What's the difference between Telemarketing and Email Marketing?
Both are poles apart. Telemarketing relies on cold calling new customers and talking to them about the company's products and services. There is personal interaction involved, and so the Telemarketer needs to have a powerful script prepared in order to succeed. Email marketing does not involve personal interaction, as the emails are sent out to the prospect. The emphasis is on visually attractive templates, images and text that is designed to entice customers into following through. For more information on the differences between telemarketing and email marketing, check out our comparison here.