Premise: Books-A-Million, Inc., also known as BAM!, owns and operates the second largest bookstore chain in the United States, operating 260 stores in 32 states and the District of Columbia. Stores range in size from 4,000 to 30,000 square feet and sell books, magazines, collectibles, toys, technology, and gifts. Most Books-A-Million stores feature "Joe Muggs" cafés - a coffee and espresso bar.
Hypothesis: Books-A-Million does not have a nickname