Premise: The first season of "Next Great Baker" was televised from December 6, 2010 to January 24, 2011 on TLC. During this season, the last contestant standing would win $50,000 cash, a Chevrolet Cruze and an apprenticeship at Buddy's bakery, Carlo's Bake Shop in Hoboken, New Jersey.
Hypothesis: People born while "Next Great Baker" was being televised we never know the novelty of using a rotary telephone.