What is a branding package?
A branding package is a concise package that organizes your brand and provides clear guidance on how to use the elements of your brand. Typical Elements in a Branding Package: Logos and variations Colour Palette Email templates Website flats and styling Typography Print material samples Business card designs Physical material designs All of these elements are used as a framework for future creations tied together with a style guide demonstrating the dos and don'ts of your brand usage.