What are the benefits of lazy loading ads for publishers?
Lazy Loading can significantly enhance ad performance by loading ads only when required. Indeed, lazy loading ads accelerates your page speed and raises viewability rate, CTR and increases the demand received by the site. Our technology Opti All-in-One is piloted from our Tag Manager. This backstage tool simplifies ad setup and enables remote modifications of the ads, offering precise configuration of Lazy Loading parameters by page, device, and ad placement.