I purchased for my M. Bath which is in gray & pure white. I was very concerned that the white would be off but as others have noted, the white is a white white. It is a shag type that is great for the center of the floor. It laid down flat on the pad that I also purchased at once so no settling required. I will note, it does not look great when vacumned. I had the shag carpets back in the 60's so I knew what to do. Back then, we always had a carpet rack. No such thing now that I know of but I had a bright idea of using a new broom that I had just purchased & it worked great. So sweep your rug to give it the right look but make sure it's a new broom. I am very happy with my purchase. I will most likely not keep it down all the time but add when guest are coming, this mostly because of the white color. The good thing is that it is not heavy heavy so it will be easy to take up & put down when I want it there.