Premise: During the weekend of Sunday 28 December the 75 year old children's clothes retailer, Adams Childrenswear called in administrators PricewaterhouseCoopers. Adams had previously been placed in administration with PricewaterhouseCoopers in 2006, but was rescued by Northern Irish businessman John Shannon in February 2007. A large rebranding followed in 2008, after 42 stores were closed. Adams has outlets worldwide in places such as Saudi Arabia, and also makes clothing under the Mini Mode brand for Boots. At the time of the 2008 administration there were 260 stores in the UK and 116 outlets overseas, employing around 2000 people. Adams is reported to owe around £20 million to Mr Shannon and £10 million to Burdale.
Hypothesis: Adams Childrenswear had very low sales