After checking out many retail stores, we found a bed we like, but not the price plus shipping plus surcharges.  We thought we'd check out Wayfair.  We are so glad we did!  For nearly 50% less we found nearly the same style and all the same quality as the retail headboard and frame.  

The bed is very easy to assemble (and disassemble since we move often) and is VERY sturdy.  All we added was box springs and our foam mattress (we wanted a taller bed base).  Coupled with the sheets, bed spreads, pillows, and decorative pillows from Wayfair, we got an entire bed set that looks all the same as that at the retail store...AND FREE SHIPPING!  

Pros: Quality of fabric, quality of construction, modern style
Cons: Slats are a bit splintery, so be careful