Premise: GO (previously GO NYC), is a "cultural roadmap for the city girl," and is the nation's most widely distributed, free, lesbian magazine. Based out of New York City, GO distributes 30,000 copies in 10 major cities, and receives 250,000 unique web hits monthly. The publication offers information on nightlife, arts & entertainment, news & current events, lifestyle, travel, advice, and celebrity Q&As.
Hypothesis: Go doesn't cost any money.