Well packaged, easy to take out and unroll.  No noticeable order to deal with.  It got its shape in a couple hours with using their recommendation of pulling back the cloth cover firs.  This seems to increase its ability to come to its complete form quickly (not needing 1-2 days).  Its fairly comfortable but the memory foam takes a bit to get used to as it does not raise back to form quickly when you move it it while sleeping.  Overall the 3 inch seems a good depth and the cover is cool and comfortable.