I love it! I think it looks better than my gas fireplace, you can tell if you look directly at this heater that it's not fire but out of the corner of my eye in my peripheral vision it looks like a roaring fireplace! 
My gas fireplace is just a little line of fire and the log doesn't glow, but with this little Duraflame electric heater the log glows toasty orange, it looks warm and really warms a room up well. 

Love it! Would recommend!