The ability to make a smoothie and drink it right out of the container that makes it, is pretty intuitive.  I'm surprised more companies don't do this.  It's super handy, makes one less dish to have to clean, and speeds up the process considerably.  The blender seems super strong, blends frozen fruits and ice, peanut butter, pretty easily.  I've mainly been making smoothies, very quickly, but I look forward to trying out other things, like maybe homemade ice cream.  If you love smoothies and drink them often, this thing is perfect.