I was really hoping this pillow would be nice and soft but it is really firm and dense and feels over stuffed plus its a little to wide for my neck, I can't imagine what the firm one feels like, I don't know if it will soften over time but since I can't lay on it more then a day or two in a row it probably won't. I'm tempted to open it up and take some of the stuffing out and see if that helps. I think it could be a really nice pillow if they used fluffier stuffing and didn't fill it so full so its not so dense and hard, an option for a smaller neck roll would be nice to. Bottom line if you are looking for a soft pillow this is not it.