What is link-building, and why is it essential for my website?
Link building is acquiring hyperlinks from other websites to your own. It is a crucial part of search engine optimization (SEO) because search engines use links as a way to measure the authority, relevance, and popularity of a website. When a website has more high-quality links pointing to it, search engines consider it to be more authoritative and trustworthy, which can improve its search engine rankings and ultimately drive more traffic and leads to the site.