Premise: The Mnet Asian Music Award for Best Collaboration is an award presented annually by CJ E&M Pictures (Mnet). It was first awarded at the 12th Mnet Asian Music Awards ceremony held in 2010; singers Ga-in & Jo Kwon won the award for their song "We Fell in Love", and it is given in honor for the artists with the most artistic achievement in collaboration performances in the music industry.
Hypothesis: Jo Kwon became very popular after winning the award