Premise: Piton is a Pilsner beer brand from the island of Saint Lucia, brewed by Windward & Leeward Brewing Limited, which is owned by Heineken. The beer was named for the Gros Piton and Petit Piton mountains on the island. It was first brewed on October 7, 1992.
Hypothesis: Heineken is not too happy about the sales of the beer lately and plans to revamp the brand