Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its consumer electronics, software and online services.
Apple Inc. adalah perusahaan teknologi multinasional yang berpusat di Cupertino, California, yang merancang, mengembangkan, dan menjual barang elektronik konsumen, perangkat lunak komputer, dan layanan daring.
The company was founded in 1976 to market Wozniak's Apple I personal computer.
April 1976 untuk mengembangkan dan menjual komputer pribadi Apple I buatan Wozniak.
Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook.
Pada Agustus 2011, Jobs mundur dari jabatannya sebagai CEO karena masalah kesehatan dan digantikan oleh Tim Cook.
Apple's product lineup includes portable and home hardware like the iPhone, iPad, Apple Watch, Mac, Apple Vision Pro, AirPods, and Apple TV; several in-house operating systems such as iOS, iPadOS, and macOS; and various software and services including Apple Pay and iCloud, as well as multimedia streaming services like Apple Music and Apple TV.
Perangkat keras yang diproduksi Apple meliputi telepon pintar iPhone, komputer tablet iPad, komputer pribadi Mac, pemutar media portabel iPod, jam pintar Apple Watch, pemutar media digital Apple TV, dan pengeras suara pintar HomePod.
Apple has received criticism regarding its contractors' labor conditions, its relationship with trade unions, its environmental practices, and its corporate ethics, including anti-competitive tactics, materials sourcing, and its acquisitions of smaller businesses.
Namun, Apple mendapat banyak kritik atas praktik tenaga kerja oleh para kontraktornya, dampak lingkungan dan praktik bisnisnya, termasuk sikap anti-persaingan, serta sumber bahan-bahan produknya.
That year, Apple introduced the Power Macintosh, the first of many computers with Motorola's PowerPC processor.
Pada tahun 1994, Apple memperbarui produk Macintosh mereka dengan mengenalkan seri Power Macintosh, yang menggunakan prosesor PowerPC hasil kerjasama IBM, Motorola dan Apple.
Third, on October 23, 2001, the iPod portable digital audio player debuted.
Pada tanggal 23 Oktober 2001, Apple meluncurkan pemutar musik digital iPod.
Two years later, the iTunes Store was the world's largest music retailer.
Apple mengoperasikan iTunes Store, penjual musik terbesar di dunia.
After years of speculation and multiple rumored "leaks", Apple unveiled a large screen, tablet-like media device known as the iPad on January 27, 2010.
Pada tanggal 27 Januari 2010, Apple meluncurkan komputer tablet yang sangat ditunggu-tunggu publik, iPad.
Mac Mini: Consumer sub-desktop computer, introduced in 2005.
Mac Mini: Komputer sub-meja untuk konsumen, diluncurkan tahun 2005.
MacBook Pro: Professional notebook, introduced in 2006.
MacBook Pro: Komputer jinjing profesional, diluncurkan tahun 2006.
Apple also sells a variety of accessories for Macs, including the Studio Display and Studio Display XDR, Magic Mouse, Magic Trackpad, and Magic Keyboard.
Apple menjual berbagai aksesori komputer untuk Mac seperti Thunderbolt Display, Magic Mouse, Magic Trackpad, Magic Keyboard, produk jaringan nirkabel AirPort, dan Time Capsule.
According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.
Menurut Steve Jobs, nama perusahaan ini muncul setelah ia terinspirasi oleh kunjungannya ke kebun apel
It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.
Tidak lama kemudian, logo ini diganti dengan "Rainbow Apple" buatan Rob Janoff, siluet apel berwarna pelangi dengan satu bekas gigitan.
This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide.
Publik sering salah mengira bahwa logo ini mengenang Alan Turing dengan bekas gigitan yang mengacu pada cara Turing bunuh diri.
An Aqua-themed version of the monochrome logo was used from 1997 until 2003, and a glass-themed version was used from 2007 until 2013.
Logo monokrom bertema Aqua dipakai tahun 1998 sampai 2003 dan logo bertema kaca dipakai tahun 2007 sampai 2013.
Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon", while Jonathan Ive claimed in 2014 that "people have an incredibly personal relationship" with Apple's products.
Evangelis Apple, Guy Kawasaki, menyebut fanatisisme merek ini sebagai "sesuatu yang mendadak muncul," sedangkan Ive menjelaskan pada tahun 2014 bahwa "orang-orang memiliki hubungan yang sangat pribadi" dengan produk-produk Apple.
Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Majalah Fortune memberi Apple gelar perusahaan paling disukai di Amerika Serikat pada tahun 2008 dan di dunia sejak 2008 sampai 2012.
On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report.
Pada 30 September 2013, Apple mengalahkan Coca-Cola sebagai merek paling bernilai di dunia dalam laporan "Best Global Brands" oleh Omnicom Group.
Boston Consulting Group has ranked Apple as the world's most innovative brand every year as of 2005.
Boston Consulting Group menggelari Apple merek paling inovatif di dunia setiap tahun sejak 2005.
Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.
Slogan pertama Apple, "Byte into an Apple", dicetuskan pada akhir 1970-an.
From 1997 to 2002, the slogan "Think different" was used in advertising campaigns, and is still closely associated with Apple.
Sejak 1997 sampai 2002, slogan "Think Different" digunakan di berbagai kampanye pemasaran dan sampai sekarang masih dikaitkan dengan Apple.
Apple also has slogans for specific product lines—for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements.
Apple juga memiliki slogan untuk lini produk tertentu — misalnya, "iThink, therefore iMac" digunakan pada tahun 1998 untuk mempromosikan iMac, dan "Say hello to iPhone" pernah dipakai di iklan iPhone.
"Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.
"Hello" juga digunakan saat memperkenalkan Macintosh pertama, Newton, iMac ("hello (again)"), dan iPod.
From the introduction of the Macintosh in 1984, with the 1984 Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts toward effective advertising and marketing for its products.
Sejak Macintosh diperkenalkan tahun 1984 melalui iklan Super Bowl 1984 hingga iklan 'Get a Mac' yang lebih modern, Apple dikenal atas kesungguhannya mengiklankan dan memasarkan produk-produknya secara efektif.
However, claims made by later campaigns were criticized, particularly the 2005 Power Mac ads.
Namun, klaim yang dibuat oleh kampanye selanjutnya dikritik, terutama iklan Power Mac pada 2005.
Apple's product advertisements gained significant attention as a result of their graphics and song choice.
Iklan-iklan produk Apple mendapat banyak perhatian karena grafisnya mencolok dan musiknya enak.
Musicians who benefited from an improved profile as a result of their songs being included on Apple advertisements include Canadian singer Feist with the song "1234" and Yael Naïm with the song "New Soul".
Musisi juga diuntungkan karena lagu-lagu mereka dipakai di iklan Apple, termasuk penyanyi Feist asal Kanada dengan lagu "1234" dan Yael Naïm dengan lagu "New Soul".
The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts.
Apple Store pertama dibuka di dua tempat pada Mei 2001 oleh CEO Apple, Steve Jobs, setelah gagal mencoba konsep toko di dalam toko selama bertahun-tahun.
Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired Ron Johnson in 2000.
Karena melihat perlunya perbaikan presentasi produk, ia mulai merombak program ritel pada tahun 1997 untuk memperbaiki hubungan dengan konsumen, dan mempekerjakan Ron Johnson pada tahun 2000.
Jobs relaunched Apple's online store in 1997, and opened the first two physical stores in 2001.
Jobs meluncurkan ulang toko daring Apple tahun 1997 dan membuka dua toko fisik pertama pada tahun 2001.
The media initially speculated that Apple would fail, but they exceeded the sales numbers of competing nearby stores, and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so.
Dalam kurun tiga tahun, Apple mencetak angka penjualan tahunan senilai US$1 miliar dan menjadi peritel tercepat sepanjang sejarah yang mencetak angka tersebut.
Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.
Penjualan produk yang kuat menempatkan Apple di jajaran toko ritel teratas dengan penjualan global senilai $16 miliar pada tahun 2011.
Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations.
Banyak Apple Store yang dibangun di dalam pusat perbelanjaan, tetapi Apple juga membangun beberapa toko utama terpisah di tempat-tempat terkenal.
The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores.
Keberhasilan Apple Store berdampak besar bagi penjual barang elektronik konsumen lainnya; mereka kehilangan pelanggan, pangsa, dan laba karena tingginya persepsi kualitas layanan dan produk di Apple Store.
Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement.
Meski gaji karyawan Apple Store di atas rata-rata nasional serta diberi tunjangan pendidikan dan kesehatan dan diskon produk, jenjang kariernya terbatas atau tidak ada.
