I love the look of the coat rack. However, I don’t believe that it was mentioned on the website that you should put it into brick or cement. I emailed your support asking if I could put it into studs. Due to several typos with the word stud, I believe they didn’t even know what a stud was. I bought better hardware than you included with the rack, used it and also put additional wood screws into the studs. I’m hoping that this is successful. It looks beautiful!