What is servitisation?
Servitisation is the process of moving from providing primarily products to providing services. The classic example is Rolls Royce who moved from selling aircraft engines to providing engine hours or uptime. Its customers don’t have to worry about engine maintenance, and the cost is spread out as an OpEx rather than a large upfront CapEx. Digital technologies enable this as they provide the ability to monitor the physical product in operation and to feed back that information digitally.