After getting this rug we did follow the directions they sent.  We unwrapped it and rolled it up for two days.  When we rolled it out it was much better with the creases.  We had it about a week now and it has some small creases still but is a beautiful rug.  We put another heavy rug on it for a day or so.  That seemed to help as well.  The only thing I have to say is it should be a 9 x 12 rug but it actually is 4 inches shorter than 9 feet.  It didn’t really make a difference where I put it but would have rather it be bigger.