I tried three types of Purple pillows while staying in California last spring. I sleep on my side and settled on the Twin Cloud despite trying the more expensive option which seemed less substantial to me. Vacuum-packed two to bring home by plane which allowed them to fit in my suitcase ;-). Thought I'd use the firm configuration but am happy with the soft for now. I punch diagonally opposite corners every few days, turn the whole item over most mornings - and am very pleased with the comfort achieved! My husband loves his too :-). I just hope that the three pillows I returned after trialling but rejecting, found new homes somehow and were not dumped. The 100 night trial is very generous. I just hope it's environmentally ethical too?