CAN I COLLECT ADDITIONAL CUSTOMER DATA USING SMS?
Yes, Mobile High 5 can use several tools to collect data so you can personalize messages and offers to match customer information and preferences.
For example, it is customary to capture the customer’s first name, so that we may include that in future messages to personally address the customer. That is only the start.
Mobile High 5 has 12 Customizable Fields for data capture. These can be used to capture customer’s preferences for products, services, types of information or offers they are interested in, if they want to participate in contests and other attributes. Some of the Standard Fields include name, street address, state, zip code, birthday and more.
Trigger Messages: One of our tools is very simple – we can create a trigger message to request a data point that is not completed on a customer’s account. For example, if you have a birthday club and the customer has not provided a birthdate, we can send a message let’s say on Thursdays at 12 PM (or other day or time) to customers where birthday is blank. We can also configure your program to send such a request x minutes or days after a customer joins.
Customer Profile: Shortly after a customer joins your program we can send the customer a profile form which invites the customer to provide additional information and preferences. Their mobile number will be pre-filled for their convenience. We can also provide the customer profile form via a link or it can be posted on your website. When a customer completes the profile form, we can also reward them with a special offer to redeem on their next purchase.
We can also use APIs to gather information and connect with your other systems. If you are migrating from another system, we can Upload certain information without you having to request the information from the customer again.
These are just a few methods for data capture. It is best to capture customer information gradually, over time. Talk to us about what information is most important for your business and we can develop strategies to capture that information for you.