2) How will your CRM usage grow as your business grows?
Small businesses with time and success will grow into larger businesses while others will expand their product or service offerings. As a result, your CRM needs to scale and grow in parallel with your business's growth. Consider what would happen if you used CRM not only in the office but also as a mobile tool that allows you to close more businesses while on the go. Think about adding marketing automation, such as Marketing Cloud, to your CRM strategy which could make it even more effective.