Is the Google Tag Manager compliant with the GDPR?
Google Tag Manager (GTM) itself is in itself a website tag management tool and is not specifically designed to meet DSGVO requirements. However, it is possible to use GTM in compliance with the GDPR by taking appropriate measures. In order to use the GTM in a DSGVO compliant manner, you must ensure that third-party tag integrations are in compliance with your country's data protection regulations. This includes using privacy-friendly settings and obtaining the necessary consents from users, if required. In addition, the website's privacy policy should clarify what types of data are collected and how they are used. It is important to respect users' privacy and ensure that their personal data is adequately protected.