Beautiful fireplace.  I'm very happy with this purchase.  The white is a bright white.  The design is very clean looking.  You can view the fireplace with or without the heating option.  You can also adjust the flames and lighting of the logs. The flames look realistic.  The remote is handy.  I really love the screen, makes it feel like a real fireplace.  It was very simple to put together, piece are labeled very clearly.  I've gotten a lot of compliments, and it cozy's up the room.  Very glad I made this purchase.