How does page speed affect conversions?
Page speed has a significant impact on conversions, particularly in the mobile browsing experience. Research indicates that even a mere one-second delay in mobile page load can lead to a drop in conversions by up to 20%. This clearly demonstrates the critical importance of optimizing page speed to maximize conversion rates.
With today's fast-paced digital landscape, users have little patience for slow-loading websites. Slow page speed not only frustrates users, leading them to abandon a website, but it also hampers the overall user experience and reduces trust in the brand. Furthermore, slower load times can also negatively affect search engine rankings, further decreasing the visibility and potential conversions of a website. Therefore, focusing on improving page speed is essential to ensure optimal user experience, engage visitors, and ultimately drive conversions.