What are the four kinds of audiences?
There are mainly four kinds of audiences:
Apathetic: Your motive will be to first convince them that they are interested.  Friendly:  Your purpose will be to reinforce their beliefs, as well as the sense of belongingness and shared interests. Uninformed: First, you need to introduce your product to them and educate them about it before proposing any action. Hostile: They won’t cooperate with you anyhow.