Premise: SourceMedia is a mid-sized diversified business-to-business digital media company owned by Observer Capital, which acquired the company from Investcorp in August 2014. Formerly the Thomson Media division of The Thomson Corporation, SourceMedia was spun off and sold by Thomson to Investcorp in 2004 for $350 million.
Hypothesis: Investcorp bought SourceMedia  for more than $340 million in 2004