I received this product complimentary from Influenster for testing purposes. I am big on recycling so I love the fact that I’m not throwing away k-cups after each cup of coffee I make. This reusable cup allows you to make any coffee you like since sometimes the coffee you like isn’t available in a k-cup. Also, it helps save money since boxes of k-cups can be pricey at times and it is pretty easy to clean.