Premise: How to create a strong email marketing campaign<br>Determine the purpose of your email marketing campaign. Common reasons for undertaking such a project include introducing a new product or service, offering discounts to boost sales or to move excess products, or further constructing your brand and getting your name out to more and more potential buyers. Put together a mailing list of possible customers.
Hypothesis: Introducing a new product or service is not a reason for an email marketing campaign.