What is a byline brand?
enforce and insist on the original content creator’s byline being used. This byline is the creator’s own personal brand which carries guarantees of their reputation for journalistic integrity – and creators will be expected to protect their brand by producing independent, accurate news content. A central register records the byline and ensures that only one byline can be applied to one content creator, the same as in acting where there can be only one Tom Cruise or Robert de Niro.