This is my new favorite piece of kitchen equipment...it is AMAZING! My family all drink protein shakes in the morning and it used to be a bit of a pain as my husband and son drink one kind, and I drink something completely different. With a traditional blender not only would it take time to mix the ingredients but then try to wash it out completely so that I can make mine, (they like chocolate and fruit bananas ect. and I like vanilla and veggies and berries.) That issue is no more with this beautiful gadget! It only takes seconds for the shakes to be blended and with the lid attachment having the blades on it its so easy to clean! We can each whip up our shakes and clean up in less time then it took to make their shakes in the regular blender! If you use any kind of blender regularly than this is a must have!