How do I measure the success of my influencer marketing campaigns?
Success metrics can vary depending on campaign objectives. Common measurements include: Reach: The number of people exposed to the influencer’s content. Engagement: Likes, comments, shares, and other forms of interaction. Conversions: Tracking the impact of influencer-driven campaigns on website traffic, sales, or lead generation. Brand sentiment: Monitoring how the audience perceives the brand after the influencer collaboration.