My home has a large living room (12 ft ceiling) with wood logs running across.  I was looking for a very large ceiling fan to retain the 'rustic' feel of the exposed logs, but would also have a splash of something other than 'brown' to focus attention.  I initially purchased a 64" ceiling fan, which looks tiny in the room, so I purchased this 70" fan in its place.

Having just installed 4 other ceiling fans in my home, I must say that this was the easiest to put together.  I didn't need to jam in a receiver between the fan and the ceiling; only needed to allow the fan to cycle through its settings and it was ready to go.  Looks great.  The silver base brings attention to the fan and the large blades look great; creating the saloon feel I was going for.  Product is strong (not flimsy) and I am very pleased.  Recommended.