Premise: James Proud is a British entrepreneur, and former CEO of Hello, a technology company that created the personal sleep tracker Hello Sense. Founded in 2012, Hello raised over $30 million in venture capital funding and $2.4 million from a Kickstarter campaign for Hello Sense before ultimately shutting down in June 2017. James Proud received an inaugural Thiel Fellowship in 2011.
Hypothesis: Proud's company was sold.