Premise: Morton's book was published January 15, and hit number one on Amazon.com's Top Sellers list on January 18. Yesterday, the book hit the number one spot on The New York Times Best Sellers list. The book is not for sale in Britain or Ireland, and the New York Post has reported that British tourists to the United States are buying copies of the book to bring back home. Morton makes some controversial assertions in the book, including that Cruise is second in command at the Church of Scientology, and that Scientology was the cause of Cruise and Nicole Kidman's separation.
Hypothesis: The book hit the Top Sellers list within 36 hours of being published.