Premise: "Cooper has never lost sight of these goals," Redford continued. "He brings to the position an infectious enthusiasm as well as a deep understanding of the Sundance brand and culture... He is a natural choice of succession to lead the festival into the 21st century." Among his other accomplishments for Sundance are helping foster the development of New Frontier on Main program, a multimedia conjunction of film, music and other art forms, and helping boost the festival's Internet presence — through its official Web site (www.sundance.org/festival), an online version of the festival, as well as the Sundance Institute's agreements with iTunes and Netflix to showcase and distribute short films.
Hypothesis: Cooper, the new festival organizer with a background in multimedia will be focusing on the Sundance brand.