How much should we spend to generate sales for my exercise equipment business?
As an exercise equipment business owner, you don’t have to burn a hole in your pocket for running PPC ad campaigns and earn considerable profits. You can start with as low as $2500 for running PPC campaigns initially and further increase the amount once you observe good business results.  From the $2500 budget, $2000 will be ad spent cost and $500 will be service charges.