Premise: The 2012 Sun Life Financial Players' Championship was held from April 17 to 22 at the Consolidated Credit Union Place in Summerside, Prince Edward Island. It was the last Grand Slam event of the 2011–12 curling season and the twentieth time the tournament has been held. The purse is CAD$100,000 for both the men's and women's tournaments, and the winner of each tournament will receive CAD$18,000.
Hypothesis: The 2012 Sun Life Financial Players' Championship was seen by billions.