I ordered this rug for many reasons- great reviews, great price and it looked perfect... in the pictures. I was so excited to get it a week ahead of schedule but unwrapped it to reveal that is was more of a wine colour with a strong purple undertone. I could see that there were these hues in the photos but was disappointed at how pronounced they actually were in the rug. I do give the makers credit for the quality of their craftsmanship as the rug itself looks very durable but I must admit I'm really disappointed with the colour. I'm still not sure if I'll keep it... I just don't want to go through the hassle of returning it!