What Are UTM Links?
A UTM is a set of parameters appended to the end of a URL or link. These parameters contain data that can be picked up by web analytic software to track information about your traffic. UTM codes allow you to see beyond the typical referrer information and track your marketing efforts to a much deeper level. Using a URL built from a UTM builder, you can better understand where your traffic is coming from and where to continue to focus your marketing efforts.