What is Brand Identity?
Brand is not a logo. Brand is not a colour… or a font… or a feeling…
Brand is an agreement. Your brand is a quick reference for your reputation.
Brand is important.
~ Cam Perry
Brand Identity is much more inclusive than just a logo or colour scheme. Brand is what we look like, how we communicate, our people, our audience, every time we interact with someone. Getting it right is not just important, it’s absolutely vital to the success of a business. And while it may evolve, without investing the time and effort to define your brand identity, your company is doomed to tread water while you’re using the logo you bought from an online freelancer that ticked the box.