Premise: Van Cleef & Arpels is a French jewelry, watch, and perfume company. It was founded in 1896 by Alfred Van Cleef and his uncle Salomon Arpels in Paris. Their pieces often feature flowers, animals, and fairies, and have been worn by style icons such as Farah Pahlavi, the Duchess of Windsor, Grace Kelly, and Elizabeth Taylor.
Hypothesis: Van Cleef & Arpels will be in business for another hundred years.