If more authors are publishing gold open access, why don’t you reduce your subscription fees?
Subscription fees are based on a range of factors, including the volume of subscription articles, the quality of a journal, journal usage and market and competitive considerations. When calculating subscription prices, we only take into account subscription articles; the number of articles published gold open access has no bearing on the way we set subscription fees. We publish more articles and at higher quality relative to other major publishers, yet our average list price per subscription article remains lower (by 2-3 times) than that of others. Since 2010, the number of articles submitted to Elsevier journals grew by 11%, and the volume of subscription articles published increased by 5% (compound average growth rate 2010-2021). Our average list price per subscription article grew by just 0.2% over that time (2011-2021) across our entire portfolio. See here for more information on Elsevier article volumes, value and quality.