I've had this stand for a month or two and love the way it looks in my living room. 
Assembly took a bit longer than I was expecting I remember the instructions were very visual like Ikea's, but for whatever reason I found it more challenging to put together than anything I've purchased from Ikea.  Also, I practically hacked up a lung unpacking all of the pieces- they were super dusty in the box they shipped in.
Once you get past assembly though, there's a lot to love. The design is much more fun than your average tv stand!