Apple has publicly taken a pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image.
Apple mengambil sikap pro-privasi, menekankan pentingnya privasi dalam setiap konferensi, kampanye iklan, dan citra publiknya.
With its iOS 8 mobile operating system in 2014, the company started encrypting all contents of iOS devices through users' passcodes, making it impossible at the time for the company to provide customer data to law enforcement requests seeking such information.
Lewat sistem operasi iOS 8 tahun 2014, perusahaan mulai mengenkripsi semua konten perangkat iOS melalui kode sandi pengguna sehingga perusahaan
With the popularity rise of cloud storage solutions, Apple began a technique in 2016 to do deep learning scans for facial data in photos on the user's local device and encrypting the content before uploading it to Apple's iCloud storage system.
Seiring populernya penyimpanan awan, pada tahun 2016, Apple mulai melakukan pemindaian data wajah pada foto-foto yang tersimpan di perangkat pengguna dan mengenkripsinya sebelum diunggah ke sistem penyimpanan iCloud.
Apple is one of several highly successful companies founded in the 1970s that bucked the traditional notions of corporate culture.
Apple adalah salah satu perusahaan tahun 1970-an yang menggebrak tradisi budaya perusahaan.
Jobs often walked around the office barefoot even after Apple became a Fortune 500 company.
Jobs sering keliling kantor tanpa alas kaki meskipun Apple sudah menjadi perusahaan Fortune 00.
By the time of the "1984" television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors.
Ketika iklan "1984" disiarkan, budaya informal Apple telah menjadi ciri khas yang membedakannya dengan perusahaan-perusahaan pesaingnya.
Numerous Apple employees have stated that projects without Jobs's involvement often took longer than others.
Sejumlah karyawan Apple menyatakan bahwa proyek-proyek yang tidak melibatkan Jobs lebih lama selesai daripada dengan Jobs.
The Apple Fellows program awards employees for extraordinary technical or leadership contributions to personal computing.
Sebagai bentuk pengakuan atas kerja keras karyawannya, Apple membuat program Apple Fellows yang menganugerahkan penghargaan kepada orang-orang dengan sumbangsih besar terhadap komputasi pribadi saat bekerja di Apple.
For instance, Ron Johnson—Senior Vice President of Retail Operations until November 1, 2011—was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores.
Misalnya, Ron Johnson—Wakil Presiden Senior Operasi Ritel sampai 1 November 2011—bertuga menangani pemilihan lokasi, layanan toko, dan desain toko, tetapi tidak mengurus stok barang (Cook menanganinya karena memiliki latar manajemen rantai pasokan).
Unlike other major US companies, Apple provides a relatively simple compensation policy for executives that does not include perks enjoyed by other CEOs like country club fees or private use of company aircraft.
Tidak seperti perusahaan besar A.S. lainnya, Apple memiliki kebijakan kompensasi sederhana bagi pejabat eksekutif, tidak ada keanggotaan klub golf maupun jet pribadi.
The company typically grants stock options to executives every other year.
Perusahaan biasanya memberi opsi saham untuk pejabat eksekutif setiap tahun.
In 2015, Apple had 110,000 full-time employees.
Pada tahun 2015, Apple memiliki 110.000 karyawan purnawaktu.
This increased to 116,000 full-time employees the next year, a notable hiring decrease, largely due to its first revenue decline.
Jumlahnya naik menjadi 116.000 orang pada tahun berikutnya, tetapi ini menunjukkan turunnya penerimaan karyawan karena pendapatannya juga turun untuk pertama kali.
Apple does not specify how many of its employees work in retail, though its 2014 SEC filing put the number at approximately half of its employee base.
Apple tidak menyebutkan jumlah karyawan tokonya, tetapi dokumen SEC tahun 2014 mencantumkan kurang lebih separuh karyawannya mengurus Apple Store.
In September 2017, Apple announced that it had over 123,000 full-time employees.
Pada September 2017, Apple mengumumkan bahwa mereka mempekerjakan lebih dari 123.000 karyawan purnawaktu.
In December 2017, Glassdoor said Apple was the 48th best place to work, having originally entered at rank 19 in 2009, peaking at rank 10 in 2012, and falling down the ranks in subsequent years.
