Premise: weRead, formerly iRead, is an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and has since expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and Bebo.
Hypothesis: On the month after May in the 7th year of the 21st century weRead appeared as an app on a social media site and now has millions of followers across multiple social media sites.