How much should a dental practice spend on marketing?
The right marketing budget for a practice vary based on the age of the practice, demographic, type of dentistry and many other factors. A startup should have a much higher marketing budget than an established office. In general, an effective marketing budget should range anywhere between 3% to 6% of collections. That should include both external and internal marketing. This range is also supported by the ADCPA (Academy Of Dental CPAs).