What do I do with the email spam test results?
With the email spam test results, there are many things you can do. First, you can share the email spam test report with anyone that might be interested to see it. It can be useful if you can’t make the changes recommended by MailReach and you need someone to do it for you. Depending on the results you get from the email spam test, several scenarios can happen: Best scenario: the email spam test gives you a 10/10 which means a perfect deliverability. That’s great. Make sure you have all the green lights in the 'Checks' and 'Setup' sections. Second scenario: You have a lower score but all the lights are green. In that case, it can be a sending reputation problem AND/OR spam words that can’t be detected by MailReach AND/OR you sending tool (sending IP, tracking domain, etc.). What you can do is run a new email spam test with a normal/casual email inviting someone for a call (two sentences max), without using any sending tool, to see if you get a better score. Third scenario: the email spam test gives a lower score and MailReach gives you things you can improve. In that case, make the changes and run the email spam test again until you see improvements.