Premise: How to retain customers<br>Learn what your customers want. If you want customers to return to your business again and again, it's important that you learn to read your customer base and understand what you offer the market. Why would people choose your place of business over others? Customers return to businesses for one, and hopefully more, of three basic reasons : [substeps] The perception that your business offers a deal.
Hypothesis: The article claims there are more than fifty basic reasons why customers return to businesses.