It’s very impressive when it comes to appearance and quality of materials used.  I love the red knobs! However, I haven’t seen superior performance in comparison to other toaster products in the 300 range.  In addition to that, I purchased it not that long ago (about 1 1/2 to 2 months ago)and the beeping sound that alerts me when the toaster has reached the desired temperature has stopped working.   So I will have to look into that to see if is something I pressed accidentally or a technical issue.. Still, I love it for the quality and looks!