What is AWIN conversion de-duplication?
Conversion de-duplication is a way to attribute conversions to the appropriate channel. If we have two channels, for example, Google Ads and AWIN and each channel have one conversion counted but in reality, our system has one sale. With de-duplication we can help AWIN determine if the conversion came from their platform or from Google Ads. In the end, the client does not pay double for the same sale.