Looks just like the photo and feels great! Not a “plush” rug but softer than I expected and bouncy enough that I didn’t feel the need to purchase a rug pad immediately (but probably will in the future to help preserve the floor and rug). It looks more grey or beige depending on the furniture you have surrounding it, I have a light grey bed frame so it looks more ivory and warm grey to me. I got the 6x9 rectangle for a queen size bed, but I would recommend the 8x10 if you have the space. It has shed a little bit but I read that that’s normal for wool rugs the first few weeks and can be easily vacuumed. Use the lower setting on your vacuum because the higher setting can potentially damage a wool rug over time.