I bought this item more as wall art than anything else.  My husband had no idea that I had ordered it.  When it came, I asked him to hang it for me.  I closed all of the curtains, etc. and turned it on.  Without going into details, my husband now LOVES it!
I have to admit that I like it better when you have the flames low.  It appears more life-like.

Pros: Great value and easy installation.
Cons: None that come to mind.