What is win-loss analysis?
Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.
This allows you to refine product strategy, increase marketing effectiveness, boost sales productivity, and foster org-wide strategic alignment - ultimately bolstering organizational success, and in this article, I’ll share eight tips for effective win-loss analysis.