How much should a B2C company spend on marketing?
This question is not an easy one to answer and is largely dependent upon the marketer’s scope of professionalism and the discretion of the CEO as to what budget to allocate for the marketing of a product. Companies with established businesses usually spend a percentage of their annual sales on marketing and, within this budget, the marketing team performs their activities. For startups, especially in the digital economy, such as issuing cryptocurrency tokens, marketing costs can be huge. In general, marketing costs are always limited by the availability of funding.