How is automated moderation different from chatbots?
Chatbots use scripted conversations and/or AI to provide social media users with information and guide them down the sales funnel. They are fairly advanced tools. A good chatbot that will provide your customers with a positive, memorable experience may require in-house development or – in the case of pre-developed tools – complicated implementation. Quality chatbots can also be pricey. It’s important to note that chatbots only work with messaging apps. As such, they can be compared to a consultant who interacts with customers in private messages.
Auto-moderation can be applied to private messages, comments, mentions, and reviews – its role can be compared to that of a community moderator. Automated moderation rules employ simple logic to quickly provide your online community with answers to predictable questions, reduce your response times, and easily boost the quality of your customer service. Each rule works on the same model: specific user actions trigger specific automatic reactions. Here’s an example: you can define the trigger “comment added to any post on my Facebook Page containing the keyword amazing” to set off the automatic reaction: “reply to comment with: [@user], thank you so much for your opinion!”.
You define the triggers and reactions, and setup only takes a few minutes. No programming skills are required.