Of course everything is great when nothing goes wrong.  It is only when there is a problem that a customer can see the difference between an average retailer such as Walmart and and exceptional one such as Wayfair .  I used to base my purchase decision only on price.  Now, with the benefit of hindsight I also consider what is going to happen if something goes wrong.  The first delivery of my TV stand was damaged by Fed Ex.  The unit weighted more than the man delivering it!  He dropped it and two parts were damaged.  Wayfair immediately sent me a new unit and even suggested that I could keep the first one.  What else could someone want?  AAA++++ in my book.