These down-stuffed pillows are soft and plump. They are a medium level of firmness and support. There was zero odor upon opening the vacuum-sealed packaging, and the pillows were fluffed in just a few minutes. I gave four stars instead of five because I feel like these could be stuffed a bit more, and I would also have preferred them to come with a washable zipper cover to make it easier for cleaning. I will probably invest a few more dollars and purchase a separate cover.