This tree is gorgeous very white but a blue undertone. They could not have got the color more perfect because of the of the blue-ish undertone, this bright white will complement with any icy look, greens other blues and red.  The reason I am rating it lower is that a couple of the pieces are not wrapped on the tree correctly. There are spots where the needles are not even cut all the way and then it is wrapped up around the branch. It's not noticeable at glance. The sparkle on the branches is different towards the bottom, it might be intentional but I thought it was kind of different. It was also more pokey to work with than most of the tree's i have used. I dont think the branches are going to be able to hold ornaments on the heavy side unless hung near the tree trunk. Regardless though it's a beautiful tree and worth the money.  I can't wait to finish decorating it!