This is actually still rolled up in our garage (pending a remodel!), but I partially opened it up and was happy to see it will match what I was buying it for.  The other reviewers are correct...it's more of a rust/red, not a true (or blue red).  Can't wait to unroll it and see it on our new wood floors!  I used to be a buyer of rugs for our furniture stores and Safavieh was one of the companies we bought from and loved.