Premise: doTerra (styled dōTERRA) is a multi-level marketing company based in Pleasant Grove, Utah that sells essential oils and other related products. doTerra ("terra" is the Latin word for Earth) was founded in 2008 by David Stirling and former executives, employees, and distributors of Young Living, a company which also sells essential oils, and Nuskin. Stirling is its president and CEO.
Hypothesis: doTerra has wanted to expand into the lawn care business.