The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
Brand: Berrett-Koehler Publishers
Color: Grey
Categories: Books, Business & Money, Economics



Dimensions: 6.19 x 0.61 x 9.31 inches
ISBN-13: 978-1523097531
Language: English
ISBN-10: 1523097531
Publisher: Berrett-Koehler Publishers
Print length: 240 pages
Publication date: April 23, 2019
subtitle: Paperback – April 23, 2019
author: Visit Amazon's Ryan Honeyman Page search results Ryan Honeyman Visit Amazon's Tiffany Jana Page search results Tiffany Jana Rose Marcario
review: Editorial Reviews Review “ The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success.” — Paul Polman, CEO, Unilever “Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.” — Dawn Sherman, CEO, Native American Natural Foods “In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.” — Emmanuel Faber, CEO, Danone “The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.” — Adria Powell, CEO, Cooperative Home Care Associates "Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good. " — Eileen Fisher, Founder and President, EILEEN FISHER “I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore--this is the future.” — Yvon Chouinard, founder of Patagonia “ The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.” — Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University “We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women’s empowerment, education, and wellness.” — Emmet Dennis, Chief Marketing Officer, Sundial Brands “The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don’t just wait for economic justice; make it happen!” — Naomi Vickers, Chief Operating Officer, BLK Capital Management “I think B Corporations will make more profits than other types of companies.” — Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University “ The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company’s long-term bottom line.” — Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com “B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit.” — Daniel Pink, New York Times bestselling author of When and Drive “A must-read for every for-profit enterprise that aims to create social impact.” — Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University “ The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment—at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change.” — Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce “In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges.” — Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There About the Author Ryan Honeyman is a partner/worker-owner at LIFT Economy (lifteconomy.com). LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting (tmiconsultinginc.com), the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias .