So the photos are of the underside , definitely not a professional job there. However the rest of the chair is awesome! 
Absolutely NOT cow hide leather or real leather of any kind. The material is so soft and feels amazing that I dont even care. Probably Pleather.

Received earlier than expected, my only fear is that the material holds up. Leather is tough, thats the reason you buy it.. and although this material is soooo soft.. i fear it wont hold up long.

Should be priced around 499.00