culture general form of intelligence that is related to effective intercultural interactions the validity of the scale is established with 3526 participants in five language groups from around the world results provide evidence for construct and criterion related validity of the measure and indicate that cultural intelligence is a single latent factor reflected in three intermediate facets in support of construct validity the measure is modestly related to but distinct from emotional intelligence and personality and correlates positively with several indicators of multicultural experience with regard to criterion related validity it relates as predicted to several dimensions of intercultural effectiveness implications for the measurement and understanding of culture and the influence of culture on management practice are discussed

children and female labour supply behaviour using the generalized residual method this paper investigates the assumption that children are exogenous in the labour supply equations of married women via alternative regression specifications for the children variables the empirical results of this paper suggest that children are endogenous to the participation decision and likely to be exogenous to the hours of work decision for married women children under age six have a dramatic negative impact on the labour force participation of married women these findings support the implication of the literature relating fixed costs of employment including child care costs to female labour supply

matching product catgeory and country image perceptions a framework for managing country of origin effects the study of country of origin coo effects examines how consumers perceive products emanating from a particular country this study examines coo in terms of the fit between countries and product categories a framework is suggested which matches the importance of product category dimensions with the perceived image of the country of origin along the same dimensions such matches or mismatches can be either favorable or unfavorable managers can use product country match information to assess consumers purchase intentions and assist them in managing their product s coo data collected from consumers in ireland mexico and the united states demonstrate the product country match framework and its strategic implications

customer evaluation of products in a global market marketing scholars interest in the influence of source countries on product evaluations has intensified during the past twenty five years as this research tradition has evolved the literature has gradually gained more depth and sophistication nevertheless research in this area lacks a common conceptual framework furthermore research priorities with regard to the role of this area of inquiry within the broader field of consumer behavior marketing and general business decisions have not been made clear this article rationalizes the buying decision processes within the context of source country influences and offers a conceptual framework for further development in addition it links country level considerations to firm level decisionmaking thus providing a foundation for meaningful managerial decisions

a longitudinal study comparing perceptions of u s and japanese consumer products in a third neutral country finland 1975 to 1985 while substantial research has been done on the competitive struggle between u s and japanese consumer products few studies have examined the u s japan rivalry from a neutral third country perspective this study covering a ten year period 1975 1985 of data collection examines changes in finnish perceptions of u s and japanese consumer products and marketing efforts results indicate that while finnish consumer perceptions of u s products and marketing efforts have improved over time the corresponding perceptions of the japanese alternative have improved substantially more similarly in areas where u s competitors had initial advantages the study results indicate that by 1985 japanese firms were able to overcome such advantages and were perceived as superior in all categories

country of origin effects in developed and emerging markets exploring the contrasting roles of materialism and value consciousness despite growing evidence about differences in the attitudes and behaviors of consumers in emerging and developed markets there is little research on the differences in country of origin coo effects on their evaluation behavioral intentions bis and actual purchase of imported products this paper introduces a new conceptual framework incorporating consumer ethnocentrism cet materialism mat and value consciousness vc to hypothesize several differences in the influence of coo effects on consumers from developed and emerging markets a web based study with 1752 consumers in four countries representing two developed markets the uk and the usa and two emerging markets china and india shows significant differences in the moderating influence of cet mat and vc on the effects of coo on the evaluations and bis for a fictitious passenger car brand and on the actual choice of car brands owned by them the findings highlight the importance of looking beyond cet at other relevant psychographic variables to understand the differences in motivations underlying consumer perceptions and behavior towards imported products

beyond country image favorability how brand positioning via country personality stereotypes enhances brand evaluations across four lab experiments and a field study we find that brands are evaluated more favorably when the brand is positioned in a manner that is congruent with the brand s home country personality stereotype than when brand positioning is incongruent results demonstrate that cultural authenticity mediates this effect we also uncover a moderating effect whereby brands are viewed more favorably when brand positioning and country personality stereotypes are incongruent rather than congruent under conditions of consumer animosity toward the firm s home country this study is the first to demonstrate how international firms can leverage country of origin personality stereotypes as a brand building advantage

