What role does engagement play in TikTok SEO?
Engagement is a cornerstone of TikTok SEO and plays a pivotal role in determining the visibility of your content on the platform. TikTok’s algorithm highly favors videos that generate strong engagement, such as likes, comments, shares, and viewing duration. The rationale is simple: the more users interact with your content, the more valuable and relevant it appears to the algorithm, which in turn increases the likelihood of your videos being featured on the For You page.   Enhanced engagement leads to a virtuous cycle where high interaction rates boost your video’s reach, which then exposes it to a larger audience, potentially leading to even more engagement. This cycle can significantly elevate your profile’s overall visibility and follower growth on TikTok. To optimize for engagement, it’s crucial to create content that not only captures attention quickly but also encourages viewers to interact by asking questions, inviting opinions, or using calls to action that prompt users to engage with the content.   Moreover, TikTok also considers the rapidity and consistency of engagement. Videos that receive a surge of interactions shortly after posting are often prioritized for broader dissemination. Consistent engagement across your videos indicates to TikTok that your overall content quality is high, benefiting your long-term visibility on the platform.