What are the four global strategies?
The four global strategies that businesses use to expand internationally are International Strategy, Multidomestic strategy, Global strategy, and Transnational strategy. In the International strategy,companies operate out of a single location and export products and services around the world. It is often the first strategy that companies use to expand internationally. Companies that adopt this strategy include Moet u0026 Chandon, Red Bull, Victoria’s Secret. The Multidomestic strategy involves changing the product, messaging, go-to-market, and customer support to suit the target market. Companies that adopt this strategy include Johnson u0026 Johnson, Procter u0026 Gamble, and Nestle. The Global strategy—as practiced by companies like Apple, Amazon, and Disney—focuses on as much standardization as possible. Everything from brand colors to messaging to products to operations and so on is standardized into repeatable, scalable processes no matter which market they operate in. In other words, there’s one brand, one message, and one suite of products from a central HQ. Finally, in the Transnational strategy, businesses operate a central or head office in one country and several local subsidiaries in international markets, effectively gaining the best of both worlds: one globally cohesive brand and local operations that are optimized for local market preferences and tastes. Companies that adopt this strategy include McDonald’s, Nike, and Coca-Cola.