authenticity is contagious brand essence and the original source of production it is well established that differences in manufacturing location can affect consumer preferences through lay inferences about production quality in this article the authors take a different approach to this topic by demonstrating how beliefs in contagion the notion that objects may acquire a special aura or essence from their past influence perceptions of authenticity for everyday consumer products and brands specifically they find that due to a belief in contagion products from a company s original manufacturing location are viewed as containing the essence of the brand in turn this belief in transferred essence leads consumers to view products from the original factory as more authentic and valuable than identical products made elsewhere the authors further reveal that consumers who are higher in sensitivity to contagion are more likely to exhibit this effect and that activating the concept of contagion enhances preferences for products made in the brand s original factory the authors clos

effects of consumer preferences for foreign sourced products when deciding on overseas production locations the manager must take into account not only resource and cost benefits but the effect that country of origin may have on consumer evaluations an experiment conducted by a telephone survey procedure examined country of origin perceptions of twelve countries and eight products using both perceived quality and choice measures as hypothesized preferences were found to be more product specific for industrialized than less developed countries in addition hypotheses that performance risk and brand moderate the effects of country were upheld under most conditions

breaking free of a stereotype should a domestic brand pretend to be a foreign one consumers in many emerging markets exhibit a pronounced preference for western and global brands while domestic brands are often associated with a cheap but low quality image frustrated with the negative country of origin coo stereotype imposed on them many domestic brands from emerging markets follow a variety of approaches to disguise their coo and pretend to be foreign this paper studies the strategic aspects of this phenomenon we consider an experience good market where consumers learn about each brand s quality using its coo as a prior each firm can invest in product quality or coo dissociation the former generates better quality signals while the latter simply masks the firm s coo identity the analysis reveals a few main insights sharing a reputation leads to a common good problem where firms free ride on each other s quality investments as a high quality firm dissociates itself from the stereotype it ceases to contribute to the coo image but also prevents its low quality peers from free riding on it this incurs a negative direct effect but a positive strategic effect on the group image consequently a country s coo image may actually improve when more high quality brands shun their identities and pretend to be foreign in equilibrium coo image improves monotonically as firms become more efficient in providing quality however the prevalence of coo dissociation may first increase then decrease we discuss the implications of these results for emerging market brands as well as policy makers

export and reverse investment strategic implications for newly industrialized countries multinational companies in a newly industrialized countries face a dilemma of whether and when they should engage in u s manufacturing this study investigates consumer evaluations of product quality and purchase intent of two electronic products currently imported into the u s from a company in a newly industrialized country and one electronic product currently not manufactured by the same company the results suggest that reverse investment in the u s may be a viable strategic alternative for companies in newly industrialized country traditionally engaged only in export activities if they pay careful attention to price and retail distribution in the u s

does school quality matter returns to education and the characteristics of public schools in the united states this paper estimates the effects of school quality measured by the pupil teacher ratio average term length and relative teacher pay on the rate of return to education for men born between 1920 and 1949 using earnings data from the 1980 census we find that men who were educated in states with higher quality schools have a higher return to additional years of schooling rates of return are also higher for individuals from states with better educated teachers and with a higher fraction of female teachers holding constant school quality measures however we find no evidence that parental income or education affects average state level rates of return

consumer ethnocentrism reconceptualization and cross cultural validation consumer ethnocentrism ce is a popular construct in international marketing research and is generally measured using the cetscale a reliable scale with proven predictive validity but with limited evidence about its construct validity dimensionality and cross cultural measurement invariance this note addresses these gaps by reconceptualizing ce as an attitude construct consisting of three dimensions 1 affective reaction 2 cognitive bias and 3 behavioral preference a revised ce scale ces is developed and tested using two empirical studies with adult consumers from four different countries china india uk and usa showing that ces is a reliable valid and cross culturally invariant scale and it explains greater variance than the cetscale and other similar scales in customer evaluations and behavioral intentions for a wide range of products and services

