How long does content take end-to-end?
An average piece of content takes us a week to complete. However, the process of building up to that completion takes a few months, as we require content strategy formation at the onset, keyword research and a project plan to make sure we’re not just creating content but also creating the right content. This sets the stage for the coming assets, creating the project plan that will result in long-term success. That said, more complex content pieces such as animations, videos and interactives can take two to four weeks to complete end-to-end. These timelines come from the high-quality bar we set and the many parties involved. An average piece of content is touched by the following roles: a Content Marketing Manager, Director of Content Marketing, Content Marketing Specialist, Copy Editor, Graphic Designer and an Art Director. A non-average piece of content adds several more roles such as Web Designers, Front End Developers, Animators and Videographers.