Apple masuk daftar Glassdoor di peringkat ke-19 tahun 2009, naik ke peringkat ke-10 tahun 2012, lalu turun selama beberapa tahun berikutnya.
Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in Cork in the south of Ireland, called the Hollyhill campus.
Markas Apple untuk kawasan Eropa, Timur Tengah, dan Afrika (EMEA) terletak di Cork di Irlandia selatan.
In particular, Apple is known for and promotes itself as actively and aggressively enforcing its intellectual property interests.
Apple dikenal aktif dan agresif dalam mengejar kepentingan kekayaan intelektualnya.
Some litigation examples include Apple v. Samsung, Apple v. Microsoft, Motorola Mobility v. Apple Inc., and Apple Corps v. Apple Computer.
Contoh gugatan hukum ternama yang melibatkan Apple adalah Apple v. Samsung, Apple v. Microsoft, Motorola Mobility v. Apple Inc., dan Apple Corps v. Apple Computer.
Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights.
Apple juga has also had to defend itself against charges on numerous occasions of violating intellectual property rights.
On December 21, 2016, Nokia announced that in the US and Germany, it has filed a suit against Apple, claiming that the latter's products infringe on Nokia's patents.
Pada tanggal 21 Desember 206, Nokia mengumumkan bahwa di Amerika Serikat dan Jerman, mereka telah mengajukan gugatan hukum melawan Apple dan mengklaim bahwa produk Apple melanggar paten Nokia.
Most recently, in November 2017, the United States International Trade Commission announced an investigation into allegations of patent infringement in regards to Apple's remote desktop technology; Aqua Connect, a company that builds remote desktop software, has claimed that Apple infringed on two of its patents.
Pada November 2017, United States International Trade Commission mengumumkan penyelidikan terhadap dugaan pelanggaran paten oleh teknologi komputer jarak jauh Apple; Aqua Connect, perusahaan yang membangun perangkat lunak komputer jarak jauh, mengklaim bahwa Apple melanggar dua patennya.
In its fiscal year ending in September 2011, Apple reported a total of $108 billion in annual revenues—a significant increase from its 2010 revenues of $65 billion—and nearly $82 billion in cash reserves.
Dalam tahun berjalan yang berakhir bulan September 2011, Apple Inc. melaporkan pendapatan tahunan sebesar $108 miliar—naik drastis dari $65 miliar pada tahun 2010—dan cadangan uang sebesar $82 miliar.
On March 19, 2012, Apple announced plans for a $2.65-per-share dividend beginning in fourth quarter of 2012, per approval by their board of directors.
Pada tanggal 19 Maret 2012, Apple berencana membagikan dividen senilai $2,65 per lembar saham mulai kuartal keempat 2012 setelah disetujui dewan direksi.
In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.
Pada Mei 2013, Apple masuk sepuluh besar Fortune 500 untuk pertama kalinya (peringkat ke-6), naik 11 peringkat dari tahun 2012.
As of 2016, Apple has around US$234 billion of cash and marketable securities, of which 90% is located outside the United States for tax purposes.
Hingga 2016, Apple memiliki uang dan sekuritas dagang sebesar US$234 miliar, 90% di antaranya disimpan di luar Amerika Serikat untuk keperluan pajak.
On April 30, 2017, The Wall Street Journal reported that Apple had cash reserves of $250 billion, officially confirmed by Apple as specifically $256.8 billion a few days later.
Tanggal 30 April 2017, The Wall Street Journal melaporkan bahwa Apple memiliki dana cadangan sebesar $250 miliar.
As of August 3, 2018, Apple was the largest publicly traded corporation in the world by market capitalization.
Pada tanggal 3 Agustus 2018, Apple adalah perusahaan terbuka terbesar di dunia menurut kapitalisasi pasar.
Apple has created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg, and the British Virgin Islands to cut the taxes it pays around the world.
Apple mendirikan sejumlah anak perusahaan di daerah-daerah berpajak rendah seperti Irlandia, Belanda, Luksemburg, dan Kepulauan Virgin Britania untuk memangkas pajak yang dibayarkan perusahaan di seluruh dunia.
According to The New York Times, in the 1980s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes.
Menurut The New York Times, pada tahun 1980-an, Apple merupakan salah satu perusahaan teknologi pertama yang mempekerjakan karyawan luar negeri di negara-negara berpajak tinggi dengan cara-cara yang memungkinkan perusahaan melakukan penjualan atas nama anak perusahaan berpajak rendah di benua lain sehingga luput dari aturan pajak pendapatan.
