Which customer profiling criteria are available when creating a campaign?
The widest range of segmentation criteria is available in the Custom package. This package allows for non-standard segmentation and the selection from a wide variety of criteria available in the Orange database to precisely match the broadest possible target group. In the Custom package, you describe your needs, criteria, and goals, and our team will work with you to develop a unique, maximally tailored set of criteria for your target audience.
For the Basic, Standard, and Premium packages, the number of criteria is more limited. For campaigns targeting businesses (B2B), the criteria include industry activity (PKD codes – classification codes), company size based on the number of employees, and geographical location (voivodeship, county). When targeting individual recipients (B2C), in addition to geographical criteria, we also provide criteria such as age, gender, and interests.