How can companies determine whether a product is unsought and how best to market it?
Some products and services fall within the unsought product category because they’re tied to unfortunate or unpleasant events, such as accidents, illnesses, and death. Or, if a company launches a brand-new product, it may also be unsought because consumers don’t know about it. To market these products and services, companies can focus on building awareness for the product and highlighting the benefits of their specific offering.