Is there a difference between branding and marketing?
Yes, there is a significant difference between the two although they work collectively for any brand. As a creative branding company in Ahmedabad, we leverage them equally.
• Branding is about your business, story, values, etc. On the other hand, marketing is a way of promoting your products and services
• Branding aims to enhance brand image and recognition. Marketing is done with the purpose of increasing sales or generating leads.
• Branding comes prior to marketing. Marketing collateral adheres to brand guidelines and strategy.