Can I just run ads instead?
Ads can lead a horse to water, but they can’t make it drink. Paid ads often stimulate short-term visibility. But if that visibility is not leading to conversion, you could be draining your marketing fund without a strong ROI. An SEO audit can help you spend more efficiently. No amount of campaigning is a substitute for consumer-stifling processes, bad meta-data, or subpar content. Let the audit be your guide.