In the late 1980s, Apple was a pioneer of an accounting technique known as the "Double Irish with a Dutch sandwich", which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.
Pada akhir 1980-an, Apple adalah perintis teknik akuntansi bernama "Irlandia ganda dengan roti lapis Belanda" yang mengurangi pajak dengan mengalihkan laba lewat anak perusahaan di Irlandia dan Belanda, lalu diteruskan ke Karibia.
British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, 2012, which showed that some multinational companies, including Apple, were making billions of pounds of profit in the UK, but were paying an effective tax rate to the UK Treasury of only 3 percent, well below standard corporate tax rates.
Anggota Parlemen dari Partai Konservatif, Charlie Elphicke, menerbitkan laporan pada 30 Oktober 2012 yang menunjukkan bahwa sejumlah perusahaan multinasional, termasuk Apple Inc., mendulang laba sebesar miliaran pound di Britania Raya, tetapi hanya membayar pajak efektif sebanyak 3 persen ke pemerintah Britania, jauh di bawah pajak perusahaan yang ditetapkan.
He followed this research by calling on the Chancellor of the Exchequer George Osborne to force these multinationals, which also included Google and The Coca-Cola Company, to state the effective rate of tax they pay on their UK revenues.
Ia meminta Menteri Keuangan George Osborne untuk memaksa perusahaan-perusahaan ini, termasuk Google dan The Coca-Cola Company, mengungkap pajak efektif yang mereka bayarkan ke pemerintah Britania.
Apple says that it is the single largest taxpayer in the US, with an effective tax rate of approximately of 26% as of Q2 FY2016.
Apple Inc. mengaku sebagai pembayar pajak tunggal terbesar kepada Departemen Keuangan Amerika Serikat dengan tingkat pajak efektif sekitar 26% per kuartal kedua tahun fiskal 2016.
In an interview with the German newspaper FAZ in October 2017, Tim Cook stated that Apple was the biggest taxpayer worldwide.
Dalam wawancara dengan harian FAZ asal Jerman bulan Oktober 2017, Tim Cook menyatakan bahwa Apple adalah pembayar pajak terbesar di dunia.
Apple is a partner of Product Red, a fundraising campaign for AIDS charity.
Apple adalah mitra (PRODUCT)RED, kampanye penggalangan dana amal AIDS.
The company has used its iTunes platform to encourage donations in the wake of environmental disasters and humanitarian crises, such as the 2010 Haiti earthquake, the 2011 Japan earthquake, Typhoon Haiyan in the Philippines in November 2013, and the 2015 European migrant crisis.
Perusahaan ini juga memanfaatkan platform iTunes untuk mengajak para penggunanya menyumbang ke berbagai organisasi, termasuk American Red Cross usai gempa bumi Haiti 2010, gempa bumi Jepang 2011, Badai Haiyan di Filipina bulan November 2013, dan krisis migran Eropa bulan September 2015.
Apple emphasizes that it does not incur any processing or other fees for iTunes donations, sending 100% of the payments directly to relief efforts, though it also acknowledges that the Red Cross does not receive any personal information on the users donating and that the payments may not be tax deductible.
Apple menegaskan bahwa mereka tidak membebankan biaya administrasi untuk setiap sumbangan iTunes, 100% dana sumbangan disalurkan langsung ke pihak yang membutuhkan, dan mengakui bahwa American Red Cross tidak menerima informasi pribadi penyumbang dan pembayarannya mungkin dikenai pajak.
On April 14, 2016, Apple and the World Wide Fund for Nature (WWF) announced that they have engaged in a partnership to, "help protect life on our planet".
Pada tanggal 14 April 2016, Apple dan World Wide Fund for Nature (WWF) mengumkan bahwa mereka bekerja sama untuk "turut melindungi kehidupan di planet ini."
Apple released a special page in the iTunes App Store, Apps for Earth.
Apple meluncurkan halaman khusus di iTunes App Store, Apps for Earth.
In the arrangement, Apple has committed that through April 24, WWF will receive 100% of the proceeds from the applications participating in the App Store via both the purchases of any paid apps and the In-App Purchases.
WWF akan menerima 100% pendapatan dari aplikasi yang berpartisipasi di App Store baik melalui pembelian aplikasi berbayar maupun pembelian di dalam aplikasi.
