I like to have smoothies in the morning because they are quick and easy, this blender makes it even easier! I can put my frozen fruit in with other ingredients and take it with me to work. By the time I’m at work, my fruit is thawed enough to make a perfect smoothie and I don’t even have to plug it in, I can make it in the car!! I also like that feature because I work early mornings so using the blender in the house is a disturbance to my significant other. This makes mornings easier for the both of us.