Are virtual events dead?
Both virtual events and in-person events have their own advantages and disadvantages. Yet, they can not replace one another. Every event serves a purpose. Both strategies play a part in the marketing mix. The choice between virtual and in-person events depends on your budget, your event's size, and your objectives. Many people are excited to attend in-person events again and spend less time in front of the screen. However, many others are more inclined to participate remotely for various reasons. Hybrid events are the future of event marketing because they satisfy both parties.