80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
Categories: Kindle Store, Kindle eBooks, Business & Money

According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you’ll need to create an effective online lead generation campaign in your business and make that phone ring: • Clarity about exactly who your ideal client is • Your business USP (Unique Selling Proposition) • A process for effective keyword generation/targeting • Professional landing pages for PPC lead generation • A well-designed Website, built for lead conversion/generation • Great content, properly optimized for search (one part of SEO) • Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott Dennison’s "80/20 Internet Lead Generation" guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.


Publisher: LifePath Books (April 19, 2015)
Publication date: April 19, 2015
Language: English
File size: 4374 KB
Text to Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
X Ray: Not Enabled
Word Wise: Enabled
Sticky notes: On Kindle Scribe
Print length: 209 pages