How can you help me achieve desired user behavior?
The first step to creating a great user experience is understanding your customers and how they interact. Our team starts all projects with this critical analysis. We can create user personalities that match the target audience and design "red routes" of actions those people should take on our site based on their traits/personas. This means looking at what they do in other websites, conducting A/B testing, which will show if there's been any improvement or change made as designed!