Premise: The Japanese and Europe: Economic and Cultural Encounters is a 1996 book by Marie Conte-Helm, published by Athlone Press. The book discusses Japanese investment and settlement in Europe, which began in the 1980s. Conte-Helm was a reader of Japanese studies at the University of Northumbria. The book's intended audience included both Japanese and Western persons.
Hypothesis: This book sold better than Marie Conte-Helms' second book.