With Google posts, how do you tackle this if you have multiple locations?
Adam Paddock:
Yeah. So we have 15 locations, a disclaimer. So not a crazy amount, but still isn’t and so what we try to do is obviously first and foremost, to make sure that any posts that we do applies to that location because the different locations have different offerings. And we try as much as possible to segment it. So that way if we know one location has patients who are more into this certain procedure, say cosmetic, we know people in Houston are more into these types of procedures. They’ll get those types of posts. Whereas Austin people are into different sort of procedures, they’ll get those types of posts, that being said I still see value in reusing some of the same content as long as it applies to, you know, multiple different locations.
So we’re not afraid of using the same posts for more than one location, but we do try to minimize that as much as possible. That’s the basic answer.
Sathya Krishnamurthy:
On the technical side, Google previously had restricted publishing Google posts through API. So if you are using one of the vendors for doing Google posts like Milestone, definitely the API now allows you to take a single post and publish it across multiple locations so a single content can be re-published, again, as Adam mentioned, it’s very critical to have content relevant, whenever you’re doing a post, that content that you’re publishing is relevant to that location.