Oh my gosh, it's way softer than I expected! And so nice and thick. I bought a similar foam mattress one a year ago from a major department store, for $100 more, it was a disappointment. It was a "firm" memory foam, and it is hard to get a good night sleep. So I ordered the because it said "medium plush." What a difference! Night and day. I will be ordering another one soon for my other child who is growing out of his toddler bed.