How do consumer needs and motivation affect purchasing decisions?
Consumer needs and motivation are the driving forces behind the purchasing decisions individuals make. Needs are the fundamental requirements that must be satisfied for consumers to function effectively, while motivation is the internal state that directs and energizes human behavior. The combination of needs and motivation determines the goals that consumers seek to achieve through their purchasing decisions. Marketers must understand these needs and motivations to create compelling marketing campaigns and products that address customers' specific desires and requirements.