LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads
Categories: Kindle Store, Kindle eBooks, Business & Money

Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads? This book will be your best investment this year. Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they’re getting from their LinkedIn marketing efforts. Their challenges typically include: publishing content that attracts the wrong audience or doesn’t generate traffic, sending mass invitation requests and then spam people asking for a call, sendin InMail messages trying to generate meetings, running LinkedIn ads with a brutal cost per click and zero results. We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy. This book will teach you how to: 1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads. 2. The exact same steps you need to follow to generate high-quality leads from LinkedIn through inbound marketing in a systematic and proven way. 3. How to use LinkedIn inbound as a scalable and long-term channel for your company to grow. You'll learn how to: Leverage social selling to create a stable flow of inbound B2B leads Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around best prospects Create a scalable content plan for LinkedIn and involve your management and sales teams Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales How to align LinkedIn content marketing with your B2B marketing strategy Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO Leverage engagement pods to regularly appear in the newsfeed of your prospects Pick the right software to save time and maximize your efforts Build trust and relationship with your prospects This book is for CEO, Marketing or Sales Manager who is responsible for: acquiring more leads and sales in a B2B environment, looking to invest in a long-term growth channel that fits their business model. This book is not for: "Growth Hackers” who are looking to rely on quick-fix solutions to win over their clients. B2B founders and marketers of companies with an Average Contract Value or CLTV of less than €500. The cost of acquisition is going to be too high.


Publication date: January 25, 2019
Language: English
File size: 20648 KB
Text to Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
X Ray: Not Enabled
Word Wise: Enabled
Sticky notes: On Kindle Scribe
Print length: 226 pages