What not to do when prospecting?
When prospecting, don’t ignore the research part. Allocate sufficient time for research and move on to other steps in the process. Similarly, avoid obsessing over follow-ups as well. Use tried and tested frameworks and employ ones that fit your solution and company best to better focus on how you follow up.  While pursuing prospects, identify which ones have the best chances of converting and pursue them. Don’t waste time trying to contact unfit leads.