The red is a true red.  And for the record, this is NOT a pillow cover and insert.... it is a flat out simple pillow.  But I am happy with the purchase! Matches my bedding (see photos).... and imagine my surprise when I found out that the back of the pillow is checkered! (I didn't pay attention to the photos.... I was just looking for a pillow to decorate my bed for Christmas.) Goes great with my bedding combo that I also bought on Wayfair. :)