**update**. I've had this rug a few months now and I still love it. There is some shedding from the "fringe" but it doesn't bother me. This is a soft rug. Love it! ***        

Great rug! Just what I wanted. As others have written before me, the rug is blue-grey with fringes along the length. It's very unique and one of the things I really love about it. It looks great in my living room and is soft underfoot. I wanted the look of a natural jute rug without all the mess and this rug seemed to be a  good compromise jute/cotton. It should be half the mess of a rug that is 100% jute.  The only negative was the smell when I pulled it out of the bag. I've had a jute rug before so I know that is not unusual. I'm hoping it disappears in a few days. I highly recommend this rug if you are looking for a natural rug in the blue-grey,neutral color family.