Does Google require that publishers use the TCF 2.2 for their certified CMP requirement?
Yes, in May 2023 Google announced that they would require publishers using Google AdSense, Ad Manager, or AdMob to use a Google-certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK.
The Usercentrics CMP has TCF 2.2 integration and has been certified by Google as a consent management platform that publishers in the EU/EEA or UK can use to meet Google’s requirements.
Google’s objective is to establish “a more unified and reliable approach to transparency and consent” and “a more privacy-conscious digital advertising ecosystem.”