What is marketing automation in ERP?
ERP systems use software and technology to automate marketing tasks like emailing, lead capture, customer segmentation, and campaign management.
NetSuite Marketing automation aims to improve efficiency and effectiveness by streamlining and automating these tasks, freeing time and resources for more strategic, high-level marketing activities. NetSuite's incorporation of marketing automation allows companies to monitor and evaluate the results of their marketing actions, facilitating data-based decisions regarding their marketing plans.