Why does Pukka Berlin produce rings in India if fair working conditions are important?
The answer is related to our cultural background as well as our mission. We want to create fine and fair jewelry that is attainable. The three Pukka Berlin founders are from Bombay, Nairobi and Berlin. In Berlin, our office and store is managed by Max and in Bombay our production facility is managed by Aalay in his home country. Aalay is responsible for designing and producing our sustainable jewelry.
High-quality, fair and sustainable but also affordable jewelry is important to us. Through our corporate structure, we can combine exactly these aspects. Since the formation of Pukka Berlin, we place great value on ensuring that wages are fair and employment conditions are good and that labor protection is guaranteed for our employees in India. As a side note, sending jewelry does not come in containers such as with clothes, but in tiny boxes CO2 neutral certification.