Sports and Entertainment Marketing, Student Edition
Brand: Cengage Learning
Categories: Books, Business & Money, Industries



Dimensions: 8.5 x 1 x 10 inches
Language: English
ISBN-10: 0357124979
Publisher: Cengage Learning
Print length: 440 pages
Publication date: January 1, 2021
ISBN-13: 978-0357124970
Edition: 5th
subtitle: 5th Edition
author: Ken Kaser Dotty B. Oelkers
review: Editorial Reviews About the Author Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels. Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.