What are the real reasons why your best clients choose your company?
By focusing your attention on your loyal clients and understanding the drivers behind their loyalty to your business, you can gain a better understanding of how to position yourself to other potential clients. Often, companies make assumptions around the perceived benefits of their offering and therefore don’t focus on the right attributes when promoting their business. Answering this question is a great way to use insights to support focused client acquisition as well as cementing loyalty amongst your current client base.