I purchased this rug in the 5 x 7 size.  When I first received it, I liked the color but not the quality.  Nonetheless, I put it down on the floor and placed cans along the smallest edges.   I swept the rug with a broom to get the loops to stand up and soften up.  I kept doing this for 2 days....it began to look better and became fluffier.  It is never going to be super plush, but it is only for effect and it serves the  purpose.