What are the most important benefits of customer retention?
Some of the most important benefits of customer retention are: 1. Retaining current customers is more cost-effective than acquiring new ones. 2. Customers who exhibit loyalty are more likely to make repeated purchases. 3. Upselling or cross-selling to existing customers is a more efficient approach due to the pre-existing foundation of trust and satisfaction. 4. Contented customers frequently introduce new ones through referrals.