transforming disadvantages into advantages developing country mnes in the least developed countries we analyze the advantages and disadvantages of developing country multinational enterprises mnes in comparison with developed country mnes developing country mnes tend to be less competitive than their developed country counterparts partly because they suffer the disadvantage of operating in home countries with underdeveloped institutions we argue that this disadvantage can become an advantage when both types of mne operate in countries with difficult governance conditions because developing country mnes are used to operating in such conditions the empirical analysis shows that although developing country mnes rarely appear among the largest mnes in the world they are more prevalent among the largest foreign firms in the least developed countries ldcs especially in ldcs with poorer regulatory quality and lower control of corruption

emerging versus developed economy consumer willingness to pay for environmentally sustainable food production a choice experiment approach comparing indian chinese and united kingdom lamb consumers abstract in china and india income growth is driving a structural change in dietary patterns away from staples towards more livestock foodstuffs such as meat products exacerbating already significant environmental pressures from food production this study uses the choice experiment ce method in surveys of chinese indian and united kingdom lamb consumers to explore potential for environmental labelling of lamb meat in emerging economies to form part of agri environmental response to these pressures choice experiments are a stated preference nonmarket approach to valuing consumer willingness to pay lamb consumers are presented with differing hypothetical products described by attributes describing environmental certification standards with observed choices and product attributes analysed in a probabilistic random utility model econometric framework while preference disparities are found between emerging and developed economy consumers results demonstrate that emerging economy consumers choice of lamb products can be influenced by production processes that incorporate environmental sustainability indian consumers are found to be willing to pay relatively more for environmentally certified production practices than chinese or uk counterparts of the environmental practices considered in this study greenhouse gas minimisation is valued the most in all three countries

the returns to the quantity and quality of education evidence for men in england and wales until the late 1960s state schooling in england and wales was determined by an ability test of pupils at age 11 which had an effect on both the quantity and quality of education by estimating the relationship between earnings and earlier schooling during a period when school areas changed from selective to non selective education we consider how the returns to the quantity of education are confounded by differences in the quality of schooling and whether the effects of quality are confounded by its correlation with quantity our results confirm recent evidence that returns to education quantity are large and quality effects are small

causes of the difficulties in internationalization we study the causes of the difficulties faced by firms when they internationalize in search of new markets we build on the resource based theory to argue that the difficulties in internationalization can be separated into three main sets based on their relationship to advantage loss of advantage provided by resources transferred abroad creation of a disadvantage by resources transferred abroad and lack of complementary resources required to operate abroad in each set we further distinguish difficulties that are specific to a firm from those that are common to a set of firms we argue that only a few of the resulting types of difficulties of internationalization are exclusive to the cross border expansion and propose solutions that address the root cause of each type

brand origin recognition accuracy its antecedents and consumers cognitive limitations an ever growing literature has reported consumer bias toward national origins of products and has explored factors that moderate such bias researchers have assumed if only tacitly that consumers are knowledgeable of brand origins and that this knowledge is a significant influence that drives judgments of product quality brand attitudes and choice behavior in the marketplace using categorization theory and attribute diagnosticity as the theoretical foundation our research reveals that consumers actually have only modest knowledge of the national origins of brands and that american consumers proficiency at recognizing foreign brand origins is predicted by variables such as socioeconomic status past international travel foreign language skills and gender in the second of two studies we determined that brand origin recognition is based largely on consumers associations of brand names with languages that suggest country origins these studies ultimately lead us to conclude that past research has inflated the influence that country of origin information has on consumers product judgments and behavior and its importance in managerial and public policy decisions

home country bias in product evaluation the complementary roles of economic and socio psychological motives consumers often are positively biased in their evaluations of domestic products vs foreign alternatives this study establishes economic and socio psychological motives for this home country bias building on social identity theory this paper shows that home country bias is in part driven by a need for self enhancement this influence is stronger for consumers who identify more strongly with their own country and is complementary to the effect of consumer ethnocentrism which provides an economic motivation for home country bias the framework is supported in empirical studies conducted in the netherlands and in the usa

