What is the difference between Growth Marketing and Growth Hacking?
A growth hacker advocates rapid growth, using tricks that can be deployed quickly. He sometimes uses unconventional techniques, like wild data scrapping. A growth marketer tends to rely on a long-term and scalable strategy, mixing inbound marketing and growth hacking. He combines quickly acquired results with advanced data analysis. All his strategies are RGPD-friendly certified. To accompany both growth specialists, companies also hire growth engineers.