What are the top digital marketing trends for 2023?
In 2023, several marketing trends are shaping the landscape. Personalized experiences powered by AI have become crucial, tailoring content and recommendations to individual preferences. Voice search optimization is on the rise, as more people use voice assistants for online queries. A video-first content strategy has gained traction, reflecting the popularity of video formats across platforms. Social media and content marketing remain effective as channels that produce leads.