How many accounts should an SDR have?
Managing accounts is a significant part of an SDR’s role. Ideally, an SDR should handle 150-200 accounts, striking the right balance between personalization and volume. This allows for enough diversity in outreach efforts while ensuring that each prospect receives the attention and tailored approach they deserve. In addition, the number of accounts decreases as the account size increases to adjust for the complexity of the sales environment. It’s about finding the right balance that makes SDRs effective and efficient in their outreach efforts.