Premise: "With some consumers showing concerns about both sugar and artificial sweeteners, the category faces a challenge in staying on the menu. Meanwhile, declining alcohol consumption presents an opportunity for cordials and squashes to reach a new audience. However, the category's current commodity status and strong family appeal may impede this." – Alyson Parkes, Research Analyst This Report discusses the following key topics:
Hypothesis: Consumers are concerned about a substance and also a healthier alternative to this substance.