I already have a CRM with a Marketing Automation feature, do I still need a full-service marketing automation platform?
Customer relationship managers (CRM) – like Campus Vue, SalesForce, Sugar, Talisma, and Zoho – are not marketing automation platforms. Rather, they are CRMs that have a marketing automation feature bolted on to it. Having a marketing automation “feature” is far less effective than a full-service platform where the technology lives at its core.