What is account-based marketing (ABM) for banking?
Account-Based Marketing (ABM) for Banking is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within Business and Commercial Banking. Check out the Account-Based Marketing Guidebook to learn more.