What is the quality of the broker's analysis and research?
Ethical brokers want you to win, and they need you to be successful in order to become successful themselves. This bi-directional feedback loop stimulates their business. They’ll provide a range of tools and widgets to help you make good trading decisions, and they’ll also publish a wide range of educational material on a daily or weekly basis.
Reputable brokers also broadcast webinars, hold seminars, have trading academies and publish e-Books to help their clients become better traders.
If the broker’s analysis is not up to date, and if they don’t have the structure in place to deliver the aforementioned support, then some alarm bells should ring.