I've used this maker for a little over a month. I can tell the difference in how fast this one brews over other makers I've had. The over-ice feature is the one I use the most for mornings. I'm an all-day coffee drinker, so the option to keep it warm is a plus for me. It has shortened the time on my routine. I once thought all makers were the same. This one is definitely better when it comes to flavor. I read the claims that it was able to do it but I just didn't believe it. Until now.