I got these for my bed as lately my husband and I have liked the look of white cotton sheets -- it just seems cooler to sleep on in summertime. I had ordered another set recently and can compare the 2. This set is actually way more white than the other claimed to be, like a bright white. These are significantly softer as well, and don't make a noise when moving around like the others do. I'm a big fan of the elastic on the fitted sheet and the tags that indicate sides or top/bottom -- they're not going anywhere once on the bed! We have a thick memory foam mattress and it covers it all around without slippage or movement. The only drawback I'd note is that they get wrinkled if not removed promptly from the dryer, but that's cotton for ya.