How do Search Engines Select Which SERPs to Display?
SERP presentations continually update to determine and align with what drives user clicks and in which context. For every search query, there are multiple similar searches that are triggered by different words. Google often displays these SERP alternatives under the heading, People also ask, People also search for, Questions related to search term, Relates searches, and more. In recent years, the number of clicks directly on the SERPis rising.