Very lovely rug - the pattern is beautiful and the colors are very close to what is shown. It is more of a true cool gray, and the ivory is definitely not pure white.  Two things worth noting: 
1. The ivory portions of the weave are higher, and raise above the gray. This is noticeable when walking over the rug.
2. It sheds. Be prepared for frequent extra vacuuming if placed in a high traffic area. One month later, and this rug is still shedding fibers (but not nearly as much and I believe another week or two of use and vacuuming should end the problem).
Overall, for the price, I would still recommend if this matches your decor and color scheme.