How can AI and machine learning improve behavioral segmentation using customer data?
When marketing to behavioral segments, AI and machine learning (ML) can help make that marketing even more relevant, and therefore more effective. An AI and ML solution, such as an offer optimization platform, can:
Serve individually targeted content using the behavioral data that has been gathered on each customer
Deliver individually personalized marketing offers where the action and reward are both tailored for each customer and where they are on their customer journey
Guide customers to new behaviors by creating individualized cross-sell or upsell opportunities