Why does BiddingLab need a learning phase?
The learning phase marks the period of time after the bidder is usually running in a fully optimized way and can work 100% accurate. This means that he can draw enough conclusions from the account history and the experience he has built up himself to always dose his adjustments and reactions in a forward-looking and target-oriented manner.
BiddingLab bases its approach partly on the history of the Ads account in order to learn and benefit from past experience rather than starting from scratch. After scanning the existing history, the bidder incrementally adjusts the bids to the CPCs determined to be optimal and starts to gather his own experience / build up his own history: This learning phase helps the bidder to get to know the search behaviour on the respective market, to correctly weight his budgets based on time and keywords. Even after the learning phase BiddingLab is flexible enough to adapt its behaviour to the changing search behaviour and success. If BiddingLab is able to overachieve its goal, it will use existing budgets to optimize visibility while opening up new profitable fields and keywords.