What are the criteria for selection of projects for inclusion?
We take reviews of projects very seriously to ensure the quality of work is exemplary of best-in-class. While we don’t share our rubric for inclusion outright, we do offer some guidelines or policies to follow. We look for… At least 10 images in a project set. They can be photographs or graphic layouts. Identities that are activated across multiple touchpoints in a way that extends the visual language. Activated touchpoints that aren’t simply the logo placed on different objects. Photography of true activations more than mockups. We look for a ratio of at least 50% photographs to 50% mockups or graphic layouts. Projects for a client that have active Instagram accounts are given priority.