I bought this because I am trying to eat healthier and I just invested in an amazing coffee machine. I buy bags of frozen fruit and just throw them in with water, yogurt or milk and make smoothies in about 30 seconds. An Espresso, ice and milk to make a frozen blended coffee. It works really well. Before I bought it, I researched online the best thing to buy if you want to crush ice, and this does not disappoint, really great product and great valkue for money over competitors that do something similar.