Absolutely perfect blend of comfort, support, and temperature control! You don't need to smoosh this pillow into the right shape. You don't need to flip it to get to the cool side. Just like your mattresses, regardless of your sleep position, lay down, relax, and feel the pillow conform to the shape/weight of your head. It's a really great feeling as your head is being supported and yet due to the tempur material, comfortable and cool. This is the best pillow currently available!