Apple and WWF's Apps for Earth campaign raised more than $8 million in total proceeds to support WWF's conservation work.
Apple dan kampanye Apps for Earth WWF menggalang lebih dari $8 juta untuk mendukung aktivitas pelestarian WWF.
WWF announced the results at WWDC 2016 in San Francisco.
WWF mengumumkan hasilnya pada acara WWDC 2016 di San Francisco.
As of June 6, 2016, Apple's solar farms in California and Nevada have been declared to provide 217.9 megawatts of solar generation capacity.
Per 6 Juni 2016, pembangkit listrik surya Apple di California dan Nevada memiliki kapasitas pembangkitan listrik sebesar 217,9 megawatt.
Apple's North Carolina data center is already powered entirely by renewable sources.
Pusat data Apple di North Carolina sepenuhnya bertenaga terbarukan.
In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category "Striding".
Tahun 2010, Climate Counts, organisasi nirlaba yang mendorong konsumen mencari perusahaan paling ramah lingkungan, memberi skor 52/100 untuk Apple, salah satu skor tertinggi.
Following a Greenpeace protest, Apple released a statement on April 17, 2012, committing to ending its use of coal and shifting to 100% renewable clean energy.
Setelah diprotes Greenpeace, Apple mengeluarkan pernyataan pada 17 April 2012 yang berisi komitmen untuk mengakhiri penggunaan batu bara dan beralih sepenuhnya ke energi bersih terbarukan.
By 2013, Apple was using 100% renewable energy to power their data centers.
Pada tahun 2013, Apple menggunakan 100% energi terbarukan untuk mengoperasikan pusat datanya.
Overall, 75% of the company's power came from clean renewable sources.
Secara keseluruhan, 75% tenaga listrik yang digunakan perusahaan berasal dari sumber bersih terbarukan.
In May 2015, Greenpeace evaluated the state of the Green Internet and commended Apple on their environmental practices saying, "Apple's commitment to renewable energy has helped set a new bar for the industry, illustrating in very concrete terms that a 100% renewable Internet is within its reach, and providing several models of intervention for other companies that want to build a sustainable Internet.
Pada Mei 2015, Greenpeace mengevaluasi Internet Hijau dan memuji Apple atas praktik ramah lingkungannya, "Komitmen Apple terhadap energi terbarukan turut menaikkan standar bagi industri teknologi, menunjukkan secara gamblang bahwa Internet yang 100% terbarukan bisa diwujudkan, dan menerapkan beberapa model intervensi yang bisa dicontoh perusahaan lain yang ingin membangun Internet berkelanjutan.
" As of 2016, Apple states that 100% of its US operations run on renewable energy, 100% of Apple's data centers run on renewable energy and 93% of Apple's global operations run on renewable energy.
" Hingga 2016, Apple menyatakan bahwa 100% operasinya di Amerika Serikat digerakkan energi terbarukan, 100% pusat data Apple bertenaga terbarukan, dan 93% operasi global Apple bertenaga terbarukan.
The Electronic Product Environmental Assessment Tool (EPEAT) allows consumers to see the effect a product has on the environment.
Electronic Product Environmental Assessment Tool (EPEAT) menyediakan informasi dampak lingkungan sebuah produk.
Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability.
Setiap produk diberi label Gold, Silver, atau Bronze berdasarkan efisiensi dan keberlanjutannya.
Although Apple's data centers recycle water 35 times, the increased activity in retail, corporate and data centers also increase the amount of water use to 573 million US gal (2.2 million m3) in 2015.
Meski pusat data Apple mendaur ulang air 35 kali, meningkatnya aktivitas jual-beli, korporat, dan pusat data juga menambah jumlah air yang digunakan menjadi 573 juta galon papda tahun 2015.
Lisa P. Jackson, Apple's vice president of Environment, Policy and Social Initiatives who reports directly to CEO, Tim Cook, announced that as of March 2016, 93% of Apple's worldwide operations are powered with renewable energy.
Lisa P. Jackson, wakil presiden Apple bidang lingkungan, kebijakan, dan inisiatif sosial yang berada langsung di bawah CEO, Tim Cook, mengumumkan bahwa per Maret 2016, 93% operasi global Apple digerakkan oleh energi terbarukan.
