We love a jute runner in our entry way.  Gives a rustic feel that seems to go with all decor.  AND.  Never shows stains, dirt and grime.  We use them for a couple of years, vacuuming occasionally, then just throw them away and get a new one.  This one is great because the weave is tight enough it won't come apart and the rug has so many neutral tones in it that it goes with everything.  Grays, beiges, reddish browns.  Nice quality rug and great price.  We love it.