What are the negative consequences of Malicious Activity?
When malicious activities occur on a given website, that business is at risk for several potential outcomes. One commonly known consequence of malicious activity is a data breach or leaked customer information. But the damage does not stop there. Malicious activities can also lead to drained advertising budgets, incorrectly optimized campaigns, fake leads engaging with website content, polluted sales funnels, skewed metrics, and more. Because of this, organizations can ultimately become unsustainable if malicious activities continue to occur.