Also featured was the company's efforts to use sustainable paper in their product packaging; 99% of all paper used by Apple in the product packaging comes from post-consumer recycled paper or sustainably managed forests, as the company continues its move to all paper packaging for all of its products.
Perusahaan juga mulai menggunakan kertas berkelanjutan untuk kotak produknya; 99% kertas yang dipakai Apple di kotak produknya berasal dari kertas daur ulang habis pakai atau hutan yang dikelola secara berkelanjutan seiring dengan rencana penggunaan kotak berbahan kertas untuk seluruh produknya.
Apple announced on August 16, 2016, that Lens Technology, one of its major suppliers in China, has committed to power all its glass production for Apple with 100 percent renewable energy by 2018.
Agustus 2016 bahwa Lens Technology, salah satu pemasok terbesarnya di Tiongkok, telah berkomitmen menggunakan energi terbarukan untuk seluruh produksi kaca produk Apple pada tahun 2018.
Apple also announced that all 14 of its final assembly sites in China are now compliant with UL's Zero Waste to Landfill validation.
Apple juga mengumumkan bahwa ke-14 pabrik perakitan akhir di Tiongkok sudah memenuhi pemeriksaan Zero Waste to Landfill oleh UL.
In June 2007, Apple began replacing the cold cathode fluorescent lamp (CCFL) backlit LCDs in its computers with mercury-free LED-backlit LCD and arsenic-free glass, starting with the upgraded MacBook Pro.
Pada Juni 2007, Apple mulai mengganti layar LCD bercahaya latar lampu fluoresen katoda dingin (CCFL) di komputer-komputernya dengan layar LCD bercahaya latar LED bebas merkuri dan kaca bebas arsenik, dimulai dengan MacBook Pro versi terbaru tahun itu.
Apple offers comprehensive and transparent information about the CO2e, emissions, materials, and electrical usage concerning every product they currently produce or have sold in the past (and which they have enough data needed to produce the report), in their portfolio on their homepage.
Apple memiliki informasi lengkap dan transparan tentang CO2e, emisi, material, dan penggunaan listrik setiap produk baru dan lama di situs webnya sehingga pembeli bisa membuat keputusan matang mengenai produk yang hendak dibeli.
In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, and BFRs.
Pada Juni 2009, iPhone 3GS Apple bebas dari PVC, arsenik, dan BFR.
Since 2009, all Apple products have mercury-free LED-backlit LCDs, arsenic-free glass, and non-PVC cables.
Semua produk Apple kini memiliki layar LCD berlatar LED bebas merkuri, kaca bebas arsenik, dan kabel non-PVC.
All Apple products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category.
Semua produk Apple berstatus EPEAT Gold dan memenuhi syarat Energy Star terbaru.
In November 2011, Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how "green" their products are.
Pada November 2011, Apple disebutkan di Greenpeace's Guide to Greener Electronics yang memeringkatkan produsen elektronik berdasarkan keberlanjutan, kebijakan iklim dan energi, dan seberapa "hijau" produk-produk mereka.
The company ranked fourth of fifteen electronics companies (moving up five places from the previous year) with a score of 4.6/10.
Perusahaan ini menempati peringkat keempat dari lima belas perusahaan elektronika (naik lima peringkat dari tahun sebelumnya) dengan skor 4.6/10.
Greenpeace praised Apple's sustainability, noting that the company exceeded its 70% global recycling goal in 2010.
Greenpeace memuji keberlanjutan Apple dan mencatat bahwa perusahaan ini melampaui target daur ulang global 70% yang ditetapkan tahun 2010.
However, the guide criticized Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data, and for not setting any targets to reduce emissions.
Namun demikian, buku panduan ini mengkritik Apple di bidang energi karena tidak mengajukan pemeriksaan pihak ketiga terhadap data emisi gas rumah kacanya dan tidak menetapkan target apapun untuk mengurangi emisi.
In January 2012, Apple requested that its cable maker, Volex, begin producing halogen-free USB and power cables.
Pada Januari 2012, Apple meminta produsen kabelnya, Volex, untuk memproduksi kabel USB dan kabel listrik bebas halogen.
In February 2016, Apple issued a US$1.5-billion green bond (climate bond), the first ever of its kind by a US tech company.
