Premise: Alan Bergman (born September 11, 1925) and Marilyn Bergman (née Keith), born November 10, 1929) are American lyricists and songwriters. The pair have been married since 1958 and have written the music and lyrics for numerous celebrated television shows, films, and stage musicals. The Bergmans have won two Academy Awards for Best Original Song and have been inducted into the Songwriters Hall of Fame.
Hypothesis: Alan and Marilyn Bergman had a target market in their lyrics.