I love this Ninja coffee Brewer. I am use to a cheap coffee pot that doesn't have a clock or classic/rich roast to choose from. So I wasn't sure if this was gonna be easy to use as I'm a bit set in my ways. Oh boy was it easy to set up. You just wash the removable parts. Run 2 cycles through with plain water and you are ready to go.
Love that it comes with a coffee scoop and permanent filter. If you prefer paper filters you can use them it says. 
The rich roast option is for people who add creamer or sugar to coffee.
I will add this does take up more room on my counter than my previous coffee pot,but it also has many more great functions.Best of all, I love that it makes a great cup of coffee not only for me, but for my guests. Highly recommend!!!