How to start implementing storytelling on your website?
Start by defining your brand’s identity and unique voice. Think about what values ​​and emotions you want to convey. Get to know your target audience, their needs, dreams and fears. From there, build personas – fictional characters representing your ideal customer. They should be the heroes of your stories. Then, define key customer touchpoints on your website – the “About Us” section, your blog, and service descriptions. These are the places where storytelling can flourish.