My rug has a bit more cream/off-white in it than the sample in the photo, but it looks great and works for my space.  I set some heavy things along the edges for the first couple days, as the edges do curl up at first.  I'm using it with the recommended premium rug pad and it is very comfortable.

Because it's hide it smells faintly like beef jerky or something when you first unwrap it.  It's not too strong though, and you can't smell it after the first day or two.  

Pros: Beautiful, comfortable