I love the resulting look of this in my old rented bathroom.  I needed it to cover blemishes in the painted-over wallpaper behind the sink.  What a change!  I think the cost is too high.  I spent almost $50 and it didn't even cover the whole wall but it still looks good.  Note:  the "grout" is paper versus vinyl and be sure to use leveler as you apply.  All-in-all, I love it and recommend.