Nice, true white rug (not ivory or off white). It looks very expensive, but it sheds a lot, I have to vacuum the rug and the room everyday it’s a lot of work. Forget about wearing socks while stepping on this rug, your socks will be filled with white fuzz, don’t even enter the room wearing black, you don’t need to touch the rug in order for the white fuzz to attach to your clothes. A lot of maintenance vacuuming this rug