Do you know any Email compliance laws?
It’s worthwhile for an Email Marketing manager to have the basic knowledge of some Email compliance laws before kick-starting any of your campaigns. It may seem to many that there are no complexities in Email Marketing, but being a part of the profession, you need to understand its basic laws and avoid the errors in your campaigns. There are different laws that guide the use of Email Marketing for commercial purposes. These include - the Can-Spam Act, the CASL laws and Privacy and Electronic Communications Regulation of 2003. All of these laws dictate a number of things that you should be aware of before launching your Email marketing campaign or sharing Emails to your clients. However, if you are already into a legitimate Email Marketing business, you might be following the basic suggestions of the law and hence, they may not sound intimidating to you. These laws not only suggest the email etiquettes and empower the customers, but also help in keeping away the spammers and saving your client’s emails from them. Therefore, you should have the basic knowledge of any of the Email compliance Laws to answer the tricky question. It would be best if you are already incorporating the laws and have some previous samples that can prove the credibility of your knowledge and statement.