What mountain is the Patagonia logo?
Mount Fitz Roy (Cerro Chaltén or Monte Fitz Roy) is located near the El Chaltén village in the southern Patagonian Ice Field between Argentina and Chile. This mountain had stood as the brand’s symbol for years on end.
The mountain itself was named after the captain of the HMS Beagle, the same ship that carried Charles Darwin around as he began to theorize about evolution.