UPDATE Had to take it from 5 stars to 1 star for wear and tear. This rug took about 6 months to look incredibly ragged and worn in a moderate traffic living room and now, about a year having it, it’s it beyond worn and looks nothing like it did when i first got it. I have had far less expensive rugs last way longer and west way better than this one. VERY DISAPPOINTED 

 I cannot speak for longevity as far as wear and tear since we only just got it, but it arrived ahead of schedule and is soft, thick and luxurious. I got the 12x15 size and it’s perfect for my space and the price for that size and this thickness was great. Didn’t need more than a few hours to “flatten” and it “fluffed” right up with the vacuum. Definitely added the cozy feel to our space that we were looking for.