Is pay-per-click advertising worth it?
Pay-per-click strategies will not enable your site to rank higher than would be possible with organic search listings, but it will give you visibility at the top and to the side of the ‘natural’ or ‘organic’ search results. It will help you control your search engine visibility where you can control where and when you appear (depending on your budget) potentially allowing to appear at the top of the search results page; a key to increasing sales and conversion rates.