This rug definitely has style and looks higher-end than it actually is.  As others have noted, its extremely soft!  However, I was expecting a much firmer rug backing. Too me, it seems more comparable to a plush bathroom rug than an area rug.  I actually have to reduce the airflow when I vacuum so that I dont suction up the rug.  I didnt see the heft (for lack of a better word) mentioned in any of the reviews, so its possible that my rug is an anomaly, or that my expectations of rug backing heft are not universal.