I was looking all over the place to find a white rug that wasn't a full on shag, and this one fit the bill for me. It is still a touch on the shag spectrum, but I think it will be easy enough to clean. It is a true white and very soft. I will say, it does arrive wrapped in plastic, so if you are able to lay it outside to air out, you will not regret it. It has a chemical smell to it as many new rugs do, but just by leaving it outside for the afternoon, I was able to bring it inside without any odor issues.