country image and consumer based brand equity relationships and implications for international marketing this paper examines the relationships between consumers country level and product level images of a country and the equity they associate with a brand from that country using canonical correlation analysis results from mallintercept surveys conducted in an australian state capital city indicated that the consumer based equity of a brand was significantly associated with both the macro and micro images of the country of origin of the brand the relationship between these two sets of constructs was found to be positive as well as product category specific furthermore each consumer based brand equity dimension contributed differently to the relationship according to the product category while the contribution of both country image dimensions macro and micro was also product category specific results also showed that cars as a product category are more sensitive to country image than televisions these findings have direct and important implications for international marketers

cultural variations in country of origin effects abstract the authors examine the extent to which cultural orientation influences country of origin effects on product evaluations in two countries japan and the united states subjects were given attribute information about a mountain bike made in either japan or the united states the target product was described as either superior or inferior to competition respondents in japan evaluated the product that originated in the home country versus foreign country more favorably regardless of product superiority in contrast respondents in the united states evaluated the product that originated in the home country more favorably only when the product was superior to competition the authors explain these findings on the basis of the cultural psychological principles of individualism and collectivism specifically the authors show that the vertical dimension of individualism and collectivism explains country of origin effects the authors also discuss implications for global marketing strategies featurin

modelling hierarchical consumer preferences an application to global food markets in the literature considerable attention has been devoted to the relationship between consumer preference and a product s country of origin papadopoulos 1993 and it is well established that the latter has an influence on quality perceptions bilkey and nes 1982 whilst empirical studies have tended to concentrate on manufactured goods there is evidence that food products exhibit strong countryof origin characteristics bonnet and simioni 2001 scarpa et al 2001 van der lans et al 2001 and furthermore that consumers typically favour domestic food varieties over foreign substitutes quagrainie et al 1998 unterschultz et al 1998 with international trade in food expanding rapidly in global markets and consumers facing an unprecedented level of variety product country images are assuming greater significance skaggs et al 1996 more importantly policy initiatives to promote regional foods and product awareness within europe peri and gaeta 1999 coupled with the growing antiglobalization sentiments of some sections of society are likely to have implications for international trade by reinforcing consumer preference for domestically produced varieties and strengthening any preference barrier effect much of the recent literature on quantitative analysis of international trade is set in the context of general equilibrium accordingly against a background of continuing liberalization of world markets and with further reforms anticipated under wto world trade organization negotiations a method of modelling endogenous hierarchical ranked consumer preferences is reported based on region of origin within a computable general equilibrium cge framework this extends the treatment of endogenous product differentiation in cge models and adds an extra dimension to the exogenous region of origin approach maintained under the commonly adopted armington assumption the first part of the paper reports technical implementation of patriotic preference in imperfectly competitive food markets this is then followed by an empirical illustration in which the impact on trade flows is isolated

a social institutional approach to identifying generation cohorts in china with a comparison with american consumers identifying distinctive target segments is a fundamental challenge faced by international marketers this paper describes an approach to understanding consumer market structures in an important international market china and to segmenting chinese consumers by integrating insights from generational cohort and social institutional theories we conduct two empirical studies to verify how china s recent momentous ideological events could give rise to and affect the life experiences of different generation cohorts in the country the results of study 1 support the conceptual framework and establish three distinct cohorts in china red guards modern realists and global materialists study 2 builds on the findings of study 1 it links cohort differences to differences in consumer values materialism and choice behaviors foreign vs local brands and then compares them with parallel consumers in the united states this paper outlines and tests an approach to segmentation that can help international firms identify distinct segments in and design effective marketing strategies for china

celebrity endorsements in emerging markets align endorsers with brands or with consumers this paper investigates country of origin co effects as they relate to celebrity endorsements across multiple studies in emerging markets the authors show that consumers evaluations depend on the match between 1 celebrity co and consumer co termed consumer co fit and 2 celebrity co and brand co termed brand co fit if there is a trade off between consumer co fit and brand co fit the authors identify contingencies e g ethnocentrism levels that determine which type of co fit leads to higher evaluations furthermore the authors develop prescriptions for segmentation in emerging markets and specify when these prescriptions differ from those prescribed by prior international business research

