What should I do with underperforming or outdated content?
You may identify underperforming, outdated, or irrelevant content during a content audit. Depending on the specific issues, you can take several actions: Update or refresh: Improve the content by updating facts, statistics, or examples and revising the writing for better clarity and readability. Optimize: Enhance SEO performance by optimizing title tags, meta descriptions, headings, and keyword usage. Repurpose: Transform the content into a new format (e.g., turn a blog post into a video or infographic) or combine it with other related content to create a more comprehensive resource. Remove or redirect: If the content is no longer relevant or valuable, consider removing it and setting up a 301 redirect to a more appropriate page to preserve link equity and maintain a positive user experience. Addressing underperforming or outdated content can improve your website’s overall content quality, user experience, and SEO performance.