I recently bought on line, a white duvet set, with grey trimmings from a very well-known high street
 store, and to my horror the " white " was almost cream !!  I then bought this duvet set, and had reservations, however I am delighted. It is very white, clean and crisp, with slate-grey piping, so fresh !!  I am very happy with this and it looks lovely on my bed. Just to mention, this one was also cheaper !!!  A very sound purchase, very happy with it.