the returns to education microeconomics in this paper we focus on education as a private decision to invest in human capital and the estimation of the rate of return to that private investment while the literature is replete with studies that estimate the rate of return using regression methods where the estimated return is obtained as the coefficient on a years of education variable in a log wage equation that contains controls for work experience and other individual characteristics the issue is surrounded with difficulties we outline the theoretical arguments underpinning the empirical developments and show that the evidence on private returns to the individual is compelling despite some of these issues surrounding the estimation of the return to schooling our evidence based on estimates from a variety of datasets and specifications is that there is an unambiguously positive effect on the earnings of an individual from participation in education moreover the size of the effect seems large relative to the returns on other investments

reputational comparative advantage and multinational enterprise 1 introduction when cultivating a new export market or attempting to expand its share of an existing market an exporter is likely to find that it has been preceded by its reputation minus a readily identifiable brand name quality reputation may solely reflect the country of origin for example when consumers are presented with a large amount of complex product information they may use the country of origin as a heuristic in forming product impressions without considering other product attributes 1 in this article i show that this heuristic decision making process can affect a firm s quality decision and can therefore become self fulfilling hence any bias that consumers have may be well founded however it is only correct because firms respond rationally to it colombia s garment industry provides an interesting example of a self fulfilling unfavorable quality reputation in international trade as described by morawetz 1981 a single colombian garment firm took a contract for 50 000 men s suits that was beyond its capability the poor quality result so tarnished the american importer s name that other high quality importers become wary of colombian sewn garments with the payoff to high quality production reduced colombian garment firms then concentrated on low quality markets and the newly found unfavorable reputation was justified in the model constructed here consumers see only a noisy signal of the product s quality at the time of purchase therefore their posterior beliefs are based on this noisy signal and the country of origin reputations as will be made clear higher quality firms benefit more from an increase in their country s reputation so that a better reputation generates an increase in the percentage of high quality firms in this way the reputation becomes self fulfilling and ex ante identical countries can be correctly perceived as differing in their percentage of high quality producers i next introduce an economy with two sectors one sector produces more complex goods where high quality is not easily verified and is more essential to the product s performance these may be technology intensive products or they may consist of the design and marketing of the goods produced in the other sector in particular high quality production costs and the consumer s value for high quality goods is greater in this sector i show that this sector becomes more profitable as the country of origin reputation increases hence if one country s equilibrium reputation is low and the other country s equilibrium reputation is high then the pattern of specialization and international trade can be determined solely by reputational comparative advantage 2 finally i show that reputational comparative advantage can overshadow a small technological comparative disadvantage in determining the pattern of international trade given this pattern of trade and specialization based on reputational comparative advantage a high reputation firm may expend resources to establish a multinational enterprise mne in the low reputation country for example many mne products require the differing specializations of both the high and low reputation countries although differing in motivation this result accords well with more traditional models of vertical mne 3 however this impetus for mne as well as its more traditional counterparts does not explain why the mne would choose foreign direct investment fdi over a less costly licensing arrangement 4 the quality uncertainty in this model along with the difference in equilibrium reputations allows us to address this question in particular appropriable reputational rents are generated by fdi when the high reputation parent firm procures and internalizes production with a low reputation host firm this fdi breaks the low reputation equilibrium of the host firm and generates reputational rents

canadian contributions to family economics canadian scholars have made substantial contributions to the relatively new field of family economics these include new models of how men and women match in marriage markets and of how decisions are made in multi person households several were early contributors to the literature on married women s labour supply and labour supply in a family context and helped to develop empirical methods in this area a particular focus has been on the impacts of policy relevant parameters such childcare costs on family labour supply and child well being new work on child development the impact of early life conditions and the processes of intergenerational transmission also highlight the importance of family context in determining economic well being

partitioning country of origin effects consumer evaluations of a hybrid product recent cases in strategic alliances observed in the u s automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature complex products involving multiple country affiliations have become much more common

