This machine performs just as well, if not better than, big name trendy blenders.  It fits well under my kitchen cabinets and looks nice on the counter.  It crushes ice perfectly and makes great smoothies. I like the reversing blade feature, it really helps to keep food moving without having to stop the blender. The glass container is solid and durable and cleans up easily. The motor can be a little loud, but typical for a high powered blender.  I expect to get many years of use out of this machine and would recommend to friends. I received this item as a sample in exchange for writing a review. [This review was collected as part of a promotion.]