ARE NOTIFICATIONS IN TEXT/SMS MESSAGES OR PUSH NOTIFICATIONS? WHAT’S THE DIFFERENCE?
EMMA is built to facilitate communication and notifications and will always push notify.  EMMA accounts can have text messaging and email messaging also turned on and redundantly or alternatively sent.  Push notifications appear on your smartphone or PC/connected device just seconds after they are sent. This surpasses text messaging as the fastest form of communication which during any mass emergency event can stack on cell towers delaying messages and responses.