I ordered the 8'x10' version of this rug. My photos might not be white balanced, but the wall in the one photo is white with natural light from the windows as well as overhead lighting. This shows that the cream color is a lot more oatmeal in person.

The rug arrived wrapped nicely in heavy plastic and rolled on a tube. It lays nearly flat after one night out. The wool/storage smell dissipated nicely overnight as well (not musty). It has a cotton backing and the rest is 100% wool. The fiber loops give it its thickness and pushiness.

I'm pleased with it!