My family camps a lot here in Colorado, and many of our spots are dispersed camping far in the wilderness. We have now used the Newair Electric Cooler on two trips and it does exactly what I was hoping it would... no more ice, no more soggy food, plus ice cream on day 3 of a trip is amazing! Ahead of our trips, I plug the cooler in to get it cold before loading any food. Then we run it on our cars power while driving using the cord with the "lighter plug"... what's nice is that the cooler keeps running even if the car is off, and it watches the battery to make sure you have enough power to start back up. Once at our campsite, we run the fridge off of a 100w solar panel and a 35ah deep cycle battery. Kids Love it! Wife loves it! HUGE addition to our camping setup and glad we got it :)