What are the key differences between Baidu SEO and Google SEO?
One of the biggest differences between Baidu SEO and Google SEO is the way in which Baidu processes Chinese characters. Unlike Google, which uses a space-based segmentation algorithm, Baidu uses a dictionary-based segmentation algorithm to divide Chinese characters into words. This means that Baidu places a greater emphasis on the use of Chinese characters and the quality of the content written in Chinese characters. Additionally, Baidu places more importance on the quantity and quality of backlinks and social media signals in its algorithm compared to Google. Baidu’s algorithm considers the number of backlinks, the quality of the referring domains, and the anchor text used to link to a website. Social media signals such as likes, shares, and comments are also important factors in Baidu’s algorithm, especially on popular Chinese social media platforms such as Weibo and WeChat. A Baidu SEO agency like SDG can help businesses optimize their website for these factors and improve their Baidu SEO rankings.