data equivalence in cross cultural international business research assessment and guidelines data equivalence refers to the extent to which the elements of a research design have the same meaning and can be applied in the same way in different cultural contexts failure to establish data equivalence in cross cultural studies may bias empirical results and theoretical inferences although several authors have encouraged researchers to ensure high levels of data equivalence no study has assessed the status of the field in relation to compliance with data equivalence standards accordingly this study examines three aspects of data equivalence construct equivalence measurement equivalence and data collection equivalence within 167 studies that involve cross cultural data published in the journal of international business studies management international review journal of world business strategic management journal and the academy of management journal from 1995 to 2005 the findings indicate that international business researchers report insufficient information in relation to data equivalence issues thus limiting confidence in the findings of many cross cultural studies to enhance future research a guideline for procedures for researchers to follow and report in establishing data equivalence is offered

multinational production effect on brand value direct foreign investment in manufacturing abroad has a number of consequences for the firm one aspect particularly salient when the company s image is tied to its home country is the impact of the dfi upon customer perceptions of the brand the present study shows how changes in perceptions can be assessed prior to the investment decision and how the brand value consequences of a particular location can be estimated the proposed method is illustrated using data from a japanese company s entry into the u s

us versus them or us versus everyone delineating consumer aversion to foreign goods this paper presents evidence that international animosity and consumer ethnocentrism are distinct constructs that play different roles depending on the set of products available to consumers results show that animosity toward a foreign nation is related to choices between foreign goods while consumer ethnocentrism is related to choices between domestic and foreign goods further the study finds animosity effects even though anger levels are generally low thus extending the boundaries of the animosity model of foreign purchase the study focuses on u s consumer views of japan and japanese products implications for decisions concerning global versus local branding strategies are discussed

consumer animosity in the global value chain the effect of international production shifts on willingness to purchase hybrid products the escalation of international offshoring and outsourcing in recent years has resulted in a proliferation of hybrid products for the typical multinational enterprise with multiple country affiliations for branding design manufacture assembly and parts sourcing however little has been written regarding the impact of consumer animosity on such hybrid activities or the role of universal values in a hybrid production animosity model in this paper we extend the consumer animosity literature to a firm s global integration activities for hybrid products we posit that consumers willingness to purchase wtp a complex hybrid product is negatively affected by partial production shifts to an animosity evoking country and that self reported animosity toward the country predicts lower wtp above and beyond consumer ethnocentrism and perceived product quality in addition we hypothesize a negative relationship between conservation values and wtp hybrid foreign products and a positive relationship between openness values and wtp hybrid foreign products a study of 319 us consumers revealed consistent support for these hypotheses with the exception of the conservation values wtp relationship practical implications and future research directions are discussed

the intergovernmental network of world trade igo connectedness governance and embeddedness membership in certain intergovernmental organizations igos such as the world trade organization has long been argued to stimulate trade yet evidence linking igos to trade is mixed the authors argue that identifying the influence of igos requires attention not only to the institutions igos enact but also to the network through which they enact them this approach allows them to demonstrate that trade between two countries increases by an average of 58 with every doubling of the strength of igo connection between the countries they also contribute to debates regarding the mechanisms through which structural relationships influence economic behavior by showing that substantial trade benefits occur not only through economic igos but also through igos that were formed for social and cultural purposes and that connections through igos that are organizationally strong have more impact than those through minimalist igos

international product positioning one of the cornerstones of a firm s marketing strategy in any market is the development of an appropriate product positioning plan this paper argues that may of the same considerations that go into the positioning strategy in the home country are directly relevant for international markets there is an added elements of complexity in that the country of origin of the imported product will often be a salient factor in the buyer evaluation process the effect of country stereotype will be to shift the position of the product in the perceptual space and alter the overall evaluation of its merits the competitive strength of the product will thus be affected by country biases the paper shows how these factors can be dealt with in the management of the international product positioning task

