Premise: The Blackpool Gazette is an English evening newspaper based in Blackpool, Lancashire. Published every day except Sunday, it covers the towns and communities of the Fylde coast. It was founded as "The West Lancashire Evening Gazette" in 1929 before being renamed the "Evening Gazette", and then "Blackpool Gazette". The paper's history dates back to a weekly publication founded in 1873.
Hypothesis: The Blackpool Gazette changed its name because those in charge at the time were dissatisfied with its sales.