Premise: Cinnaholic is a vegan bakery franchise that started in 2010 and currently operates in eight states. The company's owners appeared on the television show Shark Tank in 2014, which ended with them ultimately turning down a $200,000 investment offer from Robert Herjavec. The company has adopted a franchise business model and has plans to open 100 locations by 2020.
Hypothesis: Cinnaholic operates in several states