I ordered the rug in a 10x14 and could not be happier with it.  The colors are perfect and look great in my room.  I have bought wool rugs in the past and am familiar with the shedding effect.  I have only had the rug out for a few days but the shedding has been minimal.
I have been shopping for a rug for awhile and considering my other options were in the thousands $$ I am very pleased with my purchase.