Do all great copywriters work for the big advertising agencies?
Advertising agency experience helps copywriters grow their creative and conceptual abilities. Small business experience tends to grow a copywriter’s salesmanship and client service skills. Both require natural writing talent, empathy, relentless ideation, and a willingness to incorporate feedback. Dozens of outstanding copywriters work outside traditional marketing and advertising agencies, many of whom went freelance after honing their craft by working on larger accounts in advertising or marketing agency settings. These freelance copywriters often serve in a role akin to scribe or speechwriter, acting as the owner’s or marketing director’s “mouthpiece,” developing their websites, print advertisements, brochures, articles, landing pages, email campaigns, whitepapers, etc.