Analysis of Geoffrey Moore's Crossing the Chasm
Categories: Books, Business & Money, Economics, Commerce

Please note: This is an analysis of Crossing the Chasm , not the original book. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.