I have always been able to find "sales" on towel purchases, where you pay so much for each piece in the set. Sounds reasonable, right? When you figure out what you're paying for each piece, they don't sound like nearly the sale you thought they were. I decided to give these towels a try, of course still reduced, but a little more than I ordinarily pay. What a difference! You know how your wash cloth after a while becomes hard as a rock as it dries? Nothing like a crisp wash cloth. My wash cloth is still thick and fluffy. I can feel the difference in the thickness compared to what I usually buy. Now I'm spoiled. I wish I needed more bath towels!