Premise: CapX is a British online news website and aggregator founded by the Centre for Policy Studies, and features columnists and contributors such as Tim Montgomerie, Daniel Hannan and V. S. Naipaul. The site offers original content and aggregated news and blogs, and features opinion on politics, economics, and business issues.
Hypothesis:  Tim Montgomerie gets paid more than  Daniel Hannan as he writes about politics and Hannan writes about business issues. In today's charged political climate this drives more traffic to CapX and thus increases ad revenue, justifying his higher paycheque.