What is strategic market research?
Qualtrics’ Strategic Market Research helps researchers across organisations of any size collect, analyse, and act on market research insights all from one platform - minimising costs while driving research efficiency. You can create custom research projects and utilise our most advanced logic, question types, and analytics; or, leverage one of our 30+ pre-built, expert-designed projects to get your study off the ground in a matter of minutes.
It improves your strategic market research, including the ability to combine quantitative and qualitative research with our set of qual capabilities, including Video Feedback, Video Diary Studies, and In-depth Interviews. And for researchers looking to go deeper with their customers, our Audience Management tool enables you to automatically recruit, engage, reward, and manage your research panel. The Qualtrics platform lets you connect all of your experience management data sources to break down silos and discover how customer, brand, and market research insights can better influence key business decisions.
Organisations typically use mixed method research tools and qualitative research analytics software to glean deeper insights from their findings once gathered. These tools enable them to input data from a range of sources — interviews, focus groups, surveys, customer feedback, tickets and more.