How do you ensure data accuracy in Google Analytics?
We start by conducting a comprehensive audit of your existing Google Analytics setup to identify and fix tracking issues. We implement best practices like filtering internal traffic, setting up proper event tracking, and ensuring cross-domain tracking if needed. Additionally, we integrate Google Analytics with other tools (e.g., CRM, social media platforms) to cross-check data accuracy. Studies by Accenture show that accurate data analysis can drive up to 25% higher marketing ROI.