How does Youneeq AI work?
Youneeq uses various forms of artificial intelligence (AI) such as algorithms, machine learning and real-time decision services to: 1) capture and analyze website visitor behaviour, 2) analyze content and content metadata, 3) create predictive models, and 4) match content to individual visitors in real-time. When an anonymous visitor comes to a website we can still analyze their source (where they came from, what they searched for, which ad they clicked, etc.) , their device and browser, and what content they landed on. With this we can correlate that anonymous visitor with people that looked like them in the past (lookalike audience) where we know what they did. This allows us to be very accurate predicting what content they are likely to engage with. When people visit other pages, or come back for future visits, we continue to build the anonymous profile and our real-time personalization kicks in. Most of our customers use our overlay functionality which works with pretty much any CMS or ecommerce solution. However, we have created some integrations (e.g. WordPress and some publishing platforms) as well as a Shopify App.