cross national laws and differences in market response international differences in general and cultural differences in particular exert profound influence on what people buy in modeling market response highly visible international differences in purchase behavior seem to lead to an assumption by management scientists that there are large parallel international differences in market response to such things as price and advertising in an interpretive review of market response models we do find international differences in response parameters but we also find that parameter differences due to cross national factors tend to be smaller than differences related to technical characteristics of the model or to product market specifics we suggest two new intermediate categories of generalizability between the extremes of everything is the same and everything is different we also argue that one promising approach to international generalization is through appropriate statistical adjustment of parameters from existing models

deconstructing the liability of foreignness regulatory enforcement actions against foreign banks it is widely acknowledged that foreign firms are at an institutional disadvantage relative to domestic firms operating in the local market this liability of foreignness typically manifests as inferior performance for foreign firms relative to domestic competitors although myriad studies document the liability of foreignness few demonstrate how individual host country institutions generate specific liabilities in this study we explore the regulatory liabilities that foreign firms face using a sample of 189 foreign banks operating in the united states we find that regulators initiate more enforcement actions on average against foreign banks than they do against domestic banks the effects however vary by regulation type and firm characteristics for example foreign banks are no more likely to receive risk related sanctions but far more likely to receive stakeholder related sanctions foreign banks with higher quality of human capital and more host country experience are less likely to run afoul of all regulations foreign banks with more third country experience are less likely to receive risk related sanctions but more likely to receive stakeholder related sanctions the results highlight the contingent nature of regulatory liabilities the role of information asymmetry versus regulatory bias in enforcement outcomes and the liability reducing effects of resources and capabilities

an exogeneity test for a simultaneous equation tobit model with an application to labor supply a test of weak exogeneity in the simultaneous equation tobit model is proposed and illustrated using a female labour supply model estimated using cross section data the test statistic can be simply output from any standard tobit maximum likelihood package and is asymptotically efficient the procedure provides consistent estimators for the simultaneous tobit model whose asymptotic covariance matrix is a simple extension of the usual tobit formula we also provide the lagrange multiplier test of weak exogeneity this abstract was borrowed from another version of this item

negative country of origin effects the case of the new russia with the political and economic changes in eastern europe there is an increasing need to market successfully products from these countries in the industrialized world this paper explores the extent to which the risk attitudes political convictions and country of origin associations of individuals affect the buying decision of a product from a controversial source country on a theoretical level it is investigated where in the decision making process political convictions and country of origin effects emerge most forcefully hypotheses are tested empirically against survey data on farmers evaluations of tractors from several countries including the russian made belarus the data analysis involves the specification of a recursive system encompassing the steps the buyer goes through from product evaluation to purchase the effects of political convictions risk attitudes and the country of origin connection are evaluated at each stage in the process implications are derived for potential strategies on the part of russian manufacturers

attitudes towards foreign products and international price competition in this paper we analyse price competition between firms established in different countries when demand is sensitive to national biases the intensity of this bias varies across consumers in this context trade arises because of the dispersion of consumers perception of the foreign good when consumer attitudes are diverse enough one firm concentrates on consumers with an intensive bias leaving room for the other which will serve consumers with a low bias next an increase in import tariff will unambiguously lead to a general increase in price since in equilibrium the domestic firm will decide to increase margins finally we identify conditions under which buy domestic campaigns increase local welfare and output attitudes envers les produits etrangers et concurrence internationale par les prix dans ce memoire les auteurs analysent la concurrence par les prix entre firmes etablies dans divers pays quand la demande est sensible a certaines preferences de caractere national l intensite de ce biais varie selon les consommateurs dans ce contexte le commerce international est possible parce que il y a une certaine dispersion de la perception du produit etranger par les consommateurs locaux quand les attitudes des consommateurs varient beaucoup une firme se concentre sur les consommateurs qui ont un biais important laissant assez d espace a l autre firme pour qu elle puisse servir les consommateurs qui ont un biais plus faible un accroissement du niveau des droits de douane entraine inevitablement un accroissement general du niveau de prix puisque en equilibre la firme locale va decider d augmenter ses marges on identifie les conditions qui vont faire que les campagnes d achat chez soi vont accroitre les niveaux de bien etre et de production dans l economie locale