This dryer is so cool! It is fast drying, which makes me believe that it is less damaging, and it does an awesome job of smoothing and detangling my hair while it dries. Some dryers leave my hair very tangled and I have to brush it very thoroughly afterwards, which can lead to more damage. The only negative I would say is that the cord is fairly short, but it works for me and my space. Just keep that in mind. Overall, I think it is a great product and I would recommend! I received this product for free for my honest review.