Pada Februari 2016, Apple menerbitkan obligasi hijau (obligasi iklim) senilai US$1,5 miliar dan menjadi perusahaan teknologi A.S. pertama yang menggunakan obligasi hijau.
According to a report by The New York Times, Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that 'Made in the U.S.A.' is no longer a viable option for most Apple products".
Menurut The New York Times, petinggi Apple "yakin bahwa skala pabrik luar negeri, fleksibilitas, kedisiplinan, dan keterampilan industri pekerja asing jauh mengalahkan pabrik dalam negeri sehingga 'Made in the U.S.A.' sudah tidak cocok lagi disematkan di hampir semua produk Apple".
In 2011, Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies.
Pada tahun 2011, margin laba Apple sebesar 40 persen, lebih besar daripada perusahaan perangkat keras lainnya yang margin labanya 10 sampai 20 persen.
Cook's catchphrase to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk.
Cook memiliki istilah untuk menyebut fokus operasional perusahaan: "Tidak ada yang mau susu basi" (Nobody wants to buy sour milk).
" In May 2017, the company announced a $1-billion funding project for "advanced manufacturing" in the United States, and subsequently invested $200 million in Corning Inc., a manufacturer of toughened Gorilla Glass technology used in Apple's iPhones.
Pada Mei 2017, perusahaan mengumumkan investasi senilai $1 miliar untuk "pabrik mutakhir" di Amerika Serikat, dan menanamkan $200 juta di Corning Inc., produsen teknologi Gorilla Glass yang dipakai di iPhone.
The following December, Apple's chief operating officer, Jeff Williams, told CNBC that the "$1 billion" amount was "absolutely not" the final limit on its spending, elaborating that "We're not thinking in terms of a fund limit...
Pada akhir tahun itu, kepala operasi Apple, Jeff Williams, mengatakan kepada CNBC bahwa $1 miliar bukan batas akhir investasinya dan menjelaskan bahwa
We're thinking about, where are the opportunities across the U.S. to help nurture companies that are making the advanced technology — and the advanced manufacturing that goes with that — that quite frankly is essential to our innovation.
Bagi kami, apabila ada kesempatan di A.S. untuk membantu membesarkan perusahaan-perusahaan yang memproduksi teknologi canggih — serta pabrikasi canggih — itu sangat penting bagi inovasi kami".
" During the Mac's early history, Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own.
Pada awal-awal sejarah Mac, Apple enggan mengadopsi standar perangkat keras yang sudah ada dan membuat standar sendiri.
Apple has since joined the industry standards groups to influence the future direction of technology standards such as USB, AGP, HyperTransport, Wi-Fi, NVMe, PCIe and others in its products.
Apple memutuskan mengadopsi standar industri untuk memengaruhi masa depan standar-standar teknologi seperti USB, AGP, HyperTransport, Wi-Fi, NVMe, PCIe yang digunakan di produk-produknya.
FireWire is an Apple-originated standard that was widely adopted across the industry after it was standardized as IEEE 1394 and is a legally mandated port in all cable TV boxes in the United States.
FireWire adalah standar asli Apple yang diadopsi oleh seluruh industri teknologi setelah mendapat kode tetap IEEE 1394.
Apple has gradually expanded its efforts in getting its products into the Indian market.
Apple perlahan mengupayakan agar produk-produknya diterima di pasar India.
India's requirement that 30% of products sold be manufactured in the country was described as "really adds cost to getting product to market".
Syarat 30% kandungan dalam negeri untuk produk-produk asing yang dijual di India "menambah biaya penjualan produk di pasaran
In May 2016, Apple opened an iOS app development center in Bangalore and a maps development office for 4,000 staff in Hyderabad.
Pada Mei 2016, Apple membuka pusat pengembangan aplikasi iOS baru di Bangalore dan kantor pengembangan peta untuk 4.000 karyawan di Hyderabad.
In March, The Wall Street Journal reported that Apple would begin manufacturing iPhone models in India "over the next two months", and in May, the Journal wrote that an Apple manufacturer had begun production of the iPhone SE in the country, while Apple told CNBC that the manufacturing was for a "small number" of units.
Pada bulan Maret, The Wall Street Journal melaporkan bahwa Apple akan memproduksi berbagai model iPhone di India "dalam kurun dua bulan berikutnya", kemudian pada bulan Mei, Journal menulis bahwa produsen Apple mulai memproduksi iPhone SE di negara itu.