How do you avoid measurement errors?
Random error is almost always present in scientific studies, even in highly controlled settings. While you can’t eradicate it completely, you can reduce random error by taking repeated measurements, using a large sample, and controlling extraneous variables.
You can avoid systematic error through careful design of your sampling, data collection, and analysis procedures. For example, use triangulation to measure your variables using multiple methods; regularly calibrate instruments or procedures; use random sampling and random assignment; and apply masking (blinding) where possible.