Initially was considering picking up the all-clad cordless immersion blender, but opted for kitchenAid on history with brand and cost. Things that keep this from being a top-starred purchase: power, guard, and ease of usage. I make soup and smoothies primarily with it and it struggles with fibrous fruits like pineapple or chunks of frozen fruit. The guard was a struggle to get on the blade and the instructions weren’t clear for its usage - ended up having to go to YouTube to see how to get it on. It’s usage requires pressing the lock button AND the power button in order to use it and if you have a smaller hand the double button usage may be difficult. Also, the battery indicator is either green (power) or red (dead) with a lack of gradation or percentage view you will need to essentially charge after usage to ensure you have enough power and it doesn’t die mid usage.