Does PPC work for charities?
Paid search is still a great option for charities. It might not be as easy or obvious an option as other forms of digital marketing (like SEO or social media), but there are still plenty of reasons why it can be worth exploring. The key, of course, is knowing which PPC channels work best for charities so make sure you use a reputable PPC agency to ensure you get the best possible return on your investment.