Premise: Viru is a 5.0% ABV pilsner-style beer brewed in Estonia. It is brewed in the country's second largest city, Tartu, by the A. Le Coq brewery. The brand is owned by Baltic Beer Company Ltd (formerly Brand Independence Ltd), based in London, UK, and is brewed under licence in Estonia. A. Le Coq is the second largest brewery in Estonia, with a market share of 36.8% in 2005.
Hypothesis: The market share has consistently declined after 2005