Is the impossible Burger 100% plant-based?
No. There are certainly challenges. Those challenges are why we started the Plant Powered Initiative—to push forward more sustainable and plant-based farming in the United States. Beyond a healthy business case, plant-based meat remains a natural fit for our brands and is especially well-suited to our clean diets. Comfortably Impossible/McDonald's: Animals have their place in the world, but all animals are not created equal. Beyond its terms of business, Comfortably Impossible and McDonald's are strong believers in animal welfare. Our leading position on meat labeling can help bring clarity to those words so that Americans understand our products properly—and make sure they taste good as well.