(This review was collected as part of a promotion.) I just got vitamix  so i could make my own smoothie. The previous kitchenaid blender i had didn’t give me good results that’s  why i never thought of getting the new kitchenaid blender.  But unexpected thing happened, i’ve been given the new kitchenaid K400 blender.  To my surprise, i shouldn’t have gotten myself the vitamix 310, this K400 gives me better results than the vitamix 310 could give, and at a much less price.  I am highly recommending the Kitchenaid K400, great features, great results, great price.