Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million: Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
Categories: Books, Business & Money, Marketing & Sales, Marketing, Direct

Number One Best Seller in Five Startup & Entrepreneurship Categories One of the "Best Startup Books of All Time", Benzinga.com One of the "Top 5 Growth Hacking Book", Entrepreneur.com Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. The best seller combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: Ignite explosive growth by creating a remarkable product Identify the only three metrics that matter Explore valuable viral growth strategies Execute the genius media hacks that helped us acquire 100 million users Create a thriving culture with constant innovation Praise: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." (Payal Kadakia, founder of ClassPass) "Lessons for startups on growth, marketing, & innovation from one of the smartest founders I know." (Andrew Weinreich, Social Networking Pioneer)