Car stereos today are much better than they used to be. How big of an effect does that have on people that get custom stereos?
So they went from being really really terrible to only terrible. Because of that, many people are aware they can get much more and better stuff. Also because of the complexity of the vehicles, many of our… lesser sophisticated competitors like the internet and Best Buy had a difficult time with the integration of those products in the vehicles, as where we were ahead of the curve there as vehicles got more difficult we launched an integration guide that we do internally. And we have the best integration guide out of anybody in the car stereo system business. So good as a matter of fact, that we lease that guide